Customer客戶關(guān)系管理系統(tǒng)RelationshipManagement-Workshop1-cn

Customer客戶關(guān)系管理系統(tǒng)RelationshipManagement-Workshop1-cnIntroductionto…內(nèi)容介紹Account(Hospital)ManagementContact(Doctor)Management醫(yī)生及相關(guān)信息管理CycleManagement銷售POACallManagement拜訪管理-針對(duì)醫(yī)生PSRManagement代表及相關(guān)活動(dòng)管理，例如會(huì)議Account(Hospital)Management醫(yī)院信息管理

HospitalCentricity(360`view)全方位的分析和醫(yī)院相關(guān)的內(nèi)容Doctor醫(yī)生Department科室Pharmacy藥房Products產(chǎn)品Distributor分銷商ApprovalAuthoritiesSFDA，RDL政府機(jī)構(gòu)Competition競(jìng)爭(zhēng)對(duì)手CoverageTeam管理本醫(yī)院業(yè)務(wù)的團(tuán)隊(duì)Events&Activities采取的活動(dòng)及其他事件MarketingCaign市場(chǎng)活動(dòng)CRMhelpsyouto…CRM能做什么CreateandMaintainHospitalProfile管理醫(yī)院信息Generaldetails基本信息，名字，地址Salesvolumes 銷量Category 醫(yī)院類型Rank/Classification排名及等級(jí)AssociateDepartmentswithprofileinformation科室Specialty 專長(zhǎng)No.ofWards 床位數(shù)No.Clinics,etc 門診量SalesTeamcoveringHospital 哪些隊(duì)伍負(fù)責(zé)SalesTerritory 銷售區(qū)域TherapeuticArea/ProductGroup/Districtwise 治療領(lǐng)域/產(chǎn)品組No.ofsalesforce 銷售代表數(shù)量Frequency 拜訪頻率Productsenlisted 產(chǎn)品列表PriceList 價(jià)格列表Discounts 折扣Consumption 醫(yī)院消耗Contd..還有Classification&Ranking排名及等級(jí)ClassA,B,C A，B，C類Usingascientificmethodologybasedonpre-definedparameters

基于預(yù)定義的一些參數(shù)，使用專業(yè)的算法算出PlanandexecuteMarketingeventsandactivities計(jì)劃并執(zhí)行市場(chǎng)戰(zhàn)略及行動(dòng)Profileandassociatein-housePharmacy記錄相關(guān)內(nèi)部藥房信息LinkRetail/DrugStoresaroundtheHospital把醫(yī)院和外圍的零售藥店集中管理ProfileDistributorssupplyingPfizerproductstoHospital記錄分銷商銷售給醫(yī)院的輝瑞產(chǎn)品的詳細(xì)數(shù)據(jù)CompetitionprevalentintheHospital本醫(yī)院競(jìng)爭(zhēng)對(duì)手的信息SWOT(強(qiáng)，弱，機(jī)會(huì)，威脅)SalesShare 銷售份額Productsenlisted 產(chǎn)品列表TrackandResolveIssues/Complaints跟蹤及解決相關(guān)輝瑞產(chǎn)品的問題Howitlooks…Benefitstoyou…對(duì)我們的價(jià)值Single-ComprehensiveHospitalviewforallPfizerfunctions為輝瑞各相關(guān)部門建立統(tǒng)一的全面的醫(yī)院信息管理Easyadministration–Maintainability&Scalability易管理–維護(hù)及升級(jí)Minimizedatainaccuracyandredundancy提高數(shù)據(jù)準(zhǔn)確性MarketingCaigns–spentVsreturns清晰的管理市場(chǎng)活動(dòng)的投入與產(chǎn)出OpportunityManagement-Productcoverage發(fā)現(xiàn)機(jī)遇–產(chǎn)品的覆蓋率CompetitionInsights了解競(jìng)爭(zhēng)對(duì)手的活動(dòng)并盡早應(yīng)對(duì)TrackmoneyspentperHospital跟蹤每家醫(yī)院的投入Enrichedreporting&analysis豐富的報(bào)表及分析功能Contact(Doctor)Management全方位醫(yī)生管理

