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新航標(biāo)職業(yè)英語·綜合英語1Unit-7第一頁,共101頁。BackgroundGettingReadyTextALanguageFocusTextBVocationalFocusSkillFocusPracticalLearning“十二五”職業(yè)教育國家規(guī)劃教材經(jīng)全國職業(yè)教育教材審定委員會審定新航標(biāo)職業(yè)英語
綜合英語1Vocational
EnglishCommunicationforYourCareer第二頁,共101頁。BackgroundGettingReadyTextATextBVocationalFocus
SkillFocus
PracticalLearningLanguageFocus
3第三頁,共101頁。Takingtheoriginalsketchesandfabricsamplesintoconsideration,afashiondesignercreatesitemsofapparel(服裝)andjewelry,andcheckstheirsuitabilitybyfirstproducinginexpensivetrialgoodsandthengivingthedesignstomanufacturerstobemadewiththedesiredfabricinthechosencolors.Almosteverythingwewearorcarryistheresultofadecisionbyafashiondesigner.Theshape,color,
andtexturehavebeencreatedaftercarefulresearch.Somefashiondesignersspecializeinclothing,footwear,
oraccessorydesign,whileotherscreatedesignsinallofthethreefashioncategories.Background
GettingReadyTextATextBVocationalFocusSkillFocus
PracticalLearningLanguageFocus
4第四頁,共101頁。AWorkinpairs.MatchthesefashionbrandswiththeirChinesenames,andseehowmanyofthemyoualreadyknow.Background
GettingReadyTextATextBVocationalFocus
SkillFocus
PracticalLearningLanguageFocus5第五頁,共101頁。B
Workinpairs.FirstgivetheChinesenamesofthefollowingfashionstyles,andthendiscussthe
questionsthatfollow.hippy嬉皮風(fēng)格goth哥特風(fēng)格preppy學(xué)院風(fēng)格Background
GettingReadyTextATextBVocationalFocus
SkillFocusPracticalLearningLanguageFocus
6第六頁,共101頁。BWorkinpairs.FirstgivetheChinesenamesofthefollowingfashionstyles,andthendiscussthe
questionsthatfollow.hiphop嘻哈風(fēng)格classic經(jīng)典風(fēng)格1.Whichofthesestylesdoyouthinkisthemostfashionable?2.Inyouropinion,whichofthemwillbethemostpopularstyleinthecomingyear?3.Ifyouwereinvitedtoalargefashionparty,howwouldyoudress?BackgroundTextATextBVocationalFocusSkillFocusLanguageFocusGettingReadyPracticalLearning7第七頁,共101頁。FashionDesigner—YourDreamProfession?Before-readingWhile-readingBackgroundGettingReadyTextATextBVocationalFocusSkillFocus
PracticalLearningLanguageFocus
8第八頁,共101頁。Before-reading1.Accordingtothearticle,whatisfashion?2.Theauthormentionedseveraltipsinthetextforwould-befashiondesigners.Whichtipdoyou
thinkisthemosthelpful?ExerciseAReadthetextandanswerthefollowing
questions.Fashionisamethodofusingclothing,accessories,andhairtoeithershoworhide
somethingaboutoneself,andtoserveasanextensionofone’spersonality.I
thinkafashiondesignershouldfirstlybecreative.Also,Ithinkbeinghard-workingisalsoveryimportant.Onlyhard-workingpeoplecanbecomesuccessfuldesigners.BackgroundTextATextBVocationalFocus
SkillFocus
LanguageFocus
GettingReadyPracticalLearning9第九頁,共101頁。Before-reading3.Whichkindofpeoplewillmostprobablybecomeaprofessionalfashiondesigner?4.CanyouinferfromthearticlewhatthesecretsofsuccessareforfamousdesignerssuchasChanel,
Dior,Versace,andArmani?ExerciseAThepersonwithcreativetalent,determination,andenterprisewillmostprobably
succeedinthishighlycompetitiveindustry.Talent,vision,determination,anddiligencearethesecretsoftheirgreatsuccess.Readthetextandanswerthefollowingquestions.BackgroundTextATextBVocationalFocusSkillFocus
LanguageFocusGettingReadyPracticalLearning10第十頁,共101頁。Before-reading5.Whatdoyouthinkistheroleoffashionablegoodsinourdailylife?ExerciseAIthinkfashionablegoodsrepresentakindoflifestyle.Theybringbeautyand
