商務(wù)英語寫作課件 Unit 1 Establishing Business Relationship

Unit1EstablishingBusinessRelationsWhat’s“business”?

Traditionally,businessistoexchangethingsthatpeopleneeded.Whypeopledobusiness?BecausetheywanttoearnDoyouknowwhothesemenare?BillGatesRayKrocWaltDisneyHenryFordFatherofMcdonald’sDoyouwanttobeabusinessmanorabusinesswoman?

Ifyouwant,howcanyouexpandyourbusiness?

Newspaper,advertisement,media,letter.Readthenewwordonp.3Activity1onp.3establishrelationsnegotiatebusinesspartnerstepexpandHomework:Studythenewwordsonp.7Gooverpart1Howmanypartsarethereinaletterandwhatarethey?SenderaddressDateoftheletterSalutationBodyComplimentarycloseSignatureandjobtitlepart2EstablishingBusinessRelations:Readthenewwordsonp.7Readthesampleonp.4keywordsandphrases:1.learnabout=know=understand“從……打聽”2.firmn.=company=corporation“公司,企業(yè)”3.seekv.=lookfor~investmentopportunities“尋找投資機(jī)會”4.cooperatewith“與……合作”5.setup“建立”6.providev.=offer“提供”7.organizev.“組織”organizationn.“機(jī)構(gòu),組織”8.contactv.“聯(lián)系”(sb.)“聯(lián)系某人”9.referto“查閱”Activity6quotation/makeoffersproduce/manufactureseeksellwell/agoodsellimporterA.報(bào)價(jià)B.進(jìn)口商C.暢銷D.生產(chǎn)E.尋求Activity8ToestablishbusinessrelationswithToseek/lookfor/searchbusinessopportunitiesToinvestinaforeigncountry/toinvestabroadTocooperatewithourcompanyTotradewithTointroduceourcompanyTohaveabriefing/toholdanewsbrief/tobrief

Tokeepcontactwithourcompany/tocontactourcompany

Activity113rdJune,2005DearSirs

understood/knew/learntaboutwriting/writingaletterestablishbusinessrelationsinviteprovides/offerstocontact/towritetoYoursfaithfullyDirectorActivity1233JingdaSouthRoad,ZhangjingTown,Wuxi,Jiangsu,ChinainvestmentopportunitiesinChinaseekingforeigninvestmenttosetupprovidesadviceandassistanceorganizingtrademissionsrefertolookingforwardtoyourpromptreplyActivity9

1. seek—seeking

2. establish—toestablish

3. attract—toattract

4. contact—tocontact

5. receive—receiving

Activity10

1. has—have

3. enter—toenter

4. areinterestedat—areinterestedin

Activity13DearSirs,WelearntaboutyourcompanyfromBeijingDaily.Weunderstandthatyourcompanyisamajorimporterofelectricalappliance,andyouwanttopurchaseelectricfans.WeproduceallkindsofelectricfansandobtainedISO9000qualitycertification.OurproductssellwellinAsianmarket.WehopetoenterEuropeanmarketbyestablishingbusinessrelationswithyou.Shouldyouhaveanyquestions,pleasefeelfreetocontactus.Forourcreditstanding,pleaserefertothefollowingbank:BankofChina,GuangzhouBranch.Thankyouforyourattentionandlookforwardtoyourprompt/earlyreply.

Yoursfaithfully,xxxHomework:Gooverpart2PreviewthenewwordsofUnit2TestforUnit1敬啟者：我方從《廣州日報(bào)》上得知貴公司是個(gè)人電腦的主要進(jìn)口商，目前貴方想購買臺式和手提電腦。我方生產(chǎn)各種電腦，產(chǎn)品暢銷美國市場。我方希望通過與貴公司建立業(yè)務(wù)關(guān)系，進(jìn)入亞洲市場。關(guān)于我方資信情況，請查詢以下銀行：中國銀行紐約分行。多謝關(guān)注并期盼您早日回復(fù)！personalcomputer個(gè)人電腦desktop臺式電腦laptop手提電腦DearSirs,WelearntaboutyourcompanyfromGuangzhouDaily.Weunderstandthatyouarethemajorimporterofpersonalcomputers,andyouwanttopurchasedesktopsandlaptops.Weproduceallkindsofcomputers.OurproductssellwellinAmericanmarket.WearewritingtoestablishbusinessrelationswithyousothatwecanentertheAsianmarket.Shouldyouhaveanyquestions,pleasefeelfreetocontactus.Forourcreditstanding,pleaserefertothefollowingbank:BankofChina,NewYorkBranch.Thankyouforyourattentionandlookforwardtoyourprompt/earlyreply.

Yoursfaithfully,xxx中國建設(shè)銀行——CCB(China

Construction

Bank)

中國農(nóng)業(yè)銀行——ABC(Agricultural

Bank

of

China)

中國工商銀行——ICBC(Industrial

and

Commercial

Bank

of

China)

中國銀行——BOC（Bank

of

China)

中國民生銀行

——CMBC（China

Minsheng

Banking

Co.,

Ltd）

招商銀行

——CMB(China

Merchants

Bank

Ltd)

興業(yè)銀行

——CIB

(Industrial

Bank

Co.,

Ltd)

北京市商業(yè)銀行——已經(jīng)改名北京銀行——BOB(Bank

of

Beijing)

交通銀行——BCM(Bank

of

Communic