制定一項(xiàng)戰(zhàn)略計(jì)劃課件

Developmentofastrategicplan

制定一項(xiàng)戰(zhàn)略計(jì)劃Developmentofastrategicpla1Doweneedastrategy?

我們需要戰(zhàn)略嗎？Doweneedawrittenstrategy?我們需要書面成文的一項(xiàng)戰(zhàn)略嗎？Dowehaveastrategy?我們有沒有戰(zhàn)略？Doweneedastrategy?

我們需要戰(zhàn)略嗎2Theresponsibilityofmanagement

管理層的責(zé)任Tobringthecompanyintothefuture將公司引向未來Tomakethecompanyprofitable使公司創(chuàng)收盈利Tomakethecompanyabletocompetesuccessfully使公司具有在競爭中取勝的能力Efficiency效率Relevance相關(guān)性Stability穩(wěn)定性Communication交流Relations關(guān)系Theresponsibilityofmanageme3Thedrivingforces推動力量Labourmarket勞工市場Managementconcepts管理理念GlobalisationCompetition全球化，競爭Localconditions當(dāng)?shù)厍闆rCompanystructures公司結(jié)構(gòu)Technology技術(shù)Politics政治Internationali-sation國際化Privatesphere個(gè)人生活Thedrivingforces推動力量Labour4Strategy

definition

戰(zhàn)略的定義Strategyvs.Tactics戰(zhàn)略與戰(zhàn)術(shù)Companystrategy:公司戰(zhàn)略Plannedactionstofullfillamibitionsinasituationwhereotheractorsalsoactandtherebychangethesituation在有其他市場參與者參與因而影響局勢的情況下，為實(shí)現(xiàn)自己的雄心而制定有關(guān)行動計(jì)劃。Strategydefinition

戰(zhàn)略的定義Strat5Theelementsofastrategicplan

一項(xiàng)戰(zhàn)略計(jì)劃必須包括的因素Mission/Idea宗旨/理念Vision愿景Strategicgoalsorobjectives戰(zhàn)略目標(biāo)Yearlyplansofaction年度行動計(jì)劃Theelementsofastrategicpl6Missionandvision

宗旨和愿景Theidea-whatdowedoandwhy?:Mission 理念--我們做什么？為什么？：宗旨Howdowewanttoberecognized?:Vision 我們希望留給人什么印象？：愿景Purposeofstatements各種聲明的目的communicationinbusinessenvironment在工商環(huán)境中進(jìn)行交流communicationinternally內(nèi)部交流frameworkfordevelopinggoalsandyearlyplans制定目標(biāo)和年度計(jì)劃的框架Missionandvision

宗旨和愿景Theid7Vision愿景Descriptionofadesiredfuture 對希望中未來的描述Boileddownversionofacomprehensivepicture 對一幅全景的濃縮Inspiring,motivating具有激勵(lì)性，給人動力Believedtobereasonableandtrue合理而真實(shí)Creatingcommonexectationsandvalues 激發(fā)共同的期待，建立共同的價(jià)值觀Mustnotnecesserallybeachieved 不一定能夠?qū)崿F(xiàn)Vision愿景Descriptionofadesi8Visionandgoals愿景和目標(biāo)Howambitiousshouldonebe?Realisticgoals? 雄心勃勃應(yīng)當(dāng)?shù)绞裁闯潭?？目?biāo)現(xiàn)實(shí)嗎？Understandingofbusinessenvironment 對工商環(huán)境的理解Stakeholders企業(yè)利益相關(guān)方/企業(yè)人Competitors競爭者Frameworkeg.Regulations 框架例如各種規(guī)定Understandingofability對能力的理解Workforce,competence人力，技能Product,development產(chǎn)品，開發(fā)Visionandgoals愿景和目標(biāo)Howambit9Scenarios-lookingintothefuture

設(shè)想-展望未來Atoolforstrategicplanning戰(zhàn)略規(guī)劃的工具Different,possiblefutures不同的，可能的未來Increasingtheabilitytohandleunstable,unforeseeablesituations?增強(qiáng)處理不穩(wěn)定因素和無法預(yù)見的情況的能力？Twoorthreescenarios?兩種或者三種設(shè)想？Identifydrivingforcesshapingtheenvironment 確認(rèn)造成環(huán)境的各種推動力量Thekeyquestion:Ifso,howshouldwebehave?首要的問題：如果是這樣的話，我們應(yīng)當(dāng)怎樣做？

