《電子商務導論》

實用標準Chapter1 OverviewofElectronicCommerce1.1 True/FalseEverycompanyneedsabusinessmodeldescribinghowthecompanyoperates,howitgeneratessales,andhowitprovidesvaluetothecustomersandeventuallyprofittoitsowners.Answer:TRUEThetermse-commerceande-businesscanbeusedinterchangeably.Answer:TRUETheformECtakesdependsonthedegreeofdigitizationoftheproductsold,theprocess,andthedeliverymethod.Answer:TRUE4)Inorderforasituationtobeconsideredaselectroniccommerce,theproduct,process,anddeliverymethodshouldallbedigital.Answer:FALSEPurchasingacomputerfromDell'sWebsiteispartialECbecausethemerchandiseisphysicallydelivered.Answer:TRUEAmazon.canbeclassifiedasaclick-and-mortarorganization.Answer:TRUE7)Pure-playorganizationsareold-economyorganizationsthatperformtheirprimarybusinessoffline,sellingphysicalproductsbymeansofphysicalagents.Answer:FALSE8)AccordingtoMockler,over85percentofECvolumeisB2B.Answer:TRUETransactionsconductedonPriceline.areexamplesofcollaborativecommerce.Answer:FALSETheintroductionoftheWorldWideWebwasamajormilestoneinelectroniccommercedevelopment.Answer:TRUEOnlinepublishingisanelectroniccommerceapplication.Answer:TRUEApersonpurchasingapairofshoesfromZapposisanexampleofB2B.Answer:FALSEEconomic,legal,societal,andtechnologicalfactorshavecreatedahighlycompetitivebusinessenvironmentinwhichcustomersarebecominglesspowerful.Answer:FALSEBusinessmodelsareasubsetofabusinessplanorbusinesscaseandrefertomethodsofdoingbusinessbywhichacompanycangeneraterevenue.Answer:TRUEThestructureofasocialnetworkisoftenverysimple.Answer:FALSE1.2 MultipleChoice1)Theprocessofbuying,selling,orexchangingproducts,s,orinformationviathecomputerbestdefinesA)electroniccollaboration. B)electroniccommerce.C)Tweeting. D)cybersales.Answer:BAbroaderdefinitionofECthatincludesnotjustthebuyingandsellingofgoodsands,butalsoservicingcustomers,collaboratingwithbusinesspartners,andconductingelectronictransactionswithinanorganization文檔大全實用標準bestdefinesA)e-business. B)e-tailing.C)e-collaboration. D)cyberbusiness.Answer:AECcantakeseveralformsdependingonthedegreeofdigitizationofthefollowingthreedimensions:theproductorsold,theprocess,andthedeliverymethod.thebusinessprocess,thecollaboration,andthetransaction.thepaymentmethod,thedeliverymethod,andtheproductionmethod.themarketingchannel,theagent,andthecollaborationmethod.Answer:A4)DellcollaboratingelectronicallywithitspartnersandprovidingcustomeronlineisanexampleofA)B2C.B)e-CRM.C)C2B.D)B2B2C.Answer:B5)ElectroniccommerceapplicationsincludeA)directmarketing.B)onlinebanking.C)m-commerce.D)alloftheabove.Answer:D6)SupportareasforECincludeeachofthefollowingexceptA)infrastructure.B)people.C)publicpolicy.D)businesspartnerships.Answer:A7)Thee-commercemodelinwhichalloftheparticipantsarebusinessesorotherorganizationsiscalledA)business-to-consumer.B)business-to-business.C)business-to-business-to-consumer.D)consumer-to-consumer.Answer:BThee-commercemodelinwhichabusinessprovidessomeproductortoaclientbusinessthatmaintainsitsowncustomersiscalledA)business-to-consumer. B)business-to-business.C)business-to-business-to-consumer. D)consumer-to-consumer.Answer:C9)EbayauctionsaremostlyA)business-to-employees. B)consumer-to-business.C)business-to-consumer. D)consumer-to-consumer.Answer:DThesecondgenerationofInternet-basedsthatletspeoplecollaborateandshareinformationonlineinnewways,suchassocialnetworkingsites,wikis,communicationtools,andfolksonomiesbestdefinesA)Wii. B)Web2.0. C)EC2.0. D)SNS2.Answer:BUsingWeb2.0tools,companiescanencourageconsumerstorateandcommentonproducts.allowconsumerstocreatetheirowntopicareasandbuildvideincentivessuchassweepstakesandcontestsforcustomerstogetinvolvedinnewproductordesignandmarketingcampaigns.doalloftheabove.Answer:D12)A________isacompany'smethodofdoingbusinesstogeneraterevenuetosustainitself.A)marketingstrategy