BEC中級口試題目及答案歸納

1、1.The first impression is vital. We should be neatly dressed to leave a good impression on the audience.2.If you have a good sense of humor, it helps to enhance atmosphere at thepresentation and the audience will become more friendly and engagingTeamwork(mutual trust, full co-operation)What is impor

2、tant when managing a project? Encouraging team workKeeping to scheduleSelection of the team membersFirstly, encouraging teamwork is very important when managing a project. Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improv

3、e the quality and efficiency of the work.Secondly, keeping to schedule is also important. Time is always of essence for a project. You should ensure that you would be running before the schedule rather than after it. Otherwise it will lead to late completion.On top of that, selection of the particip

4、ants should be also taken into consideration. People with a wide range of experiences can enhance the chance of the successfully sorting out problems.What is important when choosing people to work in teams? Variety of experiencePersonal qualitiesAttitudeFirstly, variety of experience is very importa

5、nt to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sortingout problems with you knowledge which is based on your past experience Secondly, personal qualities are also important. The

6、basis of the teamwork is mutual trust and friendly atmosphere, which requires team members to be patient, modest and to have good interpersonal skills.Whats more, attitude should be also taken into account. As the old saying goes “ Attitude is everything It has”a .direct impact on the success or fai

7、lure of the teamwork.Recruiting & SelectingWhat is important when selecting staff for promotion?(selecting new applicants for candidates)Work- related qualities( 專業(yè)素養(yǎng) )Personal qualities( 人品 )Current performanceExperienceFirstly, when aiming for promotion, work-related qualities are important .These

8、 qualities include qualifications, skills and abilities which are necessary for any job.Secondly, personal qualities are important as well, such as loyalty to the company, responsibility and so on, since these can help to establish personal credibility and integrity among colleagues.Ontopofthat,curr

9、entperformanceisanotherfactortoconsider.Successful performance can at least demonstrate some aspects of the staff s ability, such as communication skills, sales experiences and so on.What is important when aiming to retain good staff?What is important when aiming to reduce staff turnover?What is imp

10、ortant when motivating staff?Pleasing work environmentCareer opportunity/development/structure(123)Flexible working hoursFinancial benefits(123)TrainingFirstly, creating a pleasing workplace is very important when aim to retain good staff. A pleasing workplace includes everything from having the rig

11、ht tools available to provide basic comfort, such as proper lighting and noise control, etc.Secondly, career opportunity is also important. Employees will remain with their employer if career opportunities are presented. Career plans for those who what to upward in the company undoubtedly improve mo

12、rale and boost engagement. (This can lead to some motivational values and enhance employees fulfillment.)On top of that, flexible working hours should be also taken into account. It allows the staff a certain degree of freedom, which is essential for the balance of life and work.Financial benefits a

13、re also important. Staff want some sort of recognition for the job that they do. Correct financial benefits plan will arouse their enthusiasm. Otherwise, they would feel being ignored (neglect/overlook).Besides, training cannot be neglected, since training can keep their skills current and up-dated,

14、 thus making them more competitive throughout their lives.What is important when aiming to improve career prospects?Reading business articlesLearning a foreign languageTrainingFirstly, reading business articles is very important when trying to improve career prospects. This is a good way for you to

15、keep up with the latest development in related field which may give you a clue of what to do next.Secondly, learning a foreign language is also important. For instance if you are good at speaking English ,that would add weight to the improvement of career prospects since the globalization economy an

16、d the wide-spread international corporation all needs the bridge of a common language ,and English is one of the most widely used languages.Thirdly, training is another factor to consider. By doing so , you get access to a range of skills to meet different sorts of needs from different jobs.Conferen

17、ce and PresentationWhat is important when organizing a conference?(Presention)Conference speakersVenue/LocationTopics coveredFacilities neededAudiencePracticing beforehandFirstly, I think conference speakers are a very important factor to consider.If they are well-known people knowing a lot about a

18、particular field ,or comefrombig multinationals,theconference/presentationwill belikely to beinformative and you may benefit a lot from it.(A good presenter knows what his audience want and is able to demonstrate(speak) in a clear, accurate and honest way to grab their attention and to raisetheir in

19、terest.)Secondly, location is also important. If the conference is held in a place withbeautiful surroundings, more people will go and itsgood for you to do someuseful networking. (Help you free from nervousness)On top of that, topics covered should be taken into account. To ensure allthe audience c

20、an really benefit from the conference,what the speakers talkabout ought to be something that the participants are interested in and relatesto their workTo ensure the success of the presentation,somefacilitiesare needed,such as OHP , microphone and PowerPoint that work. They can help to makedetails m

