商務(wù)英語閱讀(第三版)chapter-12-business-ethics-and-corporat課件

Chapter12

businessethicsandcorporatesocialresponsibilityChapter12

businessethicsan1OverviewBackgroundinformationTextA:BeyondtheGreenCorporationExercise:VocabularyandGrammarExercise:SentencesandParagraphsExercise:ComprehensionandDiscussionTextB:Enron:HowaFailureofLeadership,Culture,andUnethicalBehaviorBroughtaGianttoitsKneesOverviewBackgroundinformatio2backgroundItisimpossibletoexaggeratethesignificanceofthecontemporaryclaimthatthereisabusinesscaseforcorporateresponsibility,businessethics,corporatecitizenship,environmentalstewardship,pollutioncontrol,sustainabledevelopment,andthelike.Andvirtuallyallcontemporarywritingoncorporatesocialresponsibilityemphasizesitslinkstocorporateprofitability.backgroundItisimpossibleto3商務(wù)英語閱讀(第三版)chapter-12-business-ethics-and-corporat課件4商務(wù)英語閱讀(第三版)chapter-12-business-ethics-and-corporat課件5backgroundInthischapter,we’llfirstreadanarticlediscussinghowethicalbehaviorandcorporatesocialresponsibilitycanhelpimproveacompany’sbottomline.Then,inthesupplementarytext,we’llseeacaseinwhichthelackofethicalandsociallyresponsiblepracticeresultedinthedebacleatEnron.backgroundInthischapter,we’6BeyondthegreencorporationTextABeyondthegreencorporation7BeyondthegreencorporationGettingstarted:Inyourunderstanding,isitofsignificantimportancetoplaceahighpriorityoncorporatesocialresponsibilityforbusiness?Doyouagreewiththeauthorthateco-friendlyandsociallyresponsiblepracticescanhelpimproveacompany’sprofitability?Sustainabilityreportswereconsideredmuchofpublicrelationseffortstopolishthecorporateimageseveralyearsago.Whatisthemoresophisticatedunderstandingofsustainablepracticesnow?BeyondthegreencorporationGe8BeyondthegreencorporationGettingstarted:Manycompaniesaremakingeffortstomaintainsustainabledevelopment,butcompaniesthattalkthemostaboutsustainabilityarenotalwaysthebestatexecuting.Amongtheexamplesgiveninthetext,whichonesdoyouthinkarebetteratexecuting?Doyouthinkitviableforinvestorstotakesustainabilityfactorsintoconsiderationwhenmakinginvestmentdecisions?BeyondthegreencorporationGe9BeyondthegreencorporationExercise:VocabularyandGrammarBeyondthegreencorporation10BeyondthegreencorporationFindChineseequivalentsforthefollowings:caseinpointcompetitiveedgeflat-footedfueleconomymarketcapitalizationpolishtheimageprofit-obsessedrenewableresourcesstrikeabalanceutilitycompanyBeyondthegreencorporationFi11BeyondthegreencorporationFindEnglishequivalentsforthefollowings:操縱價格成形，初具規(guī)模粗制濫造客戶忠誠度全力應(yīng)對，努力克服全球水資源匱乏替代能源替代能源新興市場致力于……BeyondthegreencorporationFi12BeyondthegreencorporationReadthepassageandfillintheblanks:Choosewordsinthelist

competitiveoutconcernroleemissionstoforgedwhennumerouswhereonwherebyBeyondthegreencorporationRe13BeyondthegreencorporationReadthepassageandfillintheblanks:Alsoknownascorporatecitizenshipandcorporateresponsibility,corporatesocialresponsibility(CSR)isthebusinessresponsetothesustainabilityagenda.BeyondthegreencorporationRe14BeyondthegreencorporationReadthepassageandfillintheblanks:ThenotionofCSRhasbeenaroundsincethe1950s,_________(1)academicsandbusinessleadersfirstbegantoidentifyandarticulatetheimpactofglobalbusinessesonsociety.Intoday’sglobalizedmarketplace,thereisgrowingacceptancethatthecorporatesectorhasa_________(2)toplayinsecuringasustainablefuture.Asaresult,moreandmorecompaniesaregettinginvolvedinareassuchashumanrights,fairtrade,localeconomicdevelopment,non-discriminatoryemploymentpracticesandreducingwasteand________(3).BeyondthegreencorporationRe15BeyondthegreencorporationReadthepassageandfillintheblanks:Today,mostleadingcompaniesdevoteconsiderableresources_________(4)activitiesdesignedtohelpmanage,co-ordinate,measure,reportuponandotherwisepromotetheircorporateresponsibilityperformance.Withthegrowthofshareholderandmediainterestinthesubject,CSRisbecoming_________(5).BeyondthegreencorporationRe16BeyondthegreencorporationReadthepassageandfillintheblanks:Eachyear,US-basedBusinessEthicsmagazinelistsits‘100BestCorporateCitizens’and,intheUK,BusinessintheCommunity(‘BITC’)hands_________(6)annualawardsforexcellenceinresponsiblebusinesspracticesandcommunityinvolvement.Theriseof‘sociallyresponsibleinvestment’hascreatedanewmarketforsystems_________(7)theCSR-relatedperformanceofdifferentcompaniescanbemeasuredandranked.BeyondthegreencorporationRe17BeyondthegreencorporationReadthepassageandfillintheblanks:Insupportoftheseactivities,therehavesprungup_________(8)researchinitiativesandnewbusinessschooltrainingprogrammes,alongwithanarmyofconsultantsandotherserviceprovidersandabewilderingarrayofconferences.Newindustry-ledbodiesandthinktanks,suchasBITCintheUKandBusinessforSocialResponsibilityintheUSA,havebeencreatedtohelpsupporttheeffortsofbusinesses–andnewalliancesbetweenNGOshavebeen_________(9)tohelpco-ordinatetheworkofgroupsseekingsocialandlegalreform.Moreover,companiesareactivelyseekingtodeveloprelationshipswithNGOstohelpthemtoidentifykeyareasof_________(10)andsuitableresponses.BeyondthegreencorporationRe18BeyondthegreencorporationExercise:SentencesandParagraphsBeyondthegreencorporation19BeyondthegreencorporationTranslatethefollowingsentences:Chooseexpressionsintheboxaccountforpayoffaheadofthecurveplow…intoatthetopofagendasmackofmarry…withtranslateintonotleastwadethroughBeyondthegreencorporationTr20BeyondthegreencorporationTranslatethefollowingsentences:目前，據(jù)估計飛機(jī)排放的二氧化碳約占全球二氧化碳排放總量的2%。他試圖為本國制造廠商與外國買家牽線搭橋。如何促進(jìn)增長，重振市場信心，是我們需要解決的頭等大事。對中國而言，美元崩潰沒有任何好處，尤其是會大大削弱中國產(chǎn)品在美國的競爭力。目前的低通貨膨脹率和家庭收入的穩(wěn)定增長將轉(zhuǎn)化成為更多的購買力。BeyondthegreencorporationTr21BeyondthegreencorporationTranslatethefollowingparagraph:在美英等國，失業(yè)者和老人從政府領(lǐng)取津貼以度過艱難的時期。出口增長的放緩以及進(jìn)口的穩(wěn)步上升反映了該國改善對外貿(mào)易的努力已經(jīng)初見成效。他投入畢生積蓄創(chuàng)建了自己的公司，并獲得了豐厚的回報。雇主對申請者進(jìn)行年齡限制的做法有些年齡歧視的味道。通過密切關(guān)注為客戶的需要服務(wù)，我們努力保持領(lǐng)先地位。BeyondthegreencorporationTr22BeyondthegreencorporationTranslatethefollowingparagraph:AsCescauseesit,helpingsuchnationswrestlewithpoverty,waterscarcity,andtheeffectsofclimatechangeisvitaltostayingcompetitiveincomingdecades.Some40%ofthecompany'ssalesandmostofitsgrowthnowtakeplaceindevelopingnations.Unileverfoodproductsaccountforroughly10%oftheworld'scropsofteaand30%ofallspinach.Itisalsooneoftheworld'sbiggestbuyersoffish.Asenvironmentalregulationsgrowtighteraroundtheworld,Unilevermustinvestingreentechnologiesoritsleadershipinpackagedfoods,soaps,andothergoodscouldbeimperiled."Youcan'tignoretheimpactyourcompanyhasonthecommunityandenvironment,"Cescausays.CEOsusedtoframethoughtsliketheseinthecontextofmoralresponsibility,headds.Butnow,"it'salsoaboutgrowthandinnovation.Inthefuture,itwillbetheonlywaytodobusiness."BeyondthegreencorporationTr23BeyondthegreencorporationExercise:Comprehension

andDiscussionBeyondthegreencorporation24BeyondthegreencorporationAnswerthefollowingquestions:PleasegivesomeexamplestoshowUnilever’seco-friendlyandsociallyresponsiblepractices.WhydoesUnileverhelpthepoornationsfightagainstpoverty,waterscarcityandtheeffectsofclimatechange?Whataresomeofthebenefitsenterprisescanenjoybyembracingsustainabilitygoals?Whyisitdifficulttostrikethebalancebetweenbusinessdriversandsocialandenvironmentalinterests?BeyondthegreencorporationAn25BeyondthegreencorporationAnswerthefollowingquestions:WhydidInnovestandothersdesignnewsetsofmetricstomeasuresustainabilityefforts?Therehasbeenasurgeinthescaleofinvestmentincorporatingsustainabilityfactors.Whythesuddenurgency?Whyhavesomanybrokeragesbeguntomakeeffortsonresearchconcerningsustainabledevelopment?WhydidInnovestrateBPAA,ExxonBB,andPetroChinaCCC?BeyondthegreencorporationAn26BeyondthegreencorporationAnswerthefollowingquestions:Arecompaniestalkingthemostaboutsustainabilityalwaysthebestatexecuting?Pleasegiveexamplestoillustrate.Whycan’tInnovestproveacasuallinkbetweenacompany’ssocialandenvironmentalpracticesanditsfinancialperformance?BeyondthegreencorporationAn27BeyondthegreencorporationDecideTorFforthefollowingstatements:Eco-friendlyandsociallyresponsiblepracticescanimproveacompany’sprofitability.Eveninprofit-obsessedAmerica,moreandmoreCEOshavebeguntocommitthemselvestosustainabilitygoals.GeneralElectric,Wal-Mart,GlaxoSmithKline,andDowChemicalareallinsupportofmaintainingsustainabledevelopment.Liketangibleassets,intangibleassetsalsoappearonacorporatebalancesheet.BeyondthegreencorporationDe28BeyondthegreencorporationDecideTorFforthefollowingstatements:Nintendo,whosestockoutperformedthatofSonyCorp.,isconsideredmoresustainablethanthelatter.Constantlyrankedatopmostsustainabilityindexes,BPprovedtobegoodatexecutingsustainabilitystrategies.Innovest’smetricsofmeasuringsustainabilityeffortscanserveasareliableguideforpickingstocks.BeyondthegreencorporationDe29BeyondthegreencorporationDecideTorFforthefollowingstatements:Ford’scoreissueinmaintainingsustainabilityisfueleconomyofthevehiclesratherthana2-billion-dollargreenfactory.AccordingtoUNstatistics,85%ofpeoplewillliveindevelopingnationsbytheyear2050.Sustainabilityeffortsmayhelpinvestorsfindlong-termsurvivorsinthehighlycompetitiveglobalmarket.BeyondthegreencorporationDe30BeyondthegreencorporationDiscussthefollowingopinions:Apartfromwhatwehavereadinthetext,canyoumentionanyotherexamplesofhowcompaniesmanagetheirbusinesswithethicsandsocialresponsibilityinmind?Canyouthinkofanypracticethatisnotsustainableandpleasegiveyoursuggestionsforimprovement?BeyondthegreencorporationDi31BeyondthegreencorporationReadingthecasestudyonp.291andanswer:IsthereanysafetyriskontheExxonValdezoiltankerthatmayhavecontributedtothecrisis?Ifyouweretohandlethecrisis,whatwouldyoudo?WhatwerethepossiblecostsExxonmightincurinthiscrisis?BeyondthegreencorporationRe32Enron:

howafailureinleadership,culture,andunethicalbehaviorbroughtagianttoitsknees

TextBEnron:

