某某年度中國廣播聽眾與電臺收聽率調(diào)查報告

1、 HYPERLINK / (海量營銷管理培訓(xùn)資料下載)PAGE PAGE 26此份資料來自 東莞臺商信息網(wǎng)，大量的管理資料下載2004年度中國廣播聽眾與電臺收聽率調(diào)查報告賽立信媒介研究有限公司二四年七月關(guān)于本項調(diào)查調(diào)研地區(qū)：北京、沈陽、上海、武漢、成都、廣州。調(diào)研對象：調(diào)查城市的常住人口。其中收聽廣播情況針對廣播聽眾進(jìn)行，受訪者條件在調(diào)研地區(qū)居住/生活1年以上年齡介于10-69歲每周收聽廣播一次以上符合市場研究要求之一般條件樣本量：單位北京上海沈陽武漢成都廣州合計接觸樣本（約）個1000100010001000100010006000聽眾有效樣本個3003003003003003001800抽

2、樣方法：多階段隨機抽樣（PPS法）。數(shù)據(jù)采集方法：入戶問卷式訪問，留置收聽廣播情況日記表記錄一周。調(diào)研執(zhí)行：本項目由賽立信媒介研究公司負(fù)責(zé)項目設(shè)計、分析、組織與質(zhì)量監(jiān)控工作，賽立信運作中心及各城市現(xiàn)場執(zhí)行部負(fù)責(zé)運作執(zhí)行工作。調(diào)研時間：2004年3月17-31日，其中日記表填寫時間是3月21日-27日。重要聲明本報告所涉及的數(shù)據(jù)全部來源于本項調(diào)研的直接結(jié)果或分析結(jié)果；本報告僅供免費贈送的廣播電臺、廣告公司、廣告客戶以及有關(guān)媒體內(nèi)部使用，未經(jīng)賽立信公司授權(quán)，任何單位或個人不得對外發(fā)布或交給第三方使用；任何單位或個人不得利用本報告的數(shù)據(jù)或調(diào)研結(jié)果進(jìn)行公開宣傳或有任何詆毀第三方之行為；本報告及其所涉及

3、數(shù)據(jù)結(jié)果的版權(quán)及解釋權(quán)屬賽立信媒介研究有限公司。賽立信媒介研究有限公司地址：廣州市環(huán)市東路450號華信中心15樓郵編：510080聯(lián)系人：李薔小姐、冼國康先生、劉蘇秦先生傳真：（020）87770505郵箱： HYPERLINK mailto:media media目 錄TOC o 1-3 h z u HYPERLINK l _Toc77662724 媒體接觸情況及廣播聽眾規(guī)模 PAGEREF _Toc77662724 h 4 HYPERLINK l _Toc77662725 六城市受眾接觸各類媒體的情況 PAGEREF _Toc77662725 h 4 HYPERLINK l _Toc776

4、62726 六城市廣播聽眾規(guī)模 PAGEREF _Toc77662726 h 4 HYPERLINK l _Toc77662727 北京地區(qū)聽眾收聽廣播的情況 PAGEREF _Toc77662727 h 5 HYPERLINK l _Toc77662728 北京地區(qū)主要電臺的到達(dá)率 PAGEREF _Toc77662728 h 5 HYPERLINK l _Toc77662729 北京地區(qū)廣播聽眾經(jīng)常收聽的電臺 PAGEREF _Toc77662729 h 5 HYPERLINK l _Toc77662730 北京地區(qū)聽眾對各主要電臺的滿意度評價 PAGEREF _Toc77662730 h

5、 5 HYPERLINK l _Toc77662731 北京地區(qū)主要電臺的收聽率 PAGEREF _Toc77662731 h 6 HYPERLINK l _Toc77662732 北京地區(qū)主要電臺的聽眾占有率 PAGEREF _Toc77662732 h 7 HYPERLINK l _Toc77662733 沈陽地區(qū)聽眾收聽廣播的情況 PAGEREF _Toc77662733 h 8 HYPERLINK l _Toc77662734 沈陽地區(qū)主要電臺的到達(dá)率 PAGEREF _Toc77662734 h 8 HYPERLINK l _Toc77662735 沈陽地區(qū)廣播聽眾經(jīng)常收聽的電臺 P

6、AGEREF _Toc77662735 h 8 HYPERLINK l _Toc77662736 沈陽地區(qū)聽眾對各主要電臺的滿意度評價 PAGEREF _Toc77662736 h 8 HYPERLINK l _Toc77662737 沈陽地區(qū)主要電臺的收聽率 PAGEREF _Toc77662737 h 9 HYPERLINK l _Toc77662738 沈陽地區(qū)主要電臺的聽眾占有率 PAGEREF _Toc77662738 h 10 HYPERLINK l _Toc77662739 上海地區(qū)聽眾收聽廣播的情況 PAGEREF _Toc77662739 h 11 HYPERLINK l _