21、ore clearly expressedand the presentationmore impressiveto theaudience.The audience is also very important. Their participation and interaction canbe helpful to the success to the presentation. It has to be decided first who isthe target audience and then according to the result, send out the invita

22、tionletters to the right people before the presentation. What do you think is important when planning a career?QualificationsFuture trendsInterestFirstly, its important to consider qualifications, since qualifications, to some extent, means relevant education, knowledge and ability, which are essent

23、ialto the development and success of your career in the future. With qualifications, it will be easier for you to be accepted and acknowledge by others.Secondly, it salso important to consider future trends. Following future trends will keep you up with the times and bring you more chances. Persuing

24、 a career with good future trends is undoubtedly more promising.Furthermore, personal interest should be also taken into account. Interest will bring along active attitude, thus making it easier to overcome work stress.Marketing1、Advertisement2、Packaging 包裝3、Setting pricesWhat is important when deal

25、ing with competition?Pricing policesAdvertising strategiesQualityWhat is important when aiming to reach new markets?Market research/Target market( the first step before the company gets into the market.)PricingAdvertisingFirstly, market research is important when aiming to reach new markets.By carry

26、ingout marketresearch,a companycan get such informationaswhether ther esa market for a new product, and what are customersneedsand tastes for new product.Thus, the new productwill sell well when it islaunched into the market.On top of that, pricing shouldbe also taken into account.In order tocapture

27、 a large market share, you must set a price lower than your competitors.If you fixed the price higher than your rivals without higher quality, you might soon find yourself in an unfavorable situation.(The fundamental task for a company is to make its products and itself know to the public. There are

28、 several ways to achieve this, advertising is the most important one.)What is important when advertising a new product?CostMediaTarget consumersFirst, cost is very important when advertising a new product. Without money, there can be no mentioning of training at all. The costs of advertisement shoul

29、d be calculated carefully and reasonably.The mount of advertising budget determines the scale and period of advertisement.Secondly, media is also important. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals and convince the c

30、onsumers that their products would be the right choice.Thirdly, target consumers should be taken into consideration. For instance, bill board will likely be an important element for the target market that has a limited number of potential customers, while TV comerWhat is important when setting price

31、s for new products?CostDemandCompetition(competitorsprices)The first thing we must take into account is costs when setting prices fornew products. Prices should cover the costs, such as insurance, raw materials,rent and equipment. Otherwise, the company will make a loss.Secondly, demandis also impor

32、tant.Consumerdemandfor the productclearly affects the price that can be charged. When demand is strong, we canset high prices, when demand is weak, we can set low prices.Besides, competitionshould be taken into account. If you fixed the pricehigher than your rivalswithout higher quality of service,

33、you might soon findyourself in an unfavorable situation.(The company is supposed to consider theprices set by its competitors.(Last but not least, if a company wants its new products to be competitive, it must take competition into consideration. It must set the prices equal to or lower than its com

34、petition.)What do you think is the basic objective underlying all promotion?I think its to provide information. Companies want to tell customers about themselves as well as what products are available, where they can be purchased, and for what prices.What do you think are the promotional alternative

35、s?They are advertising, sales promotion, personal selling, and publicityDelegationEntertaining Clients招待客戶Do you think it s necessary for a company to establish a good long-term relationship with its clients?Yes. A good long-term business relationship with clients means better understanding and grea

36、ter trust between you and your clients. That will definitely help retain clients.Location and RelocationWhat is important when relocation a business?What is important when choosing retail premises to rent?Local workforce availableLocation of site (transportation)Length of contractDemand for products

37、 or servicesLabor costsCompetitionFirstly,Secondly, location of site is very important. You need to consider whether itsconvenient and easy for raw material supply and transporting out the products, whether it seasy to get access to the electricity, water, gas and other supporting energy, whether it

38、 sconvenient for staff to go to work.Furthermore, length of contract is also important. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.Competition is another factor to consider. You should

39、n tlocate in a place where there are already a lot of firms. Competition will severely affect a company srevenue.DiscussionTrade fairWhat is important when exhibiting at trade fair?參加展銷會需考慮哪些要點Quality of displayStaff selectedFirstly, when exhibiting at trade fair, quality of display is very importan

40、t. The quality of the display will affect the public image of the company. Therefore you should make sure that what you display should be of high quality and show the best of your products.Secondly, it is also important to select the right staff. There have to be people who are informative and have

41、excellent communicative skills so as to answer any kind of questions produced by potential customers.All this is impossible without careful planning. So you have to plan in advance to make your display a complete success.What is important when planning the layout of a stand at trade fair?展銷會展位布置需考慮哪