B)businessmodelC)valuechain D)businessplanAnswer:B13)Accordingtothe________revenuemodel,customerspayafixedamount,usuallymonthly,toreceivesometypeof.A)subscriptionfees B)transactionfees文檔大全實用標準C)advertisingfees D)affiliatefeesAnswer:A14)Whichofthefollowing isnotamajorrevenuemodel?A)attributivefee B)salesC)transactionfees D)subscriptionfeesAnswer:ALargeprivateorganizationalbuyersandgovernmentagenciesmakelarge-volumeorlarge-valuepurchasesthrough________,alsoknownasreverseauctions.A)electronictenderingsystems B)onlinedirectmarketingC)name-your-own-pricemodels D)viralmarketingAnswer:A1.3 FillintheBlank________istheprocessofbuying,selling,transferring,orexchangingproducts,s,and/orinformationviacomputer.Answer:Electroniccommerce________areorganizationsthatconductsomee-commerceactivities,usuallyasanadditionalmarketingchannel.Answer:Click-and-mortarorganizations________describesthehardware,software,andnetworksusedinEC.Answer:InfrastructureThee-commercecategorythatincludesallinternalorganizationalactivitiesthatinvolvetheexchangeofgoods,s,orinformationamongvariousunitsandindividualsinanorganizationis________.Answer:intrabusinessEC________isthee-commercemodelinwhichindividualsorgroupscommunicateorcollaborateonline.Answer:CollaborativecommerceA________isathatbuildsonlinecommunitiesbyprovidinganonlinespaceforpeopletobuildfreehomepagesandthatprovidesbasiccommunicationandsupporttoolsforconductingdifferentactivitiesinthesocialnetwork.Answer:socialnetworkAn________isanetworkthatusestheInternettolinkmultipleintranets.Answer:extranet________isabroaderdefinitionofECthatincludesnotjustthebuyingandsellingofgoodsands,butalsoservicingcustomers,collaboratingwithbusinesspartners,andconductingelectronictransactionswithinanorganization.Answer:E-businessDiff:3 PageRef:28Amethodofdoingbusinessbywhichacompanycangeneraterevenuetosustainitselfdefines________.Answer:businessmodelA________isamodelinwhichabuyerrequestswould-besellerstosubmitbids;thelowestbidderwins.Answer:tendering(bidding)system1.4 Essay1)Listandbrieflyexplainthreeofthefivesupportsintheelectroniccommerceframework.Answer:Thefivesupportsarepeople,publicpolicy,marketingandadvertisement,supports,andbusinesspartnerships.Thepeoplepillarincludesbuyers,sellers,intermediaries,,informationsystemspeople,andmanagement.Thepublicpolicypillarincludestaxes,legal,privacyissues,regulations,compliance,andtechnicalstandards.Themarketingandadvertisementpillarincludesmarketresearch,promotions,webcontent,andtargetedmarketing.Thesupportspillarincludesorderfulfillment,logistics,payments,content,andsecuritysystemsdevelopment.Thebusinesspartnershipspillarincludesaffiliateprograms,jointventures,exchanges,e-marketplaces,andconsortia.文檔大全實用標準2)2)ListthefivetypicalECbusinessmodels.Answer:ThefivetypicalECbusinessmodelsareonlinedirectmarketing,electronictenderingsystems,electronicmarketplacesandexchanges,viralmarketing,andsocialnetworkingandWeb2.0tools.Chapter2 E-Marketplaces:Mechanisms,Tools,andImpactsofE-Commerce2.1 