包裝印刷包裝和嘜頭基礎知識概述

ChapterFourPackingandMarking包裝和嘜頭Section1Packing1.Factorsinfluencingthenatureofpacking影響包裝的因素(1)Valueofgoods產(chǎn)品價值(2)Natureofthetransit運輸性質(zhì)(3)Natureofcargo貨物性質(zhì)(4)Compliancewithcustomsorstatutoryrequirements符合海關和法定要求2(5)Generalfragilityofcargo商品的易碎性(6)Variationintemperatureduringthecourseofthetransit運輸中溫度的多變性(7)Easeofhandlingandstowage操作和儲存的便捷性(8)Insuranceacceptanceconditions保險的要求(9)Thesizeofthecargoanditsweight貨物的尺寸和重量(10)Marketingconsiderations營銷考慮32.Functionsofpacking(1)Protective保護(2)Storage儲存(3)Loadingandtransport裝載和運輸(4)Salesfunction銷售(5)Promotionalfunction促銷(6)Servicefunction服務(7)Guaranteefunction保障43.Typesofpacking3.1Transport/Outerpacking運輸包裝或外包裝3.1.1CategoryAccordingtomethodsofpacking:Cases,drums/casks/hogsheads/barrels,bags,bundles/bales,crates/skeletoncases,containers.53.1.2RequirementsforouterpackingTransportationrequirements,運輸要求Productrequirements,產(chǎn)品要求Distributionrequirements.分銷要求6Casestudy4-1AChineseimporterpurchasedsomeflammableliquidchemicalrawmaterialfromaFrenchexporter.Whentheshipmentarrivedatthedestination,itwasfoundthattherewasaslightleakagecausedbythedefectinafewpackages.Theimporterfailedtotakeanymeasurestopreventthedamagefromexpanding.Asaresult,theleakageworsenedafterthewarehousingandledtoaself-ignitedfire.Theimporterlodgedaclaimagainsttheexporterforfullcompensationofthetotalloss,butwasrefused.Why?73.2SalespackingSalespackingisalsocalledinnerpacking,smallpackingorimmediatepacking.銷售包裝也稱內(nèi)包裝、小包裝或直接包裝。8KindsofpackagingHangingtype懸掛式,pilingtype堆疊式,portabletype攜帶式,one-offtype一次性,Zip-top/Ring-pulltype易拉式,Sprayingtype噴射式,complete-settype成套式包裝,giftpackagingtype禮品包裝.93.3Neutralpacking&manufacturingbrand-namegoods

中性包裝和定牌3.3.1NeutralpackingMakesnomentionsatallofthenameofthecountryproducingthegoodsandthenameofthemanufactureronthecommodityandontheouterandinnerpackages.在產(chǎn)品本身或其內(nèi)外包裝上均不顯示其生產(chǎn)國別和生產(chǎn)廠商的名稱。103.3.2Manufacturingbrand-namegoodsMeanscertainexportcommoditiesusethetrademarksdesignatedbytheclientsorbearthenameofthebuyer’sfirmorrelatedsigns.特定出口商品使用國外客戶指定的商標或類似標記。11Casestudy4-2AcompanyconcludedasalescontractwithB,stipulationsincontractas:packedincartonsof30tinseach.Asuppliedthewholegoods,butpartofwhichwerepackedincartonsof24tins.Brefusedtotakethewholegoods.DidBhaverightstodoso?12Section2Markingofpackage

包裝上的標志1.Shippingmark運輸標志/嘜頭Shippingmarkisthemostimportantwhichshouldbediscussedandagreedonbybothparties.13(1)ComponentsofshippingmarkISOhassuggestedastandardizedformofshippingmarkwhichhasfourlinesintotalwithnomorethan17lettersineachlineandcontainsnographs.國際標準化組織推薦使用標準運輸標志：共四行，每行不超過17個字母，不帶有任何圖表。14Standardizedshippingmark

標準嘜頭Abbreviationsofconsigneeorbuyer.收貨人貨買方的名稱縮寫Referencenumber.參考號Portofdestination.目的地/港Packagenumber.包裝件數(shù)15收貨人目的港整批貨物600件中的第一件合同號三角形的運輸標志整批貨物總共600件16(2)GeneralrequirementsforshippingmarkItisnotwisetodesigntheshippingmarkcomplicatedly.不建議設計復雜的嘜頭。Thepositionshouldbeproperandcolorshouldbedurable.嘜頭位置合適、顏色持久。Noadvertisingpropagandawordsandpicturesareallowedtobeinsertedintothemarks.嘜頭中不允許插入廣告性宣傳語或圖案。172.Indicativemark指示性標志Itreferstothesymbolsorwordsthatindicatethenatureofthecontentsofthepackageandinstructionstofacilitatethesmoothhandlingofthecargothatneedsspecialcare.一些貨物因本身特性，需要在包裝上用簡單的圖形或文字提醒人們操作中應注意的事項。18

緊急出口滑動開門滑動開門推開拉開

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