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新航標(biāo)職業(yè)英語·綜合英語1Unit-7第一頁,共101頁。BackgroundGettingReadyTextALanguageFocusTextBVocationalFocusSkillFocusPracticalLearning“十二五”職業(yè)教育國家規(guī)劃教材經(jīng)全國職業(yè)教育教材審定委員會審定新航標(biāo)職業(yè)英語

綜合英語1Vocational

EnglishCommunicationforYourCareer第二頁,共101頁。BackgroundGettingReadyTextATextBVocationalFocus

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PracticalLearningLanguageFocus

3第三頁,共101頁。Takingtheoriginalsketchesandfabricsamplesintoconsideration,afashiondesignercreatesitemsofapparel(服裝)andjewelry,andcheckstheirsuitabilitybyfirstproducinginexpensivetrialgoodsandthengivingthedesignstomanufacturerstobemadewiththedesiredfabricinthechosencolors.Almosteverythingwewearorcarryistheresultofadecisionbyafashiondesigner.Theshape,color,

andtexturehavebeencreatedaftercarefulresearch.Somefashiondesignersspecializeinclothing,footwear,

oraccessorydesign,whileotherscreatedesignsinallofthethreefashioncategories.Background

GettingReadyTextATextBVocationalFocusSkillFocus

PracticalLearningLanguageFocus

4第四頁,共101頁。AWorkinpairs.MatchthesefashionbrandswiththeirChinesenames,andseehowmanyofthemyoualreadyknow.Background

GettingReadyTextATextBVocationalFocus

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PracticalLearningLanguageFocus5第五頁,共101頁。B

Workinpairs.FirstgivetheChinesenamesofthefollowingfashionstyles,andthendiscussthe

questionsthatfollow.hippy嬉皮風(fēng)格goth哥特風(fēng)格preppy學(xué)院風(fēng)格Background

GettingReadyTextATextBVocationalFocus

SkillFocusPracticalLearningLanguageFocus

6第六頁,共101頁。BWorkinpairs.FirstgivetheChinesenamesofthefollowingfashionstyles,andthendiscussthe

questionsthatfollow.hiphop嘻哈風(fēng)格classic經(jīng)典風(fēng)格1.Whichofthesestylesdoyouthinkisthemostfashionable?2.Inyouropinion,whichofthemwillbethemostpopularstyleinthecomingyear?3.Ifyouwereinvitedtoalargefashionparty,howwouldyoudress?BackgroundTextATextBVocationalFocusSkillFocusLanguageFocusGettingReadyPracticalLearning7第七頁,共101頁。FashionDesigner—YourDreamProfession?Before-readingWhile-readingBackgroundGettingReadyTextATextBVocationalFocusSkillFocus

PracticalLearningLanguageFocus

8第八頁,共101頁。Before-reading1.Accordingtothearticle,whatisfashion?2.Theauthormentionedseveraltipsinthetextforwould-befashiondesigners.Whichtipdoyou

thinkisthemosthelpful?ExerciseAReadthetextandanswerthefollowing

questions.Fashionisamethodofusingclothing,accessories,andhairtoeithershoworhide

somethingaboutoneself,andtoserveasanextensionofone’spersonality.I

thinkafashiondesignershouldfirstlybecreative.Also,Ithinkbeinghard-workingisalsoveryimportant.Onlyhard-workingpeoplecanbecomesuccessfuldesigners.BackgroundTextATextBVocationalFocus

SkillFocus

LanguageFocus

GettingReadyPracticalLearning9第九頁,共101頁。Before-reading3.Whichkindofpeoplewillmostprobablybecomeaprofessionalfashiondesigner?4.CanyouinferfromthearticlewhatthesecretsofsuccessareforfamousdesignerssuchasChanel,

