thomas恒安流程重組咨詢?nèi)?77mb henganbusmodel

決策和綱領(lǐng)性文件Decisions&KeyDocuments制定戰(zhàn)略計劃的流程STRATEGICPLANNINGPROCESS我們現(xiàn)在何處？WHEREAREWE?我們要到前往何處？WHEREAREWEGOING?我們?nèi)绾蔚竭_那里HOWDOWEGETTHERE?公司、組織技巧OrganizationalSkills商業(yè)戰(zhàn)略BusinessStrategy持續(xù)的競爭優(yōu)勢SustainableCompetitiveAdvantages商業(yè)遠景BusinessVision競爭的環(huán)境CompetitiveEnvironment管理體系ManagementSystems組織結(jié)構(gòu)OrganizationalStructure充實人員Staffing領(lǐng)導(dǎo)風(fēng)格LeadershipStyle彼此崇尚的價值觀SharedValues方法或工作程序MethodsorWorkProcess實施Execution采購PROCUREMENT生產(chǎn)和分銷計劃PRODUCTION&DISTRIBUTIONPLANNING生產(chǎn)PRODUCTION研發(fā)R&D客戶服務(wù)CUSTOMERSERVICE銷售SALES分銷DISTRIBUTION市場營銷計劃MktPlan客戶拜訪AcctCalls銷售運營計劃S&OP生產(chǎn)計劃ProductionPlan庫存計劃InventoryPlan/DRP客戶訂單CustomerOrders運至客戶ShiptoCustomers物料計劃MaterialsPlan/MPS生產(chǎn)Production市場營銷MARKETING合并與收購M&A支持層面：行政,財務(wù),人力資源,ITENABLERLAYERS:ADMINISTATION,FINANCE,HR,IT采購PURCHASING生產(chǎn)和分銷計劃PRODUCTION&DISTRIBUTIONPLANNING生產(chǎn)PRODUCTION研發(fā)R&D客戶服務(wù)CUSTOMERSERVICE銷售SALES分銷DISTRIBUTION市場營銷MARKETING合并與收購M&A支持層面：行政,財務(wù),人力資源,ITENABLERLAYERS:ADMINISTATION,FINANCE,HR,IT采購PURCHASING生產(chǎn)和分銷計劃PRODUCTION&DISTRIBUTIONPLANNING生產(chǎn)PRODUCTION研發(fā)R&D客戶服務(wù)CUSTOMERSERVICE銷售SALES分銷DISTRIBUTION市場營銷MARKETING合并與收購M&A支持層面：行政,財務(wù),人力資源,ITENABLERLAYERS:ADMINISTATION,FINANCE,HR,IT新產(chǎn)品開發(fā)NEWPRODUCTDEVELOPMENTNPD供應(yīng)鏈管理SUPPLYCHAINMANAGEMENTSCM采購

生產(chǎn)

市場營銷

客戶服務(wù)

銷售分銷規(guī)劃新產(chǎn)品基礎(chǔ)狀態(tài)銷售和運營預(yù)測推廣計劃針對客戶銷售計劃生產(chǎn)預(yù)測拜訪客戶原材料計劃MPS補貨計劃計劃/安排裝運庫存目標分銷戰(zhàn)略原料采購訂單MRP發(fā)運原材料供應(yīng)商運輸生產(chǎn)計劃生產(chǎn)計劃/分配生產(chǎn)驗收原材料出貨調(diào)配運往客戶供應(yīng)商計劃計劃裝運訂單處理交貨方案訂單分配恒安業(yè)務(wù)運營模式(職能信息流)產(chǎn)品方向歷史財務(wù)計劃設(shè)備能力長期預(yù)測預(yù)測準確度服務(wù)水準生產(chǎn)周期裝運指南能力銷售預(yù)測庫存計劃DRP銷售計劃客戶歷史對客戶的了解對客戶訂貨的預(yù)測客戶排序銷售定額（商店）貨物上架示意圖促銷和商務(wù)計劃日程季度推廣方案廣告計劃庫存狀態(tài)所需物料清單供應(yīng)商清單供應(yīng)商投標以往的質(zhì)量原材料/包裝尺寸已發(fā)出的訂單收到供應(yīng)商通知到貨通知品質(zhì)保證原材料質(zhì)檢情況到貨通知運輸日程表裝運指南生產(chǎn)周期生產(chǎn)能力等待時間最小訂貨量船運路線產(chǎn)品/活動的優(yōu)先次序拜訪和展示的周期合理安排PCC的時間和文稿滿足客戶訂單的必要程度合并與收購