CustomerCentricity(360`view)Hospital醫(yī)院Department科室Classification醫(yī)生分類潛力及處方Products產(chǎn)品Specialty醫(yī)生專業(yè)CoverageTeam銷售隊(duì)伍Competition競(jìng)爭(zhēng)對(duì)手Patient病人Events&Activities其他活動(dòng)Call拜訪ResourceR&P資源管理資料，禮品，樣品MarketingCaign市場(chǎng)CRMhelpsyouto…CRM能做到CreateandMaintainDoctorProfile–DoctorDefinition管理醫(yī)生信息ProfessionalInformation 職業(yè)信息PersonalInformation 個(gè)人信息Specialty 專業(yè)及專長(zhǎng)Rank/Classification 排名及分類TeamcoveringDoctors 銷售隊(duì)伍和醫(yī)生之間的關(guān)系TherapeuticArea/ProductGroup/Districtwise 治療領(lǐng)域，產(chǎn)品級(jí)，地區(qū)No.ofsalesforce 銷售代表數(shù)量Frequency 拜訪頻率 Marketing 市場(chǎng)部Medical 醫(yī)學(xué)部Productsdetailed 介紹給醫(yī)生的產(chǎn)品相關(guān)信息MainProductGroupwise 基于產(chǎn)品ProductRxwise 劑型管理Affiliation 不同產(chǎn)品之間的相關(guān)性Prescriptionpattern 處方模式Concerns 找到關(guān)注點(diǎn)Feelgoodfactors 發(fā)現(xiàn)優(yōu)勢(shì)Contd..還有Classification&Ranking 分類及等級(jí)ClassA,B,C,KOLUsingascientificmethodologybasedonpre-definedparameters應(yīng)該有一套詳細(xì)的計(jì)算方法DoctorEntitlement 醫(yī)生職位管理Automatedusingascientificmethodology應(yīng)該定義相關(guān)的邏輯MedicalDetailingCall 拜訪詳細(xì)內(nèi)容Plan,schedule,executeandreport 計(jì)劃，執(zhí)行，報(bào)告，分析Easymodification 簡(jiǎn)單實(shí)用，易于操作ManagedentirelyusingPDA 使用PDA來(lái)實(shí)現(xiàn)Share,trackandalerts 共享，跟蹤，提醒Jointcallandreports 隨訪，協(xié)訪及評(píng)估Callhistory 拜訪歷史Contd..還有PlanandexecuteMarketingeventsandactivities計(jì)劃，執(zhí)行，報(bào)告，分析市場(chǎng)活動(dòng)GiftandSleManagement禮品，樣品管理CapturemoneyspentperDoctor收集到醫(yī)生的投入Maintainhistoryofcallactivities記錄拜訪歷史ResourceRequestedandProvided資源申請(qǐng)及提供–資料。。。。ProductMedical&Marketingdocumentattachment代表可以看到相關(guān)的產(chǎn)品醫(yī)學(xué)及市場(chǎng)活動(dòng)相關(guān)的文檔CompetitiveInformation競(jìng)爭(zhēng)對(duì)手的活動(dòng)TrackandResolveIssues/Complaints跟蹤及解決問題Howitlooks…Benefitstoyou…價(jià)值CentralizedandSinglesourceoftruthofDoctoracrossPfizerfunctions信息準(zhǔn)確，統(tǒng)一管理，Easyadministration–Maintainability&Scalability易于管理–維護(hù)及升級(jí)LatestandCurrentDoctordetailsatalltimes永遠(yuǎn)提供最新的最有價(jià)值的信息Efficient,processdriveandautomatedDoctorclassificationandtargeting基于預(yù)定義的方法和準(zhǔn)確的信息，自動(dòng)判斷醫(yī)生級(jí)別及工作方向Setcustomer-centricitystandardsbyofferingpersonalizedservicetoDoctors以客戶為中心，提供給醫(yī)生個(gè)性化的服務(wù)Prescriptionpracticeandpotential處方及潛力分析CentrallymanagedDoctorresourcerequest集中管理醫(yī)生需要的資源Benefitstoyou…價(jià)值Effectivecollaborationbetweendoctorcoverageteam加強(qiáng)銷售隊(duì)伍間的協(xié)作，提高效率OpportunityManagement發(fā)現(xiàn)機(jī)會(huì)CompetitionInsights競(jìng)爭(zhēng)態(tài)勢(shì)的預(yù)見性Closeloopmarketingstrategiestosalesexecutionandreturnforeachdoctor對(duì)于醫(yī)生提供閉環(huán)服務(wù)–計(jì)劃，執(zhí)行，報(bào)告，分析，行動(dòng)方向AnalyzeDoctorinvestment投入產(chǎn)出分析Enrichedreporting&analysis豐富的報(bào)表及分析CycleManagement–POA管理MarketingStrategy市場(chǎng)部制定戰(zhàn)略Resources資源費(fèi)用，。。SalesOperations銷售部執(zhí)行戰(zhàn)略CyclePlan周期性的計(jì)劃模式AnnualPlan年計(jì)劃QuarterlyPlan季度計(jì)劃

ObjectivesFramework基于目標(biāo)管理Product/Services產(chǎn)品/服務(wù)TargetList目標(biāo)標(biāo)列表醫(yī)生，醫(yī)院CycleTarget周期性的目標(biāo)Measure,SuperviseandEvaluate定量，指導(dǎo)，評(píng)估CRMhelpsyouto…DefineCyclePlan定義周期性的計(jì)劃，年，季度AnnualPlan 年計(jì)劃QuarterlyPlan 季度計(jì)劃DefineCycleFramework/Management 定義框架CycleObjectives 周期性的目標(biāo)CommunicationObjectives 溝通的目標(biāo)TargetList(Hospitals&Doctors) 目標(biāo)列表，醫(yī)生，醫(yī)院CycleTargets 階段性的指標(biāo)，CycleReports 分析報(bào)表Contd..還有CycleObjectives周期性的目標(biāo)Derivedfromcorporatestrategiesonbusinessinitiativesforprofitability,marketshareandprocessimprovement來(lái)源于公司戰(zhàn)略-利潤(rùn)，市場(chǎng)占有率，提高效率。Executionmodelconsistingofclearandpreciseexecutableinstructionsandactionpoints執(zhí)行層面是清晰而明確的指令和行動(dòng)點(diǎn)Customizedandlocalizedtospecificmarketandregion對(duì)于特殊市場(chǎng)和地區(qū)實(shí)行本地化及客戶化的指導(dǎo)方針FormularizedbyRM/DMinclosecollaborationwithPSRsRM/DM與代表工作是緊密結(jié)合，互相促進(jìn)Assistfieldforcetoplancallroutinesusingapracticalandfocusdrivenmethodology幫助銷售隊(duì)伍使用實(shí)用而抓住重點(diǎn)的方法來(lái)計(jì)劃拜訪工作Contd..還有CycleObjectives周期性的目標(biāo)Streamlineandcontrolcompletecallcycle,fromplanexecutereportmonitorevaluatecoach流程化管理，計(jì)劃-執(zhí)行-報(bào)告-監(jiān)測(cè)-評(píng)估-教導(dǎo)Real-timefeedbackoncycleperformanceintermsofmarketimpact,caigneffectivenesstoMarketingandSalesdepartments市場(chǎng)活動(dòng)及影響的純凈會(huì)實(shí)時(shí)的反饋給市場(chǎng)及銷售部門Strategizesuccessivecycleplanbasedonmarketinsightsgainedfromperviousplans制定成功的戰(zhàn)略計(jì)劃的基礎(chǔ)是對(duì)市場(chǎng)的前瞻性Ensureend-to-endtransparencytoallfunctionsanddepartments對(duì)于所有部門來(lái)說(shuō)都要確保端對(duì)端的透明Contd..