True/FalseECenablersincludeelectronicmarkets,e-stores,ande-catalogs.Answer:TRUEStorefronts,malls,andportalsareECmechanismsthatsupporttheentertainmentECactivity.Answer:FALSETheemergenceofelectronicmarketplaceshasresultedinlowerinformationsearchcostsforbuyersandlowertransactionanddistributioncostsforsellers.Answer:TRUEAlthoughbothmarketplacesandmarketspacescansellphysicalproducts,themarketspacecanalsoselldigitalproducts.Answer:TRUE5)Anintermediaryisathirdpartythatoperatesbetweensellersandbuyers.Answer:TRUETravelersusingairlineWebsitestobooktheirflightsdirectlywithouttheuseoftravelagentsisresultinginthereintermediationoftravelagents.Answer:FALSEElectronicstorefronts,Internetmalls,andexchangesaremajorB2Be-marketplaces.Answer:FALSEBrokersandinfomediariesaretwotypesofonlineintermediaries.Answer:TRUESearchenginesnotonly"searchandmatch,"butalsohavecapabilitiesthatcanbeusedtoperformroutinetasksthatrequireintelligence.Answer:FALSEAnelectronicshoppingcartisanorder-processingtechnologythatallowscustomerstoaccumulateitemstheywishtobuywhiletheycontinuetoshop.Answer:TRUEShoppingcartsforB2Barefairlysimple,butashoppingcartforB2Cmaybemorecomplex.Answer:FALSEAnauctionisamarketmechanismthatusesacompetitiveprocessbywhichasellersolicitsconsecutivebidsfrombuyersorabuyersolicitsbidsfromsellers.Answer:TRUEAuctionsarebasedondynamicpricing.Answer:TRUE14)Reverseauctionsarebiddingortenderingsystemsinwhichthebuyerplacesanitemforbidonarequestforquotesystem;thenpotentialsuppliersbidonthejob,withthepricereducingsequentially,andthelowestbidwins.文檔大全實用標準Answer:TRUEIntheonebuyer,manypotentialsellersdynamicpricingconfiguration,thesellersuseaforwardauction.Answer:FALSE2.2 MultipleChoiceElectronicmarketsaretheECmechanismsupportingtheA)communicate,collaborateandlearnECactivities.B)presenceanddelivery,findinformation,compare,andanalyzeECactivities.improveperformanceECactivities.entertainmentECactivities.Answer:BEachofthefollowingisamainfunctionoftraditionalandelectronicmarketsexceptA)matchingbuyersandsellers.facilitatingtheexchangeofinformation,goods,s,andpaymentsassociatedwithmarkettransactions.financingthetransformationofrawmaterialsintofinishedvidinganinstitutionalinfrastructure,suchasalegalandregulatoryframeworkthatenablestheefficientfunctioningofthemarket.Answer:CDigitalproductshavedifferentcostcurvesthanthoseofregularproductsbecauseindigitizationA)mostcostsarevariable,andfixedcostsarelow.B)mostcostsarefixed,andvariablecostsareverylow.mostcostsarefixed,butvariablecostsarehigh.allcostsarevariable.Answer:BTheportionofane-seller'sbusinessthroughwhichcustomersinteract,includingtheseller'sportal,electroniccatalogs,shoppingcart,andpaymentgatewayisthefrontendofthebusiness.backendofthebusiness.infrastructurefortheermediaryinthebusiness.Answer:ATheeliminationofvarioustypesofagentsthatmediatebetweenbuyersandsellers,suchastravelandinsuranceagents,isreferredtoasA)automation.B)disintermediation.remediation.e-distribution.Answer:B文檔大全實用標準6)Onlinemarketsthatareownedandoperatedbyasinglecompanyandthatareeithersell-sideorbuy-sideareknownasprivatemercialportals.e-malls.B2Bmarketplaces.Answer:APublice-marketspacesareA)usuallyB2Bmarkets.oftenownedbyathirdpartyorconsortium.usuallyregulatedbythegovernment.alloftheabove.Answer:D8)FunctionalitiesprovidedbyECmerchantserversoftwareincludeelectroniccatalogs.searchengines.shoppingcarts.alloftheabove.Answer:DThepresentationofproductinformationinanelectronicformandalsoservingasthebackboneofmoste-sellingsitesdescribesA)e-distributor.B)Kindle.e-magazine.electroniccatalog.Answer:DSearchtoolsthatsearchthecontentsofauser'sororganization'scomputerfiles,ratherthansearchingtheInternetaredesktopsearchtools.enterprisesearchtools.searchenginetools.hostsearchtools.Answer:AAmarketmechanismthatusesacompetitiveprocessinwhichasellersolicitsconsecutivebidsfrombuyersorabuyersolicitsbidsfromsellersbestdefinesA)electronicshopping.B)requestforproposal.auction.requestforquotation.Answer:C文檔大全實用標準12)Themostcommonandtraditionalformofauctionsinwhichonesellerentertainsbidsfrommanybuyersbestdescribesforwardauctions.reverseauctions.biddingauctionsystems.tenderingsystems.Answer:AThedynamicpricingconfigurationwheretheresultingpriceisdeterminedbyeachparty'sbargainingpower,supplyanddemandintheitem'smarket,andpossiblybusinessenvironmentfactorsbestdescribesonebuyer,oneseller.oneseller,manypotentialbuyers.onebuyer,manypotentialsellers.manysellers,manybuyers.Answer:AAllofthefollowingarebenefitsofe-auctionstobuyersexcept:A)canliquidatelargequantitiesquickly.B)convenienceofbiddinganywhereandanytime.C)opportunitytobargain.D)opportunitiestofinduniqueitems.Answer:AWhichofthefollowingstatementsaboutbarteringisfalse?A)Itistheoldestmethodoftrade.Itisprimarilydonebetweenindividualsandprivateparties.Theproblemwithbarteringisthatitisdifficulttofindtradingpartners.Intermediariescanbehelpful,buttheyareexpensiveandveryslow.Answer:B2.3 FillintheBlank________referstoanonlinemarket,usuallyB2B,inwhichbuyersandsellersexchangegoodsors.Answer:E-marketplaceAmarketplaceinwhichsellersandbuyersexchangegoodsandsformoney(orothergoodsands),butdosoelectronicallydefines________.Answer:marketspace________referstotheportionofane-seller'sbusinessprocessesthroughwhichcustomersinteract,includingtheseller'sportal,electroniccatalogs,ashoppingcart,asearchengine,andapaymentgateway.Answer:FrontendAprivatee-marketplaceinwhichonecompanysellseitherstandardand/orcustomizedproductstoqualifiedcompaniesdefines________.Answer:sell-sidee-marketplace文檔大全實用標準5)An________isanonlineshoppingcenterwheremanyonlinestoresarelocated.Answer:e-mall________areelectronicintermediariesthatprovideand/orcontrolinformationflowincyberspace,oftenaggregatinginformationandsellingittoothers.Answer:InfomediariesA________isanauctioninwhichasellerentertainsbidsfrombuyers,andbiddersincreasethepricesequentially.Answer:forwardauctionThe________isanauctioninwhichthebuyerplacesanitemforbidonarequestforquotesystem,potentialsuppliersbidonthejob,withthepricereducingsequentially,andthelowestbidwins.Answer:reverseauction9)The________isanauctionmodelinwhichawould-bebuyerspecifiesthepriceheorsheiswillingtopaytoanywillingandableseller.Answer:name-your-own-pricemodel________isamarketplaceinwhichanintermediaryarrangesbartertransactions.Answer:Barteringexchange2.4 Essay1)ListthesixmajorECtradingactivitycategories.Answer:ThesixmajorECtradingactivitycategoriesare:(1)presenceanddiscovery,findinformation,compare,analyze;(2)tradingbuy,sell,exchange;(3)communicate,collaborate,learn;(4)entertainment;(5)improveperformance;and(6)otheractivities,recruit,customer.2)Discussintermediation,disintermediation,andreintermediation.Answer:Intermediationoccurswhenathirdpartyoperatesbetweenbuyersandsellers.Intermediariesprovideinformationaboutdemand,supply,prices,andrequirementsortheyoffervalue-addeds.E-marketplaces,infomediariesandportalsprovideinformationforfreeorlowcost,resultinginthedisintermediationoreliminationoftheintermediary.Reintermediationoccurswhenthedisintermediatedentitytakesonnewintermediaryroles.Chapter3 RetailinginElectronicCommerce:ProductsandServices3.1 True/FalseTheamountandpercentageofgoodsandssoldontheInternetisincreasingrapidly,despitethefailureofmanydot-companies.Answer:TRUEWhencomparingretailingtoe-tailing,e-tailinghasalowercognitiveshoppingoverheadduetoeasy-to-establishmutualtrust.Answer:FALSECommoditieswithstandardspecifications(e.g.,books,CDs,airlinetickets)areexpectedtofacilitatehighersalesvolumes.