《商務(wù)英語閱讀（第3冊）》課件Unit 6 Business Innovation

Unit6BusinessInnovationTextATextBExerciseCultureTourWarmingupWords&ExpressionsWarmingupWords&Expressionsramp…up:tomakesth.increaseinamount使…的數(shù)量增加Producerscanquicklyrampupproduction.生產(chǎn)商能夠很快地提高產(chǎn)量。Words&ExpressionsWarmingupWords&Expressionsspringup:

appearordevelopquicklyand/orsuddenly迅速出現(xiàn)；突然興起Fast-foodrestaurantsarespringingupallovertown.突然之間，鎮(zhèn)上到處都是一家一家的快餐店。WarmingupWords&ExpressionsWords&Expressionsrollout:

toofficiallymakeanewproductavailableorstartanewpoliticalcampaign

正式推出（新產(chǎn)品）；開展（新的政治運(yùn)動）ThenewmodelistoberolledoutinJuly.這種新型號將在七月份推向市場。WarmingupWords&ExpressionsWords&Expressionsoutsource

v.toarrangeforsb.outsideacompanytodoworkorprovidegoodsforthatcompany交外辦理；外購Weoutsourceallourcomputingwork.我們把全部計(jì)算機(jī)技術(shù)工作包給外邊去做。WarmingupWords&ExpressionsWords&Expressionsloom

v.toappearimportantorthreateningandlikelytohappensoon顯得突出；逼近Aneconomiccrisisisloomingonthehorizon.經(jīng)濟(jì)危機(jī)正在逼近。WarmingupWords&ExpressionsWords&Expressionswherewithaln.

themoney,thingsorskillthatyouneedinordertobeabletodosth.（做某事的）所需資金，必要的設(shè)備，所需技術(shù)Someofthecompaniesillegallysentthewherewithalformakingchemicalweapons.有些公司非法為制造化學(xué)武器提供所需的資金和設(shè)備等。WarmingupWords&ExpressionsWords&Expressionsmonotonousadj.

Somethingthatismonotonousisveryboringbecauseithasaregular,repeatedpatternwhichneverchanges.單調(diào)的It’smonotonouswork,likemostfactoryjobs.與工廠大部分工作一樣，這份工作也很單調(diào)乏味。WarmingupWords&ExpressionsWords&Expressionsretoolv.

tochangeorreplacethemachinesortoolsinafactory更換，重新裝配（機(jī)器設(shè)備）Eachtimetheproductchanges,themachineshavetoberetooled.每次更換產(chǎn)品，就得重新裝備機(jī)器。WarmingupWords&ExpressionsWords&Expressionsreplenishv.

tomakesth.fullagainbyreplacingwhathasbeenused補(bǔ)充；重新裝滿Theinsurancefundwillneedtobereplenished.保險(xiǎn)基金將需要進(jìn)行補(bǔ)充。WarmingupWords&ExpressionsWords&Expressionssimulatev.

tomakeorproducesomethingthatisnotrealbuthastheappearanceorfeelingofbeingreal模擬，模仿Interviewscanbesimulatedintheclassroom.在教室里可以模擬面試。WarmingupWords&ExpressionsWords&Expressionsarmyn.

alargenumberofpeopleorthings,especiallywhentheyareorganizedinsomewayorinvolvedinaparticularactivity大批；大群Armiesofshoppersarelookingforbargains.成群的購物者在尋找便宜貨。WarmingupWords&ExpressionsWords&Expressionssyntheticadj.

artificial;madebycombiningchemicalsubstancesratherthanbeingproducednaturallybyplantsoranimals人造的；（人工）合成的Bootsmadefromsyntheticmaterialscanusuallybewashedinamachine.合成材料制成的靴子通常可以機(jī)洗。WarmingupWords&ExpressionsWords&Expressionscustomisev.

tomakeorchangesth.tosuittheneedsoftheowner訂制，訂做，改制（以滿足顧主的需要）Youcancustomisethesoftwareinseveralways.你可用幾種方法按需要編制這個(gè)軟件。WarmingupWords&ExpressionsWords&Expressionsbespokeadj.

