Sensor+Tower：2023年健康與健身應(yīng)用市場洞察報告-27正式版

?????????????2023???????????????????每日免費獲取報告1、每日微信群內(nèi)分享7+最新重磅報告；2、每日分享當(dāng)日華爾街日報、金融時報；3、每周分享經(jīng)濟(jì)學(xué)人4、行研報告均為公開版，權(quán)利歸原作者所有，起點財經(jīng)僅分發(fā)做內(nèi)部學(xué)習(xí)。掃一掃二維碼關(guān)注公號回復(fù)：研究報告加入“起點財經(jīng)”微信群。。SensorTower??/???????2022???AppStore?GooglePlay?????????????????????2023????????????????????????????????????????????????????????????????????????????????科?????????????????????????????????????????????????????2?2023SensorTowerInc.-AllRightsReserved?錄??/????????????????????????????????????????????????????????????ABISHKKING????????3?2023SensorTowerInc.-AllRightsReserved?????????????4?2023SensorTowerInc.-AllRightsReserved???????????????????????????????????AppleStoreGooglePlay30?20?10?0??????????2020??????????????????50%??27?????????????????????2021??2022???????????????????????????????2023????????????????????????????SensorTower??????AppStore?GooglePlay??????????????????????????????????????GooglePlay???????科?????????????????????????F???2023????????????:SensorTower????5?2023SensorTowerInc.-AllRightsReserved???????????????????????????????????AppleStoreGooglePlay35???28???21???14???7???2018??2022?????????????????43%?50%?33%??????2019??2021??????????2022???????????????????28??????AppleStore???????80%??????2023???????????????????33?????????????SensorTower??????AppStore?GooglePlay??????IAP????????????????????????????????技?????????????0?????????(???????????)?????????????????????????F???2023???????????:SensorTower????6?2023SensorTowerInc.-AllRightsReserved????????????????????????????????????????????????????????????????????????????????????????????????????%??%??%??%??%?????????????60%????????2022??????????????????????11%?4?????????2021??14%???2022??17%???????????SensorTower??????AppStore?GooglePlay??????????????????????????????????????GooglePlay???????科??%??%??%??%???%?????????2022?12?????:SensorTower????7?2023SensorTowerInc.-AllRightsReserved????????????????????????????????????????????????????????????????????????????????????????????????????2018??2021???50%???????????2022????????????????????32%???17??????????????????59%??????????SensorTower??????AppStore?GooglePlay??????IAP????????????????????????????????技???????????????????(???????????)??%??%??%??%???%?????????2022?12?????:SensorTower????8?2023SensorTowerInc.-AllRightsReserved????????????????????????????????????????????????20???15???10???5???0??2022??????????????????32%?+??%??15?????????????????????????2022?????????????????????????????????????????22%?16%?18%?+?%+??%+?%-??%+??%+?%+??%+?%?????????SensorTower??????AppStore?GooglePlay??????IAP????????????????????????????????技???????????????????????(??)???????

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??????(???????????)??????????2022?12?????:SensorTower????9?2023SensorTowerInc.-AllRightsReserved?????????????10?2023SensorTowerInc.-AllRightsReserved?Sweatcoin????????Sweatcoin?????????????2022?????????????????Top??2022?????????Sweatcoin????????MyFitnessPal1234512345SweatcoMyFitnessPalBloodPressureAppFFitibtitbit:Health&FitnessQRCodeScannerHomeWorkoutCalmABISHKKINGCCNSATUSEHATMobile??300%??????????????????Strava????SensorTower???????????2023MinistryofHealthRepublicofIndonesiaStrava?3?20???Sweatcoin????????1.2???FloPeriodTrackerFloPeriodTracker?28%???????????FloHealthFloHealthSixPackin??DaysWeightWatchers?????????????MyFitnessPal??????ABISHKKING6767WWInternational??????38%???1.8??????2022???CNCN??Headspace????????????2009?????????????????MyFitnessPal??????????2023????HeadspaceFitnessCoach&Diet??????6????Peloton88WELLTECHAPPSPelotonInteractiveDaFitWorkoutPlannerMuscleBooster99MOYOUNGWELLTECHAPPSMiFitnessAllTrails??????????2022?12?1010BeijingXiaomiAllTrails????:SensorTower????11?2023SensorTowerInc.-AllRightsReserved?ZeppLife?????????????????????KeepMyFitnessPalCOCOA121212KeepMyFitnessPal???????????FloPeriodTrackerLuna2022???????????????????????????FloHealthMTIHuaweiHealthPlanetFitnessWorkout???days???????????MAU?Top?345345345HuaweiSoftwareTechnologiePlanetFitnessamanefactoryZeppLifeFitbit:Health&FitnessCocokaraFine???????????????????HuamiFitbitcocokara?ne??ZeppLife?????????????????SweatcoindHealthcare???????????????????ShanghaiLittlelightsEducationTechnologySweatcoNTTCorp????????MAU??Top??FloHealth????????????Flo?????????PeriodTracker?????????????CashWalkSATUSEHATMobile??????????????PeriodPeriodCalendarPeriodTracker121212CalendarPeriodTracker????????CashWalkMinistryofHealthRepublicofIndonesiaABISHKKINGCNHealthSelf-checkConecteSUS????????????????MINISTRYOFPUBLICHEALTHKoreaEducationalResearchServiceSerproZeppLifeFloPeriodTrackerFloPeriodTracker345345345HuamiFloHealthFloHealthCN??????????2022?12?NHISZeppLifeZeppLife??MAU(MonthlyActiveUsers)?NationalHealthInsuranceCorHuamiHuami???????CNCNCNSamsungHealthSweatcoinPeriodCalendarPeriodTracker????:SensorTower?????????SamsungElectronicsABISHKKINGSweatco12?2023SensorTowerInc.-AllRightsReservedABISHKKING????????????????????ABISHKKINGSweatCoMyFitnessPal????1234512345CNCalm2022????????????????????Top??QRCodeScannerWELLTECHAPPSStravaFloHealth???????ABISHKKING??同???HomeWorkout???SixPackin??Days???PeriodAlfonsoNHallFloHealthWELLTECHAPPSCalendarPeriodTracker????????????????????????????????????WWInernationalHeadspaceGoogle6767??CNCNHuami88GooglePelotonInteractiveAllTrails99GMRDApps??????????2022?12?1010????:SensorTower????13?2023SensorTowerInc.-AllRightsReserved??????????????14?2023SensorTowerInc.-AllRightsReserved?????????????Admob?Unity????????iOS????????????????SoV????iOSAdmobUnity??YoutubeApplovinAdmob??2022?3??2023?3????iOS??????????????%??%??%?%

