武漢大學(xué)新聞學(xué)院專業(yè)英語題庫 有答案喔講解

1、PAGE PAGE 24Chapter 11.The communication process is initiated（開始） by the:A)message B)receiver C)source D)channel2.The interpretation解釋 of physical message into a form that has eventual最后的meaning for a receiver is called:A)coding B)recoding C)decoding D)encoding3.Receivers can be:A)a group B)a single

2、 person C)an institution機(jī)構(gòu) D)all of these4.An increase in noise _ message fidelity保真度，精確.A)increases B)decreases C)does not affect D)expands5.In machine-assisted機(jī)器輔助 interpersonal communication人際傳播:A)source and receiver can be separated by time and spaceB)messages can have permanence永久性C)messages ca

3、n be amplified擴(kuò)大的 or transmitted傳輸 over large distancesD)all of these6.Mass communication refers to the process by which a complex organization with the aid of one or more machines produces and transmits public messages that are directed at large, scattered分散的 audiences that are:A)heterogeneous多樣性 B

4、)homogenous同質(zhì)的 C)related有關(guān)聯(lián)的 D)specific 特定特殊7.Message termination is easiest in:A)interpersonal communicationB)mass communicationC)machine-assisted interpersonal communicationD)none of these8.Mass communication organizations:A)have multiple gatekeepersB)require little money to operateC)exist regardl

5、ess of profitD)are non-competitive9.The following is an example of a media vehicle工具，媒介:A)newspapers and magazines B)radio stations C)TV networks D)All of these10 Disintermediation eliminates the A) source B) middleman C) customer D) seller 10.In a communication setting, encoding may take place only

6、 once.A)True B)False11.Encoding becomes less important in machine-assisted interpersonal communication.A)True B)False12.Interpersonal communication can occur between two people without being in each others physical presence.A)True B)False13.The receiver in the machine-assisted setting can be a singl

7、e person only.A)True B)False14.The term mass media refers to the messages carried to the public by vehicles such as TV, radio, and magazines, and the Internet.A)True B)False15.Examples of user-generated content include YouTube, MySpace, Flickr, and Wikipedia.A)True B)False16.The emerging trends新興趨勢(shì)

8、in mass communication are audience segmentation分割, convergence聚合融合, disintermediation非居間化脫媒, increasing audience control, and multiple platforms.A)True B)FalseChapter 21.An advantage of the functional approach功能學(xué)說 to studying mass communication is that it:A)provides a perspective 遠(yuǎn)景，觀點(diǎn)to examine mas

9、s communication relaxation放松緩和B)generates 生成concepts that are helpful in understanding media behaviorC)makes us aware of the diversity of gratifications滿意喜悅 provided by the mediaD)all of these2.Harmful or negative consequences of the functions of mass media are called:A)afflictions 苦難折磨B)ramificatio

10、ns分叉 C)dysfunctions機(jī)能障礙 D)displacement取代3.Which of the following is an important factor in determining which news medium people find most believable?A)convenience B)comfort C)credibility D)format格式4.The concept representing the idea that if the audience believes you really matter, you will be the fo

11、cus of media attention, and if you are the focus of media attention, then you really matter is known as:A)hype（皮下注射理論） B)status conferral 地位授予 C)primacy/latency首要性/潛伏期 D)priming啟動(dòng)效應(yīng)5.When reading the Washington Post, a person is most likely utilizing利用 the _ function of the media.A)surveillance 監(jiān)測(cè) B

12、)interpretation 解釋，翻譯C)linkage D)transmission of values6.Telethons, eBay, and chat rooms are examples of:A)surveillance B)linkage C)interpretation D)transmission7.Comics連環(huán)畫, puzzles游戲拼圖, horoscopes星座, games, advice, gossip, humor, and general entertainment account for which percentage of newspaper c

13、ontent?A)6 B)12 C)18 D)248._ is a form of diversion.A)stimulation刺激鼓舞 B)relaxation放松消遣 C)emotional release情緒緩解 D)all of these9.Developing feelings of kinship 親屬關(guān)系with media characters is known as a _ relationship.A)social B)parasocial 類社會(huì)性的 C)cathartic瀉劑 D)paranormal超常的10.The creation of unstable su

14、perior不穩(wěn)定的優(yōu)勢(shì) and inferior positions 劣勢(shì)that are continuously being negotiated 商談through interpretations解釋 of meaning is known as:A)culture B)ideology意識(shí)形態(tài) C)hegemony 霸權(quán) D)ascendancy優(yōu)勢(shì)，支配地位11.The four categories of the uses and gratifications model are（使用與滿足理論的四個(gè)方面）:A)cognition認(rèn)知, diversion轉(zhuǎn)移, socialit