howafailureinleader33Chapter12

businessethicsandcorporatesocialresponsibilityChapter12

businessethicsan34OverviewBackgroundinformationTextA:BeyondtheGreenCorporationExercise:VocabularyandGrammarExercise:SentencesandParagraphsExercise:ComprehensionandDiscussionTextB:Enron:HowaFailureofLeadership,Culture,andUnethicalBehaviorBroughtaGianttoitsKneesOverviewBackgroundinformatio35backgroundItisimpossibletoexaggeratethesignificanceofthecontemporaryclaimthatthereisabusinesscaseforcorporateresponsibility,businessethics,corporatecitizenship,environmentalstewardship,pollutioncontrol,sustainabledevelopment,andthelike.Andvirtuallyallcontemporarywritingoncorporatesocialresponsibilityemphasizesitslinkstocorporateprofitability.backgroundItisimpossibleto36商務(wù)英語閱讀(第三版)chapter-12-business-ethics-and-corporat課件37商務(wù)英語閱讀(第三版)chapter-12-business-ethics-and-corporat課件38backgroundInthischapter,we’llfirstreadanarticlediscussinghowethicalbehaviorandcorporatesocialresponsibilitycanhelpimproveacompany’sbottomline.Then,inthesupplementarytext,we’llseeacaseinwhichthelackofethicalandsociallyresponsiblepracticeresultedinthedebacleatEnron.backgroundInthischapter,we’39BeyondthegreencorporationTextABeyondthegreencorporation40BeyondthegreencorporationGettingstarted:Inyourunderstanding,isitofsignificantimportancetoplaceahighpriorityoncorporatesocialresponsibilityforbusiness?Doyouagreewiththeauthorthateco-friendlyandsociallyresponsiblepracticescanhelpimproveacompany’sprofitability?Sustainabilityreportswereconsideredmuchofpublicrelationseffortstopolishthecorporateimageseveralyearsago.Whatisthemoresophisticatedunderstandingofsustainablepracticesnow?BeyondthegreencorporationGe41BeyondthegreencorporationGettingstarted:Manycompaniesaremakingeffortstomaintainsustainabledevelopment,butcompaniesthattalkthemostaboutsustainabilityarenotalwaysthebestatexecuting.Amongtheexamplesgiveninthetext,whichonesdoyouthinkarebetteratexecuting?Doyouthinkitviableforinvestorstotakesustainabilityfactorsintoconsiderationwhenmakinginvestmentdecisions?BeyondthegreencorporationGe42BeyondthegreencorporationExercise:VocabularyandGrammarBeyondthegreencorporation43BeyondthegreencorporationFindChineseequivalentsforthefollowings:caseinpointcompetitiveedgeflat-footedfueleconomymarketcapitalizationpolishtheimageprofit-obsessedrenewableresourcesstrikeabalanceutilitycompanyBeyondthegreencorporationFi44BeyondthegreencorporationFindEnglishequivalentsforthefollowings:操縱價格成形，初具規(guī)模粗制濫造客戶忠誠度全力應(yīng)對，努力克服全球水資源匱乏替代能源替代能源新興市場致力于……BeyondthegreencorporationFi45BeyondthegreencorporationReadthepassageandfillintheblanks:Choosewordsinthelist

