小型電動車產業(yè)構想

ENV2.0小型電動車產業(yè)構想Mini-EVindustryvisionforENV2.0上海交通大學SJTU2目錄

CONTENTS市場需求Marketing應用分析Applicationanalysis關鍵技術KeyTechnology產業(yè)總結Conclusion項目實施

implementation關鍵問題KeyResources小型電動車市場分析MiniEVmarketinganalysis應用范圍Application有限區(qū)域運行Driveincityroadorlimitedarea城市高速出行Driveincityhighway長途出行

LongdistancetravelMini-EVEVPlug-in&TraditionalVehicle4資料來源：北京商報Resourceorigin:BeijingBusinessNewspaper需求增加，迅速發(fā)展Rapidlyrisingmarketdemand科技化，智能化程度提高Embeddedintelligencetechnology,providepersonalservice眾多上市公司加快布局Manycompetitorstospeedupthelayout拉動一個全新的產業(yè)鏈newindustrialchainappear新的商業(yè)模式誕生Newbusinessmodels資料來源：中國產業(yè)信息網理Resourceorigin:ChinaIndustryinformation.資料來源：愛意汽車ResourceOrigin:AiyiAutomotive市場情況MarketingCondition5應用領域ApplicationArea區(qū)域內：旅游區(qū)scenicspots校區(qū)Campus游樂園區(qū)Amusementspots園區(qū)Technologyarea商務區(qū)Businessarea擁堵城區(qū)Suburban6目錄

CONTENTS產業(yè)分析Industryanalysis應用分析Application關鍵技術KeyTechnology產業(yè)總結Conclusion項目實施

implementation關鍵問題KeyResources7小型電動車應用分析MiniEVapplicationanalysis用戶群分析Customeranalysis分時租賃

Car-Sharing時尚青年ModernYoung公務人員Officers城市白領White-collar用戶群定位TargetCustomer8用戶群分析TargetCustomeranalysis小型電動車應用分析MiniEVapplicationanalysis家庭用第二輛汽車TheSecondFamilyCar城市擁堵區(qū)域用車Limitedintraffic9分時共享用戶群分析

Car-sharingCustomeranalysisENV2.0校園分享Car-sharing多方用戶受到吸引HighAttention10目錄

CONTENTS產業(yè)分析Industryanalysis應用分析Application關鍵技術KeyTechnology產業(yè)總結Conclusion項目實施

implementation關鍵問題KeyResources11技術優(yōu)勢StrongPoints小型電動車技術構想MiniEVTechnology外觀：藝術感Appearance工藝：精細化Process電機Electricmotor電池：鋰電池Battery電子Electronics導航：ONStarNavigation智能化：自動駕駛Intelligence車身：輕量化Lightweight品牌：GMBrand12補貼資質Qualification&subsidyforGovernment速度

80~100Speedfrom80to100km/h續(xù)航里程80-100Rangefrom80to100km最后一公里的自動駕駛Automaticdriveforlast1km技術目標Technologytarget小型電動車技術構想MiniEVTechnology知豆電動車ZDEV13小型電動車技術構想MiniEVTechnology分時共享技術優(yōu)勢Technology

advantageforCarsharing無人值守

Self-help電量自識別

SOCrecognition充電樁搜尋

Self-Charger自動還車Self-return無線充電Wirelesscharge異地還車

Freelot14目錄

CONTENTS產業(yè)分析Industryanalysis應用分析Application關鍵技術KeyTechnology產業(yè)總結Conclusion項目實施

implementation關鍵問題KeyResources車型(Type)參數(p)康迪K11(K11)吉利知豆(GEELYZD)江鈴E100(JMCE100)眾泰云100(ZOTYE100)奇瑞EQ(CHERYEQ)奇瑞QQ3E(CHERYQQ3E)眾泰時空(ZOTYEE200)最高車速(speed)80km/h80km/h100km/h105km/h100km/h130km/h120km/h續(xù)航里程(range)150km180km150km155km200km120km155km車身結構(Body)3門2座兩廂3D2S3門2座3D2S5門4座兩廂5D4S3門2座兩廂3D2S5門4座兩廂5D4S5門5座兩廂5D5S3門2座兩廂3D2S售價（補貼后）(Price)4.88萬元48,800rmb4.98萬元49,800rmb2.8萬元28,000rmb4.89萬48,900rmb4.5萬45,000rmb4.68萬46,800rmb5.98萬59,800rmb市場現有微型產品

Currentmini–EVProducts16基本要求BasicParameters正規(guī)生產資質qualification車速80-100Speedfrom80to100km/h續(xù)航里程80-100Rangefrom80to100km中低速LS&MSEV入門版Entry-level豪華版Intermediate旗艦版Flagship最高版本滿足國家補貼要求Theflagshipmustmeetgovernmentrequirements17國家正規(guī)路權資質:Qualification產品拿到國家補貼GovernmentSubsides有競爭力價格,體現品牌價值CompetitivePriceperbrand智能化提升Intelligence材料&外觀Materialandappearance精準導航Navigation無線充電Process加長軸距，增加行李范圍ExtendedWheelbase小型電動車產業(yè)化目標Mini-EVProducttarget18目錄

CONTENTS產業(yè)分析Industryanalysis應用分析Application關鍵技術KeyTechnology產業(yè)總結Conclusion項目實施

implementation關鍵問題KeyResources合資公司的情況Basicinformationforjoint

venture

吸收風險投資組建合資公司Jointventureperventure

capital

investment合資總量20~30億元Investmentisaboutfrom2to3billons一期產能每年30~50萬輛，二期60~100萬輛Firstphaseproductionquantityisaboutfrom300to500t/y,Secondphaseproductionquantityisaboutfrom600to1000T/Y.20無軍方背景

nomilitary無中央政府背景Nogovernment國內投資商LocalEV投資商VC雄厚的資本Abundantcapital強烈的意愿Strongattention投資商背景

BackgroundofVC

北汽新能源案例：ExampleofBAICBJEV多家資本聯合MultipleVC北汽絕對控股Majorityshareholder22建廠與選址Otherconditions地方財政有實力Strongfinancesupport政策開放、靈活Opencity港口、交通樞紐Transportationhub完善的法律法規(guī)Completelaw高端人才集中Concentrationofhigh-talent產業(yè)工人成本較低Lowworkercost土地、稅收優(yōu)惠land&tax

貸款貼息loan&subsidyaccual綜合優(yōu)勢comprehensive23目錄

CONTENTS產業(yè)分析Industryanalysis應用分析Application關鍵技術KeyTechnology產業(yè)總結Conclusion項目實施

implementation關鍵問題KeyResources24股權關系，是否有要求絕對控股？Stockequity&absoluteholding?如何投資？僅以知識產權入股還是同時資金投入？Investment?