7、Toc77662740 上海地區(qū)主要電臺的到達(dá)率 PAGEREF _Toc77662740 h 11 HYPERLINK l _Toc77662741 上海地區(qū)廣播聽眾經(jīng)常收聽的電臺 PAGEREF _Toc77662741 h 11 HYPERLINK l _Toc77662742 上海地區(qū)聽眾對各主要電臺的滿意度評價 PAGEREF _Toc77662742 h 11 HYPERLINK l _Toc77662743 上海地區(qū)主要電臺的收聽率 PAGEREF _Toc77662743 h 12 HYPERLINK l _Toc77662744 上海地區(qū)主要電臺的聽眾占有率 PAGEREF

8、_Toc77662744 h 13 HYPERLINK l _Toc77662745 武漢地區(qū)聽眾收聽廣播的情況 PAGEREF _Toc77662745 h 14 HYPERLINK l _Toc77662746 武漢地區(qū)主要電臺的到達(dá)率 PAGEREF _Toc77662746 h 14 HYPERLINK l _Toc77662747 武漢地區(qū)廣播聽眾經(jīng)常收聽的電臺 PAGEREF _Toc77662747 h 14 HYPERLINK l _Toc77662748 武漢地區(qū)聽眾對主要電臺的滿意度評價 PAGEREF _Toc77662748 h 14 HYPERLINK l _Toc7

9、7662749 武漢地區(qū)主要電臺的收聽率 PAGEREF _Toc77662749 h 15 HYPERLINK l _Toc77662750 武漢地區(qū)主要電臺的聽眾占有率 PAGEREF _Toc77662750 h 16 HYPERLINK l _Toc77662751 成都地區(qū)聽眾收聽廣播的情況 PAGEREF _Toc77662751 h 17 HYPERLINK l _Toc77662752 成都地區(qū)主要電臺的到達(dá)率 PAGEREF _Toc77662752 h 17 HYPERLINK l _Toc77662753 成都地區(qū)廣播聽眾經(jīng)常收聽的電臺 PAGEREF _Toc77662

10、753 h 17 HYPERLINK l _Toc77662754 成都地區(qū)聽眾對主要電臺的滿意度評價 PAGEREF _Toc77662754 h 17 HYPERLINK l _Toc77662755 成都地區(qū)主要電臺的收聽率 PAGEREF _Toc77662755 h 18 HYPERLINK l _Toc77662756 成都地區(qū)主要電臺的聽眾占有率 PAGEREF _Toc77662756 h 19 HYPERLINK l _Toc77662757 廣州地區(qū)聽眾收聽廣播的情況 PAGEREF _Toc77662757 h 20 HYPERLINK l _Toc77662758 廣州

11、地區(qū)主要電臺的到達(dá)率 PAGEREF _Toc77662758 h 20 HYPERLINK l _Toc77662759 廣州地區(qū)廣播聽眾經(jīng)常收聽的電臺 PAGEREF _Toc77662759 h 20 HYPERLINK l _Toc77662760 廣州地區(qū)聽眾對主要電臺的滿意度評價 PAGEREF _Toc77662760 h 20 HYPERLINK l _Toc77662761 廣州地區(qū)主要電臺的收聽率 PAGEREF _Toc77662761 h 21 HYPERLINK l _Toc77662762 廣州地區(qū)主要電臺的聽眾占有率 PAGEREF _Toc77662762 h

12、22媒體接觸情況及廣播聽眾規(guī)模六城市受眾接觸各類媒體的情況雜志：接觸率雜志：接觸率24.2%過去一個月曾經(jīng)接觸的媒體的受眾比例其它媒體：接觸率1.5%廣播：接觸率56.9%報紙：接觸率70.0%互聯(lián)網(wǎng)：接觸率16.3%電視：接觸率97.3%調(diào)研地區(qū)電視電臺報紙雜志互聯(lián)網(wǎng)曾經(jīng)接觸最常接觸曾經(jīng)接觸最常接觸曾經(jīng)接觸最常接觸曾經(jīng)接觸最常接觸曾經(jīng)接觸最常接觸北京94.2%80.6%65.0%8.1%76.5%4.4%49.5%1.3%30.1%4.9%上海97.6 %85.9 %58.5 %4.7 %77.9 %2.0 %26.4 %0.1 %15.2 %5.3 %廣州99.5%81.4%51.3%6.