competitiveoutconcernroleemissionstoforgedwhennumerouswhereonwherebyBeyondthegreencorporationRe46BeyondthegreencorporationReadthepassageandfillintheblanks:Alsoknownascorporatecitizenshipandcorporateresponsibility,corporatesocialresponsibility(CSR)isthebusinessresponsetothesustainabilityagenda.BeyondthegreencorporationRe47BeyondthegreencorporationReadthepassageandfillintheblanks:ThenotionofCSRhasbeenaroundsincethe1950s,_________(1)academicsandbusinessleadersfirstbegantoidentifyandarticulatetheimpactofglobalbusinessesonsociety.Intoday’sglobalizedmarketplace,thereisgrowingacceptancethatthecorporatesectorhasa_________(2)toplayinsecuringasustainablefuture.Asaresult,moreandmorecompaniesaregettinginvolvedinareassuchashumanrights,fairtrade,localeconomicdevelopment,non-discriminatoryemploymentpracticesandreducingwasteand________(3).BeyondthegreencorporationRe48BeyondthegreencorporationReadthepassageandfillintheblanks:Today,mostleadingcompaniesdevoteconsiderableresources_________(4)activitiesdesignedtohelpmanage,co-ordinate,measure,reportuponandotherwisepromotetheircorporateresponsibilityperformance.Withthegrowthofshareholderandmediainterestinthesubject,CSRisbecoming_________(5).BeyondthegreencorporationRe49BeyondthegreencorporationReadthepassageandfillintheblanks:Eachyear,US-basedBusinessEthicsmagazinelistsits‘100BestCorporateCitizens’and,intheUK,BusinessintheCommunity(‘BITC’)hands_________(6)annualawardsforexcellenceinresponsiblebusinesspracticesandcommunityinvolvement.Theriseof‘sociallyresponsibleinvestment’hascreatedanewmarketforsystems_________(7)theCSR-relatedperformanceofdifferentcompaniescanbemeasuredandranked.BeyondthegreencorporationRe50BeyondthegreencorporationReadthepassageandfillintheblanks:Insupportoftheseactivities,therehavesprungup_________(8)researchinitiativesandnewbusinessschooltrainingprogrammes,alongwithanarmyofconsultantsandotherserviceprovidersandabewilderingarrayofconferences.Newindustry-ledbodiesandthinktanks,suchasBITCintheUKandBusinessforSocialResponsibilityintheUSA,havebeencreatedtohelpsupporttheeffortsofbusinesses–andnewalliancesbetweenNGOshavebeen_________(9)tohelpco-ordinatetheworkofgroupsseekingsocialandlegalreform.Moreover,companiesareactivelyseekingtodeveloprelationshipswithNGOstohelpthemtoidentifykeyareasof_________(10)andsuitableresponses.BeyondthegreencorporationRe51BeyondthegreencorporationExercise:SentencesandParagraphsBeyondthegreencorporation52BeyondthegreencorporationTranslatethefollowingsentences:Chooseexpressionsintheboxaccountforpayoffaheadofthecurveplow…intoatthetopofagendasmackofmarry…withtranslateintonotleastwadethroughBeyondthegreencorporationTr53BeyondthegreencorporationTranslatethefollowingsentences:目前，據(jù)估計飛機(jī)排放的二氧化碳約占全球二氧化碳排放總量的2%。他試圖為本國制造廠商與外國買家牽線搭橋。如何促進(jìn)增長，重振市場信心，是我們需要解決的頭等大事。對中國而言，美元崩潰沒有任何好處，尤其是會大大削弱中國產(chǎn)品在美國的競爭力。目前的低通貨膨脹率和家庭收入的穩(wěn)定增長將轉(zhuǎn)化成為更多的購買力。BeyondthegreencorporationTr54BeyondthegreencorporationTranslatethefollowingparagraph:在美英等國，失業(yè)者和老人從政府領(lǐng)取津貼以度過艱難的時期。出口增長的放緩以及進(jìn)口的穩(wěn)步上升反映了該國改善對外貿(mào)易的努力已經(jīng)初見成效。他投入畢生積蓄創(chuàng)建了自己的公司，并獲得了豐厚的回報。雇主對申請者進(jìn)行年齡限制的做法有些年齡歧視的味道。通過密切關(guān)注為客戶的需要服務(wù)，我們努力保持領(lǐng)先地位。BeyondthegreencorporationTr55BeyondthegreencorporationTranslatethefollowingparagraph:AsCescauseesit,helpingsuchnationswrestlewithpoverty,waterscarcity,andtheeffectsofclimatechangeisvitaltostayingcompetitiveincomingdecades.Some40%ofthecompany'ssalesandmostofitsgrowthnowtakeplaceindevelopingnations.Unileverfoodproductsaccountforroughly10%oftheworld'scropsofteaand30%ofallspinach.Itisalsooneoftheworld'sbiggestbuyersoffish.Asenvironmentalregulationsgrowtighteraroundtheworld,Unilevermustinvestingreentechnologiesoritsleadershipinpackagedfoods,soaps,andothergoodscouldbeimperiled."Youcan'tignoretheimpactyourcompanyhasonthecommunityandenvironment,"Cescausays.CEOsusedtoframethoughtsliketheseinthecontextofmoralresponsibility,headds.Butnow,"it'salsoaboutgrowthandinnovation.Inthefuture,itwillbetheonlywaytodobusiness."BeyondthegreencorporationTr56BeyondthegreencorporationExercise:Comprehension

andDiscussionBeyondthegreencorporation57BeyondthegreencorporationAnswerthefollowingquestions:PleasegivesomeexamplestoshowUnilever’seco-friendlyandsociallyresponsiblepractices.WhydoesUnileverhelpthepoornationsfightagainstpoverty,waterscarcityandtheeffectsofclimatechange?Whataresomeofthebenefitsenterprisescanenjoybyembracingsustainabilitygoals?Whyisitdifficulttostrikethebalancebetweenbusinessdriversandsocialandenvironmentalinterests?BeyondthegreencorporationAn58BeyondthegreencorporationAnswerthefollowingquestions:WhydidInnovestandothersdesignnewsetsofmetricstomeasuresustainabilityefforts?Therehasbeenasurgeinthescaleofinvestmentincorporatingsustainabilityfactors.Whythesuddenurgency?Whyhavesomanybrokeragesbeguntomakeeffortsonresearchconcerningsustainabledevelopment?WhydidInnovestrateBPAA,ExxonBB,andPetroChinaCCC?BeyondthegreencorporationAn59BeyondthegreencorporationAnswerthefollowingquestions:Arecompaniestalkingthemostaboutsustainabilityalwaysthebestatexecuting?Pleasegiveexamplestoillustrate.Whycan’tInnovestproveacasuallinkbetweenacompany’ssocialandenvironmentalpracticesanditsfinancialperformance?