學(xué)基視覺傳達設(shè)計課程教學(xué)大綱（中英文）

1、視覺傳達設(shè)計教學(xué)大綱課程代碼172634課程名稱視覺傳達設(shè)計英文名稱Visual Communication Design課程類別學(xué)科基礎(chǔ)課課程性質(zhì)必修學(xué)時總學(xué)時：32 實創(chuàng)學(xué)時：16學(xué)分2開課學(xué)期第四學(xué)期開課單位設(shè)計學(xué)院適用專業(yè)環(huán)境設(shè)計，產(chǎn)品設(shè)計，服裝與服飾設(shè)計授課語言中文先修課程設(shè)計基礎(chǔ)畢業(yè)要求（專業(yè)培養(yǎng)能力）本課程對學(xué)生達到如下畢業(yè)要求有如下貢獻：1.2.3.4.51.設(shè)計知識：版式設(shè)計原理和視覺美學(xué)的知識：掌握并運用視覺心理學(xué)及信息設(shè)計相關(guān)知識，對具體版面媒介設(shè)計打下基礎(chǔ)。2.問題分析：能夠應(yīng)用本專業(yè)基本原理、方法和手段分析版面信息傳遞相關(guān)的問題，以獲得有效結(jié)論。3.設(shè)計/開發(fā)解決方案

2、：能夠針對具體的版面（例如書籍、界面、海報、展板）等信息媒體，準確定位信息傳達的要點，尋求版面的視覺流程，設(shè)計滿足特定需求的圖形設(shè)計和字體設(shè)計，并能夠在設(shè)計環(huán)節(jié)中提升創(chuàng)新意識，考慮社會、健康、安全、文化等因素。4.研究：能夠基于視覺心理學(xué)及信息設(shè)計原理對版面問題進行研究，包括網(wǎng)格系統(tǒng)及其功能、媒介特點、圖像信息、文字信息、色彩信息的研究，最終得到合理的方案。5.使用現(xiàn)代工具：能夠針對媒介設(shè)計的特點，選擇與使用恰當?shù)男畔?nèi)容、資料收集手段、有效運用軟件在設(shè)計過程中加以運用。課程培養(yǎng)學(xué)生的能力（教學(xué)目標）通過本課程的學(xué)習(xí)，學(xué)生將具備以下能力：（1）初步的版式設(shè)計規(guī)范、概念和理論1、2（2）掌握基本

3、版式設(shè)計思維和專業(yè)現(xiàn)代基本工具使用技能的訓(xùn)練。1、2、3、5（3）科學(xué)的工作方法：對版式設(shè)計內(nèi)容體系的初步認識，對設(shè)計過程的感性認識和一般了解，對中外優(yōu)秀版式設(shè)計作品即自己的設(shè)計進行初步的評價，并能完成個人或團隊的匯報。1、2、4課程簡介本課程針對版式設(shè)計從基礎(chǔ)到要點以及實戰(zhàn)進行詳細介紹，內(nèi)容涉及版式的概念、版式中的文字、圖形、色彩等基礎(chǔ)知識的運用，還介紹了如何利用這些元素來引導(dǎo)、吸引讀者的視線。課程中大量的案例可供參考，并逐一分析案例解讀，幫助學(xué)生更好地理解知識，掌握要點。循序漸進的領(lǐng)會專業(yè)基礎(chǔ)知識，掌握版式設(shè)計的概念和理論，如版式設(shè)計要素、網(wǎng)格系統(tǒng)應(yīng)用、圖文排列方式、引導(dǎo)視覺等。教學(xué)內(nèi)容與

4、學(xué)時分配（一）版式設(shè)計概述 4學(xué)時1.傳播媒介中的版式設(shè)計 2學(xué)時2.中西方版式設(shè)計的發(fā)展史 2學(xué)時（二）如何做好版面設(shè)計 4學(xué)時1.認識版面設(shè)計 1學(xué)時2.流暢的傳遞信息 1學(xué)時3.版式設(shè)計的三個基本原則 1學(xué)時4.從顧客角度看待版式設(shè)計 1學(xué)時（三）版式設(shè)計的要素 8學(xué)時1.文字 1學(xué)時2.圖像 1學(xué)時3.空間的處理 1學(xué)時4.顏色 1學(xué)時5.有效的版面配色 1學(xué)時6.邊框的重要性 1學(xué)時7.背景的利用 1學(xué)時8.利用材質(zhì)的特征 1學(xué)時（四）建立調(diào)理-網(wǎng)格系統(tǒng)的應(yīng) 8學(xué)時1.認識網(wǎng)格系統(tǒng) 2學(xué)時2.網(wǎng)格系統(tǒng)的類型 4學(xué)時3.網(wǎng)格版式的其他形式 2學(xué)時（五）圖文排版的基本方式 4學(xué)時1.圖文