Dior,Versace,andArmani?ExerciseAThepersonwithcreativetalent,determination,andenterprisewillmostprobably

succeedinthishighlycompetitiveindustry.Talent,vision,determination,anddiligencearethesecretsoftheirgreatsuccess.Readthetextandanswerthefollowingquestions.BackgroundTextATextBVocationalFocusSkillFocus

LanguageFocusGettingReadyPracticalLearning10第十頁,共101頁。Before-reading5.Whatdoyouthinkistheroleoffashionablegoodsinourdailylife?ExerciseAIthinkfashionablegoodsrepresentakindoflifestyle.Theybringbeautyand

imaginationtoourdailylife,andmakeusfeelgoodaboutourselves.Readthetextandanswerthefollowingquestions.Background

TextATextBVocationalFocus

SkillFocusLanguageFocusGettingReadyPracticalLearning11第十一頁,共101頁。Before-readingExerciseBThearticletellsusthebasicinformationabout__________________and_________________.Inaddition,thearticleoffersusseveraltipson___________________________________.Fillintheblankstocompletethemainideasofthetext.fashionhowtobecomeanoutstandingfashiondesignerfashiondesignerBackgroundTextATextBVocationalFocusSkillFocus

LanguageFocus

GettingReadyPracticalLearning12第十二頁,共101頁。Before-readingExerciseCDiscussthemeaningsofthefollowingquotationswithyourpartner,andthentranslatethem

intoChinese.1.“Fashionsfade,styleiseternal.”—YvesSaintLaurent(Frenchfashiondesigner,bornin1940)2.“Styleisanexpressionofindividualismmixedwithcharisma.Fashionissomethingthatcomesafterstyle.”—JohnFairchild(FormerpublisherofWomen’sWearDaily,bornin1927)3.“Fashionisonlytheattempttorealizeartinlivingformsandsocialintercourse.”—SirFrancisBacon(Englishjudgeandphilosopher,1561—1626)Background

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GettingReadyPracticalLearning13第十三頁,共101頁。Before-readingExerciseCDiscussthemeaningsofthefollowingquotationswithyourpartner,andthentranslatethem

intoChinese.1.“時(shí)尚短暫,風(fēng)格永存?!薄练颉なァち_蘭(法國時(shí)尚設(shè)計(jì)師,生于1940年)2.“風(fēng)格是個(gè)性與魅力的一種表現(xiàn)。時(shí)尚步風(fēng)格的后塵?!薄s翰·菲爾喬德(《女裝日報(bào)》前出版商,生于1927年)3.“時(shí)尚只不過是為了在生活形式和社會交際中實(shí)現(xiàn)藝術(shù)而進(jìn)行的嘗試?!?/p>

——弗蘭西斯·培根爵士(英國法官和哲學(xué)家,1561~1626)BackgroundTextATextBVocationalFocus

SkillFocusLanguageFocus

GettingReadyPracticalLearning14第十四頁,共101頁。While-readingParagraph1

Forcenturies,fashionseemstohavebeencloselyconnectedwithsocialcommunication.For

some,fashionisanart.Forothers,itisalmostareligion.However,formostpeopleitisamethod

ofusingclothes,decorations,andhairtoeithershoworhidesomethingaboutthemselves,andto

serveasanextensionoftheirpersonality.譯文Background

TextATextBVocationalFocusSkillFocusLanguageFocus

FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning15第十五頁,共101頁。While-readingParagraph2Background

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Asthecrucialfiguresofthefashionindustry,fashiondesignerscontributegreatlytothe

creationofadreamworldbyprovidingpeoplewithvariousdirectionstohelpthemexpress

themselves.Thejobofafashiondesigneralwaysarousesgreatinterestinthosewhohavea

strongsenseoffashion.FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning16第十六頁,共101頁。While-readingWhile-readingParagraph3

BackgroundTextATextBVocationalFocus

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LanguageFocus

Would-befashiondesignershavetokeepinmindthatreluctanteducationandcertificates

willnotguaranteesuccess.Itispersonalqualitiesandprofessionalsensitivitythathelptogetthe

upperhand.Herearesometips:

Bebothacreativeandatechnicalprofessional.Designclothingwithaspecific

themeforaspecificpurposeandmarket.FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning17第十七頁,共101頁。While-readingWhile-readingParagraph3

Background

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SkillFocusLanguageFocus

Keepuptodatewithemergingfashiontrends,andstayastepahead.Knowthe

detailsofthebusinesswhileretainingyourownstyle.