Scenarios-lookingintothefu10StrategicgoalsI戰(zhàn)略目標(biāo)(一)Legitimategoals合法的目標(biāo)Generallyunderstandable易懂Realistic,yetchallenging 現(xiàn)實(shí)，但具有挑戰(zhàn)性Creatingenthusiasm激發(fā)熱情StrategicgoalsI戰(zhàn)略目標(biāo)(一)Legi112yearsahead,maybemore?未來兩年的目標(biāo)，也許更長時(shí)間？Howmanystrategicgoals?幾個(gè)戰(zhàn)略目標(biāo)？Strategicgoalsondifferentlevels?不同層次上的戰(zhàn)略目標(biāo)？StrategicgoalsII戰(zhàn)略目標(biāo)(二)2yearsahead,maybemore?St12Realisticgoals現(xiàn)實(shí)的目標(biāo)Strenghts優(yōu)勢Weaknesses劣勢Possibilities機(jī)遇Threats威脅Realisticgoals現(xiàn)實(shí)的目標(biāo)Strenghts13Planofactions行動計(jì)劃

Yearly年度Clustersofactionsneededtofullfileachstrategicgoal為實(shí)現(xiàn)各個(gè)戰(zhàn)略目標(biāo)必須實(shí)施的各類行動Maybeorganizedasprojects可用項(xiàng)目形式加以組織Contents:內(nèi)容Whattodo:Theplannedaction做什么，計(jì)劃的行動Whentodoit:Start–end什么時(shí)間去做，開始-終結(jié)Responsiblepersons負(fù)責(zé)人Othersinvolved其他參與者Planofactions行動計(jì)劃Yearly年度14Theprocessofdevelopment

制定過程Shouldplayapart:應(yīng)當(dāng)參與者Theboard董事會Themanagement管理層Thedepartements各部門Thesupervisors監(jiān)督者Theemployees員工Theunion工會Butwhataretheirdifferentroles?但他們的角色有何不同？Theprocessofdevelopment

制定過15Responsibilitiesinthedevelopment

制定過程中的責(zé)任Takepartinthediscussionsandthedevelopment參與討論與制定Drawingupthebasicframesandmakingfinaldescisions制定基本框架和作出最終決策Departements各部門Supervisors監(jiān)督者Employees員工Unions工會Board董事會Management管理層Responsibilitiesinthedevelo16Mission/BusinessIdea宗旨/商業(yè)理念StrategicManagementtransformation戰(zhàn)略性的管理模式轉(zhuǎn)化Vision愿景StrategicGoals戰(zhàn)略目標(biāo)StrategicChoices戰(zhàn)略性選擇CriticalSuccessfactors成功的關(guān)鍵因素Plansandimplementation計(jì)劃和實(shí)施ScenarioA設(shè)想AScenarioB設(shè)想BTheprocessoverview整個(gè)過程全觀Mission/BusinessIdea宗旨/商業(yè)理念S17Thecases實(shí)例Thehotel賓館Thechemicalfactory化工廠Thecarrental車輛租賃公司Thecases實(shí)例Thehotel賓館18Shortdescriptionoftodayssituation

目前情況的簡述Thecompany公司Themarket市場Thegeneralsituation總體情況Thecompanysvision公司的愿景Ideasonthefuture對未來的設(shè)想Strategicchoices戰(zhàn)略性選擇Strategicgoals戰(zhàn)略目標(biāo)Plansofaction行動計(jì)劃Thecontentoftheplan:計(jì)劃內(nèi)容Participationinthedevelopment

參與企業(yè)開發(fā)/計(jì)劃制定Theboard董事會Themanagement管理層Thedepartemenets各部門Theemployees員工Theunions工會Dsecribethefollowing對以下事項(xiàng)的描述Shortdescriptionoftodayss19Developmentofastrategicplan

制定一項(xiàng)戰(zhàn)略計(jì)劃Developmentofastrategicpla20Doweneedastrategy?

我們需要戰(zhàn)略嗎？Doweneedawrittenstrategy?我們需要書面成文的一項(xiàng)戰(zhàn)略嗎？Dowehaveastrategy?我們有沒有戰(zhàn)略？Doweneedastrategy?

我們需要戰(zhàn)略嗎21Theresponsibilityofmanagement

管理層的責(zé)任Tobringthecompanyintothefuture將公司引向未來Tomakethecompanyprofitable使公司創(chuàng)收盈利Tomakethecompanyabletocompetesuccessfully使公司具有在競爭中取勝的能力Efficiency效率Relevance相關(guān)性Stability穩(wěn)定性Communication交流Relations關(guān)系Theresponsibilityofmanageme22Thedrivingforces推動力量Labourmarket勞工市場Managementconcepts管理理念GlobalisationCompetition全球化，競爭Localconditions當(dāng)?shù)厍闆rCompanystructures公司結(jié)構(gòu)Technology技術(shù)Politics政治Internationali-sation國際化Privatesphere個(gè)人生活Thedrivingforces推動力量Labour23Strategy

definition

戰(zhàn)略的定義Strategyvs.Tactics戰(zhàn)略與戰(zhàn)術(shù)Companystrategy:公司戰(zhàn)略Plannedactionstofullfillamibitionsinasituationwhereotheractorsalsoactandtherebychangethesituation在有其他市場參與者參與因而影響局勢的情況下，為實(shí)現(xiàn)自己的雄心而制定有關(guān)行動計(jì)劃。Strategydefinition