13、9%62.4%4.9%9.9%0.8%15.9%6.0%武漢97.2%86.1%52.9%3.7%64.3%5.2%21.9%0.6%15.8%4.4%成都98.2%89.3%50.8%4.5%80.2%3.6%22.8%0.2%9.7%1.0%沈陽97.0%77.3%60.0%13.3%68.0%3.5%22.4%0.6%12.7%2.6%六城市廣播聽眾規(guī)模北京地區(qū)聽眾收聽廣播的情況北京地區(qū)主要電臺的到達(dá)率電臺名稱周到達(dá)率排名日到達(dá)率排名中央電臺中國之聲18.57%110.46%1中央電臺經(jīng)濟(jì)之聲4.09%91.48%10中央電臺音樂之聲12.87%55.41%6中央電臺都市之聲5.56%8

14、1.78%8北京新聞廣播12.28%66.45%5北京交通廣播14.04%47.35%4北京體育廣播5.99%72.05%7北京音樂廣播16.23%37.87%3北京文藝廣播18.27%29.90%2首都生活廣播4.09%101.67%9北京經(jīng)濟(jì)廣播3.80%111.46%11中國國際廣播電臺1.75%121.13%12北京地區(qū)廣播聽眾經(jīng)常收聽的電臺（單位：分）北京地區(qū)聽眾對各主要電臺的滿意度評價（單位：分）北京地區(qū)主要電臺的收聽率時間中央電臺中國之聲中央電臺經(jīng)濟(jì)之聲中央電臺音樂之聲中央電臺都市之聲北京新聞廣播北京交通廣播北京體育廣播北京音樂廣播北京文藝廣播首都生活廣播0:000.29%0.0

15、8%0.08%0.05%0.17%0.07%0.44%0.62%0.07%2:000.04%0.07%0.01%0.04%0.15%0.06%0.10%0.07%0.01%3:000.05%0.08%0.02%0.05%0.15%0.07%0.14%0.14%0.02%6:000.99%0.34%0.15%0.04%0.30%0.15%0.19%0.30%0.27%6:150.95%0.27%0.24%0.06%0.24%0.45%0.15%0.27%0.21%6:305.43%0.04%0.44%0.08%1.72%0.61%0.10%0.52%0.57%0.17%6:455.05%0.04

16、%0.32%0.08%1.66%0.58%0.10%0.64%0.66%0.16%7:003.62%0.27%0.85%0.12%4.27%1.97%0.29%1.59%2.68%0.27%7:152.79%0.24%0.82%0.19%3.03%1.75%0.27%1.17%2.55%0.45%7:302.46%0.47%1.17%0.36%2.93%2.04%0.78%1.28%3.24%0.61%7:451.44%0.41%1.08%0.36%1.22%1.60%0.77%1.13%2.93%0.52%8:001.85%0.62%1.54%0.42%1.37%1.96%0.89%1.17

17、%2.71%0.53%8:151.54%0.39%1.63%0.24%0.86%1.54%0.50%0.53%1.10%0.56%8:301.53%0.35%1.65%0.35%1.36%1.62%0.41%0.50%1.45%0.38%8:451.17%0.20%1.46%0.35%0.88%1.17%0.12%0.47%1.37%0.18%9:001.18%0.37%1.67%0.43%1.11%2.38%0.09%0.62%1.98%0.25%9:150.48%0.31%1.41%0.41%0.62%2.31%0.10%0.65%2.00%0.28%9:300.47%0.57%1.62%

18、0.37%0.57%2.32%0.10%0.67%1.75%0.40%9:450.39%0.49%1.34%0.39%0.42%1.66%0.13%0.59%1.37%0.36%10:000.37%0.57%1.57%0.54%0.40%1.61%0.13%0.74%1.54%0.37%10:150.21%0.18%1.35%0.48%0.30%1.29%0.12%0.54%1.11%0.21%10:300.39%0.18%1.36%0.51%0.51%1.30%0.15%0.58%1.12%0.24%10:450.39%0.09%1.25%0.45%0.42%1.01%0.15%0.48%0

19、.92%0.24%11:000.47%0.06%1.26%0.44%0.50%1.03%0.21%0.88%1.67%0.23%11:150.37%0.03%1.01%0.25%0.51%0.67%0.20%0.79%1.55%0.06%11:300.45%0.05%1.03%0.32%0.47%0.76%0.18%0.95%1.61%0.05%11:450.43%0.03%0.89%0.25%0.48%0.76%0.18%0.87%1.48%0.10%12:001.02%0.03%1.36%0.40%0.60%1.19%0.45%1.99%3.50%0.28%12:151.04%0.03%1

20、.07%0.30%0.36%0.96%0.47%1.65%2.83%0.27%12:301.07%0.05%1.09%0.38%0.59%1.53%0.51%1.86%3.13%0.18%12:451.01%0.03%0.88%0.28%0.57%1.40%0.34%1.63%2.53%0.16%13:001.03%0.05%0.87%0.29%0.74%1.90%0.29%1.87%2.63%0.34%13:150.44%0.05%0.77%0.19%0.74%1.59%0.22%1.62%1.40%0.27%13:300.62%0.06%0.73%0.17%0.73%1.71%0.20%1