imaginationtoourdailylife,andmakeusfeelgoodaboutourselves.Readthetextandanswerthefollowingquestions.Background
TextATextBVocationalFocus
SkillFocusLanguageFocusGettingReadyPracticalLearning11第十一頁,共101頁。Before-readingExerciseBThearticletellsusthebasicinformationabout__________________and_________________.Inaddition,thearticleoffersusseveraltipson___________________________________.Fillintheblankstocompletethemainideasofthetext.fashionhowtobecomeanoutstandingfashiondesignerfashiondesignerBackgroundTextATextBVocationalFocusSkillFocus
LanguageFocus
GettingReadyPracticalLearning12第十二頁,共101頁。Before-readingExerciseCDiscussthemeaningsofthefollowingquotationswithyourpartner,andthentranslatethem
intoChinese.1.“Fashionsfade,styleiseternal.”—YvesSaintLaurent(Frenchfashiondesigner,bornin1940)2.“Styleisanexpressionofindividualismmixedwithcharisma.Fashionissomethingthatcomesafterstyle.”—JohnFairchild(FormerpublisherofWomen’sWearDaily,bornin1927)3.“Fashionisonlytheattempttorealizeartinlivingformsandsocialintercourse.”—SirFrancisBacon(Englishjudgeandphilosopher,1561—1626)Background
TextATextBVocationalFocus
SkillFocus
LanguageFocus
GettingReadyPracticalLearning13第十三頁,共101頁。Before-readingExerciseCDiscussthemeaningsofthefollowingquotationswithyourpartner,andthentranslatethem
intoChinese.1.“時(shí)尚短暫,風(fēng)格永存?!薄练颉なァち_蘭(法國時(shí)尚設(shè)計(jì)師,生于1940年)2.“風(fēng)格是個(gè)性與魅力的一種表現(xiàn)。時(shí)尚步風(fēng)格的后塵?!薄s翰·菲爾喬德(《女裝日報(bào)》前出版商,生于1927年)3.“時(shí)尚只不過是為了在生活形式和社會交際中實(shí)現(xiàn)藝術(shù)而進(jìn)行的嘗試?!?/p>
——弗蘭西斯·培根爵士(英國法官和哲學(xué)家,1561~1626)BackgroundTextATextBVocationalFocus
SkillFocusLanguageFocus
GettingReadyPracticalLearning14第十四頁,共101頁。While-readingParagraph1
Forcenturies,fashionseemstohavebeencloselyconnectedwithsocialcommunication.For
some,fashionisanart.Forothers,itisalmostareligion.However,formostpeopleitisamethod
ofusingclothes,decorations,andhairtoeithershoworhidesomethingaboutthemselves,andto
serveasanextensionoftheirpersonality.譯文Background
TextATextBVocationalFocusSkillFocusLanguageFocus
FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning15第十五頁,共101頁。While-readingParagraph2Background
TextATextBVocationalFocus
SkillFocusLanguageFocus
Asthecrucialfiguresofthefashionindustry,fashiondesignerscontributegreatlytothe
creationofadreamworldbyprovidingpeoplewithvariousdirectionstohelpthemexpress
themselves.Thejobofafashiondesigneralwaysarousesgreatinterestinthosewhohavea
strongsenseoffashion.FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning16第十六頁,共101頁。While-readingWhile-readingParagraph3
BackgroundTextATextBVocationalFocus
SkillFocus
LanguageFocus
Would-befashiondesignershavetokeepinmindthatreluctanteducationandcertificates
willnotguaranteesuccess.Itispersonalqualitiesandprofessionalsensitivitythathelptogetthe
upperhand.Herearesometips:
Bebothacreativeandatechnicalprofessional.Designclothingwithaspecific
themeforaspecificpurposeandmarket.FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning17第十七頁,共101頁。While-readingWhile-readingParagraph3
Background
TextATextBVocationalFocus
SkillFocusLanguageFocus
Keepuptodatewithemergingfashiontrends,andstayastepahead.Knowthe
detailsofthebusinesswhileretainingyourownstyle.
