小企業(yè)管理第1講課件

SmallBusinessManagement

ProfessorHornadayLecture1SmallBusinessManagement

ProfEntrepreneurship-InnovativeEconomicLeadershipSmallBusiness-Self-employedManagementEntrepreneurship-InnovativeCompetitiveAdvantagesofSmallBusinessTheyOfferSuperiorQuality&Servicesuchas:1.Flexibility2.ShortDecisionTime3.ShortProductionRuns4.SmallInventoryHoldings5.PersonalContactwithCustomersCompetitiveAdvantagesofSmalCompetitiveAdvantagesofSmallBusinessAssupplierstolargefirms,smallbusinessescanofferlowpricesbecausetheyhavelowoverheadcosts.Smallretailfirmscannotcompetewithlargerretailchainstoresonprice,buttheyofferconsumerssuperiorservice.CompetitiveAdvantagesofSmalPorter’sGenericStrategiesCompetitiveAdvantageCompetitiveScope

BroadTargetNarrowTarget

LowerCost

Differentiation

1.CostLeadership2.Differentiation3A.CostFocus3B.DifferentiationFocus

Porter’sGenericStrategiesComBigBusinessandSmallBusinessBigBusinessSalariedTopLevelManagersarenotOwners;PersonalAssetsnotatRiskFunctionalandSpecialStaffPriceMakers(Buy&Sell)OligopolyorMonopolySmallBusinessOwnerisManager;PersonalAssetsatRisk;OwnerIncomefromProfitsGeneralist;LittleStaffExpertisePriceTakers(Buy&Sell)CompetitiveMarkets-SupplyandDemandBigBusinessandSmallBusines

TheMarketingNicheSmallFirmsNeedaNicheCharacteristicsofViableNicheIdentifiableMarketSegmentSatisfytheSegmentataProfitDefendagainstALLCompetitors

TheMarketingNicheSmallFirmImportanceofU.S.SmallFirmsContributeabout51%ofU.S.GDP13%ofAllWorkersSelf-Employed47%ofallSalesintheU.S.52%ofthePrivateWorkforceCreateabout76%ofNewJobsMajorSourceofInnovationFlexibilitytoMeetShortTermFluctuationsEconomicShockAbsorbersImportanceofU.S.SmallFirmsSmallFirmEmploymentinU.S.IndustryAllAgriculture,Forestry,FishingMiningConstructionManufacturingTransportationWholesaleTradeRetailsTradeFinance,Insurance,RealtorsService%inSmallFirms50%77%45%76%26%45%79%74%59%45%SmallFirmEmploymentinU.S.IU.S.BusinessPopulation000’sofFirmsSource:SBA,1994U.S.BusinessPopulation000’sNumberofU.S.FirmsbySizeSource:IRS,1994NumberofU.S.FirmsbySizeSoTheAverageU.S.MillionaireA57-Year-OldMarriedManwith3ChildrenSelf-Employed:Farmer,ServiceFirmorConstructionMedianHouseholdIncomeof$131,000MeanHouseholdNetWorthof$3.7MillionOwnsaHomeValuedat$320,000FirstGenerationWealthyDrivesanOlderAutomobileAttendedPublicSchoolsSendsChildrentoPrivateSchoolsTheAverageU.S.MillionaireThreePhasesofOwnership1.StartupBecomeaGoingConcern2.GetonDesiredGrowthTrackLimited,Rapid,Controlled3.GetOutSell,PasstoFamily,LiquidateThreePhasesofOwnership1.SSmallBusinessManagement

GILDER'SDIVINGBOARDMODELGoingConcernLevelTimeRevenueSmallBusinessManagement

GILDSmallBusinessManagement

OwnerStrengthsTechnicalCompetenceMarketingCompetenceFinancialCompetenceHumanRelationsCompetenceSmallBusinessManagement

OwneSmallBusinessManagement

FailureFactorsManagementIncompetenceLackofExperiencePoorFinancialControlLackofCapitalLaxCustomerCreditOverinvestinginFixedAssetsFailuretoPlanInappropriateLocationLackofInventoryControlImproperAttitudesSmallBusinessManagement

