沃爾瑪 低價(jià)的背后

WalmartThecompanyistheworld'sthirdlargestpubliccorporation

andthelargestretailerintheworld.briefintroductionsavemoneylivebetterlowerprice?HowlowpricesuppliersWalmartsupplysystemcostcontroldistributioncenterstransportationsystemsatellitesystemeconomyofscaleFirst,thesuppliersaredemandedforthelowestquotedprice.Walmartclaimsthatitcanhelpthemtoenterthemarketwithhugepurchasequantityandcashsettlementtoaskthemtocutitdownto75%.沃爾瑪各地大賣場(chǎng)各地山姆會(huì)員全球生產(chǎn)采購供給沃爾瑪資源控制中心電腦采購物流管理系統(tǒng)本地資源生產(chǎn)供給各地資源采購供給各地資源生產(chǎn)供給沃爾瑪各賣場(chǎng)直接采購直接采購直接采購沃爾瑪各地大賣場(chǎng)直接配送直接配送本地資源生產(chǎn)供給systemofsupply——effctivedistributioncentersThesupplierssendthegoodstothedistributioncentersaccordingtothebranchoffices'orders.Andthecentersshoulddothesifting,packingandinspectionwork.TheuniquedistributionsystemisthemostpowerfulsupportforWalmart.distributioncenters：1.forcommongoods(一般旳商品配送中心)2.forfoods(食品配送中心)3.formemberstores(山姆會(huì)員店配送中心，有1/3旳會(huì)員是小零售商)4.forclothes(服裝配送中心,分送到其他配送中心)5.forimportstores(進(jìn)口商店配送中心，主要作用是大量進(jìn)口以降低進(jìn)價(jià))6.forthegoodsrejected(退貨配送中心)productdistribution圖：沃爾瑪企業(yè)關(guān)鍵物流操作系統(tǒng)沃爾瑪企業(yè)大賣場(chǎng)折扣店山姆會(huì)員店物流中心控制商品供給商生產(chǎn)商產(chǎn)地代理商行業(yè)會(huì)區(qū)域物流倉儲(chǔ)中心折扣店配給中心商品分類倉儲(chǔ)中心會(huì)員店剩余商品退回賣場(chǎng)剩余商品退回大賣場(chǎng)商品配送折扣店商品配送會(huì)員店商品配送儲(chǔ)運(yùn)出庫入庫流通加工退貨處理訂單、采購指示商流、金流驗(yàn)、送貨品傳票驗(yàn)貨傳票退貨交貨直接連線接單訂貨下單商流、金流直接管理直接控制——speedytransportationsystemWalmarthasthebiggestprivatesatellitesystemandmotorcadeinAmerica,whichisanincomparablesuperiorityandgivesWalmartasalecostlower2%-3%thanitscompetitors.——advancedsatellitesystemThesatellitesystemperfectsitssupplysystemtodirectlylinkupthedistributioncenters,suppliers,andbranchoffices.Inseveralhoures,theycancompletetheprocess,includingfillingin,collectingandsendingorderstopromotetheeffectivenessandaccuracy.costcontrolWalmart'scontrolovercostisstrict.Itsadvertisementexpenseequalstoone-thirdofthecostofSears(thesecondbiggestchainstoreinAmerica).Itsmarketingcostonlyaccountsfor1.5%ofsales,howevertheaveragevalueis5%.