(ofaproduct產(chǎn)品)madespecially,accordingtotheneedsofanindividualcustomer訂做的Inthebasementfifteenemployeesarebusymakingbespokecoats.在地下室里，15名員工正在忙著縫制定做的外套。WarmingupWords&ExpressionsWords&Expressionspenetratevt.

tostarttosellthingstoanareaorcountryortohaveaninfluencethere打進(jìn)（某地區(qū)或國家的市場）FewU.S.companieshavesuccessfullypenetratedtheJapaneseelectronicsmarket.很少有美國公司成功地打入日本的電子產(chǎn)品市場。WarmingupWords&ExpressionsWords&Expressionsexploitvt.

tousesth.fullyandeffectively充分利用，發(fā)揮ThenewTVcompaniesarefullyexploitingthepotentialofsatellitetransmission.新創(chuàng)立的電視公司在充分利用衛(wèi)星傳輸?shù)臐摿ΑarmingupWords&ExpressionsWords&Expressionsanimatevt.

tomakesth.morelivelyorfullofenergy使具活力；使生氣勃勃Laughteranimatedhisfaceforamoment.笑使他的面孔一時(shí)有了生氣。WarmingupWords&ExpressionsWords&Expressionsoptimizevt.toimprovethewaythatsomethingisdoneorusedsothatitisaseffectiveaspossible使最優(yōu)化，使盡可能完善，使盡量有效Theyneedtooptimizetheuseofavailableresources.他們需要充分利用可獲得的資源。WarmingupWords&ExpressionsWords&Expressions

spin…off…:toformanewcompanyfrompartsofanexistingone從…脫離出來（組建新公司）Thetransportationoperationwillbespunoffintoaseparatecompany.運(yùn)輸部門將脫離出來組建為一家獨(dú)立公司。WarmingupWords&ExpressionsWords&Expressionshubn.

thecentralandmostimportantpartofanarea,system,activityetc,whichalltheotherpartsareconnectedto（地域、系統(tǒng)、活動等的）中心，樞紐Asahuboffinanceandcommunications,ParisisnowalmostequaltoLondon.作為一個(gè)金融和交通中心，巴黎現(xiàn)在幾乎可媲美倫敦。WarmingupWords&ExpressionsWords&Expressionsaccessv.tofindinformation,especiallyonacomputer取得，獲取（尤指計(jì)算機(jī)數(shù)據(jù)）Userscanaccesstheirvoicemailremotely.用戶可以遠(yuǎn)程獲取語音郵件。WarmingupWords&ExpressionsWords&Expressionsdecentralizev.

togivesomeofthepowerofacentralgovernment,organization,etc.tosmallerpartsororganizationsaroundthecountry分散，下放（權(quán)力）；將…的權(quán)力下放Manyfirmsaredecentralizingtheiroperations.許多公司在分散經(jīng)營。WarmingupWords&ExpressionsWords&Expressionsstart-upn.

acompanythatisjustbeginningtooperate,especiallyanInternetcompany剛成立的公司，新企業(yè)（尤指互聯(lián)網(wǎng)公司）Fornowtheonlybrightspotsinthelabormarketaresmallbusinessesandhigh-techstart-ups.目前勞動力市場上唯一的亮點(diǎn)是小企業(yè)和新興高科技公司。WarmingupWords&ExpressionsWords&Expressionscultivatevt.

toworkhardtodevelopaparticularskill,attitude,orquality培養(yǎng)，養(yǎng)成Thecompanyhasbeensuccessfulincultivatingaveryprofessionalimage.公司成功地樹立了一個(gè)非常專業(yè)的形象。WarmingupWords&ExpressionsWords&Expressionscomplexn.

agroupofbuildings,oralargebuildingwithmanyparts,usedforaparticularpurpose綜合樓群（由眾多大樓或一座主樓和諸多輔樓組成）Thetownhasoneofthebestleisurecomplexesinthecountry.鎮(zhèn)上擁有全國最好的休閑活動綜合樓之一。WarmingupWords&ExpressionsWords&Expressionsabideby:toacceptandactaccordingtoalaw,anagreement,etc.遵守，遵循（法律、協(xié)議、協(xié)定等）You’llhavetoabidebytherulesoftheclub.你必須遵守俱樂部的規(guī)定。WarmingupWords&ExpressionsWords&Expressionsrecruitv.

