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Unit1Advertising同步練習(xí)基礎(chǔ)知識:一、單項選擇1.-------Excuseme,mayIaskyousomequestions?--------Sorry,I’mtoobusyandIhaven’tevenaminuteto__________.A.spend B.share C.spare D.stop2.-------Doesheworkhardathislesson?-------Yes,he________noefforts,Idaresay.Aprotects Bdetermines Cspares Dwastes3.Youdon’thaveto_________theumbrellas;I’llgiveyouoneeach.A.advertise B.beusedto C.share D.persuade4.Wehaveto__________thepracticalmeasures.A.comeout B.comeupwithC.comeup D.comeout5.Thecrowdistoonoisy,butanywayIhavetomakemyself______tothembecausethenewsissoimportanttothem.A.supposedB.understood C.heard D.known6.IwaslookingthroughChinaDailywhenan__________forasecond-handcarattractedmyattention.A.advertise B.advertising C.advertisementsD.ad7.We_________himtostopsurfingtheinternet,buthewouldn’t.A.persuaded B.triedtopersuade C.suggestedD.demanded8.Wouldyou__________meagooddictionary?A.command B.demand C.recommend D.recommendation9.Themotheris_________aboutherson’sfuture.A.cared B.known C.concerned D.impressed10._______isahighlydevelopedtwentieth-centuryindustry.A.AdvertisementB.Advertising C.Advertise D.Advertiser二、短文填空Whatmakesagooda1?Therehavebeenmajorchangesina____2_____inthepastsixtyyears.Peoplereadadvertisementspartlyfori3andpartlybecausetheyareinteresting.Today’sadvertisementsoftenstartwithaquestion,orapuzzle,withthepurposeofa4thereader’sa5.Ofcourse,mostadvertisementscontaininformation.Butthisisusuallycontainedinatextthatisinterestingandoftenfunny.Humorisveryimportant.Sometimesadvertisementstellas6,orthestorymaybec7overanumberofadvertisements.However,thereisadangerinthis.Itispossiblethatthereaderorviewerwillp8theadvertisementbutnotthenameofther9.Thereareotherd10.Ifyouaresellingyourproductinaforeignmarket,youmustcheckthatthet11iscorrect.Acompanythatsoldhaircreamwantedtosay“Xputslifeintodryhair.”Theytooksomep12ofahandsomeactor,andtheadvertisementsa13onlargeboardsbythesideoftheroad.Nobodyboughttheproduct,however,becausewhentranslateditmeant“Xputslivingthingsintodryhair.”Inthe1960saBritishcarcompanywhichmadeveryexpensivecarswasabouttosellitslatestcarinGermany.However,thec14hadtochangethenameofthecaratthelastmoment.AGermanspeakeratthefactorypointedouttothes15三、單句翻譯這個學(xué)校時的所有的人都一個餐廳里吃飯。(share)我們以前在同一個辦公室工作,但我三年前就離開那兒了。(usedto)我們通過廣播、電視宣傳我們廠的產(chǎn)品。(advertise)他推薦Tom在那個學(xué)校當教師。(recommend)我決心把英語學(xué)得更好。(determine)市政府號召所有的市民要節(jié)約用電。(appeal)開會的時間快到了。(approach)我使老師相信我已經(jīng)完成家庭作業(yè)。(satisfy)他穿著一件厚厚的大衣以便御寒。(protect)10.家長要公平地對待他們的孩子。(deal)能力提高:一、單項選擇1.Thenewlypublishedbook,whichrefers_______basicEnglishgrammar,is_________onlyforbeginners.A.as;meant B.for;intended C.to;planned D.to;intended2.Themiddle-agedcoupleintendstheirson,whoisinseniorthreenow,__________adoctor.A.for B.in C.as D.after3.The3-storyed-building,newlybuilt_________,thesportsfieldofourschool,isintended__________amulti-functionallanguagelab.A.on;as B.behind;as C.in;for D.beyond;for4.Theofficial,whohadmuch________atdealing__________troublesomeaffairs,wasshottodeathbyaterrorist.A.experiment;with B.experience;with C.experiences;for D.experienced;for5.Thepopularmusicianwasasked___________sheshouldintendtobeherpartnerinthenextconcert.A.what B.whom C.how D.when6.