15、y utility社會(huì)功能, and withdrawal撤退B)function, dysfunction, malfunction, and cognitionC)surveillance, consequences, credibility, and interpretationD)none of these12.The news and information role of the media is known as surveillance.A)True B)False13.The media sometimes consciously try to instill灌輸 value

16、s and behavior in the audience through their portrayal of society社會(huì)寫照.A)True B)False14.At the individual or micro level, the functional approach is called the uses-and-gratifications model.A)True B)False15.Feminist scholars are more likely to be drawn to the functional approach than to the critical

17、cultural approach.A)True B)False16.The critical/cultural approach is interested in the meaning of media content for audiences.A)True B)False14 The critical/cultural studies approach is based on asking people questions, tabulating their results, and enumerating characteristics of media content. 批判研究是

18、基于問人問題,制表結(jié)果分析,列舉媒體內(nèi)容的特征 A) true B) false 15 The critical/cultural approach is more useful than the functional approach in understanding the complicated relationship between mass communication and its audience. 批判研究比功能更有用的方法理解大眾傳播與觀眾之間的復(fù)雜關(guān)系A(chǔ)) true B) falseChapter 31.The following is an example of an

19、early form of paper:A)clay tablets 泥版 B)papyrus紙莎草 C)parchment羊皮紙 D)all of these2.During the feudal period封建時(shí)期 in Europe, bookmaking became centered in:A)libraries B)tax offices C)monasteries 修道院 D)wineries3.The moveable metal type printing press was developed by:A)Martin Luther B)Samuel Morse C)Mat

20、thew Brady D)Johann Gutenberg4.The first medium to use digital communication was:A)radio B)television C)printing press D)telegraph5.The invention of the _ led to the development of what we would today call news.A)radio B)television C)printing press D)telegraph6.Which invention was the first to be ca

21、lled the great annihilator殲滅者 of time and space?A)radio B)television C)printing press D)telegraph7.TV occupies more time than any other activity outside of work and sleep with the average set on for:A)four hours a day B)eight hours a day C)twelve hours a day D)sixteen hours a day8.The long-range imp

22、act of the motion picture lay mainly in the areas of:A)news and reporting B)business and the law C)entertainment and culture D)all of these9.The first mass medium that brought sports, music, talk, and news into the living room was the:A)telegraph B)radio C)telephone D)newspaper10.The technology behi

23、nd television received a substantial boost from which wars efforts?A)The Civil War B)WWI C)WWII D)all of these4 Most early books were written in A) Latin B) English C) French D) German 7 The inventor that helped the development of photography was: A) Louis Daguerre B) William Fox Talbot C) George Ea

24、stman D) All of the above 11.Digital technology encodes information such as sound, text, data, graphics, and video into a series of on and off pulses that are usually denoted as ones and twos（應(yīng)該是0和1）.A)True B)False12.The telegraph was revolutionary because it enabled people to communicate in real ti

25、me over vast distances.A)True B)False13.Technological determinism 技術(shù)決定論is the belief that technology drives historical change.A)True B)False14.The Civil War was the first American war to be photographed intensely.A)True B)False15.The characteristics of mobile media include wireless technology availa

26、ble virtually everywhere, and interconnectivity.A)True B)False16.The seven milestones in the development of human communication are: printing, telegraph and telephone, photography and motion pictures, radio and television, digital media, mobile media, and social media.A)True B)FalseChapter 41.The fi

27、rst American newspaper was:A)the Boston News Letter B)Publick Occurrences both Foreign and DomestickC)New England Courant D)Pennsylvania Gazette2.Benjamin Franklin is credited with:A)starting the Pennsylvania Gazette賓夕法尼亞公報(bào) B)running the first editorial cartoonC)demonstrating that journalism could b

28、e an honorable profession D)all of these3.The freedom of the press is protected by:A)the First Amendment B)the Fifth AmendmentC)the original Constitution D)the Declaration of Independence4.The first penny press paper, the New York Sun, was popular because it contained:A)political debates and an aggr

29、essive editorial policy B)a sports page and a financial pageC)local stories of sex, violence, features, and human interest stories D)all of these5.The Penny Press changed:A)the basis of economic support for newspapers B)the pattern of distributionC)the definition of what constituted news and how it

30、was collected D)all of these6.The idea of a newspaper chain was pioneered by:A)Joseph Pulitzer B)E.W. Scripps C)William Randolph Hearst D)Horace Greeley7.Although the onset of yellow journalism in the U.S. was not the proudest moment in American newspaper history, it did help bring about:A)aggressiv

