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ProductQuest?ProductQuest?ProductLifeCycleProductQuest?FeasibilityEvaluationTrackingMaturityProductLifeCycleProductQuest2INFORMATIONConsumer

evaluationHEDONIC-liking,-purchaseintentIntensitydata

bytrainedor

consumerpanels“Justright”data

byconsumerpanelsPERCEPTION-attributedataLaboratory

analysisANALYTICAL-chemical

contentINFORMATIONConsumer

evaluation3FeasibilityStageFeasibilityStageProductFeasibilityEarlyevaluationofprototypeproductsIdentifyopportunities,understandrisksofproductweaknesses,provideR&DwithimprovementdirectionExplorecategoriesforopportunitiesProductFeasibilityEarlyevalu5Output-ProductProfileCocoaaromaCocoaflavourMalt/CerealaromaCreamytextureBitteraftertasteAstringentaftertasteSweetflavourSoyaftertasteDairy/MilkyaromaCoffeeflavourRoastedaromaMouthcoataftertasteOveralllikingWeight0.870.77-0.670.62-0.62-0.620.53-0.5010.10Output-ProductProfileCocoa6Output-PerceptualmapOutput-Perceptualmap7EvaluationStageEvaluationStageProductEvaluationTpetitorsFine-tuningproducttooptimumlevelpriortolaunchCanincludeothermarketingcomponents-concept,pack,price,etc=>Fine-tuningmarketingmixpriortolaunchProductEvaluationTestimprove9Output-ProductProfileSweetnessRichnessColourStrengthofcoffeeflavourRoasttasteCreaminessConsistencyOveralllikingOutput-ProductProfileSweet10TooweakTooweakToolightTooweakTooweakNotenoughNotenough718643231815SweetnessRichnessColourStrengthofcoffeeflavourRoasttasteCreaminessConsistency%JustRight2611103596ToostrongToostrongToodarkToostrongToostrongToomuchToosmooth68728455727479ProductAOutput-PenaltyAnalysisAistoosweet,tooweakincoffeeflavourandtooweakinroasttaste-2.1-1.9-1.9-1.2-1.0-1.4-1.0-1.1-1.4-1.2-1.5-1.3-0.8-1.7PenaltyPenalty%%Tooweak7Sweetness%JustRight11ProductsAandBhavethemostpotentialOutput-PotentialModelingInfluenceofOveralllikingABCDEFGHIJKProductsAandBOutput-Poten12Output-AttributableEffects30(1)Maintenance:ProductAmustcontinuetoprovidecurrentperceptionsofcolor,consistency,andcreaminesstomaintaincurrentlevelofoverallliking.(2)Potential:ProductAmustimproveperceptionsofcoffeeflavorstrength,sweetness,androasttastetoincreasethelevelofoverallliking.*5-pointpoortoexcellentscalesMaintenance(1)%Potential(2)%Output-AttributableEffects13TrackingStageTrackingStageProductTrackingMonitorproducts-attributequality,brandpreferenceTrackhealthandequityofproduct,assesschangesincompetitors,measureproductvariationagainstinternalqualitycontrolstandardsIsproductmanufacturedataconsistentlyacceptablestandard?ProductTrackingMonitorproduc15Output-ControlChartOutput-ControlChart16Output-PerceptualMapChangeovertimeOutput-PerceptualMapChange17MaturityStageMaturityStageProductMaturityAssesscostreductionopportunities-increaseprofitMeasureproductpreference-salesdecliningIngredientsubstitution=consumerretentionGaugehowmuchproductchangeandingredientchangeispossibleProductMaturityAssesscostre19OutputOptionsThereissignificant(with95%confidence)discriminationTRIANGLETESTN=150PRODUCTAPRODUCTBREFERENCESAMPLERBSignificant95%confidencelevelDUO-TRIOTESTPAIREDCOMPARISONOutputOptionsThereissignifi20ProductLifeCycleProductQuest?FeasibilityEvaluationTrackingMaturityProductLifeCycleProductQuest21THANKYOUTHANKYOUProductQuest?ProductQuest?ProductLifeCycleProductQuest?FeasibilityEvaluationTrackingMaturityProductLifeCycleProductQuest24INFORMATIONConsumer

evaluationHEDONIC-liking,-purchaseintentIntensitydata

bytrainedor

consumerpanels“Justright”data

byconsumerpanelsPERCEPTION-attributedataLaboratory

analysisANALYTICAL-chemical

contentINFORMATIONConsumer

evaluation25FeasibilityStageFeasibilityStageProductFeasibilityEarlyevaluationofprototypeproductsIdentifyopportunities,understandrisksofproductweaknesses,provideR&DwithimprovementdirectionExplorecategoriesforopportunitiesProductFeasibilityEarlyevalu27Output-ProductProfileCocoaaromaCocoaflavourMalt/CerealaromaCreamytextureBitteraftertasteAstringentaftertasteSweetflavourSoyaftertasteDairy/MilkyaromaCoffeeflavourRoastedaromaMouthcoataftertasteOveralllikingWeight0.870.77-0.670.62-0.62-0.620.53-0.5010.10Output-ProductProfileCocoa28Output-PerceptualmapOutput-Perceptualmap29EvaluationStageEvaluationStageProductEvaluationTpetitorsFine-tuningproducttooptimumlevelpriortolaunchCanincludeothermarketingcomponents-concept,pack,price,etc=>Fine-tuningmarketingmixpriortolaunchProductEvaluationTestimprove31Output-ProductProfileSweetnessRichnessColourStrengthofcoffeeflavourRoasttasteCreaminessConsistencyOveralllikingOutput-ProductProfileSweet32TooweakTooweakToolightTooweakTooweakNotenoughNotenough718643231815SweetnessRichnessColourStrengthofcoffeeflavourRoasttasteCreaminessConsistency%JustRight2611103596ToostrongToostrongToodarkToostrongToostrongToomuchToosmooth68728455727479ProductAOutput-PenaltyAnalysisAistoosweet,tooweakincoffeeflavourandtooweakinroasttaste-2.1-1.9-1.9-1.2-1.0-1.4-1.0-1.1-1.4-1.2-1.5-1.3-0.8-1.7PenaltyPenalty%%Tooweak7Sweetness%JustRight33ProductsAandBhavethemostpotentialOutput-PotentialModelingInfluenceofOveralllikingABCDEFGHIJKProductsAandBOutput-Poten34Output-AttributableEffects30(1)Maintenance:ProductAmustcontinuetoprovidecurrentperceptionsofcolor,consistency,andcreaminesstomaintaincurrentlevelofoverallliking.(2)Potential:ProductAmustimproveperceptionsofcoffeeflavorstrength,sweetness,androasttastetoincreasethelevelofoverallliking.*5-pointpoortoexcellentscalesMaintenance(1)%Potential(2)%Output-AttributableEffects35TrackingStageTrackingStageProductTrackingMonitorproducts-attributequality,brandpreferenceTrackhealthandequityofproduct,assesschangesincompetitors,measureproductvariationagainstinternalqualitycontrolstandardsIsproductmanufacturedataconsistentlyacceptablestandard?ProductTrackingMonitorproduc37Output-ControlCha

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