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LinerCategoryOverviewLinerSales&PriceTrend,National

MarketGrowthRateSlowDown%SalesGrowth(MATON03vsON02)+10%-involume0%-invalueLinerSegmentImportance&Growth,National

UltraThin/BreathableMoreWelcomeWithImportanceIncreasingVolumebaseMAT%Growth7%46%2%2%-8%Valuebase-2%31%-8%-9%-15%LinerProd.SegmentImportance,Nat.

VolumebaseLinerProd.SegmentImportance,Nat.

ValuebaseVolumeShareValueShareLiner,NationalTopBrandsShare

CarefreeLeadingShareMaintain;SmallLocalsGainedShareYearlyMATON02MATON03ShareDifferenceShareDifferenceMATON02MATON03CAREFREE16.917.10.2SOFY1715.8-1.2ANERLE9.69.60C&B7.25.4-1.8WHISPERYIMUCAOSOFT1.22.21LADYCARE2.71.9-0.8BESTHAOS.S.1.71.70O.BRAND36.937.10.2CAREFREE18.618.6-0.1SOFY16.916-0.8ANERLE11.411.80.4WHISPERC&B7.35-2.4YIMUCAOLADYCARE3.72.8-0.9ABC22.60.6SOFT1.120.9HAOS.S.1.51.50O.BRAND30.730.90.2LinerTopBrandVol.ShareTrend,Nat.

CarefreeMaintainLeadingSharePositionAndShareStagnantInLatestHalfYearTop5All(LinerBase)LinerTopBrandVal.ShareTrend,Nat.

SameAsValueTop5All(LinerBase)YIMUCAO3.9SOFT0.91.01.91.9LADYCARE3.0BEST1.00.82.01.0HAOS.S.2.0O.BRAND30.231.031.033.230.931.931.231.730.534.5LinerTopBrandDistributionTrend,Nat.

DistributionCompeteHeadWithKeyCompetitorsWeightedDistributionYIMUCAO455781010141516171820SOFT3436111212131312111112LADYCARE35353436363335363533313033BEST20181718171720212119171614HAOS.S.67810131213151514141213Liner,TopBrandPriceTrend-National

