Unit5 Words that sells高三英語課件 新課標 人教

Unit5WordsthatsellsReadingHowdoesthelanguageusedinadsdifferfromordinarylanguage?2.Howdocompanieschoosenamesfortheirproducts?3.Whydopeopleneedadvertisement?4.Whataretheadvantagesanddisadvantagesofusingastoryasanadvertisement?5.Whatisstrangeaboutthephrases“afreegift”and“aaddedbonus”?ReadingHowdoesthelanguageusedinadsdifferfromordinarylanguage?Ad-makerschoosewordsandbrandnamesverycarefullyinordertocreateapositiveimageoftheproducttheyarepromoting.Agoodadoftenuseswordstowhichpeopleattachpositivemeanings.Reading2.Howdocompanieschoosenamesfortheirproducts?Thecompanywillchoosethewordswhichcantelltheconsumerabouttheadvantagesoftheproductorcompany,astheirnames.Somecompaniespreferawell-knownwords,whileotherschoosenamesfromoldstoriesorlegends.Therearealsocompaniesthatinventnewwordsfortheirbrandorproductname.Reading3.Whydopeopleneedadvertisement?4.Whataretheadvantagesanddisadvantagesofusingastoryasanadvertisement?Peoplereadadvertisementspartlyforinformationandpartlybecausetheyareinteresting.Astory,whichisusedasanadcanattractpeople’sattentionandbeveryinteresting.However,thereisadangerinthis.It’spossiblethatthereaderorviewerwillremembertheadbutnotthenameoftheproduct.Reading5.Whatisstrangeaboutthephrases“afreegift”and“aaddedbonus”?Weshouldthinktwicewhenweareoffereda“freegift”oran“addedbonus”.Thestrangewordswanttopullusintoastore,evenifwereallydonotneedtobuyanythingonsale.HowtocreateapositiveimageoftheproductChoosethewordsandbrandnamesAgoodslogan1telltheconsumerabouttheadvantagesoftheproduct2chooseafunnyname3useawell-knownword4choosenamesfromoldstories5inventanewword1shouldbecatchy2easytoremember3conveyamessageAdsarestartedwithapuzzleorquestionAndpresentedinahumorouswayLanguagepointsAgoodadoftenuseswordstowhichpeopleattachpositivemeanings.1）安裝…，系上，貼上；Thehospitalisattachedtothemedicalcollege.attachtoTheshopassistantattachedapricetagtoeacharticle.我在自行車上裝燈。她在信封上貼上郵票然后寄出去。Iattachedalamptothebicycle.Sheattachedastamptotheenvelopeandmailedit.2)(使)附屬；常用于被動語態(tài)withthepurposeof

“以…為目的”表示附帶說明的目的。Today’sadsoftenstartwithaquestionwiththepurposeofattractingthereader’sattention.forthepurposeof

“為了…目的”“因…起見”；所表示的目的性較強。Heboughtthelandforthepurposeof

buildingonit.makesense有意意義；；明智智；有有道理理Itmakessensetolookafteryourself.Thissentencedoesn’tmakeanysense.makesenseof理解；；懂；；明白白（常用于于疑問問句、、否定定句））Canyoumakesenseofthisarticle?thinktwice慎重考考慮;謹謹慎