【2022年秋期版】1389國開電大本科【管理英語4】期末一體化、紙質(zhì)考試閱讀判斷題題庫

[2022年秋期版]1389國開電大本科《管理英語4》期末一體化、紙質(zhì)考試閾垓判斷蔑題庫說明:更新至2022年7月試題，適用于2023年1月期末一體化、紙質(zhì)考試。[短文首字母音序A]VISIONANDEXECUTION:TWOSIDESOFASUCCESSFULSTRATEGYAStrategicplanisnottheendgoalofthestrategicplanningprocess-itistheframeworkforsuccessfullyimplementingastrategy.Untilastrategicplanisputintoeffect,ithasnorealvalue.Thereareseveralkeystosuccessfulimplementation.First,peopledirectlyinvolvedinexecutingthestrategymustbeincludedintheplanningprocess.Strategicplanningisnolongeratop-downdirective.Withouttheinputandfeedbackofthepeopleresponsibleforexecutingonthestrategy,aseeminglysolidstrategyislikelytofallapartwhenimplementationisattempted.Thenextkeytosuccessfulimplementationisclearlycommunicatingthestrategytothewholecompany.Thecommunicationshouldensurethateveryoneinthecompanyunderstandsandacceptsthestrategyasthebestpathforward,andnotsimplytheleadership'slatestidea.Withoutclearcommunication,employeeslackasenseofownershipandclarityofpurpose.Whenastrategyisnotunderstoodorembraced,itusuallyresultsinmisunderstandingandunevencommitmentstoimplementation.Anotherkeytothesuccessfulexecutionofastrategicplanistheclearandstraightforwarddescriptionoftheplananditsoperations.Eventhemostbrilliantstrategyfacesfailureifitcannotbeexplainedclearlyandconcisely.操作提示:正確選T,錯誤選F。LThefinalgoalofthestrategicplanningprocessisastrategicplan.［答案］FAstrategicplanisvaluableifitisexecuted.［答案］TTherearefourkeystosuccessfulimplementation.［答案］FAgoodstrategyislikelytofallapartifwithouttheinputandfeedbackofthepeopleresponsibleforexecutingonthestrategy.潛案］TLeadership'sideadeterminesall?［答案］F［短文首字母音序C］CREATEAPOSITIVEWORKPLACECULTUREIncompetitivemarketsJeadersareunderincreasedpressuretomaintainapositiveworkculture.Apositiveworkculturecultivatesgreateremployeesatisfaction;greateremployeesatisfactioncontributestohigherperformance;higherperformanceimpactsimprovedclientoutcomesimprovedclientoutcomescontributetoserviceexcellence.Positiveworkculturesarebuiltovertimeandneedconstantattention.Suchculturesaredependentonleadershipvisionandvalues.Aneffectiveleadersetsthetonefortheteam,encouragesapositiveworkplacecultureandisabletobringaboutculturalchange.Workplacecultureismadeupofthesharedattitudes,beliefs,behaviors,valuesandexpectationsthatinfluencethewaypeopleworkintheworkplace.ltisthewaywedothingsaroundhere.Someculturalaspectsareunderstoodbyallandareobvioussuchasturningupforwokontime,whileothersmaybeunwrittenrulesthatarenotsoobviousforexamplehowpersonalissuesareresolvedwithworkcolleagues.Manyfactorsthatinfluencewhetheraworkplacehasapositiveoutlookarewithinthecontrolofpeoplewhoworkinaworkplace.Therearealsofactorsoutoftheircontrol,suchasslumpsinglobalpricesorachangeindemandandsupply.Thecompanycan,however,controlhowtheyrespondtothesefactors.Thosecompaniesthatdocreatepositiveworkplaceenvironmentsdevelopareputationintheircommunityasbeing"goodtoworkfor9andhaveacompetitiveedge.Notonlyarethesecompaniesmoreabletoattractandretainpeople,theytendtobemorestableastheyproactivelydealwithissuesandadapttochange.Teamsworkbestwhentheyareclearaboutwhatisexpectedofthem.Theyaremoreabletodealwithdifficultissuesiftheyfeelthevaluesoftheorganizationaresupportiveofthem.Foraworkplaceculturetobepositive,thedirectionandactionsofthebusinessmustbeconsistentwiththecorevaluesofthepeopleintheworkplace.Thepeoplemusttrusteachotherandbeabletoopenlyexpressandexchangeideas.Workingthroughthesestepswillhelpwithdevelopingapositivebusinessculture.