2021秋《商務(wù)英語2》單元測試練習(xí)與答案

1、2021秋商務(wù)英語2單元測試練習(xí)與答案Unit1 單元測試練習(xí)與答案選擇題-As you know, Im not quite familiar with how to shop online-Its a piece of cake! Ill show you how to do it.First of all, you should find a good e-commerce site.Consumerscant digest too much information on a web page, resultinginlow rates of return.-Great! Maybe f

2、rom now on, I should try to buy goods online.-Why not? Go ahead. Just give it a try.Iknow personal selling is also a very effective tool for buildingupbuyers confidence.-I think we can use two or more kinds of media together in an advertisingcampaign.-Thats quite right. We can attract morepeople.InC

3、hina, Taobao is one ofthe most populare-commerce sites.Inmy opinion, the first thingto be discussedis what tools we should use.Itcan be aimedatindividuals with select surfing behavior.-Morning, Daniel. Today Id like to discuss the promotional events of ourproducts with you.-Ok. I think we should dra

4、w up a thorough plan,first.-Uh, I think online shopping is very time-consuming.-I somewhat agree with you, but not completely.翻譯題Actually,I have been thinking about online shopping for a long time.事實上，我一直考慮網(wǎng)上購物已有很長時間了。Increasingly,online marketing is no longer just an option. It is a necessity.網(wǎng)絡(luò)營銷越

5、來越不再只是一個選擇。它是一種必然。Onlineshops give us the opportunity to shop 24/7.網(wǎng)上商店為我們提供了一周7天、一天24小時的全天購物機會。Therush to buy from online shops has demonstrated a growing consumer acceptance ofonline marketing,消費者的網(wǎng)購熱潮說明越來越多的消費者接受網(wǎng)絡(luò)營銷。Onlinemarketing saves time and can be delivered anytime, anywhere.在線營銷節(jié)約時間，可以隨時隨

6、地傳輸信息。閱讀題Developmentof Online MarketingWiththe introduction of the Internet, there came many changes to the way a companymight carry out a marketing strategy. About ten years ago, we shopped only atlocal stores in the market place using cash. Now a new world has been opened upto people around the gl

7、obe through the World Wide Web. We are able to browsethe fanciest shops in the world from home, virtually that is. The technology ofsecure transactions on the Web has greatly improved and the rush to buy fromonline shops has demonstrated a growing consumer acceptance of onlinemarketing. Increasingly

8、, online marketing is no longer just an option. It is anecessity.Onlinemarketing is an electronically-based industry. In short, it refers to theconducting of business through the Internet. It is a way of buying and sellinggoods and services, and negotiating trade through digital communications.Onlin

9、emarketing allows businesses to reach a wider market while cutting costs, savingtime and eliminating tons of paperwork. Most online retailers ask the customersto pay with a credit card. Regular buyers are issued electronic or digitalsignatures which are protected by passwords, enabling them to trans

10、act businesssecurely via Internet.Onlinemarketing is still in its early stages, as problems such as how to deal withcredit card fraud on the Internet still have to be dealt with. But its futurelooks rosy. With the development of computer technology, e-commerce willinevitably become a must in our eve

11、ryday lives. There is no doubt e-commercehas come of age.The Internetchanged the way a company might carry out amarketing strategy over the past 10 years.Whatdoes virtually mean in Paragraph One?By means of acomputer.Whichof the following advantages of online marketing is not mentioned?Increasing tr

12、ust between traders and buyers.Whatproblems are still outstanding in online shopping?Credit card fraud on the Internet.Whichis the authors attitude towards online shopping?undoubtedly the era of e-commerce has arrived.Unit2 單元測試練習(xí)與答案選擇題Asit is known that the aim of every business is to makeasmuchpro

13、fit as possible.-But why is it so much higher in this market?-There are many rich people in this area.-I wonder if you are able to offer market exclusivity for all of China?-Thank you for your interest in representingour product.-It seems that the sales volume has not reached our objective.-Its true

14、. Im sorry about that.-Ok, what are your initial thoughts on our computers in China? Is there amarket?-I am very optimistic about the marketopportunities in China.Sometimesittakes upover half the total time spent on a researchproblem.Thisis one of the main waysthata business learns what customers wa

15、nt.Weare full of confidenceinthe Chinese market.-Weare now looking for agents to conver southern China.-Excellent.Im very familiar with the market there.Whendatahas been collected, it has to be analyzed to decide what it allmeans.翻譯題Havingbeen a player in the computer industry in China for the last

16、decade, ourcompany has witnessed firsthand the industrys phenomenal growth.在過去的十年中，我們公司作為參與者，親眼見證了中國計算機行業(yè)令人矚目的發(fā)展。Butpricing is based on the needs of target customers and it differs from place toplace and over time.但定價是基于目標(biāo)客戶需求的，并且價格也因地域和時間而有所不同Inorder to succeed in business, the following two princi

17、ples of marketing shouldbe kept in mind.企業(yè)若想取得成功，必須牢記以下兩條原則Attractingcustomers to a business makes the difference between succeeding and failing.能否吸引顧客，是成功還是失敗的區(qū)別。Ifcustomers are satisfied, there is a chance that they will be retained for along time and possibly permanently.如果滿足了客戶，就有機會長期保留他們，成為永久顧客

18、閱讀題Principlesof MarketingMarketingis the part of your business where money is made. In order to succeed inbusiness, the following two principles of marketing should be kept in mind.First,customers are the mainstay of any business. Attracting customers to a businessmakes the difference between succee

19、ding and failing. Therefore, the businessneeds to direct all activities towards satisfying the customers needs. Ifcustomers are satisfied, there is a chance that they will be retained for along time and possibly permanently. Undoubtedly they are likely to talk toother potential customers.Anotherprin

20、ciple for a business is that profitable sales volume is more important thatmaximum sales volume. The profitable sales volume is the volume of sales thatactually will earn a business the most profit. And the maximum sales volumesimply refers to the biggest sum of retail sales. Since the aim of mostbu

21、sinesses is to make as much profit as possible, businesses value profits morethan the volume of sales. A large volume of sales may result in a low profitmargin, therefore, it is important for marketers to focus on their profitablesales volume.FIn order to succeed inbusiness, three principles of mark

22、eting should be kept in mind.TIf customers aresatisfied, they will be likely to encourage more people to buy the products orservices.TThe profitable salesvolume is the volume of sales that will bring a business profit.TThe maximum sales volumerefers to the biggest sum of retail sales.FProfitable sal

23、es volume isas important as the maximum sales volume.Unit3 單元測試練習(xí)與答案選擇題-How soon will you finish our TV commercial?-It will take at least three weeks.-What is your intention after resigning yourcurrent job?-Im planning to go to Canada for further study.-How often does your department hold a meeting?

24、-Once a week.-Which edition would you like youradvertisement to appear in?-We would like to get in with the fall publication, if possible.Itwill take at least two weeks just to get the storyboardwritten up.Ouradvertising rates arebased onsize and location.Rememberwe want to create a forward-looking

25、imageas well asincrease the awareness of our brand.TheDigital Image Processing of this copier is a prime reason you cancounton it.TheSmart Color Laser Copier is comparabletoprofessional editing.-This is Focus Advertising Agency. How may I help you?-I need some information on the advertisingrates of

26、your magazines.翻譯題Ouradvertising agency will just have to come up with a theme for the advertisementby tomorrow.明天之前我們廣告公司將會拿出廣告的主題。Productadvertising aims at increasing sales by marketing a product known to a wideraudience.產(chǎn)品廣告旨在通過廣泛宣傳其產(chǎn)品來提高銷售。Agood advertising program tells potential customers the

27、 benefits derived fromthe use of products.一個好的廣告方案告訴潛在的客戶從產(chǎn)品使用中能有哪些受益。Youcan use either your own designers or a team of designers in our agency.您可以采用您自己的設(shè)計師或我們公司的設(shè)計團隊。Opinionadvertising presents the impression of doing a public service by addressing theimportance of a company.輿論廣告通過強調(diào)公司在公共服務(wù)中的重要性來展示

28、公司形象。閱讀題Productadvertising is an important part of marketing. It aims at increasing sales bymaking a product or service known to a wider audience, and by emphasizing itspositive qualities. A company can advertise in various ways, depending on howmuch it wishes to spend. There are different media for

29、 advertising includingtelevision, radio, newspapers, magazines, the Internet and direct mail. Thedesign and organization of advertising campaigns is usually the job of anadvertising agency. A good advertising program tells potential customers whythey need the product, how it is used and the benefits

30、 derived from its use. Asuccessful program also tells the consumer how the product is better thansimilar offerings by competitors.Corporateadvertising is not directly concerned with increasing the sales of a particularproduct or service, but more with the brand image and reputation a companywants to