Beabletoclearlycommunicateyour
philosophy,vision,andpersonalitythrough
sketches,discussions,andsamples.Know
howtocooperatewithothersonthedesign
team.
Dealwellwithpressurefromallsides.Allow
frequentadjustmentsofyourworkdaysto
suitclients’schedulesanddeadlines.FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning18第十八頁,共101頁。While-readingWhile-readingParagraph4Background
TextATextBVocationalFocus
SkillFocusLanguageFocus
Thedesignprocessusuallytakesbetween18
and24monthsfrominitialdesignconcepttofinal
production.PeoplesuchasGiorgioArmani,Coco
Chanel,DonnaKaran,andRalphLaurenworkhard
duringthattime.Fewotherprofessionsdependso
muchonkeepingontopofpopulartasteandwatching
whatone’scompetitorsproduce.Beingengagedin
everyphaseofdesigning,showing,andproducing,
fashiondesigners’livesarenevereasy.Onlythose
withcreativetalent,determination,andenterprisecan
succeedinthishighlycompetitiveindustry.FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning19第十九頁,共101頁。Language-FocusVocabularyStructureTranslationLanguageFocusGrammarBackground
TextATextBVocationalFocusSkillFocus
LanguageFocus
GettingReadyPracticalLearning20第二十頁,共101頁。Language-FocusVocabularyA
Choosethecorrectformofthewordstocompletethefollowingsentences.1.create,creation,creativea.Youhavetobetalentedand__________inordertobecomeexcellentinfashiondesign.b.The__________ofthecomputermarkedthebeginningofanewera.2.direct,direction,directora.The__________ofourdepartmentgaveusaveryinspiringspeechatthebeginningofthenewsemester.b.Ifyoukeepwalkinginthis__________,youwillfindarestaurantjustaroundthecorner.creativecreationdirectordirectionBackgroundTextATextBVocationalFocus
SkillFocusLanguageFocus
GettingReadyPracticalLearning21第二十一頁,共101頁。Language-FocusVocabulary3.popular,popularly,popularitya.His__________hasbeenprovenbythewarmwelcomehereceivedwhereverhevisited.b.The__________musicstarisgoingtogiveaconcertinShanghaithisDecember.4.express,expression,expressivea.Ijustcouldn’tunderstandwhytherewassuchastrange__________onherface.b.Agoodfashiondesignerknowshowto__________his/herideasthroughdifferentfashionelements.popularitypopularexpressionexpressA
Choosethecorrectformofthewordstocompletethefollowingsentences.BackgroundTextATextBVocationalFocus
SkillFocus
LanguageFocus
GettingReadyPracticalLearning22第二十二頁,共101頁。Language-FocusVocabulary5.engage,engaged,engagementa.Nothingcan__________thislittleboy’sattentionformorethan10minutes.b.Shewasveryhappytoreceiveahugediamond_____________ring.engageengagementA
Choosethecorrectformofthewordstocompletethefollowingsentences.Background
TextATextBVocationalFocus
SkillFocusLanguageFocus
GettingReadyPracticalLearning23第二十三頁,共101頁。Language-FocusVocabularyB
MatchthewordsinColumnAwiththe
appropriate
phrasesinColumnB.1.hedisucssionc.yoursuccessd.tostudyhardere.tothedevelopmentofourhometownBackgroundTextATextBVocationalFocusSkillFocus
LanguageFocus
GettingReadyPracticalLearning24第二十四頁,共101頁。Language-FocusVocabularyC
Completethesentencesbelowwiththecorrect
formofthewordsandphrasesinthebox.determination
connect
cooperationwithemerge
depend
keepuptodatecontribute
