行業(yè)背景推廣主題產(chǎn)品定位廣告策劃

LOREALPARISChinaischanging…Chinesemenarechanging…IsChangingtheChineseMen.

LOREALPARISFor·MBODYSHOWERTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedTofightingskincancer—hasjustGivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.

NET:85mlNobleL’OREALPARIS行業(yè)背景推廣主題產(chǎn)品定位廣告策劃NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.

Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.

NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.

NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!男士日化用品：剃須用品剃須泡、剃須膏、剃須嗜喱、須后水、須后修護(hù)霜等頭發(fā)洗護(hù)洗發(fā)水、護(hù)發(fā)素、摩絲、嗜喱水、發(fā)蠟等臉部洗護(hù)洗面奶、爽膚水、面霜、眼霜、潤(rùn)唇膏、面膜等身體洗護(hù)沐浴液、爽膚水、潤(rùn)膚霜、防汗霜、泡澡粉、摩砂膏等香水各類(lèi)香水、古龍水彩妝各類(lèi)彩妝用品？？？……NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.

Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.

NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.

NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!目前國(guó)內(nèi)主要男士身體洗護(hù)品：曼秀雷敦樂(lè)碧止汗香體噴霧曼秀雷敦系列Adidas系列Adidas男士香體走珠碧歐泉系列碧歐泉男士腹部緊致凝膠大寶采詩(shī)高夫NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.

Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.

NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.

NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!幾條結(jié)論：◎大部分傳統(tǒng)的中國(guó)男人還沒(méi)有使用身體護(hù)理品的習(xí)慣。◎目前男士身體護(hù)膚領(lǐng)域在中國(guó)還處于市場(chǎng)培育階段?！蚋鞣N男士身體護(hù)膚品在中國(guó)市場(chǎng)銷(xiāo)售量都很小?！蛑袊?guó)男士身體護(hù)膚市場(chǎng)是一個(gè)比較有潛力的市場(chǎng)，但有待于開(kāi)發(fā)。For·M

ENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlGlamourL’OREALPARIS推廣主題——我們的創(chuàng)意ChangeNobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.

Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.

NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.

NET:85mlNobleL’OREALPARISFor·M

ENERGIZINGLIQUID

L’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!概念——ChangeChinaischanging...Chinesemenarechange...

For·MischangingtheChinesemen.NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.

Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.

NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.

NET:85mlNobleL’OREALPARISFor·M

ENERGIZINGLIQUID

L’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!意象訴求

產(chǎn)品效果——Change

生活方式——Change

消費(fèi)觀念——Change

個(gè)性風(fēng)格——Change

形象氣質(zhì)——ChangeNobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.

Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.

NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.

NET:85mlNobleL’OREALPARISFor·M

ENERGIZINGLIQUID

L’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!口號(hào)（廣告詞）Changeissoeasy!

改變，是如此的輕松！For·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.

NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARIS產(chǎn)品定位NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.

Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.

NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.

NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!產(chǎn)品品牌選擇：蘭蔻赫蓮娜碧歐泉薇姿理膚泉?dú)W萊雅專(zhuān)業(yè)美發(fā)巴黎卡詩(shī)巴黎歐萊雅美寶蓮卡尼爾小護(hù)士羽西系列產(chǎn)品名稱(chēng)：For·MNobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.

Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.

NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.

NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!產(chǎn)品系列品種：四個(gè)類(lèi)型，每個(gè)類(lèi)型含三款產(chǎn)品：沐浴液，爽膚水，護(hù)膚乳NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.

Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.

NET:34MLGlamourL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.

Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.

NET:34MLVigorL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.

Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.

NET:34MLNobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.

Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.

NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.

NET:85mlNobleL’OREALPARISFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.

NET:85mlGlamourL’OREALPARISFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.

NET:85mlVigorL’OREALPARISFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.

NET:85mlEnergyL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISFor·M

ENERGIZINGLIQUID

L’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlVigorL’OREALPARISFor·M

ENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlGlamourL’OREALPARISFor·M

ENERGIZINGLIQUID

L’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlEnergyL’OREALPARIS尊貴型魅力型活力型抗倦型NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.

Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.

NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.

NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!目標(biāo)人群：20－40歲男性，中高收入，消費(fèi)品味高。首推地域：中國(guó)沿海較發(fā)達(dá)地區(qū)，直轄市，省會(huì)城市銷(xiāo)售渠道：商場(chǎng)專(zhuān)柜，男士會(huì)所，名流俱樂(lè)部，高檔酒店NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.

Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.

NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.

NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!定價(jià)：尊貴型148.00198.00238.00538.00魅力型148.00198.00238.00538.00活力型98.00158.00198.00398.00抗倦型98.00158.00198.00398.00NobleL’OREALPARISChangeSKINNET:34MLFMBODYTheSkinproudtobear.

NET:85mlNobleL’OREALPARISF·M

ENERGIZINGtreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISNobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.

Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.

NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.

NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARIS沐浴液爽膚水潤(rùn)膚乳三件組合裝VigorL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.

Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.

NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.

NET:85mlVigorL’OREALPARIS廣告策劃NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.

Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.

NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.

NET:85mlNobleL’OREALPARISFor·M

ENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedFormenadultskin.