商務(wù)英語閱讀-國家開放大學(xué)電大易考通考試題目答案

商務(wù)英語閱讀1、Sinceitsbeginningsintheseventeenthcentury,Americanbusinesshasbeenbasedonpublicownershipofpropertyandfreedomofenterprise.A.是B.否正確答案：B2、Similarly,allbusinesseshavecommonstructuraloperatingcomponents,eachofwhichhasapurpose.A.specificB.similarC.specialD.common正確答案：A3、Inthespringof1999,Sainsbury'sandMarksandSpencerannouncedheavyfallsinprofitlargelyduetotheirinabilitytolistentoandrespondtothecustomer.A.1999年春天，塞恩斯伯里百貨公司和瑪莎百貨公司宣布利潤大幅下降，主要原因是他們未能傾聽和回應(yīng)顧客的意見。B.1999年春天，塞恩斯伯里百貨公司和瑪莎百貨公司宣布利潤大幅下降，主要是因?yàn)樗麄儾辉竷A聽顧客的聲音并對(duì)顧客做出反應(yīng)。正確答案：A4、Theadvantagesofthisfreetradeagreementseemtothedisadvantages.A.outnumberB.outliveC.outgrowD.outweigh正確答案：D5、Stockholdersinthecompany*sprofits.A.investB.shareC.cooperateD.result正確答案：B6、ComparedwithWesternmanagers,Chinesemanagersspendlesstimeconsultingandmoretimeactuallymakingdecisionsandimplementingpolicy.A.是B.否正確答案：A7、Thesubsidiariesofsomeinternationalcompanieswouldbeunrecognizedasthesamecompanytheirlogoandreportingprocedures.A.duetoB.becauseofC.exceptforD.savefor正確答案：D8、Somecompaniesnowhavecustomercallcenterswhicharesetupwiththesoleobjectiveofhandlingcomplaint,inquiriesandaftersalesservice.A.現(xiàn)在一些公司設(shè)立了客服中心，其唯一目的就是處理投訴、詢問和售后服務(wù)。B.一些公司現(xiàn)在設(shè)立了客戶呼叫中心，其唯一目的是處理投訴、詢問和售后服務(wù)。正確答案：A9、Thedifferenceamountstoatradesurplusofseveralbilliondollarseachyear.A.這一差額達(dá)到每年數(shù)十億美元的貿(mào)易順差。B.這一差額相當(dāng)于每年數(shù)十億美元的貿(mào)易順差。正確答案：B10nInspiteofeconomicproblemsinthe1990s,theeconomiesoftheAsia/Pacificregionwillbestrongerinthefirstdecadeofthe21stcentury.A.盡管19世紀(jì)90年代出現(xiàn)了諸多經(jīng)濟(jì)問題，但亞太地區(qū)的經(jīng)濟(jì)在21世紀(jì)的頭十年將更加強(qiáng)大。B.盡管亞太地區(qū)1990年代出現(xiàn)了諸多經(jīng)濟(jì)問題，但該地區(qū)的經(jīng)濟(jì)在21世紀(jì)的頭十年將會(huì)變得更強(qiáng)。正確答案：B11、Automobilesmadebycompetingfirmsallhavethesamebasic,althoughthewaytheylookandfittogethermayvary.A.compartmentsB.compositionsC.constructionsD.components正確答案：D12、Propertyisanythingthatcanbeownedandisaseitherrealorpersonal.A.deemedB.classifiedC.devidedD.separated正確答案：B13、Mostbusinessesprepareorganizationalthatdepictthecompany'sstructureandshowemployeeswheretheyfitintothefirm'soperations.A.componentsB.formationsC.formsD.charts正確答案：D14、TheInitiativeisa(an)economicvisionoftheopening-upofandcooperationamongthecountriesalongtheBeltandRoad.A.aggresiveB.ambitiousC.purposefulD.decisive正確答案：BIntherealworld,however,noeconomyattains"theoreticalperfection".A.然而，在真實(shí)世界中，沒有一種經(jīng)濟(jì)能夠獲得“理論上的完美”。B.然而，在現(xiàn)實(shí)世界中，沒有哪種經(jīng)濟(jì)能達(dá)到“理論上的完美”。正確答案：B16、Eventually,theNorthAmericaneconomywillintoCentralandSouthAmericatobecometheAmericaneconomy,whichalreadyinfluenceshowweworkandlive.A.turnB.developC.extendD.exchange正確答案：C17>Inplannedeconomies,government,ratherthanindividuals,ownsthefactorsofproductionandprovidestheanswerstothethreebasiceconomicquestions.A.在計(jì)劃經(jīng)濟(jì)中，政府而不是個(gè)人擁有生產(chǎn)要素，并為三個(gè)基本經(jīng)濟(jì)問題提供答案。B.在被規(guī)劃的經(jīng)濟(jì)中，生產(chǎn)要素為政府而非個(gè)人所有，并為三個(gè)基本經(jīng)濟(jì)問題提供答案。正確答案：A18>First-linemanagerssetpolicies,formulatestrategies,andoverseeallofafirm'smajordecisions.A.是B.