42、些要點？AttractivenessSecurity of exhibitsSpace arrangementFirstly, attractiveness is very important when planning the stand layout. In order to get more people to visit your stand, it should be designed in a creative way to make it as eye-catching as possible.Secondly, security of exhibits is also impo

43、rtant. No one want to see any visitor to your stand be hurt due to the neglect of security of exhibits. So make sure your exhibits are placed in safe way to avoid any potential dangers.On top of that, space arrangement should be also taken into consideration. For instance, there should be area for d

44、emonstrating your products as well as for discussion with visitors.Entertaining Clients （ organise outdoor activities 戶外活動、商務(wù)活動）Arrange a meeting(travelling and accommodation arrangement,information ,travelling) give presentationHow important is it for a company to have regular meetings?Very importa

45、nt. It is an effective way to collect ideas and to communicate. Also, it keeps employees well-informed with the latest developments of the companyVideo conferencingTraining(seminar/programme) for new staff(students /appraisalmeasure/evaluate1.offer a training on sth. for sb. Itscertainly a good chan

46、ce to improve-Training is to the mutual interest of both the individual and the company The growth of the company depends on the development of its staff.2.focuson issues/topicslike XXXX,whichare importantwhenholdingatraining programme3.I am with you here./You bet./Icouldn tagree with you more. This

47、 aims to -Besides that,-Itsa very good idea.So that leads to the next item-談?wù)撊绾巫觯约斑@種做法的意義。Have we covered everything? Oh,one more point Let slook forward to the training.；-What is important when organizing an in-house training course?course contentsparticipants selectedplanning carefullyFirstly, co

48、urse contents are very important when organizing an in-house training. To ensure all the participants can really benefit from the training course, the contents should be something that the members are interested inand be practical to their work.Secondly, participants selected are also important. Tha

49、t includes trainers and trainees. To ensure effectiveness of the training, you should select experienced and informative trainers to give the course. As for trainees, they ought to be people who can spare time for the training so as to maintain high level of productivity.All this is impossible witho

50、ut careful planning. So you need to plan in advance to ensure a complete success of the training.Promotion(method/how much discount should be offered/advertisement 突出哪些特征 ) target consumers between XX and XX years oldWow, you see now the car industry is changing so rapidly that we can hardly imaging

51、. Only three month passed , and the company brings out another new model of the car, especially whose target consumers ages from 18 to 25 years old.Well, this new product aims to target consumers between 18 to 25 years old .They are young and can be easily attracted by novel things, I mean, we shoul

52、d outline the unique design of the car model, which leaves the impression of fashion on consumers.They would prefer to things which are very eyecatching. However, I wonder if they can afford it for people under 25 years old do not have that many savings. Itsnecessary to convince them that this type

53、of cars is good value for money. Then we are able to make profits from them.So that comes to the problem how to present the car to our target consumers effectively though an advertising campaign.I think TV commercials can meet our needs. For one can it can reach a large number of audience at a low c

54、ost per person. For another, television allows creative use of action, color, and sound which that cannot possible in any other medium.In addition, giving leaflets is another way to show them the new model. With both of the ways , I think we can our plan reach the expectation.Let get down to prepare

55、 for it.Internal/External magazine/(staff magazine) who should be involved Consumers NewsletterArticles文化差異問題、所需了解到的關(guān)于對方的信息了解受培訓(xùn)者的信息、與會者的信息、客戶的信息、傳遞何種信息才合適，怎么傳遞Part iDo you think price is the only factor that you consider when you are deciding to buy a product?No, when I am deciding to buy a product

56、, I consider not only price, but also quality, after-sales service, reliability, reputation and style, etc. Usually, I think the better quality the higher price, so I may not choose the cheapestone.Do you think advertising cost-effective? 你認為廣告節(jié)省費用嗎？Yes, although advertising can bequite expensive, m

57、anyfirmsstill find itcost effective because it can reach millions of people ata low costperperson.What do you think are the promotional alternatives手段？They are advertising, personal selling, sales promotion（促銷活動） andpublicity.What do you think is the basic objective underlying all promotion?I think

58、it tosprovide information. To tellcustomersaboutthe whatproducts are available, where they can be purchased, and for what prices.What training would you hope to have in the future?The training offoreign languages, such as English.Theglobalizationofeconomy andthe wide-spreadinternationalcooperation a

59、llneedthebridge of a common language. And English is one of the most widely-usedlanguages.Do you think companies should provide training for all their staff?Yes. Colleagues should be treated equal. Their knowledge and skills need to be improved.Would you welcome stress when you are targeting at your

60、 goal?Yes, A reasonable amount of stress will push me forward a bit faster.(will push me to work harder )What is important when dealing considering setting up a staff canteen?employees opinionscost to the companycareful planningFirstly, in order to makes sure that the canteen can really benefits you