還有CommunicationObjectives溝通目標(biāo)StandardizedProduct/Servicedeliverymessage對(duì)于提供或展示給客戶的產(chǎn)品/服務(wù)信息標(biāo)準(zhǔn)化OwnedbyMarketingandexecutedbySales–ensuringeffectivecross-departmentcollaboration市場(chǎng)部制定目標(biāo)，銷售部執(zhí)行-確保部門間有效的合作Assistsinoptimizingproduct/servicedeliverymodelforfieldforceeffectiveness對(duì)于銷售部門來(lái)說(shuō)，幫助優(yōu)化產(chǎn)品/服務(wù)的信息的提供方式Maximizeonaconsistentandcommonshareofvoicebydevelopingaeffectivestrategyforproduct/servicepositioning–irrespectiveofmarketorregion通過開發(fā)一個(gè)有效的產(chǎn)品/服務(wù)定位戰(zhàn)略，最大限度的建立一種聲音，一個(gè)政策，而不論是否在同一個(gè)市場(chǎng)或區(qū)域

Contd..還有TargetList目標(biāo)醫(yī)生列表PickandSelectmostprofitablelistofcontacts選擇最合適的拜訪醫(yī)生Ensurescallplanningandexecutionaretargetedandprioritybased確保所有拜訪的醫(yī)生都是我們的重要的目標(biāo)醫(yī)生Callactivitiesarealignedwithprescriptionpotential拜訪活動(dòng)是和醫(yī)生的處方或潛力相匹配的Listsderivationbasedonascientificmodelofdoctorclassificationandspecialty目標(biāo)醫(yī)生列表源自于一套科學(xué)有效而專業(yè)的流程或是工具M(jìn)easuretargetingeffectivenessandfeedbackdoctorpotentialbasedonreal-timedatafromcallreports判斷目標(biāo)醫(yī)生的選擇或是潛力是否有效應(yīng)從實(shí)時(shí)的從代表的拜訪報(bào)告中來(lái)Contd..還有TargetList目標(biāo)醫(yī)生列表Assistinquickandeasyselectionofdoctorbyusingapre-definedandreadytouselist通過提供預(yù)定義已經(jīng)選好的醫(yī)生列表來(lái)幫助代表快速而容易的選擇目標(biāo)醫(yī)生Transparencyondoctorcoveragewithoutregardtopersonalorindividualbias在醫(yī)生選擇中透明而不帶有任何個(gè)人偏見Empoweringmanagerstostrategizeonconsecutivetargetlistsbymeasuringtargetlistprofitableandsustainability授權(quán)經(jīng)理通過衡量目標(biāo)醫(yī)生列表的績(jī)效和保持率來(lái)制定連續(xù)性的目標(biāo)醫(yī)生列表戰(zhàn)略Contd..還有CycleTargets 階段性的目標(biāo)Definefixedtargetcycleexecutionbasedonthecycleobjectivesforrevenuerealizationandshareofvoice基于銷售及市場(chǎng)占有率的目標(biāo)制定階段性的行動(dòng)計(jì)劃DefinetotalNo.ofcommunicationobjectivesforeachProduct/Serviceintheplanforallmarkets/regions在計(jì)劃中對(duì)所有的市場(chǎng)/地區(qū)制定每一個(gè)產(chǎn)品/服務(wù)需要進(jìn)行溝通的總數(shù)DefineTargetlistofDoctors/Hospitals制定醫(yī)生/醫(yī)院列表DefinetotalNo.ofCallsforcycle制定拜訪總數(shù)DefinetotalNo.ofCallsperClassification基于不同醫(yī)生等級(jí)制定總的拜訪數(shù)量DefinetotalNo.ofCallsperSpecialty基于專業(yè)制定拜訪數(shù)量Contd..