電子商務(wù)競賽原創(chuàng)

優(yōu)選電子商務(wù)競賽原創(chuàng)ppt當(dāng)前第1頁\共有33頁\編于星期六\9點ContentsIntroductionECVSTraditionalcommerceSatisfaction&trustinECFuturetrendsofECConclusion當(dāng)前第2頁\共有33頁\編于星期六\9點IntroductionE-commerceisanewwayofconductingbusiness,andaswithanyothernewapplicationoftechnology,itpresentsbothopportunitiesforimprovementandpotentialproblems.當(dāng)前第3頁\共有33頁\編于星期六\9點Thescopeofe-commerceExchangeofdigitizedinformationTechnology-enabledtransactionsTechnology-mediatedrelationshipsIntra-&inter-organizationalactivities當(dāng)前第4頁\共有33頁\編于星期六\9點Thetypesofe-commerceBusiness-to-Business(B2B)Business-to-Consumer(B2C)Consumer-to-Consumer(C2C)Consumer-to-Business(C2B)Business-to-Administration(B2A)Consumer-to-Administration(C2A)當(dāng)前第5頁\共有33頁\編于星期六\9點Thetypesofe-commerceBusinessoriginatingfrom...BusinessConsumersB2BC2BB2CP2PBusinessConsumersAndsellingto...當(dāng)前第6頁\共有33頁\編于星期六\9點B2BBusiness-to-Business(B2B)e-commerceencompassesallelectronictransactionsofgoodsorservicesconductedbetweencompanies.當(dāng)前第7頁\共有33頁\編于星期六\9點B2CTheBusiness-to-Consumertypeofe-commerceisdistinguishedbytheestablishmentofelectronicbusinessrelationshipsbetweenbusinessesandfinalconsumers.Itcorrespondstotheretailsectionofe-commerce,wheretraditionalretailtradenormallyoperates.當(dāng)前第8頁\共有33頁\編于星期六\9點C2CConsumer-to-Consumer(C2C)typee-commerceencompassesallelectronictransactionsofgoodsorservicesconductedbetweenconsumers.Generally,thesetransactionsareconductedthroughathirdparty,whichprovidestheonlineplatformwherethetransactionsareactuallycarriedout.當(dāng)前第9頁\共有33頁\編于星期六\9點C2BInC2Bthereisacompletereversalofthetraditionalsenseofexchanginggoods.Thistypeofe-commerceisverycommonincrowdsourcingbasedprojects.Alargenumberofindividualsmaketheirservicesorproductsavailableforpurchaseforcompaniesseekingpreciselythesetypesofservicesorproducts.當(dāng)前第10頁\共有33頁\編于星期六\9點E-commerce

V.S.

TraditionalCommerce當(dāng)前第11頁\共有33頁\編于星期六\9點TraditionalCommerce當(dāng)前第12頁\共有33頁\編于星期六\9點Facts

about

thetraditionalCommerceStaffs

Time

High-cost

Information

limited當(dāng)前第13頁\共有33頁\編于星期六\9點E-commerceItisveryimportanttobreak-throughtheseconventionalrulesandadapttheinformationtechnologywaysofdoingbusiness.當(dāng)前第14頁\共有33頁\編于星期六\9點AdvantagesofE-Commerce

E-Commercecanoperate7*24hReducecosttobuyers

Reduce

costtothesuppliers

CreateNewmarkets

Improvedandbettercustomerservice

Informationsharing

E-Paymentsystem

當(dāng)前第15頁\共有33頁\編于星期六\9點LIMITATIONSOFE-COMMERCE

Costs

Security

當(dāng)前第16頁\共有33頁\編于星期六\9點

Satisfactionandtrustin

E-commerce

當(dāng)前第17頁\共有33頁\編于星期六\9點

PURCHASEATTITUDELOYALTY(Repurchase)INTENTIONAttitude-BehaviorDecisionProcess當(dāng)前第18頁\共有33頁\編于星期六\9點pastonlineshoppingexperiencecustomerconcernscomputerself-efficacywebsitequalityTwooneThree當(dāng)前第19頁\共有33頁\編于星期六\9點Factorsthataffectconsumersatisfactionwithinternetshopping1Informationquality(accuracyofcontent,up-to-datecontent,informationpresentation)Systemquality(privacyandsecurity,simpledesign,easeofuse,etc)2Servicequality(flexibility,timelinessoforderdelivery,conditionofproductsreceived,etc)3當(dāng)前第20頁\共有33頁\編于星期六\9點TrustinECAbeliefthatanonlinewebsiteorotherdigitalentitiescandeliverwhattheypromisesothattherecipientstrustthem.THEPREMIUMPRESENTATIONAnalyze

Competition當(dāng)前第21頁\共有33頁\編于星期六\9點HowtoincreaseTrustinECSomerepresentativestrategiesforbuildingconsumertrustinEC.ImproveyourwebsiteNavigationalvisualandinformationdesignofawebsiteaffectconsumertrust.

AffiliatewithanobjectivethirdpartyCanputhypertextlinksontheirwebsitestotrustedtargets,includingreputablecompaniesorwellknowportals.

當(dāng)前第22頁\共有33頁\編于星期六\9點IntegrityconveysanoverallsenseofabilityofonlinestorestobuildanimagesofstrongjusticeandfulfillpromisesthathavebeenmadetocustomersCompetencemeansthatstorescanpromotetheperceptionofcompetencebydeliveringaprofessionalwebsiteECsecuritycanhelpsolidifytrust.ForexampleDellwasthefirstPCmanufacturertolaunchanonlinesecureshoppingguaranteetoonlineshoppersEstablishtrustworthinessEstablishtrustworthinessEstablishtrustworthinessEstablishtrustworthinessEstablishtrustworthinessHowtoincreaseTrustinECIntegrityCompetenceSecurity當(dāng)前第23頁\共有33頁\編于星期六\9點FutureofE-commerce1.Globalization2.Personalization3.Regionalisation4.Mobility當(dāng)前第24頁\共有33頁\編于星期六\9點GlobalizationTime&SpaceInformation&TechnologyOpportunity當(dāng)前第25頁\共有33頁\編于星期六\9點PersonalizationPersonalityPreferenceDiversification當(dāng)前第26頁\共有33頁\編于星期六\9點RegionalisationMajorProjectBigcity&PortcityB2B當(dāng)前第27頁\共有33頁\編于星期六\9點MobilityUsersFeatureIncrease當(dāng)前第28頁\共有33頁\編于星期六\9點Summary當(dāng)前第29頁\共有33頁\編于星期六\9點E-commerceE-commerceplaysanimportantroleintoday'slife.

E-commerce'sDevelopmentE-commerceV.S.TraditionalcommerceOnlineshoppingFutureofE-commerce當(dāng)前第30頁\共有33頁\編于星期六\9點E-commerceE-commerceV.S.TraditionalCommerceAdvantages當(dāng)前第31頁\共有33頁\編于星期六\9點E-commerceOnlineshoppingexperiencehasthestrongestassociationwithonlinepurchaseintention.Pos