specific1.Whenthefamousauthorreturnedtohishometown,people__________fromtheirhomes.2.Hefelt__________tothelittleboywhowassaidtobehisownbrother.3.Itisimpossibleforyouto__________onyourparentsallyourlife.4.Withstrong____________,hequithisjobinthefactoryandopenedhisownrestaurant.emergedconnecteddependdeterminationBackground
TextATextBVocationalFocus
SkillFocusLanguageFocus
GettingReadyPracticalLearning25第二十五頁,共101頁。Language-FocusVocabulary5.Aprofessionalfashiondesignerhastoknowtheartofgood_______________othermembersofhisdesignteam.6.Towritethisreportwell,youneedmore__________evidencetoproveyourarguments.7.Asanexpertinthisfield,healways_______________withthenewtrendsandimprovements.8.Thesalaryyougetisdirectlyrelatedtohowmuchyou’ve__________erationwithspecifickeepsuptodatecontributedC
Completethesentencesbelowwiththecorrect
formofthewordsandphrasesinthebox.determination
connect
cooperationwithemerge
depend
keepuptodatecontribute
specificBackgroundTextATextBVocationalFocus
SkillFocusLanguageFocus
GettingReadyPracticalLearning26第二十六頁,共101頁。Language-FocusStructureA
Studytheexampleandrearrangethewordsand
phrasesintocorrectsentences.1.
itis,time,that,moreimportant,notmoneye.g.itis,personalqualities,professionalsensitivity,that,help,gettotheupperhandItispersonalqualitiesandprofessionalsensitivitythathelptogettotheupperhand.2.itwas,onhiswaytothelibrary,that,BobgavemesomeadviceItwasonhiswaytothelibrarythat
Bobgavemesomeadvice.Itistimethatismoreimportant,notmoney.Background
TextATextBVocationalFocus
SkillFocusLanguageFocus
GettingReadyPracticalLearning27第二十七頁,共101頁。Language-FocusStructure3.
itwas,at8:35,that,hearrivedattheairport4.
itwas,notuntil11o’clock,that,hefinishedhisworkItwasin2013that
theworld’spopulationreached7billion.Itwasnotuntil11o’clockthat
hefinishedhiswork.Itwasat8:35that
hearrivedattheairport.5.
itwas,in2013,that,theworld’spopulation,reached7billionA
Studytheexampleandrearrangethewordsand
phrasesintocorrectsentences.Background
TextATextBVocationalFocus
SkillFocus
LanguageFocus
GettingReadyPracticalLearning28第二十八頁,共101頁。Language-FocusStructureB
Studythepartoftheexamplesentences
andcomposesentenceswiththesamestructures
usingthewordsandphrasesinparentheses.1.
e.g.Forsome,fashionisanart.Forothers,itis
almostareligion.(thisplan,acceptable,unacceptable)Forsome,lifeisfullofhappiness.Forothers,lifeisfullofnightmare.Forsome,sheisareliablefriend.Forothers,sheisahatefulenemy.Forsome,thisplanisacceptable.Forothers,itisunacceptable.(she,reliablefriend,hatefulenemy)a.b.c.(life,fullof,happiness,nightmare)Background
TextATextBVocationalFocus
SkillFocus
LanguageFocus
GettingReadyPracticalLearning29第二十九頁,共101頁。Language-FocusStructure2.e.g.As
thecrucialfiguresofthefashion
industry,fashiondesignerscontributegreatlyto
thecreationofadreamworld.(avolunteer,I,takethelead,ineverything)Ashisclosestfriend,sheshouldhelphimatthistime.As
anurse,shesmilessweetlytoeverypatient.Asavolunteer,Iwilltaketheleadineverything.(anurse,she,smilesweetly,everypatient)a.b.c.(hisclosestfriend,she,helphim,atthistime)B
Studythepartoftheexamplesentences
andcomposesentenceswiththesamestructures
usingthewordsandphrasesinparentheses.Background
TextATextBVocationalFocusSkillFocus
LanguageFocus
GettingReadyPracticalLearning30第三十頁,共101頁。Language-FocusTranslationA
TranslatethefollowingsentencesintoChinese.1.
Inmyphilosophy,thereisnofreelunch.2.