Beabletoclearlycommunicateyour

philosophy,vision,andpersonalitythrough

sketches,discussions,andsamples.Know

howtocooperatewithothersonthedesign

team.

Dealwellwithpressurefromallsides.Allow

frequentadjustmentsofyourworkdaysto

suitclients’schedulesanddeadlines.FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning18第十八頁,共101頁。While-readingWhile-readingParagraph4Background

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Thedesignprocessusuallytakesbetween18

and24monthsfrominitialdesignconcepttofinal

production.PeoplesuchasGiorgioArmani,Coco

Chanel,DonnaKaran,andRalphLaurenworkhard

duringthattime.Fewotherprofessionsdependso

muchonkeepingontopofpopulartasteandwatching

whatone’scompetitorsproduce.Beingengagedin

everyphaseofdesigning,showing,andproducing,

fashiondesigners’livesarenevereasy.Onlythose

withcreativetalent,determination,andenterprisecan

succeedinthishighlycompetitiveindustry.FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning19第十九頁,共101頁。Language-FocusVocabularyStructureTranslationLanguageFocusGrammarBackground

TextATextBVocationalFocusSkillFocus

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GettingReadyPracticalLearning20第二十頁,共101頁。Language-FocusVocabularyA

Choosethecorrectformofthewordstocompletethefollowingsentences.1.create,creation,creativea.Youhavetobetalentedand__________inordertobecomeexcellentinfashiondesign.b.The__________ofthecomputermarkedthebeginningofanewera.2.direct,direction,directora.The__________ofourdepartmentgaveusaveryinspiringspeechatthebeginningofthenewsemester.b.Ifyoukeepwalkinginthis__________,youwillfindarestaurantjustaroundthecorner.creativecreationdirectordirectionBackgroundTextATextBVocationalFocus

SkillFocusLanguageFocus

GettingReadyPracticalLearning21第二十一頁,共101頁。Language-FocusVocabulary3.popular,popularly,popularitya.His__________hasbeenprovenbythewarmwelcomehereceivedwhereverhevisited.b.The__________musicstarisgoingtogiveaconcertinShanghaithisDecember.4.express,expression,expressivea.Ijustcouldn’tunderstandwhytherewassuchastrange__________onherface.b.Agoodfashiondesignerknowshowto__________his/herideasthroughdifferentfashionelements.popularitypopularexpressionexpressA

Choosethecorrectformofthewordstocompletethefollowingsentences.BackgroundTextATextBVocationalFocus

SkillFocus

LanguageFocus

GettingReadyPracticalLearning22第二十二頁,共101頁。Language-FocusVocabulary5.engage,engaged,engagementa.Nothingcan__________thislittleboy’sattentionformorethan10minutes.b.Shewasveryhappytoreceiveahugediamond_____________ring.engageengagementA

Choosethecorrectformofthewordstocompletethefollowingsentences.Background

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GettingReadyPracticalLearning23第二十三頁,共101頁。Language-FocusVocabularyB

MatchthewordsinColumnAwiththe

appropriate

phrasesinColumnB.1.hedisucssionc.yoursuccessd.tostudyhardere.tothedevelopmentofourhometownBackgroundTextATextBVocationalFocusSkillFocus