21、.63%1.29%0.28%13:450.62%0.03%0.65%0.12%0.52%1.76%0.22%1.11%0.92%0.31%14:000.64%0.03%0.81%0.20%0.64%1.97%0.27%1.32%1.05%0.34%14:150.59%0.68%0.15%0.29%1.24%0.18%0.62%0.85%0.24%14:300.82%0.06%0.69%0.15%0.21%1.36%0.24%0.88%1.00%0.24%14:450.59%0.09%0.62%0.12%0.21%1.31%0.18%0.80%0.92%0.24%15:000.54%0.64%0

22、.10%0.26%1.12%0.18%0.87%1.05%0.26%15:150.55%0.03%0.68%0.10%0.23%0.81%0.13%0.78%0.97%0.26%15:300.54%0.08%0.72%0.10%0.23%0.79%0.13%0.67%1.05%0.26%15:450.35%0.08%0.68%0.10%0.20%0.76%0.10%0.66%0.91%0.23%16:000.49%0.10%0.69%0.10%0.17%1.00%0.12%0.71%1.03%0.22%16:150.44%0.05%0.56%0.05%0.14%0.86%0.12%0.70%0

23、.84%0.19%16:300.47%0.04%0.52%0.11%0.19%0.92%0.15%0.64%0.86%0.21%16:450.40%0.04%0.38%0.11%0.17%0.70%0.19%0.57%0.59%0.17%17:000.54%0.07%0.61%0.13%0.57%1.52%0.22%0.68%0.94%0.28%17:250.47%0.06%0.59%0.10%0.47%1.56%0.16%0.49%0.83%0.12%17:300.52%0.06%0.67%0.09%0.39%1.78%0.19%0.54%0.92%0.15%17:450.39%0.04%0

24、.59%0.09%0.35%1.63%0.13%0.56%0.82%0.15%18:001.14%0.05%0.92%0.19%1.11%2.01%0.36%0.63%1.19%0.19%18:151.19%0.05%0.91%0.28%1.16%1.46%0.38%0.66%1.24%0.20%18:301.27%0.05%1.02%0.31%1.40%1.40%0.38%0.76%1.22%0.20%18:451.05%0.05%0.95%0.29%1.20%0.93%0.27%0.61%1.05%0.20%19:002.33%0.06%0.77%0.18%1.36%0.67%0.24%0

25、.71%0.89%0.14%19:151.18%0.06%0.57%0.11%0.65%0.55%0.11%0.59%0.72%0.13%19:300.80%0.08%0.70%0.18%0.66%0.62%0.10%1.05%1.17%0.16%19:450.43%0.17%0.56%0.15%0.22%0.50%0.06%0.97%1.06%0.17%20:000.51%0.19%0.79%0.19%0.24%0.66%0.17%1.39%1.48%0.26%20:150.25%0.09%0.31%0.11%0.07%0.30%0.08%0.54%0.48%0.13%20:300.23%0

26、.07%0.27%0.12%0.06%0.37%0.07%0.61%0.53%0.12%20:450.18%0.06%0.25%0.11%0.06%0.40%0.07%0.52%0.48%0.13%21:000.14%0.05%0.46%0.10%0.05%0.39%0.06%0.69%0.52%0.09%21:150.14%0.01%0.44%0.07%0.08%0.34%0.06%0.65%0.52%0.10%21:300.13%0.02%0.37%0.05%0.07%0.36%0.11%0.66%0.47%0.09%21:450.11%0.02%0.34%0.04%0.05%0.35%0

27、.11%0.59%0.41%0.08%22:000.13%0.02%0.57%0.10%0.09%0.48%0.19%0.87%0.66%0.25%22:150.15%0.02%0.46%0.11%0.09%0.42%0.20%0.49%0.64%0.27%22:300.12%0.03%0.39%0.09%0.08%0.39%0.20%0.46%0.63%0.24%22:450.13%0.05%0.34%0.08%0.08%0.37%0.18%0.41%0.56%0.26%23:000.26%0.02%0.31%0.14%0.04%0.32%0.13%0.47%0.48%0.22%23:150

28、.27%0.02%0.20%0.14%0.04%0.21%0.09%0.41%0.29%0.17%23:300.28%0.01%0.14%0.13%0.04%0.18%0.07%0.39%0.26%0.16%23:450.17%0.09%0.11%0.04%0.11%0.05%0.33%0.20%0.14%北京地區(qū)主要電臺的聽眾占有率時間中央電臺中國之聲中央電臺經(jīng)濟(jì)之聲中央電臺音樂之聲中央電臺都市之聲北京新聞廣播北京交通廣播北京體育廣播北京音樂廣播北京文藝廣播首都生活廣播北京經(jīng)濟(jì)廣播中國國際廣播電臺0:0015.04%4.42%4.42%2.65%8.85%3.54%23.01%32.74%3

