醫(yī)學(xué)網(wǎng)絡(luò)服務(wù)工程(醫(yī)學(xué)網(wǎng))商業(yè)計(jì)劃書(shū)

商業(yè)計(jì)劃書(shū)醫(yī)學(xué)網(wǎng)絡(luò)服務(wù)工程（醫(yī)學(xué)網(wǎng)）商業(yè)計(jì)劃書(shū)1商業(yè)計(jì)劃書(shū)目錄1執(zhí)行總結(jié)..........................................................................................................................................41.1公司簡(jiǎn)介.............................................................................................................................41.2投資機(jī)會(huì).............................................................................................................................42公司..................................................................................................................................................62.1醫(yī)學(xué)網(wǎng)是中社網(wǎng)的醫(yī)學(xué)專(zhuān)業(yè)門(mén)戶(hù).....................................................................................62.2醫(yī)學(xué)網(wǎng)對(duì)某醫(yī)學(xué)會(huì)資源的合理利用.................................................................................6遠(yuǎn)景規(guī)劃與長(zhǎng)期目標(biāo)..........................................................................................................................72.3.1遠(yuǎn)景規(guī)劃.................................................................................................................72.1.2中期目標(biāo).................................................................................................................72.1.3長(zhǎng)期目標(biāo).................................................................................................................72.4股權(quán)結(jié)構(gòu).............................................................................................................................82.5公司歷史.............................................................................................................................83產(chǎn)品與服務(wù)......................................................................................................................................93.1現(xiàn)有產(chǎn)品與服務(wù).................................................................................................................93.2公司業(yè)務(wù)發(fā)展方向...........................................................................................................113.3專(zhuān)科網(wǎng)...............................................................................................................................113.3.1專(zhuān)科網(wǎng)概述...........................................................................................................113.3.2傳統(tǒng)分會(huì)服務(wù)模式...............................................................................................123.3.3專(zhuān)科網(wǎng)提供的服務(wù)...............................................................................................123.3.4專(zhuān)科網(wǎng)服務(wù)示例（腫瘤網(wǎng)）...............................................................................153.4社區(qū)醫(yī)療網(wǎng).......................................................................................................................183.4.1社區(qū)醫(yī)療網(wǎng)的服務(wù)模式.......................................................................................183.4.2社區(qū)醫(yī)療網(wǎng)提供的服務(wù).......................................................................................184市場(chǎng)分析........................................................................................................................................194.1醫(yī)療行業(yè)市場(chǎng)環(huán)境分析...................................................................................................19傳統(tǒng)醫(yī)療行業(yè)服務(wù)結(jié)構(gòu)................................................................................................................194.1.2醫(yī)療行業(yè)市場(chǎng)大小及增長(zhǎng)趨勢(shì)...........................................................................19細(xì)分市場(chǎng)分析....................................................................................................................................234.2.1醫(yī)藥專(zhuān)業(yè)網(wǎng)...........................................................................................................234.2.2社區(qū)醫(yī)療網(wǎng)...........................................................................................................244.2.3健康網(wǎng)...................................................................................................................254.2.4醫(yī)藥商務(wù)網(wǎng)、網(wǎng)上醫(yī)院、網(wǎng)上藥店等...............................................................254.3競(jìng)爭(zhēng)分析...........................................................................................................................264.4相關(guān)法律、法規(guī)...............................................................................................................275公司戰(zhàn)略及實(shí)施............................................................................................................................285.1公司戰(zhàn)略定位...................................................................................................................285.2競(jìng)爭(zhēng)策略...........................................................................................................................285.3成長(zhǎng)策略...........................................................................................................................282商業(yè)計(jì)劃書(shū)5.4實(shí)施計(jì)劃...........................................................................................................................29市場(chǎng)推廣計(jì)劃....................................................................................................................................305.6銷(xiāo)售計(jì)劃...........................................................................................................................315.6.1定價(jià)策略...............................................................................................................315.6.2銷(xiāo)售渠道策略.......................................................................