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1、噴墨照片打印機(jī):簡(jiǎn)析:1、由于廠商,媒體的積極合作與宣傳,F(xiàn)Y02FY03中國(guó)噴墨照片打印機(jī)市場(chǎng)總體大幅度上升;2、FY03,東北市場(chǎng)占總體市場(chǎng)的17.42%;3、FYY03,東北市市場(chǎng)各品品牌份額額變化為為:HPP、EPPSONN和CAANONN份額仍仍然占有有絕對(duì)優(yōu)優(yōu)勢(shì),其其他的品品牌比較較穩(wěn)定;表1 FY02FY03中中國(guó)噴墨墨照片打打印機(jī)市市場(chǎng)銷量量情況年度FY002FY003銷量(萬(wàn)萬(wàn)臺(tái))1.9883.433同比增長(zhǎng)長(zhǎng)率(%)73.223 %數(shù)據(jù)來(lái)源源:CCCID 20004,003表2 FY02FY03中中國(guó)噴墨墨照片打打印機(jī)市市場(chǎng)銷售售額情況況年度FY002FY003銷售額(億元

2、)0.3770.566同比增長(zhǎng)長(zhǎng)率(%)51.009 %數(shù)據(jù)來(lái)源源:CCCID 20004,003表3 FY03中中國(guó)噴墨墨照片打打印機(jī)東東北市場(chǎng)場(chǎng)各品牌牌銷量(單位:臺(tái))情情況Q2 220033SharreQ3 220033SharreQ4 220033SharreQ1 220044SharreFY003 TTotaalSharreEPSOON 26938.664%39638.447%50939.001%68939.001%1863338.882%CANOON12317.559%17817.228%22917.552%30917.552%83917.448%HP15622.332%23322

3、.664%34526.442%46726.442%1201125.003%LENOOVO5507.883%787.566%826.322%11206.332%3276.811%LEXMMARKK497.044%727.011%846.444%1146.444%3196.655%Otheers466.588%727.044%564.288%764.288%2505.211總計(jì)697100%10288100%13044100%17655100%47999100%數(shù)據(jù)來(lái)源源:CCCID 20004,003圖1 FY03中中國(guó)噴墨墨照片打打印機(jī)東東北市場(chǎng)場(chǎng)各品牌牌銷量情情況數(shù)據(jù)來(lái)源源:CCCID 20

4、004,003表4 FY03中中國(guó)噴墨墨照片打打印機(jī)東東北市場(chǎng)場(chǎng)各品牌牌銷售額額(單位位:萬(wàn)元元)情況況Q2 220033SharreQ3 220033SharreQ4 220033SharreQ1 220044SharreFY003 TTotaalSharreEPSOON 45.33237.224%63.11836.668%81.55237.776%103.8737.997%293.8937.552CANOON21.44317.661%29.55917.118%36.33216.882%47.66217.441%134.9617.223HP29.33224.009%42.88124.885%

5、62.00428.774%76.22827.888%210.4526.886LENOOVO8.8667.288%12.2267.122%12.7755.900%16.2265.944%50.1136.400LEXMMARKK8.9227.333%12.4467.233%14.2276.611%17.9926.555%53.5576.844Otheers7.8556.455%11.9956.944%8.9884.166%11.6614.244%40.3395.166總計(jì)121.70100%172.24100%215.87100%273.54100%783.39100%數(shù)據(jù)來(lái)源源:CCCID 20

6、004,003圖2 FY03中中國(guó)噴墨墨照片打打印機(jī)東東北市場(chǎng)場(chǎng)各品牌牌銷售額額情況數(shù)據(jù)來(lái)源源:CCCID 20004,003表5 中國(guó)噴噴墨照片片打印機(jī)機(jī)東北市市場(chǎng)黑龍江江各品牌牌銷量比比例對(duì)比比Q2 220033Q3 220033Q4 220033Q1 220044FY003 TTotaalCANOON17.221%17.111%17.882%17.221%17.335%EPSOON38.221%38.001%39.221%38.000%38.336%HP22.999%23.332%25.553%24.667%24.336%LENOOVO7.988%7.655%6.111%7.100%7.