LanguageFocus

GettingReadyPracticalLearning24第二十四頁,共101頁。Language-FocusVocabularyC

Completethesentencesbelowwiththecorrect

formofthewordsandphrasesinthebox.determination

connect

cooperationwithemerge

depend

keepuptodatecontribute

specific1.Whenthefamousauthorreturnedtohishometown,people__________fromtheirhomes.2.Hefelt__________tothelittleboywhowassaidtobehisownbrother.3.Itisimpossibleforyouto__________onyourparentsallyourlife.4.Withstrong____________,hequithisjobinthefactoryandopenedhisownrestaurant.emergedconnecteddependdeterminationBackground

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GettingReadyPracticalLearning25第二十五頁,共101頁。Language-FocusVocabulary5.Aprofessionalfashiondesignerhastoknowtheartofgood_______________othermembersofhisdesignteam.6.Towritethisreportwell,youneedmore__________evidencetoproveyourarguments.7.Asanexpertinthisfield,healways_______________withthenewtrendsandimprovements.8.Thesalaryyougetisdirectlyrelatedtohowmuchyou’ve__________erationwithspecifickeepsuptodatecontributedC

Completethesentencesbelowwiththecorrect

formofthewordsandphrasesinthebox.determination

connect

cooperationwithemerge

depend

keepuptodatecontribute

specificBackgroundTextATextBVocationalFocus

SkillFocusLanguageFocus

GettingReadyPracticalLearning26第二十六頁,共101頁。Language-FocusStructureA

Studytheexampleandrearrangethewordsand

phrasesintocorrectsentences.1.

itis,time,that,moreimportant,notmoneye.g.itis,personalqualities,professionalsensitivity,that,help,gettotheupperhandItispersonalqualitiesandprofessionalsensitivitythathelptogettotheupperhand.2.itwas,onhiswaytothelibrary,that,BobgavemesomeadviceItwasonhiswaytothelibrarythat

Bobgavemesomeadvice.Itistimethatismoreimportant,notmoney.Background

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GettingReadyPracticalLearning27第二十七頁,共101頁。Language-FocusStructure3.

itwas,at8:35,that,hearrivedattheairport4.

itwas,notuntil11o’clock,that,hefinishedhisworkItwasin2013that

theworld’spopulationreached7billion.Itwasnotuntil11o’clockthat

hefinishedhiswork.Itwasat8:35that

hearrivedattheairport.5.

itwas,in2013,that,theworld’spopulation,reached7billionA

Studytheexampleandrearrangethewordsand

phrasesintocorrectsentences.Background

TextATextBVocationalFocus

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GettingReadyPracticalLearning28第二十八頁,共101頁。Language-FocusStructureB

Studythepartoftheexamplesentences

andcomposesentenceswiththesamestructures

usingthewordsandphrasesinparentheses.1.

e.g.Forsome,fashionisanart.Forothers,itis

almostareligion.(thisplan,acceptable,unacceptable)Forsome,lifeisfullofhappiness.Forothers,lifeisfullofnightmare.Forsome,sheisareliablefriend.Forothers,sheisahatefulenemy.Forsome,thisplanisacceptable.Forothers,itisunacceptable.(she,reliablefriend,hatefulenemy)a.b.c.(life,fullof,happiness,nightmare)Background

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GettingReadyPracticalLearning29第二十九頁,共101頁。Language-FocusStructure2.e.g.As

thecrucialfiguresofthefashion

industry,fashiondesignerscontributegreatlyto

thecreationofadreamworld.(avolunteer,I,takethelead,ineverything)Ashisclosestfriend,sheshouldhelphimatthistime.As

anurse,shesmilessweetlytoeverypatient.Asavolunteer,Iwilltaketheleadineverything.(anurse,she,smilesweetly,everypatient)a.b.c.(hisclosestfriend,she,helphim,atthistime)B

Studythepartoftheexamplesentences

andcomposesentenceswiththesamestructures

usingthewordsandphrasesinparentheses.Background

TextATextBVocationalFocusSkillFocus

LanguageFocus

GettingReadyPracticalLearning30第三十頁,共101頁。Language-FocusTranslationA

TranslatethefollowingsentencesintoChinese.1.