研發(fā)

產(chǎn)品規(guī)格市場計劃生產(chǎn)和分銷規(guī)劃生產(chǎn)能力安排材料研究流程的能力產(chǎn)品概念技術(shù)路標可行性研究客戶訂單支持層面：行政,財務(wù),人力資源,ITPURCHASINGPRODUCTIONMARKETINGCUSTOMERSERVICESALESDISTRIBUTIONPlanNewProductsBaseForecastsS&OPForecastPromotionPlanAccountSalesPlanProductionForecastAccountCallsMaterialsPlan/MPSReplenishPlansScheduleShipmentsInventoryTargetsDistributionStrategyMaterialOrder/MRPReleaseMaterialsSupplierShipmentsProductionPlanProductionSchedulesProductionReceive&InspectRMWarehouseDistributionShiptoCustomersSuppliersPlanningPlanShipmentsProcessOrdersDeliveryResolutionOrderAllocationHENGANBUSINESSMODEL(FUNCTIONALINFORMATIONFLOW)ProdDirectionHistoryFinancialPlanCapabilityLTFcstFcstAccuracyServiceLevelsProductionCycleShipGuideCapacitySalesFcstInventoryPlan/DRPSalesPlanAccountHistoryAccountKnowledgeAccountForecastsAccountPrioritiesSalesQuotasPlanOGramsPromo&MerchSchdQtrlyPromoPackageAdvertisingPlanInventoryStatusBOMSupplierListSupplierBidsQCHistoryRM/PackSpecsCurrentOrdersSupplierNotificationASNQAAssuranceQCResultsASNFreightSchedulesShipGuidelinesProdCycleLineCapacityLeadTimesOrderMinimumsCarrierRoutesProduct/EventPrioritiesCallCycles&PresentationPCCSchedule&ScriptsAcctServiceTgtsM&AR&DProductSpecsMktPlanPRODUCTION&DISTRIBUTIONPLANNINGPlanCapacityMaterialExplorationProcessCapabilityProductConceptTechRoadmapFeasibilityCustomerOrdersENABLERLAYERS:ADMINISTATION,FINANCE,HR,ITPURCHASINGPRODUCTION&DISTRIBUTIONPLANNINGPRODUCTIONR&DCUSTOMERSERVICESALESDISTRIBUTIONS&OPForecastPromotionPlanAccountSalesPlanProductionForecastAccountCallsMaterialsPlan/MPSCustomerOrdersReplenishPlansInventoryPlan/DRPScheduleShipmentsInventoryTargetsDistributionStrategyMaterialOrder/MRPReleaseMaterialsSupplierShipmentsProductionPlanProductionSchedulesProductionReceive&InspectRMWarehouseDistributionShiptoCustomersSuppliersPlanningPlanShipmentsProcessOrdersDeliveryResolutionOrderAllocationPlanCapacityPlanNewProductsBaseForecastsProductSpecsMARKETINGHENGANBUSINESSMODEL(FUNCTIONALINFORMATIONFLOW)M&AENABLERLAYERS:ADMINISTATION,FINANCE,HR,ITR&D:Explorerofunchartedterritories

R&Disthecontinuousgeneratorofideasthatcanbeconvertedintobusinessopportunities.R&Disthedriverofproductinnovation,productcreationandprocessimprovements.R&DistheenablerforMarketingandProductiontoachievetheirperformancegoalsinrevenueandcost.R&Disacriticalcontributortothedevelopmentofasustainablemarketdrivencompetitiveadvantage.Decisions&KeyDocumentsNPDTechnology&ProductRoadMapNewProductDevelopmentPlan:ProductLaunchCalendarNewProcess/EquipmentRationalizationPlanR&DBudget&CapacityPlanProdDirectionR&DProductSpecsMaterialExplorationProcessCapabilityProductConceptTechRoadmapFeasibilityMARKETING:AmbassadoroftheConsumer