文檔大全實用標準Answer:TRUEAbusinessmodelisadescriptionofhowanorganizationintendstogeneraterevenuethroughitsbusinessoperations.Answer:TRUEMarketingdoneonlinebetweenanysellerandbuyerisindirectmarketing.Answer:FALSE6)DirectmarketersarefirmsthatselldirectlytoconsumersovertheInternetwithoutmaintainingaphysicalsaleschannel.Answer:FALSE7)Aclick-and-mortarretailerisacombinationofboththebrick-and-mortarretailerandanonlinetransactionalWebsite.Answer:TRUE8)Competitionamongonlinetravele-tailersisfierce,withlowmargins,littlecustomerloyalty,andincreasingcommoditizationofproductsands.Answer:TRUE9)Theelectronicjobmarketcancreatehighturnovercostsforemployersbyacceleratingemployees'movementtootherjobs.Answer:TRUEWhencomparedtothetraditionaljobmarket,anadvantageoftheonlinejobmarketisitslonglifecycle.Answer:TRUEAnadvantageoftheelectronicjobmarketforjobseekersisthattheycanassesstheirmarketvalue.Answer:TRUEManyinsurancecompaniesuseadualstrategy,keepinghumanagentsbutalsosellingonline.Answer:TRUEThemajorriskofonlinetradingissecurity.Answer:TRUEBothonlinebanksandclick-and-mortarbankscarrysomerisksandproblems,especiallyininternationalbanking,includinghackersandliquidityrisk.Answer:TRUEAmajorprobleminB2Cistheincreasingrateofonlinefraud.Answer:TRUE3.2 MultipleChoiceEachofthefollowingdescribesretailingexcept:A)Aretailerisasalesintermediary.B)Manymanufacturersselldirectlytoconsumersandthroughwholesalersandretailers.C)E-tailingmakesiteasierforamanufacturertoselldirectlytocustomersbycuttingouttheintermediary.Companiesthatproducealargernumberofproducts,suchasProctor&Gamble,donotneedretailersforefficientdistribution.Answer:D文檔大全實用標準2)RetailerswhosellovertheInternetarecalledcybermarketers.e-tailers.B2Bcommercemarketers.brick-and-mortaroperations.Answer:B3)Whatistheprimaryadvantageofcatalogsales?Catalogseliminatetheconstraintsofspaceandtime.Customersprefercatalogshoppingtoe-tailing.Catalogsincreaseinterestinproductsthatarethenboughtonline.Productsandscanbothbesoldviacatalogs.Answer:AWithallelsebeingequalintheonlineenvironment,goodswithanyofthefollowingproductcharacteristicsareexpectedtofacilitategreateronlinesalesexcept:relativelyexpensiveitems.highbrandrecognition.digitizedformat.frequentlypurchaseditems.Answer:ADell'sdistributionstrategyisbestdescribedasA)abrick-and-mortarstrategy.B)asharedmallstrategy.C)aclick-and-mortarstrategy.directmarketingfromamanufacturer.Answer:DAmarketerthatusestoadvertisetopotentialcustomersiscalledaA)marketmaker.B)transactionbroker.contentdisseminator.viralmarketer.Answer:DEachofthefollowingisarevenuemodelforonlineindependenttravelagentsexceptA)directcompetitionrevenues.B)directrevenuesfromcommissions.C)subscriptionormembershipfees.D)revenuesharingfees.Answer:AComparedtothetraditionaljobmarket,theonlinejobmarkethasashorterlifecycle.isusuallyspecializedandlocalinscope.tendstobelessreliable.文檔大全實用標準tendstobemuchlessexpensive.Answer:DWhichofthefollowingpartiesusetheInternetjobmarket?A)employersseekingemployeesB)classifiedadsC)jobagenciesalloftheaboveAnswer:DAdvantagesoftheelectronicjobmarketforemployersincludeeachofthefollowingexceptA)chargingonlineprocessingfees.B)providinggreaterequalopportunityforjobseekers.learninghowtousetheirvoiceeffectivelyinaninterview.conductinginterviewsonline.Answer:AAdvantagesoftheelectronicmarketforjobseekersincludeeachofthefollowingexceptA)assessingtheirmarketvalue.B)competingwithlessqualifiedapplicants.C)marketingthemselvesdirectlytopotentialemployers.D)communicatingquicklywithpotentialemployers.Answer:BE-bankingsavestimeandmoney.ismoreexpensiveforbanks.isprimarilydoneusingwirelessdevices.isdonebylessthan40percentofU.S.adultInternetusers.Answer:A13)Whichofthefollowingisnotanonlinebankingapplicationcategory?informationaldeliveryadministrativetransactionalAnswer:BGatewaystostorefrontsande-mallsareA)shoppingportals.B)shopbots.C)shoppingelligents