7、088%LEXMMARKK7.111%7.099%6.399%6.133%6.555%OTHEERS6.500%6.822%4.944%6.899%6.299%100%100%100%100%100%100%數(shù)據(jù)來(lái)源源:CCCID 20004,003圖3 FY03中中國(guó)噴墨墨照片打打印機(jī)東東北市場(chǎng)場(chǎng)黑龍龍江各品品牌銷量量比例對(duì)對(duì)比圖表表數(shù)據(jù)來(lái)源源:CCCID 20004,003表6 中國(guó)噴噴墨照片片打印機(jī)機(jī)東北市市場(chǎng)吉林各各品牌銷銷量比例例對(duì)比Q2 220033Q3 220033Q4 220033Q1 220044FY003 TTotaalCANOON16.889%16.336%17.003%

8、16.889%16.882%EPSOON38.110%38.111%38.556%39.221%38.664%HP21.889%22.116%26.778%25.667%24.771%LENOOVO7.911%7.655%6.211%6.211%6.755%LEXMMARKK6.999%6.899%6.322%6.544%6.622%OTHEERS8.222%8.833%5.100%5.488%6.466%100%100%100%100%100%100%數(shù)據(jù)來(lái)源源:CCCID 20004,003圖4 FY03中中國(guó)噴墨墨照片打打印機(jī)東東北市場(chǎng)場(chǎng)吉林林各品牌牌銷量比比例對(duì)比比圖表表7 中國(guó)噴噴墨

9、照片片打印機(jī)機(jī)東北市市場(chǎng)遼寧各各品牌銷銷量比例例對(duì)比Q2 220033Q3 220022Q4 220033Q1 220044FY003 TTotaalCANOON18.221%17.887%17.556%17.886%17.883%EPSOON39.223%38.999%39.009%38.779%38.998%HP22.004%22.336%26.889%25.778%24.880%LENOOVO7.677%7.455%6.533%6.122%6.744%LEXMMARKK7.022%7.011%6.544%6.988%6.877%OTHEERS5.833%6.322%3.399%4.477

10、%4.777%100%100%100%100%100%100%數(shù)據(jù)來(lái)源源:CCCID 20004,003圖5 FY03中中國(guó)噴墨墨照片打打印機(jī)東東北市場(chǎng)場(chǎng)遼寧寧各品牌牌銷量比比例對(duì)比比圖表數(shù)據(jù)來(lái)源源:CCCID 20003,003表8 中國(guó)噴噴墨照片片打印機(jī)機(jī)東北市市場(chǎng)黑龍江江各品牌牌銷售額額比例對(duì)對(duì)比Q2 220033Q3 220033Q4 220033Q1 220044FY003 TTotaalCANOON17.112%16.993%17.003%16.998%17.000%EPSOON36.881%36.338%38.222%37.225%37.225%HP24.993%25.554%2

11、7.775%26.009%26.223%LENOOVO7.433%7.211%5.688%6.644%6.633%LEXMMARKK7.322%7.244%6.544%6.211%6.711%OTHEERS6.399%6.699%4.788%6.844%6.188%總計(jì)100%100%100%100%100%數(shù)據(jù)來(lái)源源:CCCID 20003,003圖5 FY03中中國(guó)噴墨墨照片打打印機(jī)東東北市場(chǎng)場(chǎng)黑龍龍江各品品牌銷售售額比例例對(duì)比圖圖表數(shù)據(jù)來(lái)源源:CCCID 20004,003表8 中國(guó)噴噴墨照片片打印機(jī)機(jī)東北市市場(chǎng)吉林各各品牌銷銷售額比比例對(duì)比比Q2 220033Q3 220033Q4 2

12、20033Q1 220044FY003 TTotaalCANOON17.002%16.225%16.337%16.885%16.661%EPSOON36.662%36.332%37.222%38.003%37.222%HP23.661%24.441%29.113%27.118%26.660%LENOOVO7.344%7.177%5.788%5.888%6.355%LEXMMARKK7.322%7.133%6.511%6.655%6.811%OTHEERS8.099%8.722%4.988%5.422%6.411%總計(jì)100%100%100%100%100%數(shù)據(jù)來(lái)源源:CCCID 20003,003圖5 FY03中中國(guó)噴墨墨照片打打印機(jī)東東北市場(chǎng)場(chǎng)吉林林各品牌牌銷售額額比例對(duì)對(duì)比圖表表數(shù)據(jù)來(lái)源源:CCCID 20004,003表8 中國(guó)噴噴墨照片片打印機(jī)機(jī)東北市市場(chǎng)遼寧各各品牌銷銷售額比比例對(duì)比比Q2 220033Q3 220033Q4 220033Q1 220044FY003 TTotaalCANOON18.227%17.882%16.991%17.882%17.664%EPSOON37.887%37.008%37.771%37.770%37.559%HP23.770%24.556%29.225%27.116%26.663%LENOOVO7.144%7.02

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