操作提示:正確選T,錯誤選FoApositiveworkculturewillgiveworkersmoresatisfaction.［答案］TPositivecultureshavealottodowithleadershipvisionandvalues.［答案］TThedirectionandactionsforthebusinessmustdifferfromthecorevaluesoftheemployeesinorderforaworkplaceculturetobepositive.［答案］F4.1ncompetitivemarkets,leadersareundermoreandmorepressuretokeepapositiveworkculture?［答案］T5.Positiveworkculturecanbebuiltinashortperiodoftime?［答案］F［短文首字母音序H］HABITSOFHIGHLYEFFECTIVECOMMUNICATORSIt'snosecretthatgoodleadersarealsogoodcommunicators.Indeed,communicationandleadershipareinextricablytied.Howcanyougalvanize,inspireorguideothersifyoudon'tcommunicateinaclear,credibleandauthenticway?Hereare5essentialcommunicationpracticesofeffectiveleaders：Mindthesay-dogap.Trustisthebedrockofeffectiveleadership-yourbehaviorisyoursinglegreatestmodeofcommunication,anditmustbecongruentwithwhatyousay.Ifyouractionsdon'talignwithyourwords,youarestoringuptroubleforthefuture.Makethecomplexsimple.Effectiveleadersdistillcomplexthoughtsandstrategiesintosimple,memorabletermsthatcolleaguesandcustomerscangraspandactupon.Themostimportantthingistoclarifywhatyouwanttosay,lookoutfortechnicaljargonandavoidbusinessspeak,whichaddcomplexity.Saywhatyoumeaninasfewwordsaspossible.Findyourownvoice.Uselanguagethat'sdistinctlyyourown;letyourvaluescomethroughinyourcommunication.Correctuseoflanguageandgrammarareimportant,ofcourse,butdon'tbecomeoverlyfixatedoneloquenceforeloquence'ssakeconcentrateonbeingdistinctandreal.Peoplewantreal,peoplerespectreal,peoplefollowreal.Bevisible.Visibilityisaboutlettingyourkeystakeholdersgetafeelforwhoyouareandwhatyoucareabout.Don'thidebehindacomputerandonlyinteractwithpeopleelectronically-seethemfacetofaceandvoicetovoice,andinteractwiththeminareal,substantialway.Intoday'senvironment,wherepeopleareoftenburnedout,it'simportantfbremployeestohaveapersonalconnectionwithyouandtheworkyoubelievein.Showthepeoplethatworkforyouthatyou'reengagedandthatyoucareaboutthemandtheirwork.5.Listenwithyoureyesaswellasyourears.Effectivecommunicationisatwo-wayprocess,andgoodleadersknowhowtoaskgoodquestions,andthenlistenwithboththeireyesandtheirears.Becauseyouareinapositionofauthority,othersmaybereluctanttoexpresstheirrealopinionstoyoudirectly.Youwon'talwaysgetdirectfeedback,soyouneedtoalsobeabletoreadbetweenthelinesandlookforthenon-verbalcues.Communicationandleadershipdon'talwaysgohandinhand?［答案］FThesay-dogaphappenswhenpeoplemisunderstandtheirleader'sintention?［答案］FUsingtechnicaljargonmakesaleaderconvincing?［答案］FCommunicatingsincerelyisalwaysthebest.［答案］T30.Observationisasimportantascommunicationwhenyouwanttoknowwhatpeoplereallythink.［答案］T[短文首字母音序I]Incompetitivemarkets,leadersareunderincreasedpressuretomaintainapositiveworkculture.Apositiveworkculturecultivatesgreateremployeesatisfaction;greateremployeesatisfactioncontributestohigherperformance;higherperformanceimpactsimprovedclientoutcomesimprovedclientoutcomescontributetoserviceexcellence.Positiveworkculturesarebuiltovertimeandneedconstantattention.Suchculturesaredependentonleadershipvisionandvalues.Aneffectiveleadersetsthetonefortheteam,encouragesapositiveworkplacecultureandisabletobringaboutculturalchange.Workplacecultureismadeupofthesharedattitudes,beliefs,behaviors,valuesandexpectationsthatinfluencethewaypeopleworkintheworkplace.ltis"thewaywedothingsaroundhere”.Someculturalaspectsareunderstoodbyallandareobvioussuchasturningupforwokontime,whileothersmaybe^unwrittenrules"thatarenotsoobviousforexamplehowpersonalissuesareresolvedwithworkcolleagues.Manyfactorsthatinfluencewhetheraworkplacehasapositiveoutlookarewithinthecontrolofpeoplewhoworkinaworkplace.Therearealsofactorsoutoftheircontrol,suchasslumpsinglobalpricesorachangeindemandandsupply.Thecompanycan,however,controlhowtheyrespondtothesefactors.Thosecompaniesthatdocreatepositiveworkplaceenvironmentsdevelopareputationintheircommunityasbeing'goodtoworkfox'andhaveacompetitiveedge.Notonlyarethesecompaniesmoreabletoattractandretainpeople,theytendtobemorestableastheyproactivelydealwithissuesandadapttochange.Teamsworkbestwhentheyareclearaboutwhatisexpectedofthem.Theyaremoreabletodealwithdifficultissuesiftheyfeelthevaluesoftheorganizationaresupportiveofthem.Foraworkplaceculturetobepositive,thedirectionandactionsofthebusinessmustbeconsistentwiththecorevaluesofthepeopleintheworkplace.Thepeoplemusttrusteachotherandbeabletoopenlyexpressandexchangeideas.Workingthroughthesestepswillhelpwithdevelopingapositivebusinessculture.Apositiveworkculturewillgiveworkersmoresatisfaction?［答案］TPositivecultureshavealottodowithleadershipvisionandvalues.［答案］TThedirectionandactionsforthebusinessmustdifferfromthecorevaluesoftheemployeesinorderforaworkplaceculturetobepositive?［答案］F29.1ncompetitivemarketsjeadersareundermoreandmorepressuretokeepapositiveworkculture?［答案］TPositiveworkculturecanbebuiltinashortperiodoftime?［答案］FTHERIGHTWAYTOMOTIVATEEMPLOYEESIt’SimportantforaCEOtobepassionateandenthusiastic,butthere'salineofprofessionalismthatmustalwaysbemaintained.AccordingtoareportfromthetechnologywebsiteVentureBeat,PayPalCEODavidMarcuswroteacriticallettertohisemployeesblamingthemfornotusingPayPalproductsandencouragingthemtoleaveiftheydidn'thavethepassiontousetheproductstheyworkfor.Accordingtothewebsite,partoftheleakedletterreads:It'sbeenbroughttomyattentionthatwhentestingpayingwithmobileatCafe17lastweek,someofyourefusedtoinstallthePayPalapp,andothersdidn'tevenremembertheirPayPalpasswords.Thafsunacceptabletome,andtherestofmyteam,everyoneatPayPalshoulduseourproductswhereavailable.Thatstheonlywaywecanmakethembetter,andbetter.InclosingjfyouareoneofthefolkswhorefusedtoinstallthePayPalapporifyoucan'trememberyourPayPalpassword,doyourselfafavor,goandfindsomethingthatwillconnectwithyourheartandmindelsewhere.Whilenotobviousatfirst,theletterrevealsaproblemofmoraleandcultureatPayPal.Asanexecutive,youcertainlywantyouremployeestouseandpromoteyourproducts.However,whenfacedwithasituationwherestaffisn'tembracingwhattheymake,youneedtoinvestigatetherootoftheproblem-notthreaten.Whenfacedwithinternalproblems,goodexecutivesstartbyaskingwhy.Theyreachouttotheirexecutiveteamfirstandthentotheentirestafftofindtherootofaproblemandhowtofixit.Sendingoutaone-sidednoteabouttheproblemisnotleading,ifsretreating.Leadershipstartsbylistening.Goodexecutivesneedtogetoutamongthestaffandaskquestionsandlistenwithoutjudgmentorreaction.ThefactthatcompanyemployeesarenotembracingandusingitsproductsisafailureofleadershipthatMarcusneedstoaddressbyself-reflection.Attheendoftheday,ifhisemployeeshavetobeforcedtousetheapp,howcanheexpectconsumerstowanttowillinglypaytouseit?Marcusshouldhavefocusedonthreequestions:Whyareyounotusingtheapp?Whatisitthatwecandotoensureyouuseourapp?Whatdoyouneedfromme?