否正確答案：B19、Theybegantoimplementthemarketingconcept,abusinessphilosophythatinvolvestheentirebusinessorganizationinthedualprocessofsatisfyingcustomerneedsandachievingtheorganization'sgoals.A.他們開始實(shí)施營銷概念，這是一種讓整個(gè)商業(yè)組織參與滿足客戶需求和實(shí)現(xiàn)組織目標(biāo)的雙重過程的經(jīng)營理念。B.他們開始實(shí)施營銷理念，這是一種涉及整個(gè)企業(yè)組織在滿足客戶需求和實(shí)現(xiàn)組織目標(biāo)的雙重過程中的經(jīng)營理念。正確答案：A20、Planningisdeterminingwhatthecompanyneedstodoandhowbesttogetitdone.A.是B.否正確答案：A21>Whydonormsandprocedureswhichseemtoworksowellinoneculturelosetheirinanother?A.relevanceB.effectivenessC.authorityD.function正確答案：B22>Itoperated25smallretailoutletsinhigh-classshoppingmallsandairportssellingrelativelyexclusive,brandedclothingproducts;buyingtheseshopsmeantthatitcouldgivetheshirtmuchgreaterexposureanditcouldalsowidenitsproductrange.A.該公司在高級(jí)購物中心和機(jī)場(chǎng)經(jīng)營著25家小型零售店，相對(duì)專門地銷售品牌服裝產(chǎn)品；購買這些服裝店意味著可以給無折痕襯衫帶來更大的曝光度，同時(shí)也可以擴(kuò)大無折痕襯衣公司的產(chǎn)品范圍。B.它在高級(jí)購物中心和機(jī)場(chǎng)經(jīng)營25家小型零售店，銷售相時(shí)獨(dú)家的品牌服裝產(chǎn)品；購買這些商店意味著它可以給襯衫更大的曝光率，也可以擴(kuò)大其產(chǎn)品范圍。正確答案：A23、Challengingadecisiononceithasbeenmadeisoftenconsideredaserious;itcausesthesuperiortoloseface.A.mistakeB.mischiefC.affectationD.offence正確答案：D24、Hethereforedevelopedaproductwhichpackedintothesameareaasamagazine.A.因此，他開發(fā)了一種產(chǎn)品，這種產(chǎn)品與雜志包裝在同一個(gè)區(qū)域。B.因此，他開發(fā)了一款襯衣產(chǎn)品，這款產(chǎn)品將襯衣包裝進(jìn)和一本雜志一樣大小的盒子里。正確答案：B25>Nearlyallemployeesundergosomeorientationprocess.A.originalB.preliminaryC.elementaryD.initial正確答案：DWhataccountsforthedifference?Here"accountsfor"canbestbereplacedby"A.explainsB.describesC.representsD.causes正確答案：D27>Tobecomecompetitiveglobally,economiesaregroupinginternationally.A.是B.否正確答案：BIndustrialproductsarepurchasedforuseinafirm'soperationsortoreplaceotherproducts.A.是B.否正確答案：B29、ThefounderofSunpowerthinksthattheirbusinessisgrowingalittletoofast.A.是B.否正確答案：A30、Themarketingprocess,whichrequirescarefulplanningand,beginswiththecreationofgoods,service,oridea.A.applicationB.performanceC.executionD.communication正確答案：C31、Consumersatisfactionandorganizationalobjectivesdiscouragemarketerstoadjusttheproductmix.A.是B.否正確答案：BCapitalisneededtostartanybusiness.A.是B.否正確答案：A33、Itisinterestingthatonly31percentofthebelievedthatscheduledmeetingswereanimportantactivity.A.sampleB.exampleC.surveyD.list正確答案：AWeshouldencouragedifferentcivilizationstolearnfromeachotherandtogether.A.expandB.flourishC.waveD.pervade正確答案：B35、PeterClaytonwantstolaunchthenewproductstepbystep.A.是B.否正確答案：B36>Anation'sbalanceoftradestronglyaffectsitbalanceofpayments.A.一個(gè)國家的國際貿(mào)易差額對(duì)其國際收支有很大影響。B.一個(gè)國家的貿(mào)易平衡強(qiáng)烈地影響著它的國際收支平衡。正確答案：A37、Oncebasicpricesareset,thesellermayapplyvariouspricingstrategiestoreachitstargetmarketsmoreeffectively.A.是B.否正確答案：A38>After1950,however,businesspeoplerecognizedthattheirenterprisesinvolvednotonlyproductionandsellingbutalsothesatisfactionofcustomers'needs.A.然而，1950年代之后，商業(yè)人士認(rèn)識(shí)到，他們的企業(yè)不僅涉及生產(chǎn)和銷售，還涉及客戶需求的滿足。B.然而，1950年代之后，商業(yè)人士認(rèn)識(shí)到，他們的企業(yè)不僅需要生產(chǎn)和銷售，還要滿足客戶的需求。正確答案：B39、Decision-makingistheprocessofdevelopingasetofpossiblesolutionsandchoosingonefromamongthatset.A.effectiveB.practicalC.alternativeD.potential正確答案：C40>Onecriterionforevaluatingtheperformanceofaneconomicsystemistoassesschangesinproductivity,whichistheaveragelevelofoutputperworkerperhour.A.評(píng)估經(jīng)濟(jì)系統(tǒng)績效的一個(gè)標(biāo)準(zhǔn)是評(píng)估生產(chǎn)力的變化，即每小時(shí)工人產(chǎn)出的平均水平。B.評(píng)價(jià)經(jīng)濟(jì)系統(tǒng)績效的一個(gè)標(biāo)準(zhǔn)是評(píng)估生產(chǎn)力一一即每名工人每小時(shí)的平均產(chǎn)出水平一一的變化。正確答案：B41、ExxonCorporationstartedasanentrepreneurialventure.A.是B.否正確答案：A42、Managementistheprocessofplanning,organiztion,leading,andcontrollingavarietyofrecourcesinordertoachievethefirm'sgoals.A.是B.否正確答案：ATherefore,somejobsmaygonorthorsouth—mostlysouth—ofourborderandsomeopportunitiesforworkintheUnitedStates.A.decreaseB.deleteC.detractD.eliminate正確答案：D44、Abusinessislikeanautomobileintermsofstructure.A.是B.否正確答案：B45、SomeinternationalcompanieshaveEuropean,Asian,AmericanorMiddleEasternA.companiesB.enterprisesC.corporationsD.subsidiaries正確答案：D46Thefinancingofdomestictradeismorecomplexthanthatofinternationaltrade.A.是B.否正確答案：BHesetthebusinessupwithhiswifeandtwobusinesscolleagueswhowereboredwiththeendlesstravelingandwantedtousetheirownexperiencetocreatesomethingnewandshareinitssuccess.A.他與妻子和兩個(gè)業(yè)務(wù)同事一起創(chuàng)業(yè)，他們厭倦了無休止的旅行，想利用自己的經(jīng)驗(yàn)創(chuàng)造新的東西，分享它的成功。B.他和妻子以及兩位商業(yè)伙伴一起創(chuàng)辦了這家公司，他們厭倦了沒完沒了的旅行，想用自己的經(jīng)驗(yàn)創(chuàng)造一些新的東西，分享它的成功。正確答案：B48、Inpracticethetypesaremixedoroverlaidwithoneculture.A.leadingB.controllingC.commandingD.dominating正確答案：DAstrong,well-definedculturecanhelpabusinessreachitsgoalsandinfluencemanagementstyles.A.是B.否正確答案：A50、Thethreegeneraltypesofbusinessesaremanufacturers,servicebusinesses,andmarketingmiddlemen.A.是B.否正確答案：A51、Suchistheattractionofprofitthatthemarketingspecialistsarecompetingwithsomeincrediblysophisticatedadvertisingforsomerathersimpleproducts!A.利潤的吸引力如此之大，以至于營銷專家正在與一些難以置信的復(fù)雜廣告競(jìng)爭一些相當(dāng)簡單的產(chǎn)品！B.利潤的吸引力如此之大，以至于各路營銷專家競(jìng)相采用復(fù)雜得難以置信的廣告來宣傳一些相當(dāng)簡單的產(chǎn)品！正確答案：B52、Understandingbuyingbehaviorhelpsmarketerspredicthowbuyerswillrespondtomarketingstrategies.A.了解購買行為有助于營銷人員預(yù)測(cè)買家對(duì)營銷策略的反應(yīng)。B.了解購買行為有助于市場(chǎng)人員預(yù)測(cè)買家對(duì)營銷策略的反應(yīng)。正確答案：A53、Asanaddedbonus,increasedcompetitivenesswillenableustomeetthechallengesposedbyforeignnations.A.作為額外的好處，提高競(jìng)爭力將使我們能夠應(yīng)對(duì)外國提出的挑戰(zhàn)。B.另一個(gè)好處是，競(jìng)爭力的提高將使我們能夠應(yīng)對(duì)外國帶來的挑戰(zhàn)。正確答案：B54、Aproductiseverythingthatonereceivesinanexchange,includingallattributesandexpectedbenefits.A.是B.否正確答案：A55、Post-purchaseevaluationsarealsoimportanttomarketers,sincetheyinfluencefuturebuyingpatterns.A.購買后估值對(duì)營銷人員也很重要，既然它們會(huì)影響未來的購買模式。B.購后評(píng)價(jià)影響消費(fèi)者未來的購買模式，因此對(duì)營銷人員而言也很重要。正確答案：B56、Managersarerequiredbylawtoprovideemployeeswithaworkingenvironment.A.perfectB.comfortableC.convenientD.safe正確答案：D57、Thetotaleconomicvalueofallproductsimportedintoacountrycomparedtothetotaleconomicvalueofallotherproductsexportedoutofacountryisthatnation'sbalanceofpayments.A.是B.否正確答案：B58、Aninstitution'spurpose,mission,andstrategyitsstructure.A.affectB.decideC.restrictD.define正確答案：A59、Marketersmayimproveaproductmixbychangingexistingproducts,deletingproducts,anddevelopingnewproducts.A.是B.否正確答案：A60>Goodmanagersalwaysbearinmindtheprincipleofjob-relatedness-thathumanresourcedecisionsandpoliciesshouldbebasedontheofajob.A.requirementsB.relationsC.descriptionsD.responsibilities正確答案：A61、However,duringtheGreatDepressionofthe1930s,thefederalgovernmentbegantoprovideanumberofsocialservicestoitscitizens.A.然而，在20世紀(jì)30年代的大蕭條期間，聯(lián)邦政府開始向其公民提供一些社會(huì)服務(wù)。B.然而，在20世紀(jì)30年代的大壓抑期間，聯(lián)邦政府開始向其公民提供一些社會(huì)服務(wù)。正確答案：A62、Marketresearchcanhelpmarketersunderstandhowthecommontraitsofthesegmentaffectconsumers'purchasingdecisions.A.市場(chǎng)研究可以幫助營銷人員理解該細(xì)分市場(chǎng)的共同特征如何影響消費(fèi)者的購買決策。B.市場(chǎng)研究可以幫助市場(chǎng)管理人員理解該細(xì)分市場(chǎng)的共同特征如何影響消費(fèi)者的購買決策。正確答案：A63、Controversyoverwhatconstitutesdiscriminationinpayingmenandwomenwhoholddifferentjobsisacurrent.A.problemB.topicC.issueD.question正確答案：C64、Tradebarrierscanresultinthelossofjobs,higherprices,fewerchoicesinthemarketplace,andthemisallocationofresources.A.是B.否正確答案：A65、Managersfunctionwithinacorporate-asystemconsistingofafirm'sinnerrites,rituals,heroes,andvalues.A.climateB.environmentC.featureD.culture正確答案：DDiscretionaryincomeiswhatremainsaftersavingsandexpendituresfor.A.comoditiesB.groceriesC.refreshmentsD.necessities正確答案：DMarketersmayimproveaproductmixbydeletingexistingproducts.A.是B.否正確答案：A68、OnceadecisionhasbeenmadebytheChinesemanagers,workersareexpectedtoexpresstheirviewsfreelybeforecarryingitout.A.是B.否正確答案：B69>Consumerbuyingbehaviorreferstothepurchaseofproductsforpersonalorbusinesspurposes.A.是B.否正確答案：B70、OneofthepartnersofSunpowerrecommendsmovingtoFrancebecausehethinksitistimetoexpandtheirbusiness.A.是B.否正確答案：B71、Althoughthebusinesssufferedatemporarydownturnindemandoverthemonthbeforeandafterthestartofthemillenniumbecauseoflackofdemandforairtravel,itrespondedwithapricereduction,whichensureddemandtickedoverduringtheuncertainperiod.A.盡管由于航空旅行需求不足，公司在千禧年前后的一個(gè)月里遭遇了暫時(shí)的需求下滑，但公司采取了降價(jià)措施作為應(yīng)對(duì)，確保了需求在這個(gè)不確定時(shí)期內(nèi)得到維持。B.盡管由于航空旅行需求不足，該公司在本千年開始前后的一個(gè)月內(nèi)暫時(shí)遭遇了需求下滑，但它的回應(yīng)是降價(jià)，這確保了需求在不確定時(shí)期內(nèi)得到緩解。正確答案：A72、Thefourmostcommonmarketresearchmethodsareobservation,survey,focusgroups,andexperimentation.A.是B.否正確答案：A73、Classificationaffectsaproduct'sdistribution,promotion,andpricing.A.是B.否正確答案：A74、Inpractice,marketingfunctionscanbedividedintoexchangefunctions,distributingfunctions,andfacilitationfunctions.A.是B.否正確答案：A75、Humanresourcemanagementinvolvesthedevelopment,administration,andevaluationofprogramstoacquireandenhancethequalityandperformanceofpeopleinabusiness.A.是B.否正確答案：A76>Labelingprovidescustomerswithproductinformation,someofisrequiredbylaw.A.thisB.thatC.itD.which正確答案：D77、Wetendtobelieveorwishthatallforeignerswillfitthewehaveofthem.A.expectationsB.imaginationsC.stereotypesD.prejudices正確答案：c78、Forthelastseveralyears,theUnitedStateshasbeenimportingmorethanitexports,resultinginatradedeficit.A.在過去的幾年里，美國一直進(jìn)口多于出口，導(dǎo)致貿(mào)易逆差。B.在過去的幾年里，美國一直進(jìn)口多于出口，導(dǎo)致財(cái)政赤字。正確答案：A79、Inalaissez-fairecapitalistsystem,thefactorsofproductionareownedbyprivateindividuals,andallindividualsarefreetouse（ornottouse）theirresourcesastheyseefit.A.在自由放任的資本主義制度下，生產(chǎn)要素屬于個(gè)人所有，所有個(gè)人都可以自由使用（或不使用）他們認(rèn)為合適的資源。B,在自由資本主義制度下，生產(chǎn)要素歸私人所有，所有個(gè)人都可以按照自己的判斷自由使用（或不使用）他們的資源。正確答案：B80、Incontrast,nationalsecurityconcernshavepromptedtheUnitedStatestolimittheextenttowhichcertainformsoftechnologycanbeexportedtoothercountries.A.相比之下，國家安全考慮促使美國限制了某些形式的技術(shù)出口到其他國家的程度。B.相比之下，出于國家安全考慮，美國對(duì)一些技術(shù)的出口進(jìn)行了某種程度的限制。正確答案：B81、Quickdecisionsaremadewhereexperienceprovidesthesolution.A.absolutB.superficialC.apparentD.ostensible正確答案：CCapitalismstemsfromthetheoriesofAdamSmith.A.是B.否正確答案：AThecorporateformofbusinessorganizationbecamepopularduringtheentrepreneurialera.A.是B.否正確答案：B84、NowitisChina'sturntoitseyetowardsthesilkroads.A.focusB.turnC.setD.cast正確答案：D85>GeorgeRigbyisnotconfidentthathisnewinventionisenvironmentallyfriendlyenough.A.是B.否正確答案：B86>Carryingoutthebusinessofsuchahugecompanyrequireslaborforcewithawidevarietyofrangingfrommanagerstogeologiststotruckdrivers.A.skillsB.jobsC.positionsD.ranks正確答案：A87、Businessistheorganizedeffortofindividualstoproduceandsell,foraprofit,thegoodsandservicesthatsatisfysociety'sneeds.A.商務(wù)是個(gè)人為盈利而生產(chǎn)和銷售滿足社會(huì)需求的商品和服務(wù)的有組織的活動(dòng)。B.商業(yè)是個(gè)人有組織地努力生產(chǎn)和銷售滿足社會(huì)需要的商品和服務(wù)，以獲取利潤。正確答案：A88、Changesoccurringinmannersandcustomsmustbecarefullymonitored,especiallyincasesthatseemtoindicateanarrowingofculturaldifferencesamongpeoples.PhenomenasuchasMcDonald'sandCokeColahavemetwithsuccessaroundtheworld,butthisdoesnotmeanthattheworldisbecomingwesternized.Modernizationandwesternizationarenotatallthesame,ascanbeseeninSaudiArabia,forexample.Understandingmannersandcustomsisespeciallyimportantinnegotiations,becauseinterpretationsbasedonone'sownframereferencemayleadtoatotallyincorrectconclusion.Universalrespectisneededincross-culturalnegotiation.Tonegotiateeffectivelyabroad,alltypesofcommunicationshouldbereadcorrectly.Americansofteninterpretinactionandsilenceasnegativesigns.Asaresult,JapaneseexecutivestendtoexpectthattheirsilencecangetAmericanstolowerpricesorsweetenadeal.EvenasimpleagreementmaytakedaystonegotiateintheMiddleEastbecausetheArabpartymaywanttotalkabutunrelatedissuesordosomethingelseforawhile.TheaggressivestyleofRussiannegotiatorsandtheirusuallast-minutechangerequestsmaycauseastonishmentandconcernonthepartofill-preparednegotiators.⑴、Changesoccurringinmannersandcustomsmustbecarefullymonitored,especiallyincasesthatseemtoindicateanarrowingofculturaldifferencesamongpeoples.PhenomenasuchasMcDonald'sandCokeColahavemetwithsuccessaroundtheworld,butthisdoesnotmeanthattheworldisbecomingwesternized.Modernizationandwesternizationarenotatallthesame,ascanbeseeninSaudiArabia,forexample.Understandingmannersandcustomsisespeciallyimportantinnegotiations,becauseinterpretationsbasedonone'sownframereferencemayleadtoatotallyincorrectconclusion.Universalrespectisneededincross-culturalnegotiation.Tonegotiateeffectivelyabroad,alltypesofcommunicationshouldbereadcorrectly.Americansofteninterpretinactionandsilenceasnegativesigns.Asaresult,JapaneseexecutivestendtoexpectthattheirsilencecangetAmericanstolowerpricesorsweetenadeal.EvenasimpleagreementmaytakedaystonegotiateintheMiddleEastbecausetheArabpartymaywanttotalkabutunrelatedissuesordosomethingelseforawhile.TheaggressivestyleofRussiannegotiatorsandtheirusuallast-minutechangerequestsmaycauseastonishmentandconcernonthepartofill-preparednegotiators.