29、.54%0.88%2:007.50%12.50%2.50%7.50%25.00%10.00%17.50%12.50%2.50%2.50%3:006.98%11.63%2.33%6.98%20.93%9.30%18.60%18.60%2.33%2.33%6:0032.10%11.11%4.94%1.23%9.88%4.94%6.17%9.88%8.64%2.47%6:1529.63%8.33%7.41%1.85%7.41%13.89%4.63%8.33%6.48%1.85%2.78%6:3053.85%0.42%4.37%0.83%17.05%6.03%1.04%5.20%5.61%1.66%0

30、.62%1.25%6:4551.53%0.41%3.26%0.81%16.90%5.91%1.02%6.52%6.72%1.63%0.61%1.63%7:0021.17%1.55%4.99%0.69%24.96%11.53%1.72%9.29%15.66%1.55%0.52%3.79%7:1519.44%1.67%5.74%1.30%21.11%12.22%1.85%8.15%17.78%3.15%0.56%4.44%7:3014.86%2.87%7.09%2.20%17.74%12.33%4.73%7.77%19.59%3.72%0.68%3.72%7:4511.43%3.30%8.57%2

31、.86%9.67%12.75%6.15%9.01%23.30%4.18%0.44%4.62%8:0013.02%4.34%10.85%2.96%9.66%13.81%6.31%8.28%19.13%3.75%0.39%3.75%8:1516.46%4.11%17.41%2.53%9.18%16.46%5.38%5.70%11.71%6.01%0.63%2.53%8:3014.57%3.36%15.69%3.36%12.89%15.41%3.92%4.76%13.73%3.64%3.36%2.52%8:4514.29%2.50%17.86%4.29%10.71%14.29%1.43%5.71%1

32、6.79%2.14%3.93%3.21%9:0010.58%3.34%15.04%3.90%10.03%21.45%0.84%5.57%17.83%2.23%3.34%3.06%9:155.00%3.21%14.64%4.29%6.43%23.93%1.07%6.79%20.71%2.86%3.93%3.93%9:304.75%5.76%16.27%3.73%5.76%23.39%1.02%6.78%17.63%4.07%3.73%3.73%9:455.04%6.30%17.23%5.04%5.46%21.43%1.68%7.56%17.65%4.62%0.42%4.20%10:004.26%

33、6.59%18.22%6.20%4.65%18.60%1.55%8.53%17.83%4.26%0.39%3.88%10:153.33%2.86%21.43%7.62%4.76%20.48%1.90%8.57%17.62%3.33%0.48%3.33%10:305.73%2.64%19.82%7.49%7.49%18.94%2.20%8.37%16.30%3.52%0.44%3.08%10:456.60%1.52%21.32%7.61%7.11%17.26%2.54%8.12%15.74%4.06%0.51%3.55%11:006.43%0.80%17.27%6.02%6.83%14.06%2

34、.81%12.05%22.89%3.21%0.40%4.02%11:156.10%0.47%16.90%4.23%8.45%11.27%3.29%13.15%25.82%0.94%0.47%5.16%11:306.97%0.82%15.98%4.92%7.38%11.89%2.87%14.75%25.00%0.82%0.41%4.51%11:457.23%0.43%14.89%4.26%8.09%12.77%2.98%14.47%24.68%1.70%1.28%4.68%12:008.98%0.25%11.97%3.49%5.24%10.47%3.99%17.46%30.67%2.49%1.2

35、5%1.25%12:1510.98%0.29%11.27%3.18%3.76%10.12%4.91%17.34%29.77%2.89%1.45%1.16%12:309.74%0.46%9.98%3.48%5.34%13.92%4.64%16.94%28.54%1.62%1.62%0.93%12:4510.77%0.28%9.39%3.04%6.08%14.92%3.59%17.40%27.07%1.66%1.38%1.10%13:009.63%0.49%8.15%2.72%6.91%17.78%2.72%17.53%24.69%3.21%1.23%1.48%13:155.56%0.69%9.7

36、2%2.43%9.38%20.14%2.78%20.49%17.71%3.47%1.39%2.08%13:307.69%0.70%9.09%2.10%9.09%21.33%2.45%20.28%16.08%3.50%1.40%2.10%13:458.97%0.45%9.42%1.79%7.62%25.56%3.14%16.14%13.45%4.48%0.90%2.69%14:008.02%0.42%10.13%2.53%8.02%24.47%3.38%16.46%13.08%4.22%0.84%2.95%14:1510.58%12.17%2.65%5.29%22.22%3.17%11.11%1