BaseForecastsPlanNewProductsS&OPForecastPromotionPlanMktPlanProductDirectionHistoryFinancialPlanAdvertisingPlanMarketingleadsthedevelopmentofstrategicandfinancialplansforthebusinessandmanagesthebrandandproductstomeetthosebusinessobjective.Marketingactsafacilitatordevelopingcross-functionalsolutionsincludingproductdirections,advertisingstrategy,andbusinesscalendarkeydocuments.Marketingmanagesthebrandbudgets,approvesallconsumercommunication,andexecutessalesandmarketingprogramsandpromotionevents.Decisions&KeyDocumentsMarketingPlan(AnnualPlanningCalendar)AdvertisingStrategy/CreativeBriefProductDirection(NewProductConcepts)BrandBudget(Advertising,Sales&PromotionEvents)BrandFactbook:BudgetReview,Share,Volume,ForecastSALESS&OPForecastPromotionPlanAccountSalesPlanAccountCallsCustomerOrdersDistributionStrategyOrderAllocationSalesFcstSalesPlanAccountHistoryAccountKnowledgeAccountForecastsAccountPrioritiesSalesQuotasPlanOGramsPromo&MerchSchdQtrlyPromoPackageProduct/EventPrioritiesCallCycles&PresentationPCCSchedule&ScriptsSALES:WarriorintheMarket-place

SalesgetstheOrderbydevelopingandsellingthevalue-propositionthecompanyrepresentstotheretailcustomers.Salesdeterminestheprioritiesandmethodstomaximizethecompany’svolumethroughProductLaunches,PromotionSupport,Plan-O-Grams,MerchandisingPrograms,andIn-StoreEventsandActivities.Decisions&KeyDocumentsSalesPlan(AnnualSalesCalendar)QuarterlyPromotionPackage:MerchPlan,ScriptsSalesMap&AccountResponsibilities(CallCycles)AccountBook:Plan-O-Grams,StoreLists,ShipHistorySalesForecast:AccountForecast,QuotaAssignmentsS&OPForecastProductionForecastInventoryTargetsProductionPlanPlanCapacityCapabilityLTFcstFcstAccuracyServiceLevelsProductionCycleShipGuideCapacityPRODUCTION&DISTRIBUTIONPLANNING:ManufacturingMonkMakingsenseofChaos

ProductionPlanningleadstheS&OPprocessandtransformsmarketing,sales,andproductdevelopmentinputsintoactionableProductionPlansforthePlants.PlanningdevelopstheproductionandinventoryfinancialinputsandthenmonitorsthePlantsproductionratesandinventorylevels.Planningmendscapitalandcapacityadjustments.Decisions&KeyDocumentsS&OPForecast(CompanyOperatingForecast)PlantCurrentandFutureCapacityStockStatusReports:Look,Lead,SafetyStocksProductionForecast&PlansPROCUREMENTPRODUCTIONMaterialsPlan/MPSMaterialOrder/MRPReleaseMaterialsSupplierShipmentsProductionPlanProductionSchedulesProductionReceive&InspectRMSuppliersPlanningBOMSupplierListSupplierBidsQCHistoryRM/PackSpecsCurrentOrdersSupplierNotificationASNQAAssuranceQCResultsProdCycleLineCapacityLeadTimesOrderMinimumsCarrierRoutesPRODUCTION&PROCUREMENT:Blacksmithpoundingoutaproduct&TraderinsearchofamarginMarketingleadsthedevelopmentofstrategicandfinancialplansforthebusinessandmanagesthebrandandproductstomeetthosebusinessobjective.Marketingactsafacilitatordevelopingcross-functionalsolutionsincludingproductdirections,advertisingstrategy,andbusinesscalendarkeydocuments.Marketingmanagesthebrandbudgets,approvesallconsumercommunication,andexecutessalesandmarketingprogramsandpromotionevents.ProductionDecisions&KeyDocumentsProductionPlan&ProductionScheduleAvailableMaterials/MaterialReleaseOrdersLineProduction:WorkOrders,AttendanceChartProcurementDecisions&KeyDocumentsSupplierList,Bids,andOrderOrderStatusMaterialRequirementsReports&ReleasesProductSpecs,BOM