31、e reporting and investigative stories B)more enthusiasm and verve in the professionC)the onset of more professional writing D)all of these8.Jazz journalism is characterized by which of the following features?A)most centrally located in New York, B)were tabloid size,C)made lavish浪費(fèi)的，豐富的 use of photog

32、raphs, D)all of these9.Characteristics of online newspapers include:A)can be continuously updated B)interactive and feature user-generated contentC)limited by newshole sizeD)can be continuously updated and interactive and feature user-generated content.7Although the onset of yellow journalism in the

33、 U.S. was not the best moment in American newspaper history, it did help bring aboutA)aggressive reporting and investigative storiesB) the use of layout布局 and display devicesC) wide exposure form many prominent突出的 authorsD) all of the above8 Jazz journalism is characterized by which of the following

34、 featuresA) the use of tabloids B) an abundance 充裕，豐富of photographsC) both A and B D) none of the above9 According to the text, one result of a credibility scandal in newspapers, such as the Jayson Blair saga was thatA) editors refuse to reveal 揭露泄露their ethical guidelines to the publicB) online new

35、s reporting becomes more reliableC) newspapers stiffened加強(qiáng) their requirements for quotes引用 from unnamed sourcesD) college journalism programs decline to teach ethics to students10 Newspapers are trying to attract more readers byA) using more colorB) creating highlighted synopses概要 within long storie

36、sC) printing more lifestyle and fashion featuresD) all of the above10.In journalism, a newshole新聞版面is the amount of news that a paper prints in each edition. It remains the same until the publisher decides to change it.A)True B)False11.Increased competition, credibility crisis危機(jī), and changing social

37、 and economic conditions have contributed to the decline 衰退in newspaper circulation流通，發(fā)行量.A)True B)False12.In addition to the Internet, newspapers are distributing分散，分配 news via mobile media such as Internet-enabled授權(quán)，激活 cell phones, personal digital assistants (PDAs), and laptops.A)True B)False13.G

38、annett甘尼特 is the biggest newspaper group.A)True B)False14.Blog is short for web log and exists in the blogosphere.A)True B)False15.A blog is a website that contains an online personal journal with reflections, comments, and hyperlinks.A)True B)False16.A replica復(fù)制品 edition of a newspaper has the same

39、 design as the print edition.A)True B)FalseChapter 51.The number of magazines produced increased from 18601900 because of:A)money from investors投資者B)better printing techniquesC)the Postal Act of 1879 郵政法案D)all of these2.A popular magazine that began publishing in the late 1930s and continued to publ

40、ish until it expired過期失效 in 1972 was:A)Look B)Leslies C)The San Francisco Wasp D)all of these3.Between WWI and WWII, the shift in economic development and change in lifestyles influenced the development of the:A)digest文摘 B)news magazine C)pictorial magazine 畫報(bào) D)all of these4.Magazines use their web

41、sites for all of the following except:A)to provide additional information about stories B)subscriptions訂閱，捐獻(xiàn)，服務(wù)C)production D)e-commerce電子商務(wù)5.According to the text, magazines are distinguished 杰出from other media in that they:A)attract the highest number of consumersB)attract the most specialized aud

42、iencesC)give the most in depth news coverageD)provide the most content for the cost6.The magazine industry is divided by the following function categories except:A)production B)distribution C)retail零售 D)advertising7.Controlled circulation magazines gain most of their revenue收益 from:A)subscriptions訂閱

43、 B)advertising C)e-commerce D)single-copy sales8.The following division heads report to the circulation director 發(fā)行量主管except:A)Managing Editor 總編輯 B)Subscription訂閱 ManagerC)Single-Copy Sales Manager 單份銷售 D)Subscription Fulfillment Director訂閱實(shí)現(xiàn)9.In addition to ancillary附屬品，助手 services such as e-comme

44、rce, custom publishing定向出版, and database assistance輔助, which of the following is another basic source of magazine revenue?A)subscriptions B)single-copy sales C)advertising D)all of these10.Data on the total audience for magazines gathered by conducting personal interviews with individuals to get an

45、exposure score風(fēng)險(xiǎn)評(píng)分 is provided byA)Audit Bureau of Circulation (ABC)B)Business Publication Audit (BPA)C)Mediamark Research Inc (MRI)D)Nielsen/NetRatings11.A magazines rate base is the number of buyers guaranteed by a magazine.A)True B)False12.Hemispheres, an in-flight magazine, is an example of a co

