澳門機場SWOT 和發(fā)展策略課件

SWOT&DevelopmentStrategy

ofMacauairportKikiFredMonicaPayonRainSWOT&DevelopmentStrategy

o1ContentIntroductionSWOTStrategyContentIntroductionSWOTStrateg2IntroductionCoexistedHongKong,Guangzhou,Shenzhen,Zhuhai,andMacaufiveAirport(A5)within200kmofthePearlRiverDeltaregion.Lackofcoordinationinevitablecompetition.IntroductionCoexistedHongKon3AirportPassengerthroughputGoodsthroughput（Ton）Landingsorties(架次)

Rank2010GrowthRank2010GrowthRank2010GrowthTotal

546,321,30016.1

11,289,872.119.4

5,531,71614.3Beijing173,984,11413.121,551,471.65.11517,5856.1Guangzhou240,975,67310.631,144,455.719.83329,2146.6┊┊┊┊┊┊┊┊┊┊Shenzhen531,298,81224.84809,125.433.65216,8977.0┊┊┊┊┊┊┊┊┊┊Zhuhai451,819,05131.34317,578.827.84237,65162.6┊┊┊┊┊┊┊┊┊┊HongKong

50,900,000

4,100,000+

300,000+

Macao

6,000,000+(1995)28,000,00

190,000+

54,000+

AirportPassengerthroughputGoo4IntroductionMacauInternationalAirportwasputintooperationsince1995.MacauInternationalAirportisrecognizedasthemostweaknessofthefiveairports.TheairbridgeinPearlRiverDelta,especiallyonebetweenbothsidesoftheTaiwanStraits.IntroductionMacauInternationa5SWOTStrengthWeaknessOpportunityThreatsSWOTStrengthWeaknessOpportunit6StrengthTheinternationalinfluenceCasino&WorldHeritageLocatedinareasofthePearlRiverDeltaAirrightsagoodfoundationOpenfifthfreedomrights.LowleveloffeesStrengthTheinternationalinfl72004-Thailand2005-Malaysia2004-Thailand8Weaknesslimitedlocalsourcelocalpopulationofonly500,000Regularflightsislimited,fewroutesHighlytotalcostbusinessincomeunsatisfactory;portfolioisnotdiversityenough,etc.lackofairportfacilitiesWeaknesslimitedlocalsource9OpportunityHongKongandMacao"individualvisit“airportreceptionrosetomorethan30%.WellconditionofpoliticalandeconomicincreasingtheconfidenceofinvestorsincreaseherroleasabusinessplatformTransformineconomicstructureMICE&LogisticsOpportunityHongKongandMacao10Increaseaboutlogistics

in2008

全世界東南亞

中國

GDP增長率（%）3.39.610.5客運增長率（%）貨運增長率（%）6.18.612.2沈敏路,澳門國際機場發(fā)展戰(zhàn)略研究,武漢,2008.Increaseaboutlogistics

in211ThreatsCrossstraitsdirectlinks(兩岸三通)60%-47%CompetitionintheairportareaDevelopmentdirectionandmarketpositioningarenotclearThreatsCrossstraitsdirectlin12FacilitiesaboutA5機場名稱營運時間飛行區(qū)等級跑道數量跑道長度停機位數量航站樓面積設計容量香港19984F23800X753800X60106714500廣州20044F23800X603600X45100362700深圳19914E13400X456814.61600澳門19954E13360X45244.5600珠海4E1

4000X45269.161200沈敏路,澳門國際機場發(fā)展戰(zhàn)略研究,武漢,2008.FacilitiesaboutA5機場名稱營運時間飛行區(qū)13Developmentstrategy

ofMacauairportHardwareandsoftwareconstructionThefreighttransportdevelopmentThepassengertransportdevelopmentStrengthencooperationinthePearlRiverDeltaairportsDevelopmentstrategy

ofMacau14HardwareandsoftwareconstructionIntheA5airport,thehardwareofMacauInternationalAirportistheworst.Intheequityallocation,Macaugovernmentaccountfor55.24%,Macauentertainmentcompanyaccountsfor33.03%andothers.(Mixedpublicandprivateownershipwithpublicandprivateshareholders)Hardwareandsoftwareconstruc15HardwareandsoftwareconstructionSellingalltheirequitytotheMacaugovernmentandstarttoextendtheairport."Justtodowhatwedobest",thisanomalyassoonaspossibletobecorrected.Hardwareandsoftwareconstruc16ThefreighttransportdevelopmentChinaistheworld'smostpromisingaircargomarket.Hotelroomsin2010willincreaseover40,000.Focusonthedevelopmentofthird-partylogistics.Thefreighttransportdevelopm17Eg:TakeWynnMacauresortasanexample,ithasadozenflowersdepartmentwhichdedicatedtoarrangethehotelroomofflowers.TheseflowersareshippedfromEurope,butnotdirectlybetweenMacaoandtheEuropeanroutes.TheflowersaretransportedfromEuropetoHongKongratherthanMacao.HKMACEg:TakeWynnMacauresortas18FuturedevelopmentofMacauinternationalairportLow-costaviationhubinsouthernChinaFistgoal:changeitsroleintoatransitstationbetweenChinaandtheWest,especiallyintermsoflow-costairlinestransferstation.（Europeantourists）DevelopinternationalroutestocontactLatin-Americancountries;ThecenterofaprivatejetinSouth-eastAsia;Secondgoal:expandmarketincharterflight,whilebringlow-costairlinesintothemarket.FuturedevelopmentofMacauin19StrengthencooperationinthePearlRiverDeltaairportsUnderthebackgroundofglobalizationPartnershipsamongA5airlines.Exclusiveadvantageandcannotmonopolizethemarket.DevelopandpromotetherapideconomicdevelopmentofDeltaregion.Low-costaviationhub&resourcesharing.Strengthencooperationinthe20ReferenceReference21Theend.Thankyouverymuch.Theend.22演講完畢，謝謝觀看！演講完畢，謝謝觀看！23SWOT&DevelopmentStrategy