37、5.34%4.23%5.29%3.70%14:3012.68%0.94%10.80%2.35%3.29%21.13%3.76%13.62%15.49%3.76%5.16%3.29%14:4510.70%1.60%11.23%2.14%3.74%23.53%3.21%14.44%16.58%4.28%2.14%3.74%15:009.91%11.79%1.89%4.72%20.75%3.30%16.04%19.34%4.72%1.42%3.30%15:1511.35%0.54%14.05%2.16%4.86%16.76%2.70%16.22%20.00%5.41%0.54%2.70%15:301

38、0.82%1.55%14.43%2.06%4.64%15.98%2.58%13.40%21.13%5.15%1.03%2.58%15:458.05%1.72%15.52%2.30%4.60%17.24%2.30%14.94%20.69%5.17%1.15%2.87%16:009.30%1.86%13.02%1.86%3.26%19.07%2.33%13.49%19.53%4.19%6.51%2.33%16:159.79%1.03%12.37%1.03%3.09%19.07%2.58%15.46%18.56%4.12%7.22%2.58%16:3010.09%0.92%11.01%2.29%4.

39、13%19.72%3.21%13.76%18.35%4.59%6.42%2.29%16:4510.45%1.00%9.95%2.99%4.48%18.41%4.98%14.93%15.42%4.48%6.97%2.49%17:009.09%1.09%10.18%2.18%9.45%25.45%3.64%11.27%15.64%4.73%3.64%1.82%17:259.09%1.19%11.46%1.98%9.09%30.43%3.16%9.49%16.21%2.37%1.19%1.58%17:309.27%1.16%11.97%1.54%6.95%32.05%3.47%9.65%16.60%

40、2.70%0.77%1.54%17:457.86%0.87%11.79%1.75%6.99%32.75%2.62%11.35%16.59%3.06%0.87%1.75%18:0013.91%0.59%11.24%2.37%13.61%24.56%4.44%7.69%14.50%2.37%1.48%1.18%18:1515.02%0.64%11.50%3.51%14.70%18.53%4.79%8.31%15.65%2.56%1.60%1.28%18:3015.02%0.60%12.01%3.60%16.52%16.52%4.50%9.01%14.41%2.40%2.10%1.20%18:451

41、4.98%0.70%13.59%4.18%17.07%13.24%3.83%8.71%14.98%2.79%2.44%1.39%19:0030.03%0.78%9.92%2.35%17.49%8.62%3.13%9.14%11.49%1.83%2.61%1.04%19:1523.05%1.12%11.15%2.23%12.64%10.78%2.23%11.52%14.13%2.60%3.72%1.49%19:3013.68%1.40%11.93%3.16%11.23%10.53%1.75%17.89%20.00%2.81%1.40%1.40%19:459.43%3.69%12.30%3.28%

42、4.92%11.07%1.23%21.31%23.36%3.69%1.64%1.64%20:008.16%3.06%12.59%3.06%3.74%10.54%2.72%22.11%23.47%4.08%1.36%2.04%20:1510.00%3.46%12.31%4.23%2.69%11.92%3.08%21.15%18.85%5.00%1.15%1.54%20:308.91%2.64%10.23%4.62%2.31%14.19%2.64%23.10%20.13%4.62%1.32%1.32%20:457.36%2.33%10.47%4.65%2.33%16.67%3.10%21.71%2

43、0.16%5.43%0.78%1.55%21:005.34%1.69%17.13%3.65%1.97%14.33%2.25%25.28%19.10%3.37%1.40%1.97%21:155.29%0.29%17.06%2.65%2.94%13.24%2.35%25.00%20.00%3.82%1.76%2.06%21:305.05%0.80%14.63%1.86%2.93%14.36%4.52%26.06%18.62%3.72%1.86%1.86%21:455.09%0.90%15.27%1.80%2.40%15.57%4.79%26.65%18.26%3.59%0.90%1.80%22:0

44、03.61%0.48%15.63%2.64%2.40%13.22%5.29%24.04%18.27%6.97%1.44%1.92%22:154.64%0.62%14.55%3.41%2.79%13.31%6.50%15.48%20.43%8.67%1.86%2.48%22:304.05%0.93%13.40%3.12%2.80%13.40%6.85%15.89%21.81%8.41%1.87%2.49%22:455.04%1.80%12.95%2.88%2.88%14.03%6.83%15.47%21.22%9.71%1.44%2.16%23:0010.00%0.97%11.94%5.48%1

45、.61%12.58%5.16%18.39%18.71%8.71%1.29%1.29%23:1513.57%0.90%9.95%7.24%2.26%10.86%4.52%20.81%14.93%8.60%0.90%23:3015.57%0.47%8.02%7.55%2.36%10.38%3.77%21.70%14.62%8.96%0.94%23:4512.79%6.98%8.14%2.91%8.14%3.49%25.00%15.12%10.47%1.16%沈陽地區(qū)聽眾收聽廣播的情況電臺名稱周到達(dá)率排名日到達(dá)率排名中央電臺中國之聲11.26%27.08%1沈陽電臺經(jīng)濟(jì)臺9.24%55.69%5沈陽