KeyCompetitorsPriceMaintainStableDuringLatestYearRmb/PcsON01ON02DJ03FM03AM03JJ03AS03ON03CAREFREE00.190.19SOFY70.180.17ANERLE20.210.21C&B60.150.15WHISPER0.4010.21YIMUCAO80.190.19SOFT70.170.15LADYCARE0.270.270.260.270.260.260.270.26BEST20.120.13HAOS.S.60.150.15O.brand60.150.15CarefreeVariantSales&Growth,Nat.VolumeSalesValueSalesLiner,CarefreeVariantShare,NationalVariantShareStableInLatestHalfYearVolumeShare(LinerBase)ValueShareCarefreeVariantDistribution&Price,Nat.DrapableHighPriceCouldBeAnIssuetoPreventOurShareFurtherImprovementWeightedDistributionRmb/PcsLiner,WhisperVariantShare,NationalVolumeShare(LinerBase)ValueShareWhisperVariantDistribution&Price,Nat.WeightedDistributionRmb/PcsSofyVariantShare,NationalShareDeclineOnReg.WhichStandsFor70%OfItsSales;FreshFailedToImproveShareYearlyVolumeShare(LinerBase)ValueShareSofyVariantShare,NationalGreenTeaPricePositionInMediumRangeWeightedDistributionRmb/PcsLinerShareByPriceTier,NationalMediumandLowPriceDominatetheMarket;WhilePremiumGainedImportanceYearlyVolumeBaseValueBaseNote,priceisjudgeddowntosubbrandlevel.Liner0.20~0.25Rmb/pcsShareByBrand,Nat.ShareDrivenByMNBMATON02MATON03MATON02MATON030.20~0.25rmb/pcs18.421.821.727ANERLE9.69.611.411.8WHISPER4.8SOFY5.2TOUQI1.8FRESH2.1ROUMIAN1.411.61.3CarefreeDrap.2.43.3VolumeShareValueShareLinerSalesGrowthByCity10%0%6%7%7%13%-7%13%-1%4%VolumebaseValuebaseMAT%GrowthLinerKeyBrandVolumeShareByCityCarefreeShareStagnantAcrossCity4CityACityBCDCityTownVol.%+/-%YAVol.%+/-%YAVol.%+/-%YAVol.%+/-%YACAREFREE29.6016.7-0.210.1-0.311.54.3SOFY26.9-0.315-5.34.8ANERLE3.5-0.29.8-0.93.3WHISPER0.43.411.71.2C&B6.1-2.26.3-0.54.9-2.70.7-1.4YIMUCAO0.3-0.6SOFT0.70.41.3-0.6LADYCARE1.503.2-1.21.3-0.70.5-2.1BEST0.62.1-HAOS.S.2.3-0.11.6-3.2O.BRAND23.20.433.2345-0.965.2-5.8Liner,KeyBrandVol.SharebyCityTierCarefreeShareStagnantAllCityTier(LinerBase)4CityACityBCDCityTownCarefreeSofyWhisperAnerleC&BLinerSalesGrowthByRegionSizeGrewFastInWest/South10%0%25%12%-14%-3%1%23%11%8%VolumebaseValuebaseMAT%GrowthLiner,KeyBrandVol.SharebyRegion(LinerBase)SouthEastNorthWestCarefreeSofyWhisperAnerleC&BLinerKeyBrandVolumeShareByRegionSouthEastNorthWestVol.%+/-%YAVol.%+/-%YAVol.%+/-%YAVol.%+/-%YACAREFREE0.318.7-0.410.90.8SOFY15.7-4.918.5-0.314.9-19.71.5ANERLE13.9-6.5-0.919.3-3.7WHISPER4.4-0.1C&B-3.85.4-2.1101.5YIMUCAO4.21.6SOFT0.70LADYCARE2.3-1.71.4-0.32.1-0.82.1-1BEST0.90.42-1.20.1HAOS.S.2.5-0.61.80OTHERS29.73.740.4-35.9-1.1MarketSharebyPackShare,NationalVolumeBaseValueBaseCategoryOverview,LinerTotalcategorysizecametostableinthepastoneyear(Threat)UltrathinBreathableproductbecomemorepopular(Opportunity),sizeincreasedrapidlyandgainingsharecontinuouslyfromothers.(accounted27%involumeand30%invalue)LowandMedium(0.20rmb/pcsbelow)segmentdominatedmarket(Threat);whilepremium(0.2~0.25rmb/pcs)importanceincreasing,whichwasdrivenbyMNBpremiumlinesCategoryOverview,LinerCarefreeleadingpositionandsharestableinyeartrend(Strength)DrapablelaunchcannibalizeshareonsuperespNonBreathablesuggestingupgradeCarefreeuserwhilenotexpandCarefreeconsumergroup(challenge),pricecouldbeissueSharestagnantinallcitytier(challenge)SofylosesharetosmalllocalbrandsandstruggledinNo.2inlastyearFreshlaunchnothelpitsharegain,whileRegularshareindecliningtrend(Opportunity)GreenTeanewlaunchandwasfirstlycapturedinON03scoredsmallshare,andpricedmediumIssuesHowCarefreeCanFurtherImproveInDevelopedCityByGainingOnSofy?OpportunityexplorationinBCDmarketSofyGreenTeaLaunchReviewHowCarefreeCanFurtherImproveInKeyCityLiner,KeyBrandVolumeShareIn4+ASofyIsOurKeyCompetitorInDevelopedCityANERLE7.1C&B5.8YIMUCAO2.6LADYCARE2.4ABCLinerCarefreevsSofyVariantShare,KeyCityOpportunityToGrabShareFromSofyReg.;DrapableLitterFurtherImprovementCarefreeSofyVolumeShare(LinerBase)CarefreevsSofyUTPriceComparison,4+ACarefreeSuperNBPriceDownTrendandCompetitivevsSofyRegCarefreeSofyRmb/PcsCarefreeSuperNBvsSofyReg.SKUShare&Price4+ACitiesCarefreeShareBehindSofyOnSKULevel,WhilePriceCompetitiveVolumeShare50.15ON02DJ03FM03AM03JJ03AS03ON03CarefreeSuperNB6.3SofyRegular15.815.616.215.416.612.614.7ON02JJ03AS03ON060.1640pcsSC40pcsUNSC0.640pcsSC40pcsUNSC0.82X40pcsSC2.32X40pcsUNSC1.92X40pcsSC2.93.742X40pcsUNSC32.94121212.812121212.81212.812.8121212.812.81212Rmb/Pcs(Rmb/Pck)In4+A,2*40pcspackimportanceisabout10%involumeandmaintainyearlyCarefreeSuperNBvsSofyReg.SKUDistribution4+ACities-ON03CarefreeSuperNBIn-storePerformanceBehind,AnyConsumerStudyInputonWhy?WeightedDistributionSIH(Vol%perDist.)CarefreeDrapableSKUSales&Share,4+A2X30pcsSignificantCannibalizationOn30pcs,SuggestingLittleExpansionOnUserVolumeSales(000pcs)VolumeShareAntibacterialImportancebyBrandGroupAnti.BacterialLargeContributedByRegionalBrand,WhichAd.HighestImportanceAllNationalVolumeImportanceRegionalBrandNationalBrandMNB+AnerleInAnti.bacterial,about87%volumesalescontributedbyRB,anditsimportanceincreasingcontinuously(e.g.Yimucao/Anerle)HowCarefreeCanFurtherImproveInKeyCityFoodforThinkingBycomparingWithSofySofyisourkeycompetitorindevelopedcities,RegularisofitsbestsellerCarefreeSuperNBsharebehindSofyReg.,duetoourlesscompetitivenessofin-storeperformanceCarefreeDrapable2X30pcscontributedlittlesalesandshareimprovementforthislineHowCarefreeCanFurtherImproveInKeyCityFoodforThinkingShouldunderstanding,whySofy-Regularcanachievehigherconsumeracceptance?Anytradeissue,e.g.Display/Facing…..Differentiationonproductquality?…Anti-bacteriacouldbeconsiderforfurtherproductimprovementExploreOpportunityInBCDCityExploreOpportunityInBCDCitySummaryOpportunityexplorationinBCDmarketHowismarkettrendandbrandcompetitioninBCDmarket?Doweofferrightproduct(packsize/variant)andatcompetitivepriceHowisdistributiongapversusAnerleandSofyExploreOpportunityInBCDCityFindingsBCDmarketstandsforabout38%fortotalChinalinermarket,andyearlysalesandimportancegrowing(Opportunity)Smallpack(1~25pcs)standsfor60%marketvolumeimportanceinBCDmarket,andpopularbothmodernandtraditionalchannel;whilebiggerpack(>=40pcs)importancegrewslightlySmallpackcrowdedwithalotofsmalllocalswithlowerpricedominated(Challenge)InBiggerpackgroup,SofyandCarefreestrongandleadingamong(Strength)InNorth,smallpackhigherimportancethaninotherregionsSlimmarketrelativesmallandimportanceslightlydecline(Threat)EastBCDmarketthemostimportantamongfollowedwithSouthBCDforlinerModernChannelimportanceincreasinginBCDaswell,whiletraditionalstorestandsforonethirdofthatmarketstillExploreOpportunityInBCDCityFindingsAnerleleadinginBCDmarketandleadingsharemaintainstableNoticeabledistributionadvantagecomparingCarefree,whichtracedtotraditionalstoresAnerleleadingshareintraditionalstoreswhilenoadvantageinmodernchannel20pcscontributedmostitsshareandout-standamongallplayers,distributionshouldbeoneofthekeyfacts20pcspackalsocapturedhighin-storeperformance,???CarefreeandSofyclosesharecompetitioninBCDBothCarefreeandSofyfocusinmodernchannelwhilefewperformanceintraditionalstoresBothCarefreeandSofystrongplayon40pcsand2X40pcs,whichindicatinghighbrandloyaltySofybigpack(esp.2X40pcs)outperformedsamestoryasin4+A(Threat)ExploreOpportunityInBCDCityThinkingTocompetewithAnerle20pcs,weshouldunderstandthefollowingpointsbyfurtherexplorationHowisitsSOSWhyconsumerpreferAnerleAnytradeissue……AsChinamarket,CarefreenoshareadvantagewithSofyinBCDUltrathinrelativelessperformedthanSofy,samestoryasin4&AAgain,improvingUltrathinperformancewillbecriticalforustostrengthenourbrandshareForSlimOtherthanAnerleandSofy,wearefacinganumberofsmalllocalbrandspricedrelativelowandinsmallpackform.DoweanyplantocompetewithinthissizeablemarketKeyBrandShare&PriceInNat-BCDAnerleLeadingInBCDMarketAndShareMaintainStableVol%+/-%YARmb/PcsMATON03JJ03AS03ON03MATON03ANERLE11.813.70.22SOFY10.50.50.18CAREFREE10.1-0.39.5118.90.19YIMUCAO9C&B4.9-4.20.16WHISPER3.40.23SOFT7HAOS.S.2.3-1.90.15BEST2.1-1.80.12ANLE2.80.14O.BRAND16.815.70.13Vol%BCDChannelAndRegionVol.Mix,BCDModernChannelImportanceIncreased;EastBCDMostImportantFollowedWithSouthKeyBrandVolumeShareByChannel,BCDAnerleLeadingInG/K,WhichProtectItsShareInBCDWhereWeAreWeakVol%+/-%YAVol%+/-%YAVol%+/-%YAANERLE0.618.61.6SOFY10.50.514.8-22.10.6CAREFREE10.1-0.313.7-0.73.2-1.7YIMUCAO2.81.81C&B4.9-2.75.5-2.74-3.5WHISPER3.40.5SOFT1.61.1-0.2HAOS.S.2.3-1.2-0.9BEST2.1-0.42.4-ANLE2.42.2O.BRAND223.95.7BCDG/KBCDH/S/DBCDCityKeyBrandDistributionByChannelDistributionGapCapturedInG/K(WeightedDistribution)NationalGrocery/KioskNationalHyper/Super/Depart.KeyBrandVolumeSharebyRegion,BCDCarefreeRelativeStrongInSouthWhileBehindInOthersVol%+/-%YAVol%+/-%YAVol%+/-%YAVol%+/-%YAANERLE17.8-11.6-5.831.7-1.1SOFY14.13.811.7-3.7CAREFREE18.50.59-1.35.7-1.35.3-0.4YIMUCAO42.40.42-1.1C&B-5.20.4-0.6WHISPER0.8SOFT1.3-0.3HAOS.S.3-3.20.11-0.1BEST0.103-0.92.920.4-0.4ANLE1.432.64.14O.BRAND10.10.713.22.926.35.610.91.5EBCDCityNBCDCityWBCDCitySBCDCityInWest,traditionalchannelimportancerelativehigherthanotherregionswhichstandsfor50%ofthatmarket.6.23.8CarefreevsSofyWeightedDistributionbyRegionDistributionCompetitiveVsSofyMarketImportance(VolumeBase)9.139.922.56.814.97.45CarefreevsAnerleWeightedDistributionbyRegion