FailSmallBusinessManagement

AvoidingPitfalls1.KnowBusinessinDepth2.PLAN!3.UnderstandFinancialStatements4.ManageFinancialResources5.SeekProfessionalAssistance6.KeepinTunewithYourselfSmallBusinessManagement

Avoi小企業(yè)管理第1講SmallBusinessManagement

ProfessorHornadayLecture1SmallBusinessManagement

ProfEntrepreneurship-InnovativeEconomicLeadershipSmallBusiness-Self-employedManagementEntrepreneurship-InnovativeCompetitiveAdvantagesofSmallBusinessTheyOfferSuperiorQuality&Servicesuchas:1.Flexibility2.ShortDecisionTime3.ShortProductionRuns4.SmallInventoryHoldings5.PersonalContactwithCustomersCompetitiveAdvantagesofSmalCompetitiveAdvantagesofSmallBusinessAssupplierstolargefirms,smallbusinessescanofferlowpricesbecausetheyhavelowoverheadcosts.Smallretailfirmscannotcompetewithlargerretailchainstoresonprice,buttheyofferconsumerssuperiorservice.CompetitiveAdvantagesofSmalPorter’sGenericStrategiesCompetitiveAdvantageCompetitiveScope

BroadTargetNarrowTarget

LowerCost

Differentiation

1.CostLeadership2.Differentiation3A.CostFocus3B.DifferentiationFocus

Porter’sGenericStrategiesComBigBusinessandSmallBusinessBigBusinessSalariedTopLevelManagersarenotOwners;PersonalAssetsnotatRiskFunctionalandSpecialStaffPriceMakers(Buy&Sell)OligopolyorMonopolySmallBusinessOwnerisManager;PersonalAssetsatRisk;OwnerIncomefromProfitsGeneralist;LittleStaffExpertisePriceTakers(Buy&Sell)CompetitiveMarkets-SupplyandDemandBigBusinessandSmallBusines

TheMarketingNicheSmallFirmsNeedaNicheCharacteristicsofViableNicheIdentifiableMarketSegmentSatisfytheSegmentataProfitDefendagainstALLCompetitors

TheMarketingNicheSmallFirmImportanceofU.S.SmallFirmsContributeabout51%ofU.S.GDP13%ofAllWorkersSelf-Employed47%ofallSalesintheU.S.52%ofthePrivateWorkforceCreateabout76%ofNewJobsMajorSourceofInnovationFlexibilitytoMeetShortTermFluctuationsEconomicShockAbsorbersImportanceofU.S.SmallFirmsSmallFirmEmploymentinU.S.IndustryAllAgriculture,Forestry,FishingMiningConstructionManufacturingTransportationWholesaleTradeRetailsTradeFinance,Insurance,RealtorsService%inSmallFirms50%77%45%76%26%45%79%74%59%45%SmallFirmEmploymentinU.S.IU.S.BusinessPopulation000’sofFirmsSource:SBA,1994U.S.BusinessPopulation000’sNumberofU.S.FirmsbySizeSource:IRS,1994NumberofU.S.FirmsbySizeSoTheAverageU.S.MillionaireA57-Year-OldMarriedManwith3ChildrenSelf-Employed:Farmer,ServiceFirmorConstructionMedianHouseholdIncomeof$131,000MeanHouseholdNetWorthof$3.7MillionOwnsaHomeValuedat$320,000FirstGenerationWealthyDrivesanOlderAutomobileAttendedPublicSchoolsSendsChildrentoPrivateSchoolsTheAverageU.S.MillionaireThreePhasesofOwnership1.StartupBecomeaGoingConcern2.GetonDesiredGrowthTrackLimited,Rapid,Controlled3.GetOutSell,PasstoFamily,LiquidateThreePhasesofOwnership1.SSmallBusinessManagement

GILDER'SDIVINGBOA