46、電臺體育健康臺3.79%111.39%11沈陽電臺交通臺11.73%16.97%2沈陽電臺文藝臺11.14%46.03%3沈陽電臺新聞臺6.99%74.59%6遼寧電臺新聞臺4.74%102.37%10遼寧電臺交通臺11.26%25.84%4遼寧電臺文藝臺6.04%82.69%9遼寧電臺經(jīng)濟(jì)臺5.92%93.66%7遼寧電臺生活娛樂臺7.94%63.55%8沈陽地區(qū)主要電臺的到達(dá)率沈陽地區(qū)廣播聽眾經(jīng)常收聽的電臺（單位：分）沈陽地區(qū)聽眾對各主要電臺的滿意度評價（單位：分）沈陽地區(qū)主要電臺的收聽率沈陽電臺經(jīng)濟(jì)臺沈陽電臺體育健康臺沈陽電臺交通臺沈陽電臺文藝臺沈陽電臺新聞臺遼寧電臺新聞臺遼寧電臺交通臺

47、遼寧電臺文藝臺遼寧電臺經(jīng)濟(jì)臺遼寧電臺生活娛樂臺中央電臺中國之聲0:000.07%0.03%0.07%0.03%0.03%0.01%0.05%0.04%0.02%2:000.02%0.03%0.06%0.01%0.01%0.05%0.03%0.03%0.01%3:000.03%0.26%0.36%0.03%0.06%0.26%0.16%0.19%0.06%6:002.53%0.30%0.98%0.63%3.38%0.27%1.91%0.33%1.01%0.22%0.05%6:152.47%0.30%0.84%0.60%3.29%0.24%1.90%0.30%0.98%0.16%0.05%6:30

48、2.16%0.39%1.00%0.37%2.53%0.33%1.94%0.29%0.84%0.12%4.49%6:452.16%0.41%0.76%0.14%2.33%0.23%2.00%0.31%0.60%0.12%3.96%7:003.07%0.33%2.02%0.64%2.87%0.76%4.16%0.38%0.27%0.18%3.80%7:152.24%0.23%1.88%0.54%1.08%0.56%3.25%0.12%0.02%0.14%2.38%7:304.52%0.28%2.01%0.69%1.24%0.51%4.01%0.15%0.05%0.30%0.10%7:453.91%

49、0.09%1.60%0.49%0.78%0.28%3.08%0.09%0.07%0.28%0.09%8:003.10%0.11%4.32%0.71%0.80%0.42%2.41%0.16%0.22%0.31%8:150.73%0.05%2.99%0.36%0.21%0.16%0.73%0.11%0.18%0.16%8:300.78%0.09%2.85%0.34%0.22%0.26%0.72%0.12%0.16%0.16%8:450.40%0.05%2.74%0.16%0.21%0.21%0.69%0.07%0.26%0.07%9:000.40%0.07%2.57%0.77%0.70%0.20%

50、0.84%0.25%0.15%0.20%9:150.27%0.06%0.86%0.74%0.61%0.13%0.42%0.25%0.05%0.17%9:300.30%0.14%0.88%0.74%0.62%0.13%0.43%0.32%0.05%0.19%9:450.26%0.14%0.74%0.71%0.57%0.05%0.32%0.32%0.03%0.18%10:000.28%0.15%0.77%0.86%0.60%0.07%0.46%0.49%0.05%0.20%10:150.08%0.03%0.53%0.46%0.13%0.07%0.43%0.40%0.07%0.18%10:300.1

51、1%0.03%0.54%0.47%0.13%0.06%0.41%0.37%0.05%0.19%10:450.09%0.39%0.34%0.07%0.04%0.21%0.23%0.02%0.14%11:000.18%0.10%0.57%0.56%0.09%0.16%0.25%0.24%0.15%0.19%11:150.17%0.10%0.41%0.38%0.07%0.21%0.13%0.18%0.14%0.13%11:300.20%0.11%0.48%0.40%0.09%0.23%0.25%0.25%0.15%0.22%11:450.13%0.08%0.33%0.27%0.01%0.14%0.1

52、5%0.16%0.11%0.16%12:000.22%0.09%0.62%0.37%0.13%0.14%0.34%0.40%0.14%0.26%0.01%12:150.18%0.75%0.30%0.14%0.02%0.26%0.40%0.14%0.16%0.02%12:300.17%0.74%0.33%0.14%0.02%0.32%0.39%0.17%0.19%0.02%12:450.09%0.77%0.33%0.05%0.02%0.30%0.33%0.07%0.16%0.02%13:000.10%0.71%0.55%0.21%0.05%0.37%0.50%0.45%0.23%0.02%13:

