英語培訓學校開業(yè)方案1600字

英語培訓學校開業(yè)方案1600字

英語培訓學校開業(yè)策劃方案一、開業(yè)具體時間：12月4日（周四9點）二、開業(yè)現(xiàn)場地點：XXXXXXXX三、開業(yè)前期宣傳事項A、學校（11月10日—11月23日）1、擺點宣傳：發(fā)放宣傳單頁，現(xiàn)場咨詢，易拉寶展示；（咨詢部）2、通過關系進校宣傳，校園講座，直接拿學生家長信息（咨詢部外呼）；（總經理室）3、學校貼吧宣傳，跟進學生；（全員參與）B、小區(qū)1、懸掛宣傳橫幅；（市場部）2、根據協(xié)議放置太陽傘；（市場部）3、小區(qū)公告欄張貼宣傳海報；（市場部）C、商場1、擺點宣傳：發(fā)放宣傳單頁，現(xiàn)場咨詢，易拉寶展示；（咨詢部）時間16:00—20:002、聯(lián)合商場內部商家商討開業(yè)促銷活動宣傳方案（商家聯(lián)合優(yōu)惠贊助）；（市場部）3、商場內部固定廣告位投放宣傳廣告；（燈箱、LED視頻、海報）（市場部）D、網絡推廣1、百度知道提問回答，貼吧跟帖挖掘客戶；（咨詢部）2、官網搭建，微信平臺建立；（外包建設）3、團購網教育培訓板塊；（市場部）E、開業(yè)現(xiàn)場宣傳花籃、空飄、開業(yè)背景噴繪四、前期物料準備1、小區(qū)宣傳橫幅；小區(qū)宣傳海報；小區(qū)宣傳展板；（市場部）2、前期宣傳易拉寶；現(xiàn)有雅思、華通單頁；咨詢登記相關表格；（咨詢部）3、根據協(xié)議制作安裝太陽傘；（市場部）4、根據開業(yè)日期制作開業(yè)宣傳DM單頁；5、根據開業(yè)日期制作大噴繪宣傳桁架擺放；6、根據開業(yè)日期制作現(xiàn)場優(yōu)惠券；7、根據開業(yè)日期制作空飄；8、開業(yè)舞臺搭建；五、前期人員安排咨詢部：咨詢技能提高、配合市場部做好對外宣傳事項；市場部：聯(lián)系對外宣傳事項、物料設計制作到位；教學部：示范課、外教口語課準備、開業(yè)當天環(huán)雅華通介紹、教學技能提高；總經理室：特殊渠道聯(lián)系、特殊情況處理；六、開業(yè)活動流程A、開業(yè)流程12月4日1、開業(yè)會場布置；前一天下午布置，當天檢查整理，工作人員到位；8:00開始1、開業(yè)現(xiàn)場暖場表演集聚人氣（腰鼓隊表演）；9:002、主持人開場白（集聚人氣、公司介紹、暖場）；9:153、總經理致辭；9:204、剪彩儀式；9:30（員工禮儀工裝捧花上場站位）5、根據現(xiàn)場情況專人引導家長學生上樓參觀校區(qū)；10:00（進校區(qū)大門發(fā)放袋子，小狗毛巾、礦泉水、宣傳DM單頁、商家優(yōu)惠券等）6、咨詢人員根據家長學生意愿一對一跟進咨詢（交定金排課，推薦周末課程安排）；B、周六流程12月6日/7日1、樓下商場入口處咨詢點引導人員接待，專人引導家長學生上樓參觀校區(qū)；（進校區(qū)大門發(fā)放袋子，小狗毛巾、礦泉水、宣傳DM單頁、商家優(yōu)惠券等）（兼職、接待員）9:002、咨詢人員接待引導解說并參觀校區(qū)（大廳、咨詢室、教室）；（咨詢人員）9:303、學生教室內體驗外教口語課程；家長大教室就坐（專家交流講座）；10:00（新來家長視情況安排參觀校區(qū)，大廳就坐咨詢人員陪同等待到下一場）4、咨詢人員跟進意愿客戶一對一咨詢；10:305、收款、簽單；（注意開業(yè)優(yōu)惠方案計算）場次時間段安排：上午：10點—11點，第1場；11點—12點，第2場；下午：15點—16點，第3場；16點—17點，第4場；七、活動優(yōu)惠方案（凡贈送優(yōu)惠活動不退費、優(yōu)先消費）開業(yè)四大優(yōu)惠；A、零元體驗課程：1、名師講座；2、外教口語課。B、課程分階段報名優(yōu)惠：1、報名第一階段優(yōu)惠500元；2、報名第二階段優(yōu)惠800元；3、報名第三階段優(yōu)惠1200元；4、三階段全報優(yōu)惠3000元；5、報名在讀期間全程贈送外教口語課程（每周一次）；C、課程團報優(yōu)惠：1、2人報名優(yōu)惠各減300元；2、3人報名優(yōu)惠各減600元；3、5人報名優(yōu)惠各減1000元；附件：現(xiàn)場示意圖

第二篇：企業(yè)英語培訓方案16300字MarketLeaderCorporateEnglishTrainingProposalforMERCK“BusinessEnglishExpert”MarketLeaderEducationGroupCall:400-670-9199http://www.Market-L/Page1OVERVIEWThankyouforexpressingyourinterestinchoosingMARKETLEADERasyourfacilitatorinimprovingyourteam’sprofessionalcommunicationskills.Throughinitialcontacts,ourteamhasalreadygainedthebasicinformationaboutyourcompany’strainingneeds.Thefollowingpageswillprovideyouwithinformationaboutourcompany,ourtrainingphilosophyandmethods,andaboutseveraldetailsofourlanguagetrainingprogrammersthatwillhelpyoutochoosethebestoptionforyourteam.Ouraimistomakesurethatthefinaltrainingarrangementreflectsbothyourdetailedneedsandourcommitmenttohighprofessionalstandardsandfriendlyservice.OurconsultantswillbemorethanhappytoclarifyanyofyourquestionsregardingthecontentofthisInitialProposal.MarketLeaderInternationalEnglishMarketLeaderInternationalEnglish(MARKETLEADER)isanewandrapidlydevelopingproviderofprofessionallanguagetraining,businesscommunicationskillstrainingandconsultingservices.Themissionofouryoungandcommittedinternationalteamistoprovideguidancetoourclientsindevelopingcommunicationsolutionsthatsupporttheirefficiencyandsuccessineveryaspectoftheirwork,everyday.Attheheartofourprofessionalphilosophyistheso-calledSISapproach,ourfirmbeliefthatgoodcorporatetrainingisbasedon:SKILLSinusingEnglishforprofessionalpurposes.Ourtrainersguideparticipantsthroughtheprocessofreviewingexistingknowledgeandskills,thendevelopingself-helpskillsandgainself-confidencewhileunderstandingEnglish,speaking,readingandwritinginprofessionalsituations.INTERACTIONatMARKETLEADERtrainingshelpsparticipanttostartusingtheirEnglishatworkwithouttheaidofbooks,dictionariesorcorrectionbyatrainer.Atourtrainings,participantsspendmostoftheirtimesolvingproblems,debating,givingadvice,replyingtorequests,dealingwithcomplaintsandseveralotherpracticalwaysofapplyingEnglishinreallife.SERVICEmakesiteasyforourclientstosettheobjectivesandcourseofthetrainingaccordingtothecompany’sneeds,andtogaindetailedinformationaboutprogress,attendance,participants’opinionsandrequestsaboutthetrainingandbetterwaystousetrainingasaneffectivetoolforstaffdevelopment.“BusinessEnglishExpert”MarketLeaderEducationGroupCall:400-670-9199http://www.Market-L/Page2OBJECTIVESMostparticipantsstartMarketLeader’scorporatelanguagecourseswithanexistingknowledgeoftheEnglishlanguage.However,theyinvariablystrugglewiththedifficultyofusingtheirknowledgeinapracticalway.ThemainobjectiveofourlanguagecoursesistoguideparticipantsfromKNOWLEDGEtoUSAGE.Thefocusofourtrainer’sworkistomakeparticipantsuseEnglishinparticularsituationsrelatedtotheireverydayworkandlife.Thisisdoneinfoursteps,progressingfromeasiertomorecomplexlanguageskills:STEP1STEP2STEP3STEP4REVIEW&LEARNPRACTISEAPPLYDEVELOPVocabularyandphrases,Activelyusingvocabulary,ThelanguagecontentoftheTheskillsofidiomsusedbynativephrasesandidiomswithcoursetorealisticself-correction,speakershighfluencyandaccuracyprofessionalsituationsproblem-solvingandself-confidencewhileusingEnglishTRAININGREQUIREMENTS1.DepartmentstoParticipateTobespecified2.NumberofTraineesAbout363.TrainingDuration2H/EachDay4.TrainingFrequencyThreeTimesaweek“BusinessEnglishExpert”MarketLeaderEducationGroupCall:400-670-9199http://www.Market-L/Page3ASSESSMENTANDPLACEMENTMARKETLEADERconductstheinitiallanguagecompetencyassessmentofprospectiveparticipantsusingthefollowingstandardmethods:1.WrittenAssessment:aone-hourin-housewrittentestassessingparticipants’abilitiestoapplypreviouslylearnedvocabularyandgrammaticalskillsinbusiness-relatedcomprehensionandwritingexercises.2.OralAssessment:a5to10minuteinterviewwitheachprospectiveparticipantconductedbyaMARKETLEADERnativeEnglishspeakingtrainer.DuringtheOralAssessmentinterview,thetrainer:a.Teststheinterviewee’soralEnglishcompetencymeasuredagainst6individualskills(Understanding,Accuracy,Vocabulary,Pronunciation,Fluencyandtheabilitytorespondtoquestions);b.Collectsinformationabouttheinterviewee’sworkpositionandtasksinordertobestestablishtheirlanguagetrainingneeds;c.Discussesthedesiredoutcomesofthetrainingwiththeparticipant.“BusinessEnglishExpert”MarketLeaderEducationGroupCall:400-670-9199http://www.Market-L/Page4TRAININGCONTENTFollowinginitialassessment,MARKETLEADERconsultantscooperatecloselywiththeTrainingorSalesoftheclientcompanytofinalizethetrainingcontentofthecourse.Theexactcontentofthetrainingischosenaccordingto:1.Theclientcompany’sindustryandparticipantsjobs;2.Preferencesexpressedbytheclientcompany,forinstancetofocusonoral,writtenskillsorspecialjob-relatedskillssuchastelephonecommunication3.Thelanguagelevelofparticipants.TrainingUnitsarechosenbytheclient,basedontherecommendationofourtrainingprofessionals,fromacompleteFullDescriptionofTrainingUnitscoveringallaspectsofprofessionalanddailycommunication.TRAININGUNITSUNITTITLEI.ESSENTIALBUSINESSENGLISH1-StartingUp2-DailyBusiness3:Whatdocompaniesdo4-BuildingCareers5:DealingwithTimeandMoney6-DevelopingProducts7-TravelingonBusiness8-ApproachingMarkets9ManagingPeopleII.BUSINESSENGLISHANDOFFICEENGLISH1-Self-Introduction,Greetings,andSmallTalk2-Careers3-TelephoneSkills5:BusinessTravel6:E-Mails7:ApproachingMarkets8:ProductsⅢ.EnglishforAccounting1.Introductiontoaccounting2.Financialstatementsandratios3.Taxaccounting4.Auditing5.Managementaccounting6.Investment7.Accountingcycle8.AccountingprofessionandexaminationsUNITTITLE4:CompanyHistory&Information“BusinessEnglishExpert”MarketLeaderEducationGroupCall:400-670-9199http://www.Market-L/Page5MARKETLEADERTRAININGMETHODOLOGYMARKETLEADERtrainersbelievein“bringingworktothetrainingandtrainingtotheworkplace”.Theydeliverthecontentofthetrainingprogressingfromtheeasiertothemorecomplicated,throughtwodifferentstages:9About30%oftrainingtimeisspenton:ReviewingpreviouslylearntEnglishLearningwork-relatedvocabularyLearningprofessinalEnglishphrasesPractisingindividuallyandingroups.9Upto70%ofthetrainingtimeisspentinteractively,practisingbusinesslanguageinrealisticworkscenarios,suchas:BusinessmeetingsandnegotiationProblemsolvingsituations/Businesstravelrole-playsWork-relatedphonecalls/Clientservicesituations“BusinessEnglishExpert”MarketLeaderEducationGroupCall:400-670-9199http://www.Market-L/Page6TRAININGMATERIALMARKETLEADERusesavarietyofself-developedcoursebooksforbusinessandofficeEnglishtraining.DevelopedentirelybyMARKETLEADERandusedintrainingformultinationalandlargeChinesecompanies,thesecoursebookscoversallmainaspectsofEnglishusedinbusiness.Thematerialcontainsvocabulary,phrases,exercisesandskillspracticerelatedtoofficeworkandmanagement.Sincemorethan50%oftrainingtimeisspentoninteractiveactivitiessuchasrole-playsandsimulations,MARKETLEADERtrainerswillusevarioussupportmaterialsuchasflash-cards,role-cards,formsandothersupplements.Onyourrequest,MARKETLEADERcanprovideparticipantswithglossariesorkeyphrasesthattheycantaketoworkanduseeverydayforhelpingtheirEnglish-languagecommunication.