還有AlertsandReminders警報(bào)及提醒CycleReports周期性的報(bào)告Supportbusinessmanagers(sales&marketing)toevaluatecycleeffectivenessbasedonbusinessrealizationandprofitability使業(yè)務(wù)部門的經(jīng)理(銷售部及市場(chǎng)部)能夠用實(shí)際達(dá)成率及利潤(rùn)來(lái)評(píng)估本階段的工作效力IndexofTargetVsAchievedbasedonquantitativefiguresdecidedduringtheconceptionofthecycleplan(cycletargets)使用在階段計(jì)劃中確定好的定量的數(shù)據(jù)來(lái)衡量指標(biāo)數(shù)據(jù)及實(shí)際完成情況Scientificapproachformeasuringfieldforceeffectiveness使用科學(xué)的手段來(lái)判斷銷售隊(duì)伍的工作效力CalculatingKPI’sbasedonfieldforcecallactivityandreport基于銷售隊(duì)伍的拜訪活動(dòng)及報(bào)告來(lái)計(jì)算重要的性能指針Benefitstoyou…好處是ImprovedcollaborationbetweenSalesandMarketing促進(jìn)銷售部與市場(chǎng)部的協(xié)作Defineannualplanandquarterlysalesplan制定每年計(jì)劃以及每個(gè)季度的銷售計(jì)劃ConsistentandManagedfocusonrightProduct/Service,rightMessagingandrightDoctor達(dá)成我們的目標(biāo)：正確的產(chǎn)品/服務(wù)，準(zhǔn)確的信息以及合適的醫(yī)生Improveonoperationalefficiencyandoptimizeonoperationcosts提高操作效率，優(yōu)化運(yùn)作成本Arriveatanappropriate,profitableandacceptablefieldexecutionframework建立實(shí)用，有價(jià)值并且銷售隊(duì)伍樂于接受的模式Budgetplanandcontrolbyidentifyingresourcerequiredforcycleplan對(duì)于關(guān)鍵資源進(jìn)行預(yù)算的計(jì)劃和控制GreaterDoctorsegmentationandtargeting目標(biāo)客戶管理及分級(jí)(醫(yī)生)Convertmarketintelligenceintocorporatestrategies把市場(chǎng)中發(fā)現(xiàn)的機(jī)會(huì)轉(zhuǎn)變成公司的戰(zhàn)略Improvedinformationdisseminationformaximumcoverage,impactandeffectiveness通過擴(kuò)大信息的傳播面來(lái)加大醫(yī)生覆蓋，提高影響力及效率Increasebrandawarenessandshareofvoice提高品牌知名度及擴(kuò)大市場(chǎng)占有率OpportunityManagement機(jī)會(huì)管理Benefitstoyou…好處是Analyzecycleplanstoevaluatemarketperceptionandbusinessdynamics通過分析階段性的計(jì)劃來(lái)評(píng)估市場(chǎng)及生意的發(fā)展趨勢(shì)Totaltransparencyinplanexecutionreportqualityproductivity透明的進(jìn)程：計(jì)劃->執(zhí)行->報(bào)告->質(zhì)量->生產(chǎn)力Closecollaborationbetweenmanagersandfieldforce加強(qiáng)經(jīng)理及一線代表的合作Superviseandmonitoradherencetocycleplan指導(dǎo)并監(jiān)督計(jì)劃的執(zhí)行Predictandcomputefieldforceeffectiveness,customersatisfactionandcallqualityindices預(yù)測(cè)及計(jì)算銷售部門的效力，客戶滿意度以及拜訪質(zhì)量Real-timeviewofcycleexecutionandmeasureoftargetVsachievement實(shí)時(shí)獲取計(jì)劃執(zhí)行情況以及監(jiān)測(cè)指標(biāo)的實(shí)際達(dá)成情況Historyinformationofpreviouscycleplansandexecutions提供歷史計(jì)劃與執(zhí)行情況查詢及分析Enrichedreporting&analysis豐富的報(bào)表及分析功能CallManagement拜訪管理Calendar日歷TargetList目標(biāo)醫(yī)生Product/Service產(chǎn)品/服務(wù)CommunicationObjectives溝通目標(biāo)Pre-Call日拜訪計(jì)劃MedicalDetailingCall拜訪內(nèi)容及報(bào)告Competition競(jìng)爭(zhēng)對(duì)手CoverageTeam負(fù)責(zé)的代表Resource資源Activities活動(dòng)CallRanking拜訪排名MissedCall未完成的拜訪JointCall隨訪，協(xié)訪Alerts&Reminders提醒Report報(bào)告CRMhelpsyouto…CRM能做到Plan,schedule,viewandmodifycallsinbestturn-aroundtime易于查看，修改，匯報(bào)計(jì)劃和進(jìn)度Sharecallplanandotheractivitieswithmanagers經(jīng)理也可以實(shí)時(shí)的看到代表的拜訪計(jì)劃和活動(dòng)SelectDoctorforappointmentineasyandsimplesteps易于安排醫(yī)生拜訪Acomprehensiveviewofallresourcesandothervalueaddedinsightsnecessarytomakethecallacompletesuccess易于看到與拜訪相關(guān)的所有信息，資源SnapshotofpreviouscallsmadetotheDoctorbytheDoctorcoverageteam易于查詢所有以前的拜訪記錄Post-Itdisplayofproduct/servicecommunicationobjectivesasdefinedinthecycleplan顯示定義在階段性計(jì)劃(季度計(jì)劃)中的產(chǎn)品/服務(wù)目標(biāo)Contd..還有Multipletouch-pointstoconnectwithDoctor全方位服務(wù)于我們的客戶—醫(yī)生UsemultipleactivitiesandeventstoplandifferentprogramsfortheDoctor基于不同的需求，使用多種活動(dòng)及事件。SystemautomatedResourceRequestandResourceProvided系統(tǒng)會(huì)自動(dòng)申請(qǐng)資源及自動(dòng)提供資源Autorankcallsbasedonuser-definedparameters基于用戶定義的參數(shù)自動(dòng)對(duì)于拜訪排名Real-timereportoncycleprogresswithrespecttotarget,communicationobjectiveandcallcoverage提供實(shí)時(shí)報(bào)表，例如目標(biāo)醫(yī)生，拜訪目的以及拜訪覆蓋率AutogenerateweeklyreportsonPlanVsAchievedduringthesystemexecutionforinlinemanagers提供給DM周報(bào)告，用于分析計(jì)劃與實(shí)際拜訪Regularupdatesoncompetitionactivitytobenchmarkandplansuccessivecalls經(jīng)常更新競(jìng)爭(zhēng)對(duì)手的活動(dòng)，使代表能更成功的制定我們自己的計(jì)劃Plan,executeandreportjointcalls對(duì)于協(xié)議/隨訪的計(jì)劃，執(zhí)行以及報(bào)告Benefitstoyou…好處PlanandExecutecallsbysettingnewstandardsincustomerserviceandpersonalproductivity因?yàn)橛辛烁嗟臄?shù)據(jù)支持，使得代表可以在計(jì)劃和執(zhí)行拜訪活動(dòng)時(shí)可以制定更高的標(biāo)準(zhǔn)來(lái)提高我們的客戶服務(wù)水平及個(gè)人的生產(chǎn)力Singleandholisticviewofcallsreportedandplannedforeffectivecollaborationbetweendoctorcoverageteam對(duì)于一個(gè)醫(yī)生由多個(gè)代表來(lái)覆蓋，某個(gè)代表即可以看到自己的報(bào)告，也可以看到其他人的報(bào)告，提高了工作效率CreateandModifycallsusingasimpleandquickapproach,ensuringlowertotalcostofadoption使用簡(jiǎn)單而快捷的方法生成和修改拜訪報(bào)告，確保降低成本Personalizedcalendarfunctionalityaspartoftheuserhomepage,snapshotviewDayAhead主頁(yè)上顯示個(gè)性化的日歷Maintainhistoryofallcallsperdoctorensuringprocessesarenotpeopledependentandallowsforbusinesscontinuitywithminimumdoctordowntime保存所有的拜訪記錄，可以使代表非常容易的查詢到，減少時(shí)間的浪費(fèi)Systemgeneratedautoresponsesincaseofdeviationfromplan如果實(shí)際與計(jì)劃不符，系統(tǒng)會(huì)自動(dòng)生成警告Specifythresholdsforcallsmadeperdaypersalesperson.Superviseandvalidationautomatedbythesystemwithalertsandreminderswhenevernecessary記錄每個(gè)代表每天的詳細(xì)報(bào)告。