?%?%??????科?YouTube?AppLovin?????35%?iOS?????????????AppLovin???%???%??%??YouTube?????iOS??81%???????????????%??%??%?%??????????????????科?Admob?Unity???????????90%????????????%??%??%?%?????Admob??????????????????????99%??Unity????????%???%??%?%?%??%???%?%??%???%????????2022?3??2023?3???????SensorTower?2019?????AppLovin?Unity??Vungle?????15?2023SensorTowerInc.-AllRightsReserved????????2023????????????????????????????????????????????????????????????????DailyYoga???????????????????????????????????????????FloPeriodTracker??????????????????????????????BloodPressureRojiOsiDailyYogaDailyYFloPeriodTrackerFloHealth????:SensorTower????16?2023SensorTowerInc.-AllRightsReserved????????2023?????????????????????????????????????????????????????BloodPressureTrackerApp???????????????????????????????Headspace??????????????????????????????BloodPressureTrackerAppiKameApplicationsHeadspaceHeadspaceMyFitnessPalMyFitnessPal????:SensorTower????17?2023SensorTowerInc.-AllRightsReserved????:ABISHKKING18?2023SensorTowerInc.-AllRightsReserved???:?????:?????:????ABISHKKING22?+7700??????????????????????19?2023SensorTowerInc.-AllRightsReservedABISHKKING旗下應(yīng)?數(shù)量龐?且市場分ABISHKKING旗下應(yīng)?總數(shù)與年度下載量趨勢ABISHKKING旗下頭部應(yīng)?與全球下載量市場分布??????6?4?2??????????HomeWorkoutLoseWeightAppforWomenPeriodCalendarPeriodTracker??SixPackin??DaysLoseWeightatHomein??Days???????????????%?%?%??%??%??%??%???%???%????????????????%?%?%?%?%??%??????????????????????????????????????%??%??%??%20?2023SensorTowerInc.-AllRightsReservedABISHKKING??????????????????????SweatcoinHomeWorkout1212SweatcoABISHKKINGDaFitSixPackin??DaysMOYOUNGABISHKKING2022?????????????????MiFitnessFitnessCoach&Diet?????????????Top?WELLTECHAPPS345345BeijingXiaomiZeppLifeLoseWeightAppforWomen??????????ABISHKKING?????HomeHuamiABISHKKINGLoseWeightAppforMenStepCounterWorkout???StepCounter???PeriodCalendarPeriodTracker???Fasting-IntermittentFasting???ABISHKKINGABISHKKING??2022???????????????????????????????5??????????????????????2022????????????Top????4???FloPeriodTrackerFastingABISHKKING??????????????Fasting-1212FloHealthABISHKKINGIntermittentFasting???????????YAZIOFasting??????????YAZIOFastEasyPeriodCalendarPeriodTracker345345ABISHKKINGFunplexCluePeriodTrackerBodyFastBioWinkBodyFast??????????2022?12?WocuteFastic????:SensorTower????MQJCTechnologyFastic21?2023SensorTowerInc.-AllRightsReserved?????2022??????????????19%??????28??????2023???????????????????33??????????????????????????????50%???????2022??????????????32%???15???????????????????????科?Admob?Unity?????????????????????????????????????????ABISHKKING???????????????HomeWorkout???PeriodCalendarPeriodTracker?????????????????????????????????