Inmyphilosophy,thereisnofreelunch.2.

Thedecorationofthehousewilltakeatleast

threemonthstofinish.他感到了很大的壓力,因?yàn)樵O(shè)計(jì)的截止日期是下周一。房子的裝修至少要三個(gè)月才能完成。在我的人生哲學(xué)里,沒有免費(fèi)的午餐。3.

Hefeelsgreatpressurebecausethedeadline

forthedesignisnextMonday.Background

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GettingReadyPracticalLearning31第三十一頁,共101頁。Language-FocusTranslationA

TranslatethefollowingsentencesintoChinese.記住,當(dāng)人生之路陡峭之時(shí),要保持沉著。(亞伯拉罕·林肯)4.

Rememberwhenlife’spathissteeptokeepyour

mindeven.(AbrahamLincoln)良好的情感能夠激發(fā)出濃厚的學(xué)習(xí)興趣,進(jìn)而轉(zhuǎn)化為學(xué)習(xí)動(dòng)力。5.

Favorableaffectionswillarouseagreatinterest

inlearningandbecomethemotivationfor

learning.BackgroundTextATextBVocationalFocus

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GettingReadyPracticalLearning32第三十二頁,共101頁。Language-FocusTranslation1.

我們所從事的是一項(xiàng)很重要的事業(yè)。(be

engagedin...)2.

我們每個(gè)人都要努力學(xué)習(xí),以跟上時(shí)代的新發(fā)展。(keepuptodatewith...)Keepinmindthatyoushouldexpressyourselfclearlywhenworkingwithclients.Everyoneofusshouldstudyhardtokeepuptodatewiththelatestdevelopmentsofthetime.Whatweareengagedinisanimportantenterprise.3.

記得與客戶合作時(shí)要明確地表達(dá)自己的意思。(keepinmind)B

TranslatethefollowingsentencesintoEnglishusingthewordorphrasesinparentheses.BackgroundTextATextBVocationalFocus

SkillFocusLanguageFocus

GettingReadyPracticalLearning33第三十三頁,共101頁。Language-FocusTranslationTheforeigncompanyiswillingtocooperatewiththeCasioCompanyinthecomputerbusiness.4.

那家外國公司很樂意與Casio公司在計(jì)算機(jī)方面進(jìn)行合作。(cooperatewith...)Weguaranteethatwewillfinishthetaskbytheendofthisyear.5.

我們保證在今年年底前完成任務(wù)。(guarantee)Background

TextATextBVocationalFocusSkillFocus

LanguageFocus

GettingReadyPracticalLearningB

TranslatethefollowingsentencesintoEnglishusingthewordorphrasesinparentheses.34第三十四頁,共101頁。Language-FocusGrammar

InfinitivesandGerundsBackgroundTextATextBVocationalFocus

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LanguageFocus

A

CompletethefollowingsentencesbychoosingA,B,CorD.1.Marywishes______afashiondesignerwhenshegrowsup.A.beB.beingC.tobeD.been2.______themeaningoffashionisreallydifficult.A.TodefineB.DefinedC.BeingdefinedD.Havingdefined3.Thereisnothing______.A.worriedabout B.worryingaboutC.toworryabout D.tobeworriedaboutGettingReadyPracticalLearning35第三十五頁,共101頁。Language-FocusGrammar

InfinitivesandGerundsBackgroundTextATextBVocationalFocusSkillFocusLanguageFocus

4.Smoking,makeup,and______earringsareconsideredcoolbysomeyoungstudents.A.wearing B.wearC.towear D.bewearing5.Ourplanis______thedesignworkbeforeFriday.A.finish B.tofinishC.tobefinished D.finishto6.Thedesignerspentmostofherchildhood______clothesforherBarbiedollsinsteadofplayingwithfriends.A.tomake B.makeC.made D.makingGettingReadyPracticalLearning36第三十六頁,共101頁。Language-FocusGrammar