WhileBehindAnerleInSouth&West9.139.922.56.814.97.45MarketImportance(VolumeBase)KeyBrandShareByPacksize,BCD-H/S/D20pcsPackDominatedAnerle’sSales,ViseVersaOnSofyandCarefree(VolumeShare)AnerleCarefreeSofyAnerleKeySKUSharebyChannel,BCDSmallPackDominateditsLineInAllChannel(VolumeShare)LinerPacksizeImportancebyChannel<25pcsMostPopularInBCDandInModernChannelAsWellBCDBCD-H/S/DBCD-G/K(VolumeShare)TopBrandShareByBig&SmallPack,BCD-H/S/DBrandCompetitionEnvironmentDifferent:LotsofLocalsCrowdedInSmallPack,andCarefreeBehindAnerle;WhileCarefreeCompeteHeadWithSofyInBigpack(VolumeShare)MATON02MATON031~25pcsPack53.548.3O.BRAND6.57.3ANERLE8.27.8YIMUCAO2.53.3KOTEXC&B3.52.9YAJIESHU0.72.3CAREFREE2.92.2YINFONG0.61.1HAOS.S.21.7WHISPER11.4AIVFEEL0.10.7MATON02MATON03>=40pcsPack39.440.1SOFY15.811.2CAREFREE11.310YIMUCAO0.52.3WHISPER2.22.9ANERLE0.81.9SOFT1.22.8KOTEXC&B0.71.7CARNATION1.41.5O.BRAND0.10.3ANLE0.10.8Liner20pcsPackKeyBrandShare&Price,BCD-H/S/DCarefreePriceCompetitiveThanAnerleOn20pcs;WhiletheMajorityOfSmallPackDominatedByLocalsWhichPriceLow20pcsRmb/PckAccumulativevolumeShareIn1~25pcspack,20pcsaccount39%volumeshareoutof48.3%inBCD-H/S/DAnerlevsCarefree20pcsShareByMarket20pcsShareGapWithAnerle’sAnerleCarefreeAnerleCarefreeSouth40.25S30.26S40.25GD40.25East40.22E14.840.240.22E40.22North40.25N50.25N40.23West40.22W161.20.260.22W30.21Rmb/PcsVolumeShareAnerlevsCarefree20pcsDistributionComparisonAnerle20pcsWiderPenetratedesp.InS/N/WWeightedDistributionAnerlevsCarefree20pcsSIHComparison,Nat-H/S/DAnerleWinOnIn-storePerformanceAsWell,???VolumeSharePerDistributionCarefreevsSofy40pcs/2X40pcsShare,BCD-H/S/DSofyOutperformedBigpackSugges