46、ntrolled circulation magazine.A)True B)False13.Most adults read at least one magazine a month.A)True B)False14.A magazine dummy樣本，仿制品 is the schedule drawn up to ensure that articles get to the printer in time for the forthcoming issue下期預(yù)告.A)True B)False15.Mobile magazines can be read on laptops筆記本電

47、腦, cell phones, and PDAs.A)True B)False16.Magazines publishers have turned their attention to increasing circulation in other countries, targeting trends, and looking for creative ways to deliver magazines electronically.A)True B)False11 Magazine readers are usually loners. A) true B) false12 Benjam

48、in Franklin published the first American magazine. A) true B) false13 Custom publications are often offered for free at business locations. A) true B) false15 Newsletters時(shí)事通訊 are characterized by their general readership, large circulation, and low prices. A) true B) falseChapter 61.In 1455, the fir

49、st book Johann Gutenberg printed on a moveable metal type press was a(n):A)dictionary B)encyclopedia 百科全書 C)bible圣經(jīng) D)atlas地圖2.The commercialization of publishing was brought about by: P133A)agents negotiating 談判the best bottom lineB)houses publishing popular works of fictionC)a sluggish蕭條 economy f

50、orcing houses to depend on banksD)all of these3.Digital books are known as:A)MyBooks B)e-books C)iBooks D)digital books4.An advantage of printing on demand按需印刷 is: P136A)the elimination消除，除去 of expensive production and shipping 運(yùn)輸costsB)publishers can make money on books that sell only a few hundred

51、 copiesC)special interest books can now be printed that would have been too expensive to publish with the traditional methodD)all of these5.The book publishing industry is divided into 3 segments:A)publishers出版人, distributors配銷商, and retailers零售商B)trade, religious, and professionalC)mail order, coll

52、ege, and audiovisualD)fiction, nonfiction, religious6.The worlds largest educational publisher is:A)McGraw Hill B)Time-Warner Publishing C)Pearson Publishing D)Thompson/Wadsworth7.Type style, composition, paper, printing, and binding are the responsibility of which publishing department?A)editorialB

53、)productionC)marketingD)general administration (or business)8.Editors acquire books from the following source:A)agents B)authors C)their own ideas D)all of these9.The main source of publishing income is:A)book sales and subsidiary rights 附屬法例 B)foreign marketsC)e-commerceD)marketing and editorial pr

54、oduction10.The most important form of audience feedback反饋 in the book industry comes from:A)BPA B)MRI C)Best-Seller Lists D)Niesen BookScan11.Studies show that book reading is not tied to相關(guān)聯(lián) income or education.A)True B)False12.The paperback平價(jià)本 boom of the 1880s prompted the adoption of a new copyri

55、ght law.A)True B)False13.After World War II, expanded leisure閑暇 time and more disposable可任意處理的 income made book reading a popular means of recreation娛樂.A)True B)False14.Books are one of the most mass of the mass media.A)True B)False15.Advances and acquisition rights are two of the big expenses in pu

56、blishing.A)True B)False16.A recent survey found the biggest increase in literary reading was among 18- to 24-year-olds.A)True B)FalseChapter 71.The first radio station was developed by:A)Heindrich HertzB)Reginald FessendenC)David SarnoffD)Frank Conrad2.The idea to sell broadcasting time on the radio

57、 for advertising is credited to:A)AT&T B)RCA C)Westinghouse D)NBC3.The first network was:A)Westinghouse B)AT & T C)NBC D)CBS4.Established by the Radio Act of 1927, the Federal Radio Commission (FRC):A)defined the AM broadcast bandB)standardized channel designationsC)minimized interferenceD)all of th

58、ese5.Frequency modulation radio (FM) was invented by:A)David SarnoffB)Edwin Howard ArmstrongC)Frank ConradD)Edward R. Murrow6.A characteristic of digital radio broadcasting will be:A)ability to broadcast multiple programs simultaneously同時(shí)地B)static-free signals不受靜電干擾的信號(hào)C)compatibility兼容性 with analog模

59、擬 signalsD)all of these7.Noncommercial stations are supported by all of the following, except:A)listener donationsB)Corporation for Public Broadcasting (CPB)C)advertisementsD)endowments and grants from foundations8.The person responsible for the sound of the station through music and other material

60、is called the:A)acoustics manager音響B(tài))resonance technician 共振技術(shù)C)frequency programmer頻率程序員D)program director9.Which source of advertising income represents the largest portion of revenue?A)national ads B)national spot ads C)local ads D)international ads10.The major company that measures radio audienc