5、左對齊 1學(xué)時 2.圖文居中排列 1學(xué)時3.圖文右對齊排列 1學(xué)時4.圖文“裝箱式”排列 1學(xué)時（六）引導(dǎo)視覺 4學(xué)時1.如何吸引讀者的視線 1學(xué)時2.信息板塊的作用 1學(xué)時3.關(guān)于“引導(dǎo)”和“留住” 1學(xué)時4.版式設(shè)計的禁忌 1學(xué)時實驗教學(xué)（包括上機學(xué)時、實驗學(xué)時、實踐學(xué)時）總學(xué)時：32 實創(chuàng)學(xué)時：16教學(xué)方法課程教學(xué)以課堂教學(xué)、課外作業(yè)、綜合討論、網(wǎng)絡(luò)以及授課教師的科研項目于積累等共同實施?？己朔绞奖菊n程注重過程考核，成績比例為：平時作業(yè)和課堂表現(xiàn)：30%期中考試和平時小測試（設(shè)計過程成果）：30%期末考試（設(shè)計最終成果）：40%教材及參考書現(xiàn)用教材：趙佳寅，版式設(shè)計，東北師范大學(xué)出版社，

6、2011(十二五規(guī)劃教材)1 于凱 編著，版式設(shè)計編排與實戰(zhàn)，清華大學(xué)出版社，2015參考教材：2 英 薩帕特拉 著，版式設(shè)計培訓(xùn)教程， 上海人民美術(shù)出版社，20093 吳藝華 著，版面設(shè)計，上海人民美術(shù)出版社，20144 上海市新聞出版局 編，最美的書-國際設(shè)計師作品集， 上海人民美術(shù)出版社，20135 沈珉 著，現(xiàn)代性的另一副面孔-晚清至民國時期的書刊形態(tài)研究， 中國書籍出版社，20156 陳跟 編著，版式設(shè)計及經(jīng)典案例點評， 化學(xué)工業(yè)出版社，2015“Visual Communication Design” SyllabusCourse Code172634Course TitleVis

7、ual Communication DesignCourse CategoryDisciplinary Basic CourseCourse NatureCompulsory CourseClass HoursTotal Curriculum Hours:32; Computer Aid Class Hours: 0; Lab Hours: 0; Practice Hours: 16Credits2Semester4th SemesterInstituteSchool of DesignProgram OrientedEnvironmental Design, Product Design,

8、Fashion and Accessories DesignTeaching LanguageChinesePrerequisitesDesign BasicsStudent Outcomes (Special Training Ability)This course contributes to the following graduation requirements: 1.2.3.4.51. Design knowledge: layout design principles and visual aesthetic knowledge: master and use of visual

9、 psychology and information design-related knowledge, to lay the foundation for specific layout media design.2. Problem analysis: the application of the professional basic principles, methods and means to analyze the layout of information transfer-related issues in order to obtain effective conclusi

10、ons.3. Design / development solution: to be able to specific information (such as books, interfaces, posters, panels) and other information media, accurate positioning of information communication points to seek layout of the visual process, designed to meet the specific needs of graphic design and

11、font design , And in the design of links to enhance the sense of innovation, consider social, health, safety, culture and other factors.4. Research: Based on the theory of visual psychology and information design, we can study the layout problem, including grid system and its function, media charact

12、eristics, image information, text information and color information. Finally we get a reasonable scheme.5. The use of modern tools: to the characteristics of media design, selection and use of appropriate information content, data collection tools, the effective use of software used in the design pr

13、ocess.Teaching ObjectivesThrough this course, students will have the following abilities:(1) the preliminary layout design specifications, concepts and theories 1,2(2) to carry out the initial, systematic layout design thinking and professional training of the basic tools of modern skills. 1,2,3,5(3