53、150.07%0.35%0.30%0.12%0.04%0.14%0.17%0.33%0.14%13:300.07%0.35%0.29%0.14%0.05%0.14%0.18%0.32%0.13%13:450.05%0.36%0.24%0.04%0.07%0.15%0.21%0.33%0.08%14:000.08%0.48%0.24%0.06%0.35%0.20%0.29%0.23%0.11%14:150.05%0.24%0.13%0.04%0.25%0.09%0.13%0.09%0.04%14:300.05%0.22%0.10%0.04%0.22%0.09%0.11%0.08%0.05%14:

54、450.05%0.19%0.11%0.03%0.09%0.07%0.08%0.06%0.03%15:000.17%0.28%0.37%0.07%0.13%0.17%0.14%0.11%0.22%15:150.17%0.24%0.34%0.05%0.11%0.13%0.11%0.03%0.25%15:300.16%0.21%0.34%0.11%0.10%0.14%0.10%0.02%0.24%15:450.16%0.21%0.33%0.11%0.11%0.10%0.09%0.01%0.16%16:000.54%0.25%0.43%0.15%0.11%0.11%0.15%0.07%0.18%16:

55、150.51%0.29%0.38%0.05%0.08%0.10%0.11%0.14%0.13%16:300.52%0.28%0.35%0.03%0.08%0.11%0.13%0.16%0.13%16:450.44%0.24%0.28%0.03%0.03%0.09%0.07%0.16%0.09%17:000.59%0.20%0.48%1.05%0.14%0.25%0.25%0.16%0.28%0.16%17:250.31%0.17%0.40%0.80%0.21%0.23%0.17%0.11%0.23%0.11%17:300.33%0.16%0.39%0.79%0.27%0.15%0.21%0.1

56、0%0.22%0.12%17:450.27%0.14%0.34%0.67%0.17%0.19%0.18%0.08%0.16%0.05%18:000.43%0.32%0.55%0.69%0.15%0.37%0.57%0.35%0.24%0.11%0.02%18:150.32%0.24%0.37%0.34%0.16%0.29%0.45%0.32%0.24%0.10%0.02%18:300.32%0.23%0.38%0.36%0.15%0.29%0.44%0.35%0.23%0.11%0.02%18:450.25%0.19%0.31%0.30%0.12%0.23%0.36%0.26%0.20%0.0

57、2%0.01%19:000.65%0.33%0.47%0.82%0.19%0.33%0.49%0.40%0.46%0.05%0.42%19:150.58%0.17%0.23%0.71%0.19%0.04%0.46%0.23%0.41%0.06%0.23%19:300.56%0.24%0.24%0.86%0.36%0.09%0.62%0.36%0.51%0.06%0.13%19:450.43%0.17%0.26%0.86%0.26%0.10%0.41%0.31%0.43%0.07%0.14%20:000.70%0.21%0.41%0.98%0.34%0.16%0.57%0.85%0.62%0.1

58、8%0.31%20:150.30%0.11%0.19%0.33%0.09%0.09%0.33%0.50%0.33%0.09%0.16%20:300.24%0.09%0.25%0.25%0.08%0.10%0.25%0.36%0.75%0.15%0.10%20:450.20%0.08%0.24%0.23%0.08%0.11%0.22%0.35%0.72%0.13%0.07%21:000.24%0.07%0.27%0.24%0.17%0.08%0.19%0.12%0.60%0.69%0.03%21:150.25%0.08%0.29%0.24%0.19%0.08%0.13%0.06%0.56%0.7

59、3%21:300.24%0.09%0.27%0.25%0.20%0.10%0.12%0.05%0.51%0.70%21:450.22%0.09%0.20%0.20%0.19%0.09%0.12%0.05%0.46%0.62%22:000.41%0.09%0.27%0.82%0.29%0.13%0.16%0.17%0.59%0.70%22:150.60%0.04%0.12%1.22%0.42%0.14%0.10%0.25%0.14%0.12%22:300.55%0.03%0.10%1.15%0.35%0.12%0.09%0.21%0.16%0.11%22:450.60%0.03%0.10%1.2

60、7%0.08%0.06%0.01%0.23%0.12%0.13%23:000.63%0.07%0.10%1.21%0.06%0.07%0.01%0.19%0.11%0.11%0.01%23:150.39%0.09%0.14%0.48%0.12%0.07%0.02%0.35%0.21%0.07%0.02%23:300.37%0.10%0.12%0.41%0.10%0.08%0.02%0.31%0.18%0.06%0.02%23:450.29%0.08%0.10%0.27%0.08%0.06%0.02%0.24%0.13%0.05%0.02%沈陽地區(qū)主要電臺的聽眾占有率沈陽電臺經(jīng)濟(jì)臺沈陽電臺體育健