ofMacauairportKikiFredMonicaPayonRainSWOT&DevelopmentStrategy

o24ContentIntroductionSWOTStrategyContentIntroductionSWOTStrateg25IntroductionCoexistedHongKong,Guangzhou,Shenzhen,Zhuhai,andMacaufiveAirport(A5)within200kmofthePearlRiverDeltaregion.Lackofcoordinationinevitablecompetition.IntroductionCoexistedHongKon26AirportPassengerthroughputGoodsthroughput（Ton）Landingsorties(架次)

Rank2010GrowthRank2010GrowthRank2010GrowthTotal

546,321,30016.1

11,289,872.119.4

5,531,71614.3Beijing173,984,11413.121,551,471.65.11517,5856.1Guangzhou240,975,67310.631,144,455.719.83329,2146.6┊┊┊┊┊┊┊┊┊┊Shenzhen531,298,81224.84809,125.433.65216,8977.0┊┊┊┊┊┊┊┊┊┊Zhuhai451,819,05131.34317,578.827.84237,65162.6┊┊┊┊┊┊┊┊┊┊HongKong

50,900,000

4,100,000+

300,000+

Macao

6,000,000+(1995)28,000,00

190,000+

54,000+

AirportPassengerthroughputGoo27IntroductionMacauInternationalAirportwasputintooperationsince1995.MacauInternationalAirportisrecognizedasthemostweaknessofthefiveairports.TheairbridgeinPearlRiverDelta,especiallyonebetweenbothsidesoftheTaiwanStraits.IntroductionMacauInternationa28SWOTStrengthWeaknessOpportunityThreatsSWOTStrengthWeaknessOpportunit29StrengthTheinternationalinfluenceCasino&WorldHeritageLocatedinareasofthePearlRiverDeltaAirrightsagoodfoundationOpenfifthfreedomrights.LowleveloffeesStrengthTheinternationalinfl302004-Thailand2005-Malaysia2004-Thailand31Weaknesslimitedlocalsourcelocalpopulationofonly500,000Regularflightsislimited,fewroutesHighlytotalcostbusinessincomeunsatisfactory;portfolioisnotdiversityenough,etc.lackofairportfacilitiesWeaknesslimitedlocalsource32OpportunityHongKongandMacao"individualvisit“airportreceptionrosetomorethan30%.WellconditionofpoliticalandeconomicincreasingtheconfidenceofinvestorsincreaseherroleasabusinessplatformTransformineconomicstructureMICE&LogisticsOpportunityHongKongandMacao33Increaseaboutlogistics

in2008

全世界東南亞

中國

GDP增長率（%）3.39.610.5客運增長率（%）貨運增長率（%）6.18.612.2沈敏路,澳門國際機場發(fā)展戰(zhàn)略研究,武漢,2008.Increaseaboutlogistics

in234ThreatsCrossstraitsdirectlinks(兩岸三通)60%-47%CompetitionintheairportareaDevelopmentdirectionandmarketpositioningarenotclearThreatsCrossstraitsdirectlin35FacilitiesaboutA5機場名稱營運時間飛行區(qū)等級跑道數量跑道長度停機位數量航站樓面積設計容量香港19984F23800X753800X60106714500廣州20044F23800X603600X45100362700深圳19914E13400X456814.61600澳門19954E13360X45244.5600珠海4E1

4000X45269.161200沈敏路,澳門國際機場發(fā)展戰(zhàn)略研究,武漢,2008.FacilitiesaboutA5機場名稱營運時間飛行區(qū)36Developmentstrategy

ofMacauairportHardwareandsoftwareconstructionThefreighttransportdevelopmentThepassengertransportdevelopmentStrengthencooperationinthePearlRiverDeltaairportsDevelopmentstrategy

ofMacau37HardwareandsoftwareconstructionIntheA5airport,thehardwareofMacauInternationalAirportistheworst.Intheequityallocation,Macaugovernmentaccountfor55.24%,Macauentertainmentcompanyaccountsfor33.03%andothers.(Mixedpublicandprivateownershipwithpublicandprivateshareholders)Hardwareandsoftwareconstruc38HardwareandsoftwareconstructionSellingalltheirequitytotheMacaugovernmentandstarttoextendtheairport."Justtodowhatwedobest",thisanomalyassoonaspossibletobecorrected.Hardwareandsoftwareconstruc39ThefreighttransportdevelopmentChinaistheworld'smostpromisingaircargomarket.Hotelroomsin2010willincreaseover40,000.Focusonthedevelopmentofthird-partylogistics.Thefreighttransportdevelopm40Eg:TakeWynnMacauresortasanexample,ithasadozenflowersdepartmentwhichdedicatedtoarrangethehotelroomofflowers.TheseflowersareshippedfromEurope,butnotdirectlybetweenMacaoandt