tofindnewpeopletojoinacompany,anorganization,thearmedforces,etc.吸收（新成員）；征募（新兵）We’rehavingdifficultyrecruitingenoughqualifiedstaff.我們難以招聘到足夠的合格職員。WarmingupWords&ExpressionsWarmingupQuestionsfordiscussion:1.Whatisbusinessinnovation?2.Howimportantisinnovationtoabusiness?3.Forabusiness,whatcanbedonetoencourageinnovation?WarmingupWords&ExpressionsTextA

TheNewManufacturingFootprint

StructurePara.MainIdeaPara.1-6Adidaspreparesahigh-techplanttobringproductionoftrainersbacktoGermany.Para.7-12Inacompetitiveandtrend-drivenmarket,bothAdidasandNiketakemeasurestomaketheirproductslookandperformdifferently.WarmingupWords&ExpressionsNotesBavaria:Afreestateandoneof16federalstatesofGermany.LocatedintheGermansoutheastwithanareaof70,548squarekilometers,BavariaisthelargestGermanstateandGermany’ssecondmostpopulousstate.Munich,Bavaria’scapitalandlargestcity,isthethirdlargestcityinGermany.巴伐利亞州WarmingupWords&ExpressionsNotesAnsbach:AcityintheGermanstateofBavaria.安斯巴赫WarmingupWords&ExpressionsNotes3Dprinting:Alsoknownasadditivemanufacturing(AM).Itreferstoprocessesusedtocreateathree-dimensionalobjectinwhichsuccessivelayersofmaterialareformedundercomputercontroltocreateanobject.Objectscanbeofalmostanyshapeorgeometryandareproducedusingdigitalmodeldatafroma3DmodeloranotherelectronicdatasourcesuchasanAdditiveManufacturingFile(AMF)file.3D打印WarmingupWords&ExpressionsNotesBiosteel:Anartificialsilkfibermadefromrecombinantlyproducedsilkproteins.ThesilktechnologyhasbeendevelopedbyAMSilkGmbH,aGermanindustrialbiotechnologycompany.Itisreportedly7-10timesasstrongassteelifcomparedforthesameweight,andcanstretchupto20timesitsunalteredsizewithoutlosingitsstrengthproperties.Italsohasveryhighresistancetoextremetemperatures,notlosinganyofitspropertieswithin-20to330degreesCelsius.Biosteel纖維（仿造天然絲線）WarmingupWords&ExpressionsNotesBeaverton:AcityinWashingtonCounty,intheU.S.stateofOregon.TheNikeCompanyisheadquarterednearthiscity.比佛頓WarmingupWords&ExpressionsExercisesI.ReadingComprehension1.WhichofthefollowingisNOTtrueabouttheSpeedfactories?A.TheAnsbachSpeedfactoryisbeingconstructedwithalocalfirmmanufacturingequipment.B.AnotherSpeedfactoryisbeingbuiltnearAtlanta.C.ProductionoftheSpeedfactorieswillincreaseto500,000pairsoftrainersayear.D.TheincreaseoflabormakesAdidasbuildtheSpeedfactories.WarmingupWords&ExpressionsExercises2.WhichofthefollowingcanbeinferredabouttheAdidas’snewproductionsystem?A.Somedetailsoftheproductionsystemhavebeenreleased.B.Themachinesusedinthissystemwillbehighlyefficient.C.Materialsusedtomakenewtrainersmustbeordered.D.Themachinesusedinthissystemcannotchangerapidlyfrommakingonethingtoanother,becausetheyhavetoreceiveinstructionsfromacomputer-designprogram.WarmingupWords&ExpressionsExercises3.WhichofthefollowingproceduresinmakingnewtrainerscannotbefinishedautomaticallyintheSpeedfactories?A.Finalshaping.B.Additivemanufacturing.C.Computerizedknitting.D.Roboticcutting.WarmingupWords&ExpressionsExercises4.“Adidas’sarchrivalNikewillnotjustsitonthetouchline.”(Para.12)Whatdoestheunderlinedpartmean?A.Sitonthesideoftheplayingfield.B.Lookonanddonothing.C.Takecountermeasures.D.Befacedwiththecompetition.WarmingupWords&ExpressionsExercises5.Accordingtothepassage,whichofthefollowingisTRUE?A.Trainer-makingindustryhasbeenfullyautomated.B.TwoSpeedfactorieshavebeenbuiltbyAdidas.C.Competitioninthesportsshoesmarketisbecomingincreasinglytough.D.Thetechniqueof3DprintingisonlyadoptedinAdidas’sSpeedfactories.WarmingupWords&ExpressionsExercisesII.A1-5:DBCCA 6-10:CABCBWarmingupWords&ExpressionsExercisesII.B1.tookshape 2.springingup 3.dueto 4.leavingbehind5.keepup