Thedecorationofthehousewilltakeatleast
threemonthstofinish.他感到了很大的壓力,因?yàn)樵O(shè)計(jì)的截止日期是下周一。房子的裝修至少要三個(gè)月才能完成。在我的人生哲學(xué)里,沒有免費(fèi)的午餐。3.
Hefeelsgreatpressurebecausethedeadline
forthedesignisnextMonday.Background
TextATextBVocationalFocus
SkillFocusLanguageFocus
GettingReadyPracticalLearning31第三十一頁,共101頁。Language-FocusTranslationA
TranslatethefollowingsentencesintoChinese.記住,當(dāng)人生之路陡峭之時(shí),要保持沉著。(亞伯拉罕·林肯)4.
Rememberwhenlife’spathissteeptokeepyour
mindeven.(AbrahamLincoln)良好的情感能夠激發(fā)出濃厚的學(xué)習(xí)興趣,進(jìn)而轉(zhuǎn)化為學(xué)習(xí)動(dòng)力。5.
Favorableaffectionswillarouseagreatinterest
inlearningandbecomethemotivationfor
learning.BackgroundTextATextBVocationalFocus
SkillFocus
LanguageFocus
GettingReadyPracticalLearning32第三十二頁,共101頁。Language-FocusTranslation1.
我們所從事的是一項(xiàng)很重要的事業(yè)。(be
engagedin...)2.
我們每個(gè)人都要努力學(xué)習(xí),以跟上時(shí)代的新發(fā)展。(keepuptodatewith...)Keepinmindthatyoushouldexpressyourselfclearlywhenworkingwithclients.Everyoneofusshouldstudyhardtokeepuptodatewiththelatestdevelopmentsofthetime.Whatweareengagedinisanimportantenterprise.3.
記得與客戶合作時(shí)要明確地表達(dá)自己的意思。(keepinmind)B
TranslatethefollowingsentencesintoEnglishusingthewordorphrasesinparentheses.BackgroundTextATextBVocationalFocus
SkillFocusLanguageFocus
GettingReadyPracticalLearning33第三十三頁,共101頁。Language-FocusTranslationTheforeigncompanyiswillingtocooperatewiththeCasioCompanyinthecomputerbusiness.4.
那家外國公司很樂意與Casio公司在計(jì)算機(jī)方面進(jìn)行合作。(cooperatewith...)Weguaranteethatwewillfinishthetaskbytheendofthisyear.5.
我們保證在今年年底前完成任務(wù)。(guarantee)Background
TextATextBVocationalFocusSkillFocus
LanguageFocus
GettingReadyPracticalLearningB
TranslatethefollowingsentencesintoEnglishusingthewordorphrasesinparentheses.34第三十四頁,共101頁。Language-FocusGrammar
InfinitivesandGerundsBackgroundTextATextBVocationalFocus
SkillFocus
LanguageFocus
A
CompletethefollowingsentencesbychoosingA,B,CorD.1.Marywishes______afashiondesignerwhenshegrowsup.A.beB.beingC.tobeD.been2.______themeaningoffashionisreallydifficult.A.TodefineB.DefinedC.BeingdefinedD.Havingdefined3.Thereisnothing______.A.worriedabout B.worryingaboutC.toworryabout D.tobeworriedaboutGettingReadyPracticalLearning35第三十五頁,共101頁。Language-FocusGrammar
InfinitivesandGerundsBackgroundTextATextBVocationalFocusSkillFocusLanguageFocus
4.Smoking,makeup,and______earringsareconsideredcoolbysomeyoungstudents.A.wearing B.wearC.towear D.bewearing5.Ourplanis______thedesignworkbeforeFriday.A.finish B.tofinishC.tobefinished D.finishto6.Thedesignerspentmostofherchildhood______clothesforherBarbiedollsinsteadofplayingwithfriends.A.tomake B.makeC.made D.makingGettingReadyPracticalLearning36第三十六頁,共101頁。Language-FocusGrammar