操作提示:正確選T,錯誤選F。ACEOonlyneedstobepassionateandenthusiastic?［答案］F2.ItisnotprofessionalthatPayPalCEOblameshisemployeesnottousePayPalorforgetPayPalpasswords?［蕃案］TAone-sidednotereferstotherootofPayPal'sproblem.［答案］FWhenfacedwithinternalproblems,goodexecutivesfindtherootofaproblemintheirexecutiveteamfirst.［答案］TGoodexecutivesneedtogivefeedbackimmediatelywhentheyarelisteningtothestaff.［答案］FIt’SnoSecretthatgoodleadersarealsogoodcommunicators.Indeed,communicationandleadershipareinextricablytied.Howcanyougalvanize,inspireorguideothersifyoudon'tcommunicateinaclear,credibleandauthenticway?Hereare5essentialcommunicationpracticesofeffectiveleaders:Mindthesay-dogap.Trustisthebedrockofeffectiveleadership-yourbehaviorisyoursinglegreatestmodeofcommunication,anditmustbecongruentwithwhatyousay.Ifyouractionsdon'talignwithyourwords,youarestoringuptroubleforthefuture.Makethecomplexsimple.Effectiveleadersdistillcomplexthoughtsandstrategiesintosimple,memorabletermsthatcolleaguesandcustomerscangraspandactupon.Themostimportantthingistoclarifywhatyouwanttosayjookoutfortechnicaljargonandavoidbusinessspeak,whichaddcomplexity.Saywhatyoumeaninasfewwordsaspossible.Findyourownvoice.Uselanguagethat'sdistinctlyyourown;letyourvaluescomethroughinyourcommunication.Correctuseoflanguageandgrammarareimportant,ofcourse,butdon'tbecomeoverlyfixatedoneloquenceforeloquence'ssakeconcentrateonbeingdistinctandreal.Peoplewantreal,peoplerespectreal,peoplefollowreal.Bevisible.Visibilityisaboutlettingyourkeystakeholdersgetafeelforwhoyouareandwhatyoucareabout.Don'thidebehindacomputerandonlyinteractwithpeopleelectronically-seethemfacetofaceandvoicetovoice,andinteractwiththeminareal,substantialway.Intoday'senvironment,wherepeopleareoftenburnedout,it'simportantfbremployeestohaveapersonalconnectionwithyouandtheworkyoubelievein.Showthepeoplethatworkforyouthatyou'reengagedandthatyoucareaboutthemandtheirwork.Listenwithyoureyesaswellasyourears.Effectivecommunicationisatwo-wayprocess,andgoodleadersknowhowtoaskgoodquestions,andthenlistenwithboththeireyesandtheirears.Becauseyouareinapositionofauthority,othersmaybereluctanttoexpresstheirrealopinionstoyoudirectly.Youwon'talwaysgetdirectfeedback,soyouneedtoalsobeabletoreadbetweenthelinesandlookforthenon-verbalcues.Communicationandleadershipdon'talwaysgohandinhand?［答案］FThesay-dogaphappenswhenpeoplemisunderstandtheirleader'sintention?［答案］FUsingtechnicaljargonmakesaleaderconvincing.［答案］FCommunicatingsincerelyisalwaysthebest?［答案］T30.Observationisasimportantascommunicationwhenyouwanttoknowwhatpeoplereallythink.［答案］T［短文首字母音序M］Nokiaexecutivesattemptedtoexplainitsfallfromthetopofthesmartphonepyramidwiththreefactors:(l)thatNokiawastechnicallyinferiortoApple;(2)thatthecompanywascomplacentand;(3)thatitsleadersdidn'tseethedisruptiveiPhonecoming.Ithasalsobeenarguedthatitwasnoneoftheabove.Nokialostthesmartphonebattlebecauseofdivergentsharedfearsamongthecompany'smiddleandtopmanagerswhichledtocompany-wideinertiathatleftitpowerlesstorespondtoApple'sgame.Basedonthefindingsofanin-depthinvestigationand76interviewswithtopandmiddlemanagers,engineersandexternalexperts,theresearchersdiscoveredacultureoffearduetotemperamentalleadersandthatfrightenedmiddlemanagerswerescaredoftellingthetruth.Thefearthatfrozethecompanycamefromtwoplaces.First,thecompany'stopmanagershadaterrifyingreputation.SomemembersofNokia'sboardandtopmanagementweredescribedas"extremelytemperamental”andtheyregularlyshoutedatpeople“atthetopoftheirlungs".Itwasverydifficulttotellthemthingstheydidn'twanttohear.Secondly,topmanagerswereafraidoftheexternalenvironmentandnotmeetingtheirquarterlytargets,whichalsoimpactedhowtheytreatedmiddlemanagers.Topmanagersthusmademiddlemanagersafraidofdisappointingthem.Middlemanagersweretoldthattheywerenotambitiousenoughtomeettopmanagers'goals.Fearingthereactionsoftopmanagers,middlemanagersremainedsilentorprovidedoptimistic,filteredinformation.Thus,middlemanagersdirectlyliedtotopmanagement.Worse,acultureofstatusinsideNokiamadeeveryonewanttoholdontovestedpowerforfearofresourcesbeingallocatedelsewhereiftheydeliveredbadnewsorshowedthattheywerenotboldorambitiousenoughtoundertakechallengingassignments.Beyondverbalpressure,topmanagersalsoappliedpressureforfasterperformanceinpersonnelselection.Thisledmiddlemanagerstooverpromiseandunderdeliver.Onemiddlemanagertoldusthat"youcangetresourcesbypromisingsomethingearlier,orpromisingalot.It'ssaleswork."Whilemodestfearmightbehealthyformotivation,abusingitcanbelikeoverusingadrug,whichrisksgeneratingharmfulsideeffects.Toreducethisriskjeadersshouldcoordinatewiththevariedemotionsofthestaff.Nokia'stopmanagersshouldhaveencouragedsafedialoguejnternalcoordinationandfeedbacktounderstandthetrueemotionintheorganization.NokialostthesmartphonebattlebecauseitstechnologyisnotasgoodasthatofApple?［答案］FNokia'smiddlemanagerswerefranktotellthetruth,butthetoponesdidn'tlistentothem.［答案］FNokia'stopmanagersweretoomoodytohearanythinggoodbutharsh.［答案］TMiddlemanagersinNokiadeliveredresultsmorethantheypromisedearlier.［答案］FNokia'stopmanagersshouldhavehadbetterconversationtechniquestoencourageinternalcoordinationandtruth.［答案］T[短文首字母音序P]Performancemanagementaimstoacknowledgeemployeeachievements,supporttheirpersonalandprofessionaldevelopment,andmotivateandempowerthemtoperformtheirworkeffectively.Performancemanagementhelpsemployeestodeveloptheirunderstanding,knowledgeandskillssothattheycancontributetotheachievementoftheenterprise'sgoalsandgainpersonalandjobsatisfaction.ltisavitalpartofanyqualityhumanresourcesystem.Everyenterprisewantsandshouldexpecthighperformancefromeachemployee.Theelementsofacompetency-basedperformancemanagementsystemwill,ifimplementedwell,enablehighperformancewhichwilldefineenterpriseandpersonalsuccess.Usingperformancemanagementprocesses,anenterprisecanbebetterplacedtomeetcompetitivechallenges.Thisisdoneby:?identifyingthecriticalpositions?determiningthemostimportantcompetenciesforthosepositions?providingtheeducation,trainingandfeedbackrequiredbyemployees?holdingeachpersonaccountablefbrtheirresultsThekeytotheperformancemanagementprocessis"performanceappraisal^Performanceappraisalissimplyanevaluationofhowwellanemployeeperformshisorherjobcomparedtoasetofpredeterminedstandards.ltisasystematicprocessoffeedbackonanemployee'sworkperformance,andagreementtofuturetrainingplansjobgoalsandjobaspirations.Tobeeffectivesperformanceappraisalneedstohaveasetofagreedcriteriathatwillbethebasisoffeedbackaswellasofsettingfuturegoals.Unitsofcompetencyprovideaveryeffectivetoolforsettingbenchmarksorcriteriaforworkperformance.Theperformancecriteriawithinunitsofcompetencycanbeusedasmeasurestoassessagainstinaperformanceappraisalorreview.操作提示:正確選T,錯誤選F。1.Performancemanagementisaveryimportantpartofanyqualityhumanresourcesystem?［答案］TTheaimofperformancemanagementistopunishtheunqualifiedemployees?［答案］FAnenterprisecanbebetterplacedtomeetcompetitivechallengesbyprovidingtheeducation,trainingandfeedbackrequiredbyemployees,forexample?［答案］TEveryenterprisecanexpecthighperformancefromeachemployee?［答案］FPerformancemanagementisalsocalledperformanceappraisal?［答案］F［短文首字母音序T］TIPSFORTEAMBUILDINGWhenyouthinkofteambuilding,doyouimmediatelypictureyourgroupoffataresortplayinggamesorhangingfromropes?Traditionally,manyorganizationsapproachteambuildinginthiswaybut,then,theywonderwhythatwonderfulsenseofteamworkthathasbeendisplayedattheretreatortheseminarfailstoimpactlong-termbeliefsandactionsbackatwork.I'mnotaversetoretreats,planningsessions,seminarsandteambuildingactivities-infactIleadthem-buttheyhavetoformpartofamuchlargerteamworkeffort.Youwillnotbuildteamworkby“retreating"asagroupfbracoupleofdayseachyear,insteadyouneedtothinkofteambuildingassomethingyoudoeverysingleday.Formteamstosolverealworkissuesandtoimproverealworkprocesses.Providetraininginsystematicmethodssotheteamexpendsitsenergyontheproject,notontryingtoworkouthowtoworktogetherasateamtoapproachtheproblem.Holddepartmentmeetingstoreviewprojectsandprogress,toobtainbroadinput,andtocoordinatesharedworkprocesses.Ifthereisfrictionbetweenteammembers,examinetheworkprocessestheymutuallyown-theproblemisnotusuallytheirpersonalities;instead,itisoftenthefactthattheteammembershaven'tagreedonhowtheywilldeliveraproductorservice,orthestepsrequiredtogetsomethingdone.?Buildfunandsharedoccasionsintotheorganization'sagenda-holdpotlucklunches,taketheteamtoasportingevent,sponsordinnersatalocalrestaurant,gohikingorgotoanamusementpark.Holdamonthlycompanymeeting,sponsorsportsteamsandencouragecheeringteamfans.?Useicebreakersandteamworkexercisesatmeetings-thesehelpteammembersgettoknoweachother,sharedetailsabouteachother'slives,andhavealaughtogether.?Celebrateteamsuccessespublicly.Therearemanywaysyoucoulddothis,forinstancebybuyingeveryonethesameT-shirtorhat,puttingteammembernamesinadrawforcompanymerchandiseandgiftcertificates.Theonlythinglimitingyouisyourimagination.Ifyoudothetypesofteamworkbuildinglistedabove,you'11beamazedattheprogressyouwillmakeincreatingateamworkculture,aculturethatenablesindividualstocontributemorethantheyeverthoughtpossible-together.Teambuildingeventistraditionallyrelatedtoplayinggamesatresort?［答案］TTheauthorclaimsthatplayinggamestogetherisasimportantasformingteamstosolverealworkissuesandtoimproverealworkprocessesforteambuilding?［答案］F"Retreat"inthefirstparagraphmeanswithdrawaloftroopsafteradefeat?［答案］F29.1cebreakingmotivatesteammemberstocompetewitheachother.［答案］FAgoodteamworkcultureenablesindividualstomakemoreeffortstogether.