InfinitivesandGerundsBackground

TextATextBVocationalFocusSkillFocus

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7.Hisinterestisin______formagazines.A.wroteB.writingC.writtenD.write8.Iconsiderhim______oneofthebestmodelsinChina.A.tobeB.beingC.beD.been9.Ican’tafford______aGuccibag.A.buyingB.tobuyC.buyD.bought10.Tomkeptquietabouttheaccidentinorder______hisjob.A.toloseB.losingC.nottoloseD.notlosingGettingReadyPracticalLearning37第三十七頁,共101頁。Language-FocusGrammar

InfinitivesandGerundsBackgroundTextATextBVocationalFocus

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BFillintheblankswiththeproperformofthewordsinparentheses.1.Itisveryimportant________(study)someartcoursesinschooltomakeyourdreamcometrue.2.Heissaid______________(write)anewbookaboutfashion.3.Healwaystrieshisbest________(wear)clothesthatareinstyle.4.______________(know)thelatesttrendinclothesisveryimportantforfashiondesigners.5.Isuggest________(make)achangeintheplan.tostudytohavewrittentowearKnowing/ToknowmakingGettingReadyPracticalLearning38第三十八頁,共101頁。While-readingParagraph1

Throughtelevision,newspapers,andmagazines,wehavebecomefamiliarwithInternational

FashionWeeks.Theseare,infact,largefashiondesignshowsforinvitedguestsonly,including,

ofcourse,themedia.ThepurposeofFashionWeeksistoshowoffthelatestdesignsnotonly

fromfamousfashioncompaniessuchasLacoste,RalphLauren,andVeraWang,butalsofrom

lesswell-knowncreativedesigners.Background

GettingReadyTextATextBVocationalFocus

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PracticalLearningLanguageFocus

FashionWeeks39第三十九頁,共101頁。While-readingParagraph2

Originally,Pariswasthecityfortheshowthatbrought

Frenchfashiontotheworld,butnow

FashionWeeksareheldinanumber

ofcitiesthatarereferredtoas

“fashioncapitalsoftheworld”.

Forexample,youfoundthelatest

designcollectionsattheNew

YorkFashionWeek,which

startedin1943,andwasheld

September9—16,atthe

world-famousLincolnCenter.BackgroundTextATextBVocationalFocusSkillFocusLanguageFocus

FashionWeeksGettingReadyPracticalLearning40第四十頁,共101頁。While-readingParagraph3

Fashiondesignersmakean

efforttopredictcustomertastesnot

onlyinstyle,butalsoincolorandtone.It

ispredictedthatinthecomingseason,there

maybemoreprimarycolors,orforest

shades,orperhapsmoremanlygrayand

black.Additionallystyle,thoughalways

aimingatgrace,maychangefromsilkto

comfortablecardigansandthigh-highboots.Background

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FashionWeeksGettingReadyPracticalLearning41第四十一頁,共101頁。While-readingParagraph4

Designtrendsareinfluencedbycollections

displayedatFashionWeekssixmonthsearlier.

So,whatwebuyinspringwillhaveappeared

duringtheprecedingFallFashionWeek,and

whatweseeattheFebruaryFashionWeek

ShowwillnotbeintheshopsuntilSeptember.BackgroundTextATextBVocationalFocusSkillFocus

LanguageFocusFashionWeeksGettingReadyPracticalLearning42第四十二頁,共101頁。VocationalFocus

Workingroups.Supposeyouareworkingpart-timeasafashiondesignassistantataChinesefashion

company.Yourcompany’scollectionsintheNewYorkFashionWeekshowhavedrawntheinterestof

somepotentialbuyers.Discusswithyourgroupmembersanddecidewhatproductyouwanttofocus

on.Thengiveabriefintroductiontopotentialbuyers.WorkingasaFashionDesignAssistantBackgroundTextATextBVocationalFocus

SkillFocusLanguageFocusGettingReadyPracticalLearning43第四十三頁,共101頁。VocationalFocus