InfinitivesandGerundsBackground
TextATextBVocationalFocusSkillFocus
LanguageFocus
7.Hisinterestisin______formagazines.A.wroteB.writingC.writtenD.write8.Iconsiderhim______oneofthebestmodelsinChina.A.tobeB.beingC.beD.been9.Ican’tafford______aGuccibag.A.buyingB.tobuyC.buyD.bought10.Tomkeptquietabouttheaccidentinorder______hisjob.A.toloseB.losingC.nottoloseD.notlosingGettingReadyPracticalLearning37第三十七頁,共101頁。Language-FocusGrammar
InfinitivesandGerundsBackgroundTextATextBVocationalFocus
SkillFocus
LanguageFocus
BFillintheblankswiththeproperformofthewordsinparentheses.1.Itisveryimportant________(study)someartcoursesinschooltomakeyourdreamcometrue.2.Heissaid______________(write)anewbookaboutfashion.3.Healwaystrieshisbest________(wear)clothesthatareinstyle.4.______________(know)thelatesttrendinclothesisveryimportantforfashiondesigners.5.Isuggest________(make)achangeintheplan.tostudytohavewrittentowearKnowing/ToknowmakingGettingReadyPracticalLearning38第三十八頁,共101頁。While-readingParagraph1
Throughtelevision,newspapers,andmagazines,wehavebecomefamiliarwithInternational
FashionWeeks.Theseare,infact,largefashiondesignshowsforinvitedguestsonly,including,
ofcourse,themedia.ThepurposeofFashionWeeksistoshowoffthelatestdesignsnotonly
fromfamousfashioncompaniessuchasLacoste,RalphLauren,andVeraWang,butalsofrom
lesswell-knowncreativedesigners.Background
GettingReadyTextATextBVocationalFocus
SkillFocus
PracticalLearningLanguageFocus
FashionWeeks39第三十九頁,共101頁。While-readingParagraph2
Originally,Pariswasthecityfortheshowthatbrought
Frenchfashiontotheworld,butnow
FashionWeeksareheldinanumber
ofcitiesthatarereferredtoas
“fashioncapitalsoftheworld”.
Forexample,youfoundthelatest
designcollectionsattheNew
YorkFashionWeek,which
startedin1943,andwasheld
September9—16,atthe
world-famousLincolnCenter.BackgroundTextATextBVocationalFocusSkillFocusLanguageFocus
FashionWeeksGettingReadyPracticalLearning40第四十頁,共101頁。While-readingParagraph3
Fashiondesignersmakean
efforttopredictcustomertastesnot
onlyinstyle,butalsoincolorandtone.It
ispredictedthatinthecomingseason,there
maybemoreprimarycolors,orforest
shades,orperhapsmoremanlygrayand
black.Additionallystyle,thoughalways
aimingatgrace,maychangefromsilkto
comfortablecardigansandthigh-highboots.Background
TextATextBVocationalFocus
SkillFocus
LanguageFocus
FashionWeeksGettingReadyPracticalLearning41第四十一頁,共101頁。While-readingParagraph4
Designtrendsareinfluencedbycollections
displayedatFashionWeekssixmonthsearlier.