正確答案：(2)、Changingmannersandcustomsshouldreceivecarefulattentionininternationalbusiness.A.是B.否正確答案：A(3)^ThesuccessofMcDonald'sandCokeColaindicatesthattheworldhasbeenwesternized.A.是B.否正確答案：B⑷、Americansconsiderdoingnothingandkeepingsilentasasignofdisagreement.A.是B.否正確答案：A(5)、Arabbusinessmentendtoconcentrateonbusinessduringtheprocessofnegotiation.A.是B.否正確答案：B⑹、Tonegotiateeffectivelyabroad,wearesupposedtobaseinterpretationsonourownframereference.A.是B.否正確答案：B89>Inparticular,theyprotectnewindustriesuntiltheyareabletotrulycompete.A.locallyB.nationallyC.internationallyD.universally正確答案：C90、GeorgeRigbyisparticularlyworriedthatthegovernmentwillnotrecognizetheproductasbeingworthyofapatent.A.是B.否正確答案：B91>ThegovernmentprovidesfinancialsupportforSunpowertodevelopsolarpanelproducts.A.是B.否正確答案：B92>Importquotas,embargoes,andotherrestrictionsaretypicallyjustifiedasbeingneededtoprotectanation'seconomy,industries,citizens,orsecurity.A.是B.否正確答案：A93、Financialmanagementconsistsofthoseactivitiesthatareconcernedwithobtainingmoneyandusingiteffectively.Short-termfinancingismoneythatwillbeusedforoneyearorless.Althoughtherearemanyshort-termneeds,cashflowandinventoryaretwoproblemsthatdeservespecialattention.Long-termfinancingismoneythatwillbeusedformorethanoneyear.Suchfinancingmayberequiredforstartingabusiness,expansion,new-productdevelopment,orreplacementofproductionfacilities.Properfinancialmanagementcanensurethatmoneyisavailablewhenitisneededandthatitisusedefficiently,inkeepingwithorganizationalgoals.Afinancialplanbeginswiththeorganization'sgoalsandobjectives.Nextthesegoalsandobjectivesare'translated'intobudgetsthatdetailexpectedincomeandexpenses.Fromthesebudgets,whichmaybecombinedintoanoverallcashbudget,thefinancialmanagerdetermineswhatfundingwillbeneededandwhereitmaybeobtained.Thefourprincipalsourcesoffinancingaresalesrevenue,equitycapital(derivedfromthesaleofcommonandpreferredstock),debtcapital,andproceedsfromthesaleofassets.Oncetheneededfundshavebeenobtained,thefinancialmanagerisresponsibleforensuringthattheyareproperlyused.Thisisaccomplishedthroughasystemofmonitoringandevaluatingthefirm'sfinancialactivities.(1)、Financialmanagementconsistsofthoseactivitiesthatareconcernedwithobtainingmoneyandusingiteffectively.Short-termfinancingismoneythatwillbeusedforoneyearorless.Althoughtherearemanyshort-termneeds,cashflowandinventoryaretwoproblemsthatdeservespecialattention.Long-termfinancingismoneythatwillbeusedformorethanoneyear.Suchfinancingmayberequiredforstartingabusiness,expansion,new-productdevelopment,orreplacementofproductionfacilities.Properfinancialmanagementcanensurethatmoneyisavailablewhenitisneededandthatitisusedefficiently,inkeepingwithorganizationalgoals.Afinancialplanbeginswiththeorganization'sgoalsandobjectives.Nextthesegoalsandobjectivesare'translated'intobudgetsthatdetailexpectedincomeandexpenses.Fromthesebudgets,whichmaybecombinedintoanoverallcashbudget,thefinancialmanagerdetermineswhatfundingwillbeneededandwhereitmaybeobtained.Thefourprincipalsourcesoffinancingaresalesrevenue,equitycapital(derivedfromthesaleofcommonandpreferredstock),debtcapital,andproceedsfromthesaleofassets.Oncetheneededfundshavebeenobtained,thefinancialmanagerisresponsibleforensuringthattheyareproperlyused.Thisisaccomplishedthroughasystemofmonitoringandevaluatingthefirm'sfinancialactivities.