--------Wasthejudge_________withtheresult?---------Idon’tthinkso.Butperhapsnojudgeiseasy__________.A.satisfying;satisfied B.satisfied;tosatisfy C.satisfactory;tobesatisfied D.satisfaction;satisfactory7.Wind__________electricitywidelyinanypartsoftheworld.A.isusedtoproduce B.isusedtoproducing C.usedtoproduce D.usedtoproducing8.Whenhewasthere,he__________gotothatcoffeeshopatthecornerafterworkeveryday.A.would B.should C.hadbetter D.might9.Mother_________usstorieswhenwewereyoung.A.wasusedtotellB.wasusedtotellingC.usedtotellD.usedtotelling10.Moreandmorepeoplenowadayshavecome__________takingexerciseeveryday.A.believe B.believein C.tobelieve D.tobelievein11.I_________whathe’ssaidbecauseI__________him.A.believe;believe B.believein;believein C.believe;believein D.believein;believe12.TheypickedthetownofTobermoryonMullbecausethebrightlycoloredhousesappeal________children.A.to B.for C.against D.with13.Theytrickedtheprettygirl_________stealingmoneyfromthestore.A.into B.to C.with D.against14.Nickislookingforanotherjobbecausehefeelsthatnothinghedoes________hisboss.A.serves B.satisfied C.promises D.supports15.------You________partinthepartyintime.------Sorry,Iwasdelayedbytheaccident.A.aresupposedtotake B.havesupposedtotakeC.aresupposedtohavetaken D.supposedtotake16.Hewaspersuaded__________acollegegraduatebutheknewnothingabouthistory.A.tobe B.being C.tohavebeen D.havingbeen17.There_____alotofcoalminesinthesouth,butmanyofthemhavebeenclosedorare_____beclosed.A.usetohaving;abouttoB.usedtobe;toC.usetohaving;goingtoD.usedtobe;supposedto18.Yoursuggestionis_______tous.A.ofveryvalue B.greatvaluable C.ofgreatvalue D.veryvalue19.Helefttheplace,_______never________backagain.A.determined;tocome B.beingdetermined;tocomeC.determined;coming D.determining;coming20.Canyoutellme__________________________?A.WhatlifewillbelikeinthefutureB.WhatwilllifebelikeinthefutureC.HowlifewillbelikeinthefutureD.Howwilllifebelikeinthefuture二、完形填空AtthetimewhenBillandRosegotmarried,neitherofthemhadmuchmoney.Sotheywere
1
tobuyahouseorflat.Forthefirstyearsoftheir
2
life,they,therefore,
3
inrented(租賃的)flats.ThenBill’sfatherdiedand
4
himsomemoney,sotheyboughtahouse.Whentheymovedintoitforthefirsttime,oneofBill’s
5
senthimabottleofwineasapresenttocelebratehisentry(住進)intothefirsthousehehadowned.BillandRosehadalotofworktodo,gettingtheirthings
6
,arrangingthefurniture,gettingcurtainsandalltherest,sothey
7
aboutthebottleofwine.Infact,they
8
itawayinacupboardwithoutevenunpacking(拿出)it.BillandRosealreadyhadtwo
9
whentheymovedintotheirnewhouse,andafewmonthslater,thethirdwasborn.WhenRosecamehomefromthe
10
withthebaby.Bill
11
somefriendsroundto
12
itsarrival,andtheyhadawonderful
13
,withplentytoeatandtodrink.Afterthepartyhadbeenonforsometime,however,Billfoundthatthewinewas
14
.
15
,herememberedthebottlewhichhisfriendhadgivenhimwhentheyhadmovedintothenewhouseandwhichwasstilllyingunpackedina
16
somewhereinthehouse.Hefounditwithsomedifficultyand
17
itintotheliving-roomwherehis
18
weresitting.Whenhehadunwrappedthebottle,hesawacardtiedtoit,sohetookitandreadit
19
toothers.