................................315.6.3促銷(xiāo)策略...............................................................................................................316公司運(yùn)營(yíng)體系................................................................................................................................336.1核心業(yè)務(wù)流程...................................................................................................................33商業(yè)運(yùn)行模式................................................................................................................................336.2員工招聘...........................................................................................................................336.3項(xiàng)目管理...........................................................................................................................347公司組織和管理............................................................................................................................367.1組織結(jié)構(gòu)與人員狀況.......................................................................................................367.1.1現(xiàn)行組織結(jié)構(gòu)與人員...........................................................................................367.1.2未來(lái)組織結(jié)構(gòu)與人員...........................................................................................377.2核心管理層.......................................................................................................................377.3合作關(guān)系...........................................................................................................................377.3.1與專(zhuān)科分會(huì)的合作關(guān)系.......................................................................................377.3.2與醫(yī)藥廠(chǎng)商的合作關(guān)系.......................................................................................387.4人力資源發(fā)展規(guī)劃...........................................................................................................387.4.1員工發(fā)展的原則...................................................................................................387.4.2人力資源開(kāi)發(fā)戰(zhàn)略...............................................................................................388私募的股權(quán)結(jié)構(gòu)............................................................................................................................408.1概述...................................................................................................................................408.2資金需求...........................................................................................................................419財(cái)務(wù)計(jì)劃........................................................................................................................................429.1總論...................................................................................................................................429.2銷(xiāo)售收入...........................................................................................................................439.3成本及費(fèi)用.......................................................................................................................449.3.1運(yùn)營(yíng)成本...............................................................................................................449.3.2運(yùn)營(yíng)費(fèi)用...............................................................................................................449.3.3管理費(fèi)用...............................................................................................................459.3.4無(wú)形資產(chǎn)攤銷(xiāo).......................................................................................................459.4價(jià)值分析及投資回報(bào).......................................................................................................4510風(fēng)險(xiǎn)因素...................................................................................................................................4610.1公司相關(guān)風(fēng)險(xiǎn)...............................................................................................................4610.2互聯(lián)網(wǎng)行業(yè)風(fēng)險(xiǎn)...........................................................................................................4610.3經(jīng)濟(jì)、政策和相關(guān)法規(guī)的風(fēng)險(xiǎn)...................................................................................4710.4其它潛在風(fēng)險(xiǎn)...............................................................................................................473商業(yè)計(jì)劃書(shū)執(zhí)行總結(jié)1.1公司簡(jiǎn)介“某醫(yī)學(xué)網(wǎng)絡(luò)服務(wù)工程” 是國(guó)家計(jì)委立項(xiàng)的 “中國(guó)社會(huì)發(fā)展互聯(lián)網(wǎng)絡(luò)”的示范工程、 重點(diǎn)項(xiàng)目。某醫(yī)學(xué)信息技術(shù)服務(wù)有限公司（以下簡(jiǎn)稱(chēng)“公司” ）是為此項(xiàng)目成立的合資公司。公司是由某醫(yī)學(xué)會(huì)下屬機(jī)構(gòu)某醫(yī)學(xué)會(huì)科技發(fā)展中心和中社網(wǎng)信息產(chǎn)業(yè)有限公司下屬的項(xiàng)目公司某有限公司及某同投資管理有限公司共同合資。醫(yī)學(xué)網(wǎng)定位為“專(zhuān)科分會(huì)和醫(yī)生活動(dòng)的園地”，通過(guò)與某醫(yī)學(xué)會(huì)及某醫(yī)學(xué)會(huì)所屬的各專(zhuān)科分會(huì)合作，有效組織專(zhuān)科分會(huì)資源，將分會(huì)日常面對(duì)醫(yī)務(wù)人員的學(xué)術(shù)交流、臨床研究、醫(yī)療指導(dǎo)等活動(dòng)實(shí)現(xiàn)網(wǎng)絡(luò)化，從而帶動(dòng)分布在全國(guó)各地的專(zhuān)業(yè)醫(yī)務(wù)人員上網(wǎng)，為之提供免費(fèi)服務(wù)，利用專(zhuān)業(yè)醫(yī)生對(duì)醫(yī)學(xué)網(wǎng)的依賴(lài)，吸引醫(yī)療器械廠(chǎng)商實(shí)現(xiàn)最終收益。在公司運(yùn)營(yíng)中貫穿“信息+商務(wù)”的商業(yè)模式，形成資金、信息、技術(shù)、用戶(hù)、服務(wù)、管理等多種資源的共享和協(xié)調(diào)。總之，公司是以站點(diǎn)為依托，通過(guò)整合網(wǎng)上網(wǎng)下資源，為廠(chǎng)商提供服務(wù)；同時(shí)使醫(yī)學(xué)網(wǎng)的醫(yī)學(xué)資源產(chǎn)生增值與功能擴(kuò)散，開(kāi)展針對(duì)社區(qū)的醫(yī)療服務(wù)，從而產(chǎn)生巨大的商業(yè)價(jià)值。公司的目標(biāo)是成為互聯(lián)網(wǎng)上面向衛(wèi)生機(jī)構(gòu)、 醫(yī)務(wù)專(zhuān)業(yè)人員、業(yè)內(nèi)商家、社區(qū)公眾、社會(huì)公眾的中國(guó)國(guó)內(nèi)規(guī)模最大、影響力最強(qiáng)的網(wǎng)絡(luò)集群。自2000年7月成立以來(lái)，公司成長(zhǎng)迅速，目前擁有 名員工，在網(wǎng)上、網(wǎng)下已頗具影響力。公司希望通過(guò)私募方式，以股權(quán)融資 萬(wàn)元，用于相關(guān)技術(shù)的開(kāi)發(fā)、人才的招募和其他運(yùn)營(yíng)活動(dòng)。公司相信，這將為投資者提供一個(gè)參與中國(guó)醫(yī)學(xué)行業(yè)電子商務(wù)活動(dòng)并獲取豐厚回報(bào)