31、 present to the general public or within an industry. Corporateadvertising comes in three different types: image advertising, opinionadvertising and investment advertising. image advertising attempts to promotethe importance of a company. Opinion advertising presents the impression ofdoing a public

32、service by addressing the importance of a company. Investmentadvertising is designed to attract potential investors.TGenerally, an advertising agencyis responsible for designing and organizing a products advertisement.FIt is not necessary toconsider the budget of an advertisement in choosing a media

33、 for advertising.FAccording to the text,there are three types of media used in advertising.TProduct advertising isdifferent from corporate advertising.FThis passage is mainlyabout the history of advertising.Unit4 單元測試練習(xí)與答案選擇題-What does taxable income refer to?-In most cases, it is the total income r

34、eceived.-Generally speaking, value added tax is mainly charged on the taxable services.-Well,what do you mean by that?The higherour income is,themoretax we should pay.Denial,do you know how to registerwiththe taxation bureau now?-Is there any time requirement for registration?-Certainly. We should r

35、egister,within 30 days after we receive our business license.Mobilebanking functions nearlythe same astelephone banking.-Need we fill in the application form?-Yes, you must.Tax,whichcan be used in public services, is veryimportant to our country.Youshould make sure that your password is long enough

36、to prevent itfrombeing easily hacked.-You want to know about the value added tax, dont you?-Yes, could you give me a brief overview of it?翻譯題Thetax rates are divided into 7 brackets.稅率可分為7個等級Aswe all know, tax makes up a great part of our countrys revenue.眾所周知，我國財政收入很大一部分來自稅收Itis important to protec

37、t your personal information when banking online.進行網(wǎng)上銀行操作時，保護好你個人信息很重要Inshort, paying tax is our responsibility to the society.總之，納稅是我們的對社會的責(zé)任Ifyou prefer, however, you can still file your taxes the old-fashioned waywithout spending a dime.然而，如果你愿意，你仍然可以用老舊方式來報稅，而且也不用花一分錢閱讀題Theabove chart shows indiv

38、idual income tax in China. The tax free threshold is3,500 RMB per month. The tax rates are divided into 7 brackets. The lowest rateis 3% for income between 3,501 and 5,000. while the highest rate is 45% forincome over 80,000. Therefore, the higher our income is, the more tax we shouldpay.Tax,which c

39、an be used in public services such as education, road construction,public health and so on, is very important to our country. As we all know, taxmakes up a great part of our countrys revenue, and the development of ourcountry depends on it.Fromwhat has been discussed above, we can see that it is eve

40、ryones legal duty topay tax because taxes contribute to the country and create benefits foreveryone. Those who try to evade taxation are sure to be punished. In short,paying tax is our responsibility to society.FThe purpose of the passageis to help people know the tips how to pay less tax.FAccording

41、 to the chart, ifa persons monthly is 3,600yuan, he/she doesnt need to pay tax.THow much income tax aperson pays each month depends on how much his/her income is.FThe underlined word evadein the last paragraph means increase.TPersonal income taxes areincluded in a governments revenue.Unit5 單元測試練習(xí)與答案

42、選擇題-How is everything going?-It is not bad. I have worked in this bank for two years and I love my currentjob.-Do you mean that deposits and withdrawals are posted to my account immediately?-Yes, we process cash transactions as soon asthey take place.-Hi, Wang Li, is that you? Long time no see.-Yes,

43、 its been ages. Its nice to see youhere.-How about your friend, Li Yan? Does she work in the same department with you?-She is an assistant auditor and works in theauditing department.Ihave justchangedsome dollars into RMB.Manyof the larger banks maydeal infinancial instruments.Onlinecomputer systems

44、 help us provide aspeedyservice to our customers.TheOperations Department is the one which takes caremostofthe day-to-daybusiness of the bank.Whatacoincidence! I didnt expect to meet you here.-Your bank is huge! It must have many departments.-Its true. Our bank consists of many departments.翻譯題Youcan

45、 handle more than one account at the same time, dealing with money at will.你可以同時操作不止一個賬戶，任意處理你的款項。Itshows that money has been lent or borrowed, invested or passed from one accountto another.它表明錢已借出或借入、已投資或從一個賬戶轉(zhuǎn)到另一個賬戶。Themoney transfers from your account to another within a second when you click OKo