Step1WhatwerethespecificdatesandlocationoftheNewYorkFashionWeek(2017FallShow)?2.Whatproductsdidyourcompanyexhibitduringtheshow?(Youmayuseyourimaginationandmakea

simpleproductcatalogueofabout4—7items.)Background

TextATextBVocationalFocusSkillFocus

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NewYorkFashionWeek(2017FallShow)washeldinFebruary2017(February9—16)inLincolnCenter.SuggestedAnswer:thigh-highboots,jeans,one-shoulderdresses,militaryfashionsuits,etc.SearchforsomebasicfactsabouttheNewYork

FashionWeek(2011FallShow)on

theInternetandanswerthefollowingquestions:GettingReadyPracticalLearning44第四十四頁,共101頁。VocationalFocus

Step2InadditiontoNewYorkCity,doyouknowanyothercitiesthatalsoholdafashion

week?Giveseveralexamples.Thefollowingpicturesmaygiveyousomehints.Background

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LanguageFocusGettingReadyPracticalLearning45第四十五頁,共101頁。VocationalFocus

Step2Background

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Milan,Paris,andLondonwerethefirstthreefashioncentersintheworld,andthenNewYorkbecameanotherworld-famousfashioncenter.VariouskindsofFashionWeeksarealsoheldinothercitiessuchasBerlin,MexicoCity,HongKong,Tokyo,Sydney,Mumbai,Miami,WashingtonD.C.,LosAngeles,Montreal,andsoon.GettingReadyPracticalLearningInadditiontoNewYorkCity,doyouknowanyothercitiesthatalsoholdafashion

week?Giveseveralexamples.Thefollowingpicturesmaygiveyousomehints.46第四十六頁,共101頁。VocationalFocus

Step3SupposethepotentialbuyersarefromseveralcountriessuchasAustralia,Germany,

India,andSouthKorea.Decidewithyourgroupmemberswhichcountrywillbeyour

firstforeignmarket,andstateyourreasons.Background

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SkillFocus

LanguageFocusAnExample—IndiaWewillchooseIndiainwhichtodevelopourfirstforeignmarket.Thereareseveralreasons:1.ThereisalargepopulationinIndia,andthereshouldbeopportunitiesforthedevelopmentofourproductsintheIndianmarket.2.Indianpeople’slivingstandardshavebeenrisinggreatly.ManyIndianscanaffordandwouldliketobuyforeignfashionbrands.Therefore,thepotentialpurchasingpowerisbecomingstronger.3.Whileexploringourmarketthere,wehavefoundsomeIndiancompaniesthatwerewillingtocooperatewithus,andtherefore,theywouldbeofhelpinthedevelopmentofourmarketinIndia.GettingReadyPracticalLearning47第四十七頁,共101頁。VocationalFocus

Step4Discussanddecidewithyourgroupmemberswhichproductyouwouldliketo

promoteasthedominantproductofyourcompanyinthefall-winterseasonnext

year.Thenwrite80—120wordstodescribetheproductincludingthebrandname,

specifications,quality,function,price,comparativeadvantages,andsoon.Background

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GettingReadyPracticalLearning48第四十八頁,共101頁。VocationalFocus

Step4Background

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SkillFocus

LanguageFocus

SampleWriting:Wewouldliketopromoteourthigh-highbootsforthefall-winterseasonnextyear.Weareaprofessionalcompanyindesigningandmanufacturingvariousstylesofthigh-highboots.Brand:VivianSpecifications:allstandardspecifications(customizedspecificationsoffered)Material:buffalohide,bullhide,calfhide,goatleather,buckskin,spongeleather,velourleather,andsoon.Quality:excellentFunction:keepingwarm,suitableforvariousfashiongarmentsPrice:$30—200dollarsComparativeadvantages:Forthefall-winterseasonnextyear,we’vedesignedseveralspecialitemswithnewlyaddedfashionelements.Weal

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