如果需要，系統(tǒng)會(huì)自動(dòng)生成指導(dǎo)性或是審核警告或是提醒EmpoweredPSR–加強(qiáng)代表的能力CompleteMobility靈活性Calendar日歷PersonalizedDoctorlist個(gè)性化的醫(yī)生列表ProductProfile產(chǎn)品信息PersonalizedObjectives個(gè)性化的目標(biāo)Pre-CallAssistance拜訪前計(jì)劃輔助Competition競(jìng)爭(zhēng)對(duì)手Quick,fast&Powerful快速，及時(shí)，充分Resource資源Activities相關(guān)活動(dòng)Alerts&Reminders提醒及警示DoctorProfile醫(yī)生信息KB&FAQ問題及解答PersonalCaigns個(gè)人活動(dòng)CRMhelpsyouto…CMR能做到Plan,executeandreportworkroutinesaslaiddowninthecycleplan計(jì)劃，執(zhí)行和匯報(bào)日常工作UseCalendartoviewandscheduleappointments使用日歷來(lái)查看和計(jì)劃拜訪Maintainapersonalizedworkspaceasthedefaulthomepage用戶自定義主頁(yè)Updatedinformationonprofilesoftargeteddoctors代表自己更新目標(biāo)客戶信息Accessandmaintainafavoritelistingperdoctor基于每個(gè)醫(yī)生可以定義其感興趣的內(nèi)容Individuallymanageallresourcesrequiredincycleexecution在一段時(shí)間內(nèi)，自己管理所有需要的資源Designandpropagatepersonalizedproduct&doctorspecificmarketingcaigns對(duì)于產(chǎn)品和醫(yī)生定義和傳播個(gè)性化的活動(dòng)和服務(wù)Createcallswithsimpleandeasysteps寫拜訪報(bào)告時(shí)簡(jiǎn)單，實(shí)用UsePre-Callinformationasatooltoplananddetailcallwithfullpreparednessandtothecontextofthecurrentcall對(duì)某一個(gè)拜訪提供非常有效的工具，可以使代表準(zhǔn)備的更加充分，比如提供更多信息，更多拜訪歷史Instantaccesstoproductinformationlikemarketingandmedicalliteratures及時(shí)查詢檢索市場(chǎng)部或是醫(yī)學(xué)部的資料CluesandtipsondeliverymessageandproductUSPs向客戶醫(yī)生提供服務(wù)時(shí)，可以提供一些線索和提示PersonalizedknowledgebaseandFAQlistings基于問答數(shù)據(jù)庫(kù)提供個(gè)性化的知識(shí)管理Raisealarms/alerts/remindersincaseofmissed,successiveandoverduecalls對(duì)于忘記的，成功的或是超期的拜訪，系統(tǒng)可以自動(dòng)提示，預(yù)警，Contd..Quicklycapturecoachingnotesgivenbytheinlinemanagerforfuturereference及時(shí)記錄下來(lái)DM教導(dǎo)內(nèi)容用于未來(lái)的參考Createnewspecificobjectivesandmaintainthemthroughtheentirecycleexecution在整個(gè)時(shí)間段內(nèi)建立新的詳細(xì)的目標(biāo)并及時(shí)維護(hù)Real-timestatuscheckoncycleprogressrateintermsofdoctorclassification/specialty,communicationobjectivecoverageandcountoftotalcalls在一段時(shí)間內(nèi)，實(shí)時(shí)檢測(cè)醫(yī)生分級(jí)，專業(yè)，溝通目標(biāo)的覆蓋情況以及拜訪總數(shù)Autogeneratecyclereports(day/week/month)basedonapresetscheduleandsendittoinlinemanagers基于預(yù)定義的時(shí)間表，自動(dòng)生成階段報(bào)告(日/周/月)并發(fā)送給上級(jí)經(jīng)理Contd..Usemultipleactivitieslikephone,email,fax,etctoconnectwithdoctor使用多種方式聯(lián)系醫(yī)生，例如，郵件，等Maintainandview