6.comingupwith7.workedup8.rollout 9.fashionedfrom10.builtupWarmingupWords&ExpressionsExercisesIII.1-5:BDABC 6-10:DACBAWarmingupWords&ExpressionsExercisesIV.Translation1.Bybringingproductionhome,thisfactoryisouttoreinventanindustry.這家工廠通過將生產(chǎn)線引入國內(nèi)，正試圖重塑這個(gè)行業(yè)。WarmingupWords&ExpressionsExercises2.Thenumbersaretinyforacompanythatmakessome300mpairsofsportsshoeseachyear.YetAdidasisconvincedtheSpeedfactorywillhelpittotransformthewaytrainersarecreated.對于每年生產(chǎn)約3億雙運(yùn)動鞋的公司來說，這些數(shù)字很小。然而阿迪達(dá)斯確信，Speedfactory將有助于改變運(yùn)動鞋的生產(chǎn)方式。WarmingupWords&ExpressionsExercises3.Peoplewantfashionableshoesimmediately,butthesupplychainstrugglestokeepup.人們想立刻買到時(shí)尚的鞋子，但供應(yīng)鏈勉強(qiáng)能滿足需求。WarmingupWords&ExpressionsExercises4.Thedesignprocessitselfisincreasinglydonedigitally.Thetrainersarenotjuststyledonacomputerscreenbutcanalsobetestedbythecomputerforthingslikefitandperformance.設(shè)計(jì)過程本身日益數(shù)字化。運(yùn)動鞋不僅在計(jì)算機(jī)屏幕上進(jìn)行設(shè)計(jì)，還可以通過計(jì)算機(jī)測試適合度及性能等。WarmingupWords&ExpressionsExercises5.Insuchacompetitiveandtrend-drivenmarket,onethingiscertain:Adidas’sarchrivalNikewillnotjustsitonthetouchline.在這樣一個(gè)競爭激烈、時(shí)尚驅(qū)動的市場中，有一點(diǎn)是確定的：阿迪達(dá)斯的主要競爭對手耐克也不會坐以待斃。WarmingupWords&ExpressionsExercisesV.EssayQuestions1.Howaretrainersproducedcurrently?Atpresent,theyaremademostlybyhand,withpeopleassemblingcomponentsorshaping,bondingandsewingmaterials.WarmingupWords&ExpressionsExercises2.WhatisAdidas’smotivationforbuildingtheSpeedfactories?Thecostofmanualworkisrising.Besides,theslowsupplyoffashionableshoesmakesitdifficulttomeettheneedsofthecustomers.WarmingupWords&ExpressionsExercises3.WhatarethemainadvantagesoftheSpeedfactories?Thedesignprocessisincreasinglydonedigitally,andtheproductionsystemisextremelyfastandhighlyflexiblesothatthesupplychainisshortened.WarmingupWords&ExpressionsExercises4.WillAdidas’sSpeedfactoriesreplacetheAsianfactories?Whyorwhynot?No.BecausenoteveryjobintheSpeedfactorywillbeautomated.Robotscanbeslowerandlesspreciseatsometasks,suchasthefinalshapingofashoe.SpeedfactorieswillcomplementtheAsianfactoriesinsteadofreplacingthem.WarmingupWords&ExpressionsExercises5.WhatarethemeasuresNikehastakeninresponsetotheintensecompetitionfromthemarket?NikehasadpotedaformofcomputerizedknittingtomaketheupperpartsofarangeoftrainerscalledFlyknit,setupanAdvancedProductCreationCentretoexploreotherautomatedproductionmethods,andemployedthesetechniquestoproducecustomisedshoesforsometopathletes.WarmingupWords&ExpressionsTextB