正確答案：(2)、Short-termfinancingismoneythatwillbeusedfornomorethantwoyears.A.是B.否正確答案：B(3)、Moneyusedtosettlecashflowandinventoryproblemsisusuallylong-termfinancing.A.是B.否正確答案：B(4)、Afinancialplanbeginswiththeorganizationplan.A.是B.否正確答案：B(5)、Therearethreeprincipalsourcesoffinancing,suchassalesrevenue,equity,debtcapital.A.是B.否正確答案：B(6)、Financialmanagementconsistsofthoseactivitiesthatareconcernedwithobtainingmoneyandusingiteffectively.A.是B.否正確答案：A94>Limitedpartnershipsdon'thaveanyadvantagesoverotherbusinessforms.A.是B.否正確答案：B95、Corporationstendtopresentmorefinancialrisksthansoleproprietorshipsdo.A.是B.否正確答案：B96、Brandingstrategiesareusedtoassociate(ornotassociate)particularproductswithexistingproducts,producers,orintermediaries.A.是B.否正確答案：A97、Ifmarketersaretoservethisvastandaffluentmarketeffectively,theymustbeawareofbothconsumerspendingpatternsandspendingtrends.A.如果營銷人員要有效地服務(wù)于這個(gè)廣闊而興旺的市場(chǎng)，他們必須意識(shí)到消費(fèi)者的消費(fèi)模式和消費(fèi)趨勢(shì)。B.營銷人員想要有效地服務(wù)于這個(gè)龐大而富裕的市場(chǎng)，就必須了解消費(fèi)者的消費(fèi)模式和消費(fèi)趨勢(shì)。正確答案：BMichaelCharlesfoundedTheCreaselessCompanyhavingidentifiedagapinthemarketthatnoothercompanyhadattemptedtosatisfy.A.邁克爾?查爾斯發(fā)現(xiàn)市場(chǎng)中有一個(gè)需求缺口還沒有其他公司嘗試過去填補(bǔ)，于是創(chuàng)立了“無折痕”公司。B.邁克爾?查爾斯創(chuàng)立了這家沒有折痕的公司，因?yàn)樗l(fā)現(xiàn)了市場(chǎng)上沒有其他公司試圖滿足的一個(gè)缺口。正確答案：A99、Themarketsegmentationapproachdirectsamarketingmixatasegmentofamarket.A.是B.否正確答案：A100>Thechoiceisseeminglyendless,withatypicalsuperstorestockingbetween20,000and25,000differentlinestotalingbetweentwoandfourmillionproductsperstore.A.選擇似乎是無窮無盡的，一家典型的超市庫存20,000到25,000類商品，貨品總量達(dá)200萬到400萬件。B.選擇似乎是無止境的，一家典型的超市，每家店的產(chǎn)品總庫存在2萬到2.5萬條不同的線之間，總計(jì)在200萬到400萬條之間。正確答案：A101^InordertohelpAmericanfirmsremain,theU.S.governmentrestrictsthenumberofJapaneseautomobilesthatcanbeimportedintothiscountry.A.competitiveB.productiveC.operativeD.profitable正確答案：D102Managersareconcernedwithfourtypesofresources-material,financial,human,andinformational.A.是B.否正確答案：A103、Strategiesarethenmonitoredandevaluatedthroughmarketingresearchandthemarketinginformationsystem,whichstoresandprocessesinternalandexternaldatainaformthatisconducivetomarketingdecisionmaking.A.然后通過市場(chǎng)營銷研究和營銷信息系統(tǒng)對(duì)營銷策略進(jìn)行監(jiān)控和評(píng)估；該系統(tǒng)以有利于營銷決策的形式存儲(chǔ)和處理內(nèi)外部數(shù)據(jù)。B.然后通過市場(chǎng)調(diào)研和營銷信息系統(tǒng)對(duì)戰(zhàn)略進(jìn)行監(jiān)測(cè)和評(píng)估，以有利于市場(chǎng)決策的形式存儲(chǔ)和處理內(nèi)部和外部數(shù)據(jù)。正確答案：A104、skillsaretheabilitiestothinkintheabstract,todiagnoseandanalyzedifferentsituations,andtoseebeyondthepresent.A.TechnicalB.HumanrelationsC.ManagerialD.Conceptual正確答案：D105、Implementationofthemarketingconceptbeginsandendswithmarketinginformationaboutcustomers-firsttodeterminewhatcustomersneed,andlatertoevaluatehowwellthefirmismeetingthoseneeds.A.營銷理念的實(shí)施從客戶的營銷信息開始到結(jié)束一一首先確定客戶的需求，然后評(píng)估公司滿足這些需求的情況。B.市場(chǎng)營銷概念的實(shí)施都是以分析顧客的營銷信息為起點(diǎn)和終點(diǎn)的—首先以此確定顧客的需求，最后又以此評(píng)估公司在多大程度上滿足了顧客的需求。