［答案］TTHERIGHTWAYTOMOTIVATEEMPLOYEESIt'simportantfbraCEOtobepassionateandenthusiastic,butthere'salineofprofessionalismthatmustalwaysbemaintained.AccordingtoareportfromthetechnologywebsiteVentureBeat,PayPalCEODavidMarcuswroteacriticallettertohisemployeesblamingthemfornotusingPayPalproductsandencouragingthemtoleaveiftheydidn'thavethepassiontousetheproductstheyworkfor.Accordingtothewebsite,partoftheleakedletterreads:It'sbeenbroughttomyattentionthatwhentestingpayingwithmobileatCafe17lastweek,someofyourefusedtoinstallthePayPalapp,andothersdidn'tevenremembertheirPayPalpasswords.Thafsunacceptabletome,andtherestofmyteam,everyoneatPayPalshoulduseourproductswhereavailable.Thatstheonlywaywecanmakethembetter,andbetter.Inclosing,ifyouareoneofthefolkswhorefusedtoinstallthePayPalapporifyoucan'trememberyourPayPalpassword,doyourselfafavor,goandfindsomethingthatwillconnectwithyourheartandmindelsewhere.Whilenotobviousatfirst,theletterrevealsaproblemofmoraleandcultureatPayPal.Asanexecutive,youcertainlywantyouremployeestouseandpromoteyourproducts.However,whenfacedwithasituationwherestaffisn'tembracingwhattheymake,youneedtoinvestigatetherootoftheproblem-notthreaten.Whenfacedwithinternalproblems,goodexecutivesstartbyaskingwhy.Theyreachouttotheirexecutiveteamfirstandthentotheentirestafftofindtherootofaproblemandhowtofixit.Sendingoutaone-sidednoteabouttheproblemisnotleading,it9sretreating.Leadershipstartsbylistening.Goodexecutivesneedtogetoutamongthestaffandaskquestionsandlistenwithoutjudgmentorreaction.ThefactthatcompanyemployeesarenotembracingandusingitsproductsisafailureofleadershipthatMarcusneedstoaddressbyself-reflection.Attheendoftheday,ifhisemployeeshavetobeforcedtousetheapp,howcanheexpectconsumerstowanttowillinglypaytouseit?Marcusshouldhavefocusedonthreequestions:Whyareyounotusingtheapp?Whatisitthatwecandotoensureyouuseourapp?Whatdoyouneedfromme?操作提示:正確選T,錯誤選Fol.ACEOonlyneedstobepassionateandenthusiastic.［答案］F2.1tisnotprofessionalthatPayPalCEOblameshisemployeesnottousePayPalorforgetPayPalpasswords?［答案］TAone-sidednotereferstotherootofPayPal'sproblem.［答案］FWhenfacedwithinternalproblems,goodexecutivesfindtherootofaproblemintheirexecutiveteamfirst.［答案］TGoodexecutivesneedtogivefeedbackimmediatelywhentheyarelisteningtothestaff?［答案］F［短文首字母音序V］VISIONANDEXECUTION:TWOSIDESOFASUCCESSFULSTRATEGYAstrategicplanisnottheendgoalofthestrategicplanningprocess-itistheframeworkforsuccessfullyimplementingastrategy.Untilastrategicplanisputintoeffect,ithasnorealvalue.Thereareseveralkeystosuccessfulimplementation.First,peopledirectlyinvolvedinexecutingthestrategymustbeincludedintheplanningprocess.Strategicplanningisnolongeratop-downdirective.Withouttheinputandfeedbackofthepeopleresponsibleforexecutingonthestrategy,aseeminglysolidstrategyislikelytofallapartwhenimplementationisattempted.Thenextkeytosuccessfulimplementationisclearlycommunicatingthestrategytothewholecompany.Thecommunicationshouldensurethateveryoneinthecompanyunderstandsandacceptsthestrategyasthebestpathforward,andnotsimplytheleadership'slatestidea.Withoutclearcommunication,employeeslackasenseofownershipandclarityofpurpose.Whenastrategyisnotunderstoodorembraced,itusuallyresultsinmisunderstandingandunevencommitmentstoimplementation.Anotherkeytothesuccessfulexecutionofastrategicplanistheclearandstraightforwarddescriptionoftheplananditsoperations.Eventhemostbrilliantstrategyfacesfailureifitcannotbeexplainedclearlyandconcisely.操作提示:正確選T,錯誤選FoThefinalgoalofthestrategicplanningprocessisastrategicplan.［答案］FAstrategicplanisvaluableifitisexecuted.［答案］TTherearefourkeystosuccessfulimplementation.［答案］FAgoodstrategyislikelytofallapartifwithouttheinputandfe