雅思寫作語料庫廣告提高銷量

經(jīng)典word整理文檔，僅參考，雙擊此處可刪除頁眉頁腳。本資料屬于網(wǎng)絡(luò)整理，如有侵權(quán)，請聯(lián)系刪除，謝謝！rtisingandnottherealneedsofthesocietyinwhichtheyaresold.Towhatextentdoyouagreeordisagree?今天，流行商品銷量的提高反映的是廣告的作用，而不是社會的需求，是否認(rèn)同該觀點(diǎn)?【相關(guān)題目】：1.Somepeoplebelievethatadsshouldbebannedsincetheyservenousefulpurposeandcanevenbedamaging.Towhatextentdoyouagreeordisagree?有人認(rèn)為廣告應(yīng)該被廢除，因?yàn)閺V告是無用，甚至有害的，是否認(rèn)同該觀點(diǎn)?2.Nowadays,customersarefacingincreasingadvertisementswiththecompetitionofdifferentcompanies.Towhatextentdoyouthinkcustomersareinfluencedbyadvertisements?Whatmeasurescanbetakentoprotectthecustomers?現(xiàn)在廣告愈來愈多，廣告在多大的程度上影響了消費(fèi)者，如何保護(hù)消費(fèi)者?【作家立場】：廣告確實(shí)可以在一定程度上提高產(chǎn)品的銷量，但是，卻不是唯一的途徑。【思路拓展】：廣告為何可以提高產(chǎn)品銷量：1.明星代言廣告可以影響消費(fèi)者，尤其是年輕粉絲的消費(fèi)，因此，廣告營銷，在一定程度上，可以提高產(chǎn)品銷量。2.很多人有跟風(fēng)消費(fèi)的心理，如果廣告的營銷極其成功，廣告可以帶動跟風(fēng)消費(fèi)，提高產(chǎn)品銷量。廣告為何不能提高產(chǎn)品銷量：1.有品牌的忠誠度的消費(fèi)者，理性消費(fèi)者，極少受到廣告營銷的影響。2.對于可支配收入有限制的消費(fèi)者，廣告營銷很難起到導(dǎo)向消費(fèi)的作用。3.產(chǎn)品的需求決定產(chǎn)品的銷量，例如，流行感冒的時候，口罩買的好，是因?yàn)橛惺袌龅男枨?，而不是廣告的營銷?！疚恼虏季帧浚菏锥危罕尘敖榻B+爭議焦點(diǎn)+作家立場二段：讓步原題觀點(diǎn)的合理性三段：反駁原題觀點(diǎn)的不合理尾段：再次亮明觀點(diǎn)【原創(chuàng)語料庫】：1.televisioncommercialsn電視廣告2.advertisement=advertisingn廣告3.advertisementcampaignn廣告宣傳4.boostthesalesoftheproductsv提高產(chǎn)品銷量5.giveaboosttothesalesofproductsv提高產(chǎn)品銷量6.promotethesalesofproductsv提高產(chǎn)品銷量7.exertasubtleinfluenceon……v對于……施加潛移默化的影響8.beswayedby=ininfluencedby=beaffectedbyv受到……的影響9.imposegreatpressureupon……economicallyv增加了……的經(jīng)濟(jì)負(fù)擔(dān)10.wiseconsumers=rationalbuyersn理性消費(fèi)者11.havelimiteddisposableincome可支配收入有限12.buysthimpulsively=purchasesthwithoutconsiderationv沖動消費(fèi)13.lookveryeye-catching=lookextremelyappealing看起來極其吸引人14.helpthecorporationstocompeteforthelion’sshareinthemarketv幫助企業(yè)競爭市場中最大的份額15.adspresentedbyprevailingmoviestarsorpopularsingers電影明星，流行歌手代言的廣告【范文賞析】：首段：背景介紹+作家立場Notably,variousadvertisementshavebeeninvadingeveryaspectofourlives.Althoughwemayprideourselvesongoodtastes,wearenolongerfreetochoosethethingswedesirebecauseadvertisingseemstoimposeanirresistibleinfluenceonus.Eventhoughadvertisingcampaignmightpromotethesalesofrelevantproducts，itisnotthesolefactordeterminesthesalesofgoods.【解析】：1.Notably,variousadvertisementshavebeeninvadingeveryaspectofourlives.值得注意的是：各種廣告似乎正在漸漸侵入我們的生活。2.Althoughwemayprideourselvesongoodtastes,wearenolongerfreetochoosethethingswedesire.盡管我們以自己的品味而自豪，但是，我們卻不能自由選擇我們想要的商品。3.Eventhoughadvertisingcampaignmightpromotethesalesofrelevant，itisnotthesolefactordeterminesthesalesofgoods.一因素。二段：讓步原題觀點(diǎn)的合理性：Indeed,somereasonscouldbeeasilyexploredtojustifythatadvertisementcampaigncouldhelprelevantenterprisestocompeteforthelion’sshareinthemarket.Foronething,advertisementproducedbystarsexertsasubtleimpactonyoungconsumers.Numerousadvertisingcompaniesproduceadvertisementswitheminentperformersorpopularsingers.People,especiallyteenagers,usuallybuygoodsthattheirfavoritesingersrepresent.Foranother,onthetelevisionscreen,aproductmaylookextremelyalluring.Consequently,peopleoftenbuygoodsimpulsivelyeveniftheproductisnotwhattheyreallyneed.Evenworse,itoftenhappensthatsomepeoplemaybeswayedbytheconsumptionofpeoplearoundthem.【解析】：1.Indeed,somereasonscouldbeeasilyexploredtojustifythat……的確，有一些理由很容易被找到，來證明……是合理的2.Evenworse,itoftenhappensthatsomepeoplemaybeswayedbytheconsumptionofpeoplearoundthem.更加糟糕的是：一些人會受到周圍人消費(fèi)的影響，這也是經(jīng)常發(fā)生的。三段：反駁原題觀點(diǎn)的不合理性：Notwithstandingallthat,itisfairlysuperficialtosimplybelievethatthesalesofgoodscoulddefinitelybepromotedbyadvertising.First,everyindividualhashisorheruniquespendinghabitsmeanwhile，thosewisebuyersorfaithfulconsumerswillnotbeeasilytalkedintobuyingnewproducts.Moreprecisely,itisuptoeveryconsumertobuygoods.Advertisementcampaignmaybenotacauseofcustomers’buyinghabits.Further,whenconsumershavelimitedamountofdisposableincome,theywilltrytoallocatetheirbudgetsrationally.Hence,theycannotbesimplyinfluencedbythoseads.Ultimately,thesocialneedofthegoodshasanindispensableroleindeterminingtheirsales.Theincreasedsalesofmasksduringinfluenzaperiodcouldserveasaperfectexample.【解析】：1.Notwithstandingallthat,itisfairlysuperficialtosimplybelievethat……雖然如此，簡單認(rèn)為……是相當(dāng)膚淺的2.Thosewisebuyersorfaithfulconsumerswillnotbeeasilytalkedintobuyingnewproducts.理性消費(fèi)者，有品牌忠誠度的消費(fèi)，不會輕易被說服購買新的商品。3.Whenconsumershavelimitedamountofdisposableincome,theywilltrytoallocatetheirbudgetsrationally.當(dāng)消費(fèi)者的可支配收入有限的時候，他們會嘗試?yán)硇苑峙漕A(yù)算。尾段：再次亮明觀點(diǎn)：Overall,itisnotcompletelytruetosaythateveryonewillbeaffectedbyadvertisement.Afterall,manycustomershavetheirownconsumptionhabitsandstandardofqualifiedproducts.Still,whentheyfailto