“BusinessEnglishExpert”MarketLeaderEducationGroupCall:400-670-9199http://www.Market-L/Page7ATTENDANCEItisessentialthatonceourclientsdecidetoinvestincorporatelanguagetraining,allstaffassignedtotrainingactuallymakeuseofthisopportunityandparticipateinthesessions.Duringthetraining,MARKETLEADERtrainerskeepcarefulrecordsofparticipantattendance.Attendanceformsaresubmittedtotheclientattheendofeachmoth,oronthespecialrequestoftheclientatanytime.Ifattendancedrops,ourClientServiceDepartmentcontactstheTrainingorHRManagersofourclient,findsoutthereasonsforlowattendanceandmakesuretofindaconstructivesolutionfortheproblem.Example:“BusinessEnglishExpert”MarketLeaderEducationGroupCall:400-670-9199http://www.Market-L/Page8EVALUATIONMARKETLEADERtrainersevaluateparticipants’progresstwiceduringthetrainingcourse:half-waythroughthetrainingcourse(e.g.after24hoursina48-hourtraining),andattheendofthecourse.EvaluationMethod:inharmonywiththeoverallmethodofMARKETLEADERtrainings,ourtrainersuseinteractivewaystoevaluatetheparticipants’progress,includingtheabilitytousethenewlylearnedvocabularyinrole-plays,customerservicesituationsanddialogues.TrainerscarefullyobserveeachparticipantduringthetrainingandnotetheirlevelofsuccessinusingtheirEnglishinpractice.ProgressEvaluation:thecompetencylevelofparticipantsincomparedtotheirWrittenandOralAssessmentresultsatmid-term,andtheirmid-termresultsattheendoftheterm.Progressisjudgedaccordingtothesamecriteriausedatassessment.IndividualTrainingProgressReport:Aftereachevaluation,MARKETLEADERsubmitsadetailedreporttotherelevantHRorTrainingManager,containingthefollowinginformation:?Progressinlanguagecompetency,byindividualskillscomparedtoAssessmentlevel(understanding,accuracy,vocabulary,pronunciation,fluency,abilitytorespondtoquestions,readingandwriting).?Activitylevel,basedontheparticipantsparticipationandcontributiontogroupactivitiesanddiscussions.?Attendance:numberofsessionsmissed.?Trainer’snotesaboutthestrengthsandweaknessesoftheparticipant,includinglanguagelearningandusage,participationandpersonality.?ThecomparisonsoftheAssessmentscoretoEvaluationscore(onlyforend-termevaluation).“BusinessEnglishExpert”MarketLeaderEducationGroupCall:400-670-9199http://www.Market-L/Page9FEEDBACKOurServicestaffcollectsregularfeedbackfromparticipantsandHRorTrainingManagerstomakesurethatthetrainingisinlinewiththeclient’sexpectations.Feedbackisusuallycollected3timesduringastandardtrainingcourse:after5hoursoftrainingbyphone,thenatmid-termandatthree-quartersbyfeedbackforms.Thefeedbackcollectediscarefullyanalyzedandsharedwiththeclientindetailedreports.SubsequentlyMarketLeader’sCourseCoordinatorsandTrainingSupervisorscooperatewiththeclienttomakesurethatfeedbackisnotonlyinformation,butbecomesthebasisofadjustmentsandimprovements.AhelpfulClientServiceprofessionalalwaysmakessurethatsuggestionsfromparticipantsandManagersfromtheclientcompanyreachtrainersandtheirsupervisorsandleadtonecessaryadjustments.Example:“BusinessEnglishExpert”MarketLeaderEducationGroupCall:400-670-9199http://www.Market-L/Page10TRAINEREVALUATIONFeedbackfromparticipantsandtheirHRorTrainingSupervisorsisanimportantsourceofevaluatingMARKETLEADERlanguagetrainers’performance.Tomaketheinformationabouttheeffectivenessofourtrainersmorereliable,ourTrainingDepartmentusesthefollowingadditionalmethods:?Trainingmethod:inadditiontomaterials,corporatelanguagetrainersreceivedetailedguidelinesaboutthemosteffectivewaystousetheMARKETLEADERtrainingmethodology.?Trainingcontentsupervision:MARKETLEADERTrainingSupervisorscheckthestructureandcontentofeachsession’slessonplanbeforehand.?Themutualvisitsystem:AtleastonceduringeachMARKETLEADERtraining,anothercorporatelanguagetrainerjoinsthesessionandparticipatesinhiscolleague’sclass.Thevisitingtrainerisnotanobserver:shejoinstheparticipantsandthiswayexperiencesthetrainingtogetherwiththem,bringingimportantfeedbackbacktoMARKETLEADERandtheclient.“BusinessEnglishExpert”MarketLeaderEducationGroupCall:400-670-9199http://www.Market-L/Page11MEASURINGLANGUAGECOMPETENCYMARKETLEADERplacesgreatemphasisonmeasuringthelanguagelevelofparticipantsbefore,duringandafterthetraining.Ourtestingandmeasurementsystemhelpstrainerstocomparethelevelofparticipantsbeforetheyenterthetraining,duringthetrainingandatthefinalevaluationinapreciseway.Also,thesystemallowsustoprovideourclientswithclearandreliablereportsaboutplacement(assigningparticipantstodifferentgroups)andtrainingprogress.ThesixdifferentlanguagelevelsthatweusetocomparestagesoflanguagecompetencyarebasedonanumberofinternationallyrecognizedsystemsofEnglishlanguagetesting.AlthoughmostofthesesystemsaredesignedtotestgeneralEnglishlanguageability,theyarealsousefultodemonstratehowMARKETLEADER’spracticalandskills-basedtrainingscontributetotheprogressofstaffthatwilluseEnglishintheirprofessionaltasks.CouncilofTOEFLIELTSCambridgeLevelEuropeCEFAchievementHorizonsPerspectiveProgressChallengeFoundationAdvancedHighIntermediateIntermediateLowIntermediateHighBeginnerBeginnerC1-C2B2B1A2A1A0236+176-235126-17596-12545-950-446.5+5.5-6.04.5-5.03.5-4.01.5-3.00-1.0CAEFCEPETKETMinimalUserBeginnerTokeepourtrainingsfocusedonEnglishusedforprofessionalpurposes,ourtrainersuseaLanguageCompetencyMatrix,basedonthesixlanguagelevels,tomeasureparticipants’levelsineightdifferentcommunicationskills.WiththehelpoftheMatrix,ourclientsandtrainerscangainadetailedideanotonlyaboutparticipants’languagelevelingeneral,butalsoaboutthedifferencesintheirpassivegrammar,vocabulary,andunderstanding,readingandwritingskills.Ifourclientswishtoemphasizeonoftheseskillsduringthetraining(forexampleunderstandingfluentspeechorwritingskills),