So,whatwebuyinspringwillhaveappeared
duringtheprecedingFallFashionWeek,and
whatweseeattheFebruaryFashionWeek
ShowwillnotbeintheshopsuntilSeptember.BackgroundTextATextBVocationalFocusSkillFocus
LanguageFocusFashionWeeksGettingReadyPracticalLearning42第四十二頁,共101頁。VocationalFocus
Workingroups.Supposeyouareworkingpart-timeasafashiondesignassistantataChinesefashion
company.Yourcompany’scollectionsintheNewYorkFashionWeekshowhavedrawntheinterestof
somepotentialbuyers.Discusswithyourgroupmembersanddecidewhatproductyouwanttofocus
on.Thengiveabriefintroductiontopotentialbuyers.WorkingasaFashionDesignAssistantBackgroundTextATextBVocationalFocus
SkillFocusLanguageFocusGettingReadyPracticalLearning43第四十三頁,共101頁。VocationalFocus
Step1WhatwerethespecificdatesandlocationoftheNewYorkFashionWeek(2017FallShow)?2.Whatproductsdidyourcompanyexhibitduringtheshow?(Youmayuseyourimaginationandmakea
simpleproductcatalogueofabout4—7items.)Background
TextATextBVocationalFocusSkillFocus
LanguageFocus
NewYorkFashionWeek(2017FallShow)washeldinFebruary2017(February9—16)inLincolnCenter.SuggestedAnswer:thigh-highboots,jeans,one-shoulderdresses,militaryfashionsuits,etc.SearchforsomebasicfactsabouttheNewYork
FashionWeek(2011FallShow)on
theInternetandanswerthefollowingquestions:GettingReadyPracticalLearning44第四十四頁,共101頁。VocationalFocus
Step2InadditiontoNewYorkCity,doyouknowanyothercitiesthatalsoholdafashion
week?Giveseveralexamples.Thefollowingpicturesmaygiveyousomehints.Background
TextATextBVocationalFocusSkillFocus
LanguageFocusGettingReadyPracticalLearning45第四十五頁,共101頁。VocationalFocus
Step2Background
TextATextBVocationalFocusSkillFocusLanguageFocus
Milan,Paris,andLondonwerethefirstthreefashioncentersintheworld,andthenNewYorkbecameanotherworld-famousfashioncenter.VariouskindsofFashionWeeksarealsoheldinothercitiessuchasBerlin,MexicoCity,HongKong,Tokyo,Sydney,Mumbai,Miami,WashingtonD.C.,LosAngeles,Montreal,andsoon.GettingReadyPracticalLearningInadditiontoNewYorkCity,doyouknowanyothercitiesthatalsoholdafashion
week?Giveseveralexamples.Thefollowingpicturesmaygiveyousomehints.46第四十六頁,共101頁。VocationalFocus
Step3SupposethepotentialbuyersarefromseveralcountriessuchasAustralia,Germany,
India,andSouthKorea.Decidewithyourgroupmemberswhichcountrywillbeyour
firstforeignmarket,andstateyourreasons.Background
TextATextBVocationalFocus
SkillFocus
LanguageFocusAnExample—IndiaWewillchooseIndiainwhichtodevelopourfirstforeignmarket.Thereareseveralreasons:1.ThereisalargepopulationinIndia,andthereshouldbeopportunitiesforthedevelopmentofourproductsintheIndianmarket.2.Indianpeople’slivingstandardshavebeenrisinggreatly.ManyIndianscanaffordandwouldliketobuyforeignfashionbrands.Therefore,thepotentialpurchasingpowerisbecomingstronger.3.Whileexploringourmarketthere,wehavefoundsomeIndiancompaniesthatwerewillingtocooperatewithus,andtherefore,theywouldbeofhelpinthedevelopmentofourmarketinIndia.GettingReadyPracticalLearning47第四十七頁,共101頁。VocationalFocus
Step4Discussanddecidewithyourgroupmemberswhichproductyouwouldliketo
promoteasthedominantproductofyourcompanyinthefall-winterseasonnext
year.Thenwrite80—120wordstodescribetheproductincludingthebrandname,
specifications,quality,function,price,comparativeadvantages,andsoon.Background
TextATextBVocationalFocusSkillFocusLanguageFocus
GettingReadyPracticalLearning48第四十八頁,共101頁。VocationalFocus
Step4Background
TextATextBVocationalFocus
SkillFocus
LanguageFocus
SampleWriting:Wewouldliketopromoteourthigh-highbootsforthefall-winterseasonnextyear.Weareaprofessionalcompanyindesigningandmanufacturingvariousstylesofthigh-highboots.Brand:VivianSpecifications:allstandardspecifications(customizedspecificationsoffered)Material:buffalohide,bullhide,calfhide,goatleather,buckskin,spongeleather,velourleather,andsoon.Quality:excellentFunction:keepingwarm,suitableforvariousfashiongarmentsPrice:$30—200dollarsComparativeadvantages:Forthefall-winterseasonnextyear,we’vedesignedseveralspecialitemswithnewlyaddedfashionelements.Weal
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