14、) scientific methods of work: a preliminary understanding of the contents of the layout design system, the perceptual knowledge of the design process and general understanding of the Chinese and foreign excellent layout design work that is their initial design of the evaluation, and to complete the

15、individual or team report . 1,2,4Course DescriptionThe course covers the basic concepts of layout, text, graphics, and color in layout. It also describes how to use these elements to guide and attract the readers attention. A large number of cases in the course for reference, and one by one case ana

16、lysis, to help students better understand the knowledge and grasp the points. Gradually grasp the basic knowledge of the professional, master layout design concepts and theories, such as layout design elements, grid system applications, graphic arrangement, visual guidance and so on.Teaching Content

17、 and Class Hours Distribution(A) Layout design overview （4 hours）1. The design of the medium in the layout （2 hours）2. The history of the development of Chinese and Western typography （2 hours）(B) how to do a good job of layout design （4 hours）1. Recognize the layout design （1hours）2. Smooth deliver

18、y of information （1hours）3. Layout design of the three basic principles （1hours）4. From the customer point of view layout design （1hours）(C) layout design elements of （8 hours）1. Text （1hours）2. Images （1hours）3. Space treatment （1hours）4. Color （1hours）5. Effective layout color （1hours）6. The impor

19、tance of the border （1hours）7. Utilization of the background （1hours）8. Use of material characteristics （1hours）(D) the establishment of conditioning - grid system （8 hours）1. Recognize the grid system （2 hours）2. The type of grid system （4hours）3. Other forms of grid layout （2hours）(E) The basic mo

20、de of graphic layout （4 hours）1. Left-justified text （1hours）2. Graphic centered （1hours）3. Right-aligned text and graphics （1hours）4. Graphic boxed arrangement （1hours）(6) to guide the visual （4 hours）1. How to attract the readers attention （1hours）2. The role of the information sector （1hours）3. O

21、n the guide and retention （1hours）4. Taboo of layout design （1hours）Experimental TeachingNoneTeaching MethodThe course will be implemented in the form of classroom teaching, extra-curricular assignments, general discussion, networking, and research projects for instructors.Examination MethodThis cou

22、rse focuses on process assessment, the results ratio:Normal homework and classroom performance: 30%Mid-term exam and the usual small test (design process results): 30%Final Examination (final design result): 40%Teaching Materials and Reference BooksCurrent teaching materials:Zhao Jiayin, layout desi

23、gn, Chang Chun: Northeast Normal University Press,2011（The 12th 5-Year Plan textbook）1 edited by Yu Kai, layout design and actual combat, Tsinghua University Press, 2015Reference materials:2 English Zapatela, layout design training tutorial, Shanghai Peoples Fine Arts Publishing House, 20093 Wu Yihu

24、a, layout design, Shanghai Peoples Fine Arts Publishing House, 20144 compiled by the Shanghai Press and Publication Bureau, the most beautiful book - works of international designers, the Shanghai Peoples Fine Arts Publishing House, 20135 Shen Min, another face of modernity - late Qing Dynasty to th

25、e Republic of China period of books and magazines, China Book Publishing House, 20156 Chen with the editor, layout design and classic case review, Chemical Industry Press, 2015視覺傳達設(shè)計實創(chuàng)教學(xué)大綱課程代碼172634課程名稱視覺傳達設(shè)計英文名稱Visual Communication Design課程類別學(xué)科基礎(chǔ)課課程性質(zhì)必修學(xué)時總學(xué)時：32 實創(chuàng)學(xué)時：16學(xué)分2開課學(xué)期第四學(xué)期開課單位設(shè)計學(xué)院適用專業(yè)環(huán)境設(shè)計，產(chǎn)品

26、設(shè)計，服裝與服飾設(shè)計授課語言中文先修課程設(shè)計基礎(chǔ)畢業(yè)要求（專業(yè)培養(yǎng)能力）本課程對學(xué)生達到如下畢業(yè)要求有如下貢獻：1.2.3.4.51.設(shè)計知識：版式設(shè)計原理和視覺美學(xué)的知識：掌握并運用視覺心理學(xué)及信息設(shè)計相關(guān)知識，對具體版面媒介設(shè)計打下基礎(chǔ)。2.問題分析：能夠應(yīng)用本專業(yè)基本原理、方法和手段分析版面信息傳遞相關(guān)的問題，以獲得有效結(jié)論。3.設(shè)計/開發(fā