尼爾森IQ：破譯創(chuàng)新增長的密碼（2023）-15正式版

洞見全球市場變革，助力品牌全渠道增長?2023NielsenConsumerLLC.AllRightsReserved. ?2023NielsenConsumerLLC.AllRightsReserved.每日免費獲取報告1、每日微信群內(nèi)分享7+最新重磅報告；2、每日分享當(dāng)日華爾街日報、金融時報；3、每周分享經(jīng)濟(jì)學(xué)人4、行研報告均為公開版，權(quán)利歸原作者所有，起點財經(jīng)僅分發(fā)做內(nèi)部學(xué)習(xí)。掃一掃二維碼關(guān)注公號回復(fù)：研究報告加入“起點財經(jīng)”微信群。。2023年全球經(jīng)濟(jì)放緩，通脹壓力加劇，中國經(jīng)濟(jì)有望迎來復(fù)蘇Broadenedbutpersistentinflation,slowedgrowthinglobaleconomy，butChinaeconomyisexpectedtorecoversoonGDP:+1%Inflation:+8%GDP:+0.5%Inflation:+11%GDP:+1.6%Inflation:+8%GDP:+1.2%Inflation:+14%GDP:-0.5%Inflation:+13%0% <90%

GDP:-0.4%Inflation:+6%GDP:-0.3%Inflation:+8%GDP+0.6%GDP:+0.9%Inflation:+12%Inflation:+4%GDP:+1.3%GDP:+3%Inflation:+81%Inflation:+8%GDP+4.6%GDP:+1.8%GDP:+0.2%Inflation:+4%Inflation:+5%Inflation:+6%GDP:+5%Inflation:+4%GDP:+5.7%Inflation:+8%GDP:+1.2%Inflation:+14%GDP:+1.1%Inflation:+8%OECDEconomicOutlook?2023NielsenConsumerLLC.AllRightsReserved. 2展望未來，全球經(jīng)濟(jì)雖不樂觀，但中國CEO們對2023年的中國經(jīng)濟(jì)及所在行業(yè)和公司仍保持相當(dāng)積極的態(tài)度Contrarytothepessimisminglobaleconomy,ChinaCEOsshowgreaterconfidenceinChinaeconomyandtheirindustries&companies.%Top2Boxes59%59%樂觀+非常樂觀 53%24%全球經(jīng)濟(jì) 中國經(jīng)濟(jì) 所在行業(yè) 貴公司Globaleconomy Chinaeconomy Yourindustry Yourcompany?2023NielsenConsumerLLC.AllRightsReserved. 3Forinnovation,CEOsmostlystrengthonbusinessmodel,productandservice,process?2023NielsenConsumerLLC.AllRightsReserved. 4Innovation,IncreasingPrice,andImprovingEffectivenessarekeytobreakthroughgrowth紙尿褲牙膏嬰幼兒奶粉女性護(hù)理用品包裝米*巧克力液態(tài)奶即飲咖啡

酸奶及酸味奶口香糖薄荷糖洗衣劑奶粉衣物除菌液餅干醬油碳酸飲料功能飲料雞精干脆小食急凍點心

棒棒糖個人清潔用品家居清潔用品糖果方便面啤酒食用油新品老品銷量漲價/降價消費升級/降級新品老品銷量漲價/降價消費升級/降級新品老品銷量漲價/降價消費升級/降級?2023NielsenConsumerLLC.AllRightsReserved. 5MostofindustriessawfasterNPDnumberincrease,vseffectivenessimprovementMAT去年MAT今年MAT去年MAT今年MAT去年MAT今年MAT去年MAT今年MAT去年MAT今年MAT去年MAT今年?2023NielsenConsumerLLC.AllRightsReserved. 6Thebiggestchallengetheircompanieswouldfaceisslowrecoveryoftrade&consumptionpostpandemic2022Nov. 2022Apr. 2021Sept.?2023NielsenConsumerLLC.AllRightsReserved. 7Intermsofbusinessstrategy,Channelwillremainoneofthekeyareastoseechanges,whileorganization&managementrestructureandinnovationcouldbeotherfocuses?2023NielsenConsumerLLC.AllRightsReserved. 8FOCUSONREALTHING新活省錢 突出品質(zhì) 順勢平移?2023NielsenConsumerLLC.AllRightsReserved. 9Innovation:Fitinnewlifestyle,atthesametime,helpconsumerstosavemoney?2023NielsenConsumerLLC.AllRightsReserved. 10Innovation:Focusonkeybenefitsupgradeandprioritizesupremequality?2023NielsenConsumerLLC.AllRightsReserved. 11Innovation:Rideontheshiftofmacrosocialenvironmentandfollowthetrend中國露營市場規(guī)模及增長預(yù)測35541729916878%19%18%12%20202021E2022E2023E市場規(guī)模（億元） 增長率?2023NielsenConsumerLLC.AllRightsReserved. 12HowNielsenIQsupportsyoutowinin2023?2023NielsenConsumerLLC.AllRightsReserved. ?2023NielsenConsumerLLC.AllRightsReserved. 13NielsenIQoffersmorereliable,comprehensiveandoptimizedproductsolutionsin2023全渠道產(chǎn)品升級線下零售市場數(shù)據(jù)升級更可靠、更全面、更優(yōu)化的全渠道監(jiān)測更細(xì)顆粒度、更全面市場覆蓋，及時精準(zhǔn)的反應(yīng)零售市場全貌全電商平臺爆款產(chǎn)品讀取價格&促銷解決方案讀取全電商平臺爆款產(chǎn)品數(shù)據(jù)，優(yōu)化快消品牌線幫助客戶制定正確的價格和促銷策略，助力實現(xiàn)上產(chǎn)品布局降本增效的運營戰(zhàn)略更強(qiáng)大的產(chǎn)品解決方案，更快交付速度！

解碼全渠道捕捉新趨勢&新物種深耕降本增效的運營策略?2023NielsenConsumerLLC.AllRightsReserved. 14WeAreNielsenIQNielsenIQdeliverstheFu