46、n the computer screen.當(dāng)你在電腦上點擊確認時，你的賬戶的錢馬上就會轉(zhuǎn)到另一個賬戶。Youno longer need to spend much time lining up at a bank to do your transactions.你再也不需要花很多時間在銀行排隊進行交易Theseservices include accepting deposits, making loans, paying or charging interest,transferring and investing money.這些服務(wù)包括接受存款、發(fā)放貸款、支付或收取利息、轉(zhuǎn)讓和投資資

47、金完形填空Theroles and functions of banks have changedover the years. Today the services that a bankoffers depend on the type of bank and the country. Many of the larger banks maydeal in financial instruments such as share certificates, certificates ofdeposit. and bills of exchange. A financial instrumen

48、t is alegaldocument. It showsthatmoney has been lent or borrowed, investedor passed from one account to another.Somebanks also offer banking and insurance to their customers. However, one of thebasic functions of a bank is to provide services related to the storing andmanagement of money. Theseservi

49、cesinclude accepting deposits, making loans, paying or charging interest,transferring and investing money, ATM networks and so on.Nowadays, online bankingallows us to have more choices and services, including opening accounts,transferring money between accounts, paving bills and even getting loans.U

50、nit6 單元測試練習(xí)與答案選擇題-Can we discuss the question of commodity inspection?-OK. As an integral part of the contract, theinspection of goods is particularly important.Needless to say, our customer was veryhappy with the quality of service.-But in your case, we strongly recommend War Risks and WPA.-OK, the

51、n please cover both War Risks and WPAfor us.-I suggest that you conduct a commodity re-inspection in a month.-That sounds good, but Id like to know howmuch time it will take.-Id like to know what insurance you will cover for your clients.-I suggest a Free of Particular Average Policy.-Now shall we m

52、ove on to the next question?-Sure. Lets talk about the time of shipmentand payment.Thesandbags stopped her property frombeing flooded.Wellaccept the goodsonly ifthe results from the two inspections areidentical.Whatsthe insuranceratefor the shipment?Whoissuesthe inspection certificate?翻譯題There-inspe

53、ction should be completed within a month of the arrival of the goods.對貨物的重新檢查應(yīng)在到或一個月內(nèi)完成。OK,then please cover both War Risks and WPA for us.好的，那么請為我們辦理戰(zhàn)爭險和水漬險。Iprovide more information below about our company and the services we offer foryour reference.下面我提供更多關(guān)于我公司信息和我們提供的服務(wù)供您參考。Needlessto say our cu

54、stomer was very happy with the quality of service.不用說，客戶非常滿意我們的服務(wù)質(zhì)量。Iwould like to inform you that the following consignment has been shipped.我謹通知貴公司，下列貨物已裝運。完形填空FarEast is a specialist logistics service provider. We operate in sectors ofcommerce and industry where flexible solutionsarerequired. Wer

55、e flexible, adaptable and innovative. Everythingwe do is about your business. We will tailor our services to your exact needs,or provide a unique solution.Anexample of a recent action was the delivery of sandbags to Rowlands Castle thisweek. Our customer urgently required the deliveryduetothe local

56、flooding.Also, the customer worked nights, so we had to make the deliveryfitwith her work schedule.Tomakeit more manageable,we divided the sandbags onto two pallets.Onarrival, our staff parked in 1 foot deep water and assisted the customer withplacing the sandbagsso thatthey stopped her property fro

57、m being flooded.Needless to say, our customer was very happy with the quality of service.Unit7 單元測試練習(xí)與答案選擇題-Could I suggest we meet to review the issue and propose a mutually satisfactorysolution?-Sure, we will try our best jointly to dealwith the issue.Consumptionand investment, meanwhile, accounte

58、d for 4.5 and 1.2 percentage points offirst-quarter growthrespectively.-Could I suggest we meet to review the issue and propose a mutually satisfactorysolution?-Sure, we will try our best jointly to dealwith the issue.-Im afraid the goods we received yesterday are short of weight.-Im sorry to say th

59、e shipment didnt turn outto be satisfactory.-Is it possible to find alternative payment terms for this order?-Im afraid not. We insist on a letter ofcredit.-So could you make an exception and accept D/P?-I shall tell you frankly it would drasticallyincrease our riskThecompany owns branches not only

60、in Europebut alsoin North America.Weenclosea copy of the statement for your reference.-We regret we cannot review your weight-shortage claim as it really has nothingto do with us.-But 15 tons of goods cant simply disappearinto thin air.Wewont entertain your claimunless you havethe inspection certifi