(1.1.1)-酒店的籌建與籌開案例

酒店管理軟件實操酒店管理實踐1酒店項目的籌建2責任領域與部門3酒店的績效指標4價格與收入目錄5現(xiàn)金與利潤7財務決策6預算與差異@課程結(jié)構(gòu)可行性研究結(jié)論的確定

酒店管理方市場調(diào)研、酒店定位確定功能設施的造價程度各種技術(shù)指標的基本確定項目市場定位，功能定位的確定星級定位、投資額確定提出指導性設計意見及功能配置標準（設計的依據(jù)）

酒店投資方顧問@酒店項目的確定@酒店項目可移動房屋酒店營地項目@項目概述可移動建筑客房：平均包價房價￥650間/晚（含早餐，房內(nèi)Minbar免費），第一年出租率70%.自助帳篷營地：容納80頂帳篷（不過夜），露營人數(shù)上限200人。全日餐廳：向營區(qū)外部開放，餐廳向自助帳篷營區(qū)提供送餐服務，。全部為簡餐、套餐；餐位200，人均消費￥60。零售：大堂吧/甜品站提供飲料、糕點、冷食，零售商店提供生活用品零售，有機農(nóng)產(chǎn)品超市銷售當?shù)鼐G色果蔬（以清洗，可即食）。服務及租賃：向自助露營客人提供設施租賃，設備安裝搭建服務。場地租金：招商戶外用品店、極限活動、露天影院、表演80頂集成帳篷營地需要：配套設施1500㎡，營地綠化7000㎡，帳篷占地6000㎡，共計15000㎡，投資總額22337500元建設投資測算建筑開辦費用投資預算表金額單位：元序號項目估算方法及說明數(shù)量/面積單價估算值建安投資費用130㎡帳篷客房3500㎡70110,0007,700,00019,998,50045㎡帳篷客房3500㎡10160,0001,600,0002營地配套建筑板房臨建結(jié)構(gòu)14162,5003,540,0003營區(qū)活動場地人造地形與自然景觀相結(jié)合41005002,050,0004綠化配套客房區(qū)使用樹木遮擋私密性70003002,100,0005停車場

2000200400,0006能源/供水配套總投資的10%

1,739,0004不可預見費用總投資的5%

869,5005開辦費、開業(yè)采購、前期流動資金總投資的10%

1,739,0002,339,0006前期客房技術(shù)研發(fā)，市場可行性調(diào)研費用

600,00080頂帳篷酒店/營地投資總計22,337,500開業(yè)開辦費用營地運營設施住宿設施30㎡帳篷客房550間/晚45㎡帳篷客房700間/晚加床100元/張自助營地服務/租賃項目收費標準項目收費標準3人自助帳篷50元/5小時浴巾20/條一室一廳自助帳篷100元/5小時徒步戶外器材20/人二室一廳自助帳篷200元/5小時遮陽傘20元/4小時淋浴間0.5元/分鐘戶外休閑椅20元/4小時燒烤設施租賃20元/個野餐桌（4椅）30元/4小時毛巾10元/條電動車10元/條/小時餐飲設施餐廳人均消費￥60大堂/甜品站人均消費￥30有機農(nóng)產(chǎn)品超市人均消費￥30零售商店人均消費￥20場地租金（待定）戶外用品店極限運動場地農(nóng)業(yè)生態(tài)區(qū)戶外用品展覽@項目測算10年帳篷營地營收預測表（從2017年1月開始計算）金額單位：元年份出租率客房總數(shù)房銷售量房價客房營收餐飲人次餐飲人均消費餐飲收入租賃服務及零售租金及其他總收入170.00%8019,60065012,740,00070,000604,200,0002,000,000200,00019,140,000277.00%8021,56068314,714,70077,000665,082,0002,100,000210,00021,896,700384.70%8023,71671716,995,47980,850735,869,7102,205,000220,50025,070,189484.70%8023,71675217,845,25284,893806,779,5152,315,250231,52526,940,017584.70%8023,71679018,737,51589,137847,474,4152,431,013243,10128,642,943684.70%8023,71679018,737,51589,137847,474,4152,552,563255,25628,764,494784.70%8023,71679018,737,51589,137847,474,4152,680,191268,01928,892,122882.16%8023,00583019,084,15984,680887,455,7292,814,201281,42029,354,089978.05%8021,85483018,129,95180,446887,082,9432,954,911295,49128,167,8051074.15%8020,76283017,223,45476,424886,728,7963,102,656310,26627,054,906合計