戰(zhàn)略的定義Strat24Theelementsofastrategicplan

一項(xiàng)戰(zhàn)略計(jì)劃必須包括的因素Mission/Idea宗旨/理念Vision愿景Strategicgoalsorobjectives戰(zhàn)略目標(biāo)Yearlyplansofaction年度行動計(jì)劃Theelementsofastrategicpl25Missionandvision

宗旨和愿景Theidea-whatdowedoandwhy?:Mission 理念--我們做什么？為什么？：宗旨Howdowewanttoberecognized?:Vision 我們希望留給人什么印象？：愿景Purposeofstatements各種聲明的目的communicationinbusinessenvironment在工商環(huán)境中進(jìn)行交流communicationinternally內(nèi)部交流frameworkfordevelopinggoalsandyearlyplans制定目標(biāo)和年度計(jì)劃的框架Missionandvision

宗旨和愿景Theid26Vision愿景Descriptionofadesiredfuture 對希望中未來的描述Boileddownversionofacomprehensivepicture 對一幅全景的濃縮Inspiring,motivating具有激勵(lì)性，給人動力Believedtobereasonableandtrue合理而真實(shí)Creatingcommonexectationsandvalues 激發(fā)共同的期待，建立共同的價(jià)值觀Mustnotnecesserallybeachieved 不一定能夠?qū)崿F(xiàn)Vision愿景Descriptionofadesi27Visionandgoals愿景和目標(biāo)Howambitiousshouldonebe?Realisticgoals? 雄心勃勃應(yīng)當(dāng)?shù)绞裁闯潭龋磕繕?biāo)現(xiàn)實(shí)嗎？Understandingofbusinessenvironment 對工商環(huán)境的理解Stakeholders企業(yè)利益相關(guān)方/企業(yè)人Competitors競爭者Frameworkeg.Regulations 框架例如各種規(guī)定Understandingofability對能力的理解Workforce,competence人力，技能Product,development產(chǎn)品，開發(fā)Visionandgoals愿景和目標(biāo)Howambit28Scenarios-lookingintothefuture

設(shè)想-展望未來Atoolforstrategicplanning戰(zhàn)略規(guī)劃的工具Different,possiblefutures不同的，可能的未來Increasingtheabilitytohandleunstable,unforeseeablesituations?增強(qiáng)處理不穩(wěn)定因素和無法預(yù)見的情況的能力？Twoorthreescenarios?兩種或者三種設(shè)想？Identifydrivingforcesshapingtheenvironment 確認(rèn)造成環(huán)境的各種推動力量Thekeyquestion:Ifso,howshouldwebehave?首要的問題：如果是這樣的話，我們應(yīng)當(dāng)怎樣做？

Scenarios-lookingintothefu29StrategicgoalsI戰(zhàn)略目標(biāo)(一)Legitimategoals合法的目標(biāo)Generallyunderstandable易懂Realistic,yetchallenging 現(xiàn)實(shí)，但具有挑戰(zhàn)性Creatingenthusiasm激發(fā)熱情StrategicgoalsI戰(zhàn)略目標(biāo)(一)Legi302yearsahead,maybemore?未來兩年的目標(biāo)，也許更長時(shí)間？Howmanystrategicgoals?幾個(gè)戰(zhàn)略目標(biāo)？Strategicgoalsondifferentlevels?不同層次上的戰(zhàn)略目標(biāo)？StrategicgoalsII戰(zhàn)略目標(biāo)(二)2yearsahead,maybemore?St31Realisticgoals現(xiàn)實(shí)的目標(biāo)Strenghts優(yōu)勢Weaknesses劣勢Possibilities機(jī)遇Threats威脅Realisticgoals現(xiàn)實(shí)的目標(biāo)Strenghts32Planofactions行動計(jì)劃

Yearly年度Clustersofactionsneededtofullfileachstrategicgoal為實(shí)現(xiàn)各個(gè)戰(zhàn)略目標(biāo)必須實(shí)施的各類行動Maybeorganizedasprojects可用項(xiàng)目形式加以組織Contents:內(nèi)容Whattodo:Theplannedaction做什么，計(jì)劃的行動Whentodoit:Start–end什么時(shí)間去做，開始-終結(jié)Responsiblepersons負(fù)責(zé)人Othersinvolved其他參與者Planofactions行動計(jì)劃Yearly年度33Theprocessofdevelopment

制定過程Shouldplayapart:應(yīng)當(dāng)參與者Theboard董事會Themanagement管理層Thedepartements各部門Thesupervisors監(jiān)督者Theemployees員工Theunion工會Butwhataretheirdifferentroles?但他們的角色有何不同？Theprocessofdevelopment

制定過34Responsibilitiesinthedevelopment

制定過程中的責(zé)任Takepartinthediscussionsandthedevelopment參與討論與制定Drawingupthebasicframesandmakingfinaldescisions制定基本框架和作出最終決策Departements各部門Supervisors監(jiān)督者