OrganizingYourBusinessforInnovation:LessonsfromAlibaba

Para.MainIdeaPara.1-3Alibabahasadoptedanewtypeofcorporateorganization,movingawayfromthetraditionalhierarchicaltree-likestructuretoanetwork-basedone.Para.4-6Afteryearsofdevelopment,Alibabahasgrownintoanextensiveecosystem.StructurePara.MainIdeaPara.7-11Therearequitealotofsynergiesamongthesub-companiesinAlibaba.Words&ExpressionsNotesIPO:initialpublicoffering(theactofsellingsharesinacompanyforthefirsttime)（公司股票的）首次公開發(fā)行，上市WarmingupWords&ExpressionsNotesCarrefour:AFrenchretailerheadquarteredinBoulogneBillancourt,France.Itisoneofthelargesthypermarketchainsintheworld(withcloseto1,600hypermarketsattheendof2015).Carrefouroperatesinmorethan30countries,inEurope,theAmericas,AsiaandAfrica.Carrefourmeans“crossroads”and“publicsquare”inFrench.家樂福WarmingupWords&ExpressionsNotessynergy:Thecreationofawholethatisgreaterthanthesimplesumofitsparts.Ifusedinabusinessapplication,synergymeansthatteamworkwillproduceanoverallbetterresultthanifeachpersonwithinthegroupwereworkingtowardthesamegoalindividually.協(xié)同效應(yīng)WarmingupWords&ExpressionsNotesdisruptionrisks:Themajordisruptionscausedbynaturalandman-madedisasterssuchasearthquakes,floods,hurricanes,terroristattacks,andeconomiccrisessuchascurrencyevaluationorstrikesinthecontextofsupplychain.Inotherareastheyaremainlyknownascatastrophicrisk.中斷風(fēng)險(xiǎn)WarmingupWords&ExpressionsExercisesI.Essayquestions1.WhatdoestheAlibabaecosystemconsistof?Taobao,Alipay,Tmall,Aliwangwang,Alimama,Alicloud,Juhuasuan,Alitrip,Youku,Weibo,KoubeiandDidiKuaidi.WarmingupWords&ExpressionsExercises2.HowareAlibaba’sservicesconnectedtooneanother?AllofAlibaba’sservicesareheavilyinterlinkedwithAlipay,thee-paymentapp.WarmingupWords&ExpressionsExercises3.Foracompany,whatarethestrengthsoflinkingservicestogether?Linkingservicestogetherenablesanincreaseinthenumberofusersofitsservices,thereforemakingthethresholdeasiertoreachforanynewlyaddedservice.WarmingupWords&ExpressionsExercises4.HowaresynergiesreflectedintheecosystemofAlibaba?Synergiescanbefoundinthetotalnumberofreachableusersandinthedatacollectedonthem.Alibabareliesonadecentralizednetworkofcompaniesthatneedtohavemuchmorefreedomintheiroperations,andthesecompaniesneedtobuildtheirownmarketknowledgebythemselves,oftendependingontighteruserfeedbackandquicklyreactingtoanynovelty.WarmingupWords&ExpressionsExercises5.WhatcantheotherbigcompanieslearnfromAlibaba’secosystem?Anewtypeofcorporateorganization.Thatis,coordinatingalargeecosystemofsub-companiesthatindividuallycontrolaspecificserviceandcollectivelycontrolawholecustomerexperience.WarmingupWords&ExpressionsExercisesII.ReadingComprehension1.WhichofthefollowingisNOTTRUEaboutAlibaba?A.AlibabacanberegardedasacombinationofeBayandAmazon.B.AlipayisatthecenterofalltheAlibaba’sservices.C.Alibaba’ssub-companiesdon’thavemuchfreedomintheiroperations,astheyhavetoconformtoaseriesofrulesthatAlibabahaslaiddown.D.Alibabahasadoptedanewmodeofcorporateorganizationinwhichitssub-companiesprovi