225,360

172,945,540821,704

65,621,93935,785,1223,578,512263,923,264平均80.49%8022,53676617,294,55482,170796,562,1942,515,57926,392,326@項目測算10年固定費用預測表金額單位：元年份研發(fā)費折舊攤銷租金管理費工資福利保險（社保）合計1120,0001,999,850347,80025,000300,0002,882,900817,2006,492,7502120,0001,999,850347,80025,000300,0003,027,045858,0606,677,7553120,0001,999,850347,80025,000300,0003,178,397900,9636,872,0104120,0001,999,850347,80025,000300,0003,337,317946,0117,075,9785120,0001,999,850347,80025,000300,0003,504,183993,3127,290,1456

1,999,850

25,000300,0003,679,3921,042,9777,047,2197

1,999,850

25,000300,0003,863,3621,095,1267,283,3388

1,999,850

25,000300,0004,056,5301,149,8827,531,2629

1,999,850

25,000300,0004,259,3561,207,3777,791,58310

1,999,850

25,000300,0004,472,3241,267,7458,064,920合計600,00019,998,5001,739,000250,0003,000,00036,260,80610,278,65472,126,960平均120,0001,999,850347,80025,000300,0003,626,0811,027,8657,212,696@項目測算10年固定費用預測表金額單位：元年份研發(fā)費折舊攤銷租金管理費工資福利保險（社保）合計1120,0001,999,850347,80025,000300,0002,882,900817,2006,492,7502120,0001,999,850347,80025,000300,0003,027,045858,0606,677,7553120,0001,999,850347,80025,000300,0003,178,397900,9636,872,0104120,0001,999,850347,80025,000300,0003,337,317946,0117,075,9785120,0001,999,850347,80025,000300,0003,504,183993,3127,290,1456

1,999,850

25,000300,0003,679,3921,042,9777,047,2197

1,999,850

25,000300,0003,863,3621,095,1267,283,3388

1,999,850

25,000300,0004,056,5301,149,8827,531,2629

1,999,850

25,000300,0004,259,3561,207,3777,791,58310

1,999,850

25,000300,0004,472,3241,267,7458,064,920合計600,00019,998,5001,739,000250,0003,000,00036,260,80610,278,65472,126,960平均120,0001,999,850347,80025,000300,0003,626,0811,027,8657,212,696@項目測算10年營業(yè)費用預測表金額單位：元年份客房運營成本8%餐飲運營成本30%運營

管理費3%水電能源費

17%維修儲備

2%維修儲備基金1%宣傳

推廣費3%其他

1%合計11,019,2001,260,000574,2003,253,800382,800191,400574,200191,4007,447,00021,177,1761,270,500656,9013,722,439437,934218,967656,901218,9678,359,78531,359,6381,467,428752,1064,261,932501,404250,702752,106250,7029,596,01741,427,6201,694,879808,2014,579,803538,800269,400808,201269,40010,396,30451,499,0011,868,604859,2884,869,300572,859286,429859,288286,42911,101,20061,499,0011,868,604862,9354,889,964575,290287,645862,935287,64511,134,01871,499,0011,868,604866,7644,911,661577,842288,921866,764288,92111,168,47881,526,7331,863,932880,6234,990,195587,082293,541880,623293,54111,316,26991,450,3961,770,736845,0344,788,527563,356281,678845,034281,67810,826,439101,377,8761,682,199811,6474,599,334541,098270,549811,647270,54910,364,900合計13,835,64316,615,4857,917,69844,866,9555,278,4652,639,2337,917,6982,639,233101,710,409平均1,383,5641,661,548791,7704,486,695527,847263,923791,770263,92310,171,04110年營業(yè)利潤表10年營業(yè)利潤預測表金額單位：(人民幣)年份營業(yè)收入營業(yè)稅金及附加（5.7%）固定費用營業(yè)費用稅前凈利潤獎勵管理費4%稅前利潤率所得稅（25%）稅后凈利潤119,140,0001,090,9806,492,7507,447,0004,109,270021.47%1,027,3183,081,953221,896,7001,248,1126,677,7558,359,7855,611,048280,55225.63%1,332,6243,997,872325,070,1891,429,0016,872,0109,596,0177,173,161358,65828.61%1,703,6265,110,877426,940,0171,535,5817,075,97810,396,3047,932,155396,60829.44%1,883,8875,651,660528,642,9431,632,6487,290,14511,101,2008,618,951430,94830.09%2,047,0016,141,002628,764,4941,639,5767,047,21911,134,0188,943,680447,18431.09%2,124,1246,372,372728,892,1221,646,8517,283,33811,168,4788,793,455439,67330.44%2,088,4466,265,337829,354,0891,673,1837,531,26211,316,2698,833,375441,66930.09%2,097,9266,293,779928,167,8051,605,5657,791,58310,826,4397,944,218397,21128.20%1,886,7525,660,2551027,054,9061,542,1308,064,92010,364,9007,082,957354,14826.18%1,682,2025,046,607合計263,923,26415,043,62672,126,960101,710,40975,042,2683,546,650