正確答案：B106OthercompaniesmovefromcontentpublishingtocommercialtransactionsastheyuseWebtechnologiestotransactbusinesselectronicallyatthewholesaleorretaillevel.Butjustlikeyinandyang,thetwopathsgettheirgreatestpowerwhentheyarebroughttogether.And,eventually,organizationsthathavepursuedeitherofthetwopathsbeginlookingatthepaththeydidn'tchoose.Thosewhochosetodeveloptransactionsfirstwanttodifferentiatethemselvesbyaddingpersonalizedsupportandservice.Andtheyrecognizetheopportunitytointegratebusinessprocessesbeyondorderprocessingtomanufacturing,thesupplychainandtoadministration.Conversely,organizationsthatbeganbydevelopingserviceandsupportfunctionsdecidetoleveragetheircapabilityintodirectsales.Theyalsowanttointegratethesesystemswiththerestoftheirbusinessprocesses.OrganizationsthatintegrateWeb-basedserviceandsupportcapabilitieswithpersonalizedtransactioncapabilities,businesslogistics,andadministrationbecomefullydevelopede-businesses.Theycancompletelyredefinehowtheyconductbusinesstoachievesuperiorcompetitiveadvantage.(1)>OthercompaniesmovefromcontentpublishingtocommercialtransactionsastheyuseWebtechnologiestotransactbusinesselectronicallyatthewholesaleorretaillevel.Butjustlikeyinandyang,thetwopathsgettheirgreatestpowerwhentheyarebroughttogether.And,eventually,organizationsthathavepursuedeitherofthetwopathsbeginlookingatthepaththeydidn'tchoose.Thosewhochosetodeveloptransactionsfirstwanttodifferentiatethemselvesbyaddingpersonalizedsupportandservice.Andtheyrecognizetheopportunitytointegratebusinessprocessesbeyondorderprocessingtomanufacturing,thesupplychainandtoadministration.Conversely,organizationsthatbeganbydevelopingserviceandsupportfunctionsdecidetoleveragetheircapabilityintodirectsales.Theyalsowanttointegratethesesystemswiththerestoftheirbusinessprocesses.OrganizationsthatintegrateWeb-basedserviceandsupportcapabilitieswithpersonalizedtransactioncapabilities,businesslogistics,andadministrationbecomefullydevelopede-businesses.Theycancompletelyredefinehowtheyconductbusinesstoachievesuperiorcompetitiveadvantage.正確答案：⑵、ThetwopathsofE-businessesare.A.YinandYangB.contentpublishingandcommercialtransactionsC.wholesaleandretail正確答案：B(3)、Eventually,organizationsthathavepursuedeitherofthetwopathsbeginlookingatthepaththeydidn'tchooseprobablybecause.A.theybelievethepaththeydidn'tchoosewillbebetterB.theywanttoseeifthepaththeydidn'tchoosewillbebetterC.theyrealizethatthetwopathsgettheirgreatestpowerwhentheyarebroughttogether正確答案：C⑷、Thosewhochosetodeveloptransactionsfirstwantto.A.differentiatethemselvesbyaddingpersonalizedsupportandserviceB.focusonorderprocessingallthetimeC.turntomanufacturingonceandforall正確答案：A(5)、Organizationsthatbeganbydevelopingserviceandsupportfunctionsdecideto.A.giveupthesefunctionsB.focusonthesefunctionsC.leveragetheircapabilityintodirectsales正確答案：C(6)、Fullydevelopede-businessesareorganizationsthat.A.beganbyWeb-basedserviceandsupportcapabilitiesB.focusondevelopingpersonalizedtransactioncapabilitiesC.integrateWeb-basedserviceandsupportcapabilitieswithpersonalizedtransactioncapabilities,businesslogistics,andadministration正確答案：C107>Consumersusedisposableincometobuygoodsandservicesthatbestsatisfytheirneeds.A.是B.否