20said“Bill,takegoodcareofthisone—itisthefirstonethatisreallyyours.”1.A.unable
B.trying
C.advised
D.expected
2.A.happy
B.married
C.sad
D.bitter3.A.moved
B.succeeded
C.lived
D.gave
4.A.carried
B.brought
C.sent
D.left
5.A.nieces
B.workers
C.friends
D.classmates
6.A.unpacked
B.prepared
C.tied
D.sold
7.A.forgot
B.thought
C.looked
D.cared
8.A.sent
B.put
C.took
D.kept
9.A.fathers
B.daughters
C.children
D.dogs
10.A.prison
B.policestation
C.shop
D.hospital
11.A.demanded
B.expected
C.invited
D.wished12.A.joinin
B.celebrate
C.attend
D.drank
13.A.party
B.time
C.day
D.rest
14.A.served
B.finished
C.prepared
D.bought15.A.And
B.Therefore
C.Luckily
D.Although
16.A.cupboard
B.box
C.table
D.living-room
17.A.sent
B.brought
C.fetched
D.led
18.A.family
B.wife
C.guests
D.workers
19.A.silent
B.loud
C.aloud
D.calm
20.A.He
B.Which
C.They
D.It
三、閱讀理解AAdvertisinggivesusefulinformationaboutwhichproductstobuy.Butmodernadvertisingdoesmorethangivesnewsaboutproductsandservices.Today’sadvertisements,orads,trytogetconsumers(消費者)tobuycertainbrands(品牌).Writersofadvertisingaresoskillfulthattheycan.sometimespersuadeaconsumertowearacertainkindofclothing,eataspecialkindofcereal(麥片),orseeamovie.Consumersmightneverevenwantaproductiftheydidnotseeorhearadvertisementsforit.Forexample,youprobab1ydonotneedthenewestcerealinthesupermarket.Thereareprobablymanycerealbrandsonyourkitchenshelves.Youmaynothavespaceonashelfforanother.Butifyouseeadsaboutanewcerealthatisyourextra-tastyandhasafreeprizeinthebox,youmaywantit.Advertisingmustgetattention.Tobeeffective,itmustbeexciting,entertaining,orprovidesomepleasure.Thesecretofwritinggoodadvertisingcopyistoofferagoodideaaswellasaproduct.Theideaiswhattheadisreallyselling.Oneexampleisanadthatsayseatingacertaincerealwillmakeapersondowellinsports.Thatcerealbrandmaysellbetterifconsumersthinkitoffersstrengthandenergy.1.Whatisdiscussedinthispassage?A.Thecontentofmodernadvertising. B.Theskillsofmodernadvertising.C.Theresultsofmodernadvertising.D.Thewritingofmodernadvertising.2.Accordingtothepassage,agoodadvertisementshould
.A.bebothpersuasiveandeffectiveB.givepeopleusefulinformationC.showpeopleaproduct D.showpeopleanewideaofaproduct
3.Fromthepassage,weknowthat
.A.modernadvertisinghaslesseffectoncustomersB.oncecustomersseeadsaboutanewcerea1,theyaresuretobuyitC.cerealcanmakepeoplestrongD.cerealisakindoffoodwhichispopularamongpeople
4.Whatcanweinferfromthepassage?A.Customerscaneasilybepersuadedbyadvertisements.B.Customersshouldbepersuadedbyadvertisements.C.It’simpossibleforcustomerstobuyaproductwithoutadvertisements.D.Customersbuyproductsaccordingtotheirdemandsratherthantheadvertisements.BAreyouworriedbytherisingcrimerate?Ifyouare,youprobablyknowthatyourhouse,possessionsandpersonareincreasinglyindangerofsufferingfromgreatriseinthecasesofburglaryandattack.Figuresshowanever-increasingcrimerate,butitisonlytooeasytoimagine"Itwillneverhappentome".Unfortunately,statisticsshowthatitreallycanhappentoyouand,ifyouliveinalargecity,youruntwicetheriskofbeingavictim.Fortunately,thereissomethingdefinitewhichyoucando.ProtectAlarmscanhelptoprotectyourhousewithaburglaralarmsystemwhichiseffective,simpletooperateandeasilyaffordable.Youmustrememberthatowningaburglaralarmisnoindicationthatyourhouseispackedwithvaluablepossessions.Itquitesimplyindicatestounwelcomevisitorsthatyoursisonehousetheywillnotbreakintoeasily,sotheycarryontoanunprotectedhousewheretheirjobismadealoteasier.SendnowforourfreeleaflettellingyouhowwecanProtectAlarmyourhousequickly,easilyandcheaply.Completeandtearofftheslipbelowandpostittous.Postageisfree.Also,telephoneuson3276721wherewehavearound-the-clockansweringservice.ItcostsnothingtofindoutaboutProtectAlarm.1.Anyonewhotakesaninterestinthecrimeratewill,accordingtothetext,beawarethat___________.A.moreburglarsarebeingcaughtthaneverbeforeB.peoplehavemorepossessionstoworryaboutnowadaysC.burglarsaremoreatriskthantheyusedtobeD.homesaremorelikelytobebrokenintonowadays2.Itseemsthatpeoplewholiveincitiesare____________A.moreoftenvictimsthanthoselivinginotherareasB.oftheopinionthatstatisticsarewrongC.twiceaswellaspeoplelivinginotherareasD.oftheopinionthatburglarsonlyrobunprotectedhomes3.ThewriterofthetextwantstogivetheimpressionthattheProtectAlarmsystemis_____.A.elementaryB.everlasting C.experimental D.economical4.Thearticleclaimsthatpossessinganalarmsystemwill_________.A.showburglarsthatyouhavesomethingworthstealingB.persuadeburglarsnottobreakintoyourhouseC.maketheburglars'joblesscomplicatedD.persuadeburglarstotryagainanothertime5.Inordertofindoutmoreinformationaboutthisalarmsystemonecan_______.A.buyaleaflet B.writeenclosingastamped,addressedenvelopeC.signacontract D.phoneatanytimeofdayornight6.Theunderlinedword"Figures"inthesecondparagraphcanbereplacedby"A.Illustrations B.Fingers C.Numbers D.Statistics7.Hewasunluckythathishousewas__________lastnight.A.smashedinto B.burstinto C.brokenintoD.transportedinto8.Heshouldn'trunthe____________oflosinghislifecrossingtheroadwiththegreenlighton.A.risk B.danger C.threat D.fright
CAmbassadorHotel:WelcometotheAmbassadorHotel.Tomakeyourstayasenjoyableaspossible,wehopeyouwilluseourfacilitiestothefull.DiningRoomBreakfastisservedinthediningmomfrom8a.m.to9:30a.m.Alternatively,theroomstaffwillbringabreakfasttraytoyourroomatanytimeafter7a.m.Inthiscase,pleasefilloutacardandhangitoutsideyourdoorwhenyougotobed.Lunch:12:00a.m.to2:.Dinner:7:30.to9:00.RoomServiceThisoperates24hoursaday;phonethereceptiondesk,andyourmessagewillbepassedontotheroomstaff.TelephonesTomakeaphonecall,dial0forReceptionandasktobeconnected.Weapologizefordelaysinputtingcallsthroughwhenthestaffsareverybusy.TherearealsopublictelephoneboothsneartheReceptionDesk.Earlycallsshouldbebookedwithreception.LaundryWehavealaundryinthehotel,andwillwashironandreturnyourclotheswithin24hours.Asktheroomstafftocollectthem.BarThehotelbarisopenfrom12a.m.to2.and7.to1a.m.1.Youwouldseethisnotice_________.A.inahotelbarB.inahoteldiningroomC.inabedroomofalargeinternationalhotelD.intheentranceofasmallfamilyhotel
2.Whatshouldyoudoifyouhavearrivedtostayatthehotelat2a.m.andwantsomethingtoeat?A.Gotothehotelshop. B.Gotothehotelbar.C.Hangamessageoutsideyourdoor.D.PhoneReception.
3.WhatshouldyoudowhenyoucomebacktothehoteltomakeanimportantcallandseealotofpeoplearoundtheReceptiondesk?A.Gotoyourroomandphonefromthere.B.AskattheReceptiondesk.C.Useoneofthetelephonesintheentrancehall.D.Gooutagainandlookforapublicphonebox4.Whatdoyouthinkaroomstaff’slastjobisbeforehegoesoffdutyat6.?A.Laythetablesinthediningroom.B.Checkthebedroomdoors.C.Startpreparingthebreakfast.D.Wakeanyoftheguestswhohaveaskedforearlycalls.DWillitmatterifyoudon’ttakeyourbreakfast?RecentlyatestwasgivenintheUnitedStates.Thosetestedincludedpeopleofdifferentages,from12to83.Duringtheexperiment,thesepeopleweregivenallkindsofbreakfasts,andsometimestheygotnobreakfastatall.Specialtestsweresetuptoseehowwelltheirbodiesworkedwhentheyhadeatenacertainkindofbreakfast.Theresultsshowthatifapersoneatsaproperbreakfast,heorshewillworkwithbettereffectthanifheorshehasnobreakfast.Thisfactappearstobeespeciallytrueifapersonworkswithhisbrains,ifastudenteatsfruit,eggs,breadandmilkbeforegoingtoschool,hewilllearnmorequicklyandlistenwithmoreattentioninclass.Contrarytowhatmanypeoplebelieve,ifyoudon’teatbreakfast,youwillnotloseweight.Thisisbecausepeoplebecomesohungryatnoonthattheyeattoomuchforlunch,andendupgainingweightinsteadoflosing.Youwillprobablylosemoreweightifyoureduceyourothermeals.1.Theresultsofthetestshowthat______A.breakfasthasgreateffectonworkandstudies.B.breakfasthasmuchtodowithpeople’shealth.C.apersonwillworkbetterifhehassimplebreakfastD.breakfastonlyaffectsthosewhoworkwiththeirbrains.2.Thepassagementionsthatmanypeoplebelievethatifyoudon’teatbreakfast,youwill____.A.notloseweight B.be
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