17,873,90553,621,71410年現(xiàn)金流量表10年經(jīng)營期現(xiàn)金流量表金額單位：元經(jīng)營期息稅后凈利潤加:折舊及攤銷加：回收流動資金及固定資產(chǎn)殘值減：遞延所得稅減：支付利息減：歸還貸款本金減：項目投資方收回投資及分配利潤酒店年末酒店年末折現(xiàn)率7%現(xiàn)金流量現(xiàn)值現(xiàn)金流量現(xiàn)金流余額13,081,9532,467,650000005,549,6035,549,6030.9355,188,87823,997,8722,467,650000006,465,5226,465,5220.8735,644,40135,110,8772,467,650000007,578,5277,578,5270.8166,184,07845,651,6602,467,650000008,119,3108,119,3100.7636,195,03456,141,0022,467,650000008,608,6528,608,6520.7136,137,96966,372,3721,999,850000008,372,2228,372,2220.6665,575,90076,265,3371,999,850000008,265,1878,265,1870.6235,149,21186,293,7791,999,850000008,293,6298,293,6290.5824,826,89295,660,2551,999,850000007,660,1057,660,1050.5444,167,097105,046,6071,999,850000007,046,4577,046,4570.5083,579,600合計53,621,71422,337,5000000075,959,21475,959,214

52,649,060均值5,362,1712,233,750000007,595,9217,595,921

5,264,906投資回收期：3.83年8個月@項目測算10年營業(yè)費用預測表金額單位：元年份客房運營成本8%餐飲運營成本30%運營

管理費3%水電能源費

17%維修儲備

2%維修儲備基金1%宣傳

推廣費3%其他

1%合計11,019,2001,260,000574,2003,253,800382,800191,400574,200191,4007,447,00021,177,1761,270,500656,9013,722,439437,934218,967656,901218,9678,359,78531,359,6381,467,428752,1064,261,932501,404250,702752,106250,7029,596,01741,427,6201,694,879808,2014,579,803538,800269,400808,201269,40010,396,30451,499,0011,868,604859,2884,869,300572,859286,429859,288286,42911,101,20061,499,0011,868,604862,9354,889,964575,290287,645862,935287,64511,134,01871,499,0011,868,604866,7644,911,661577,842288,921866,764288,92111,168,47881,526,7331,863,932880,6234,990,195587,082293,541880,623293,54111,316,26991,450,3961,770,736845,0344,788,527563,356281,678845,034281,67810,826,439101,377,8761,682,199811,6474,599,334541,098270,549811,647270,54910,364,900合計13,835,64316,615,4857,917,69844,866,9555,278,4652,639,2337,917,6982,639,233101,710,409平均1,383,5641,661,548791,7704,486,695527,847263,923791,770263,92310,171,041@項目測算10年營業(yè)費用預測表金額單位：元年份客房運營成本8%餐飲運營成本30%運營

管理費3%水電能源費

17%維修儲備

2%維修儲備基金1%宣傳

推廣費3%其他

1%合計11,019,2001,260,000574,2003,253,800382,800191,400574,200191,4007,447,00021,177,1761,270,500656,9013,722,439437,934218,967656,901218,9678,359,78531,359,6381,467,428752,1064,261,932501,404250,702752,106250,7029,596,01741,427,6201,694,879808,2014,579,803538,800269,400808,201269,40010,396,30451,499,0011,868,604859,2884,869,300572,859286,429859,288286,42911,101,20061,499,0011,868,604862,9354,889,964575,290287,645862,935287,64511,134,01871,499,0011,868,604866,7644,911,661577,842288,921866,764288,92111,168,47881,526,7331,863,932880,6234,990,195587,082293,541880,623293,54111,316,26991,450,3961,770,736845,0344,788,527563,356281,678845,034281,67810,826,439101,377,8761,682,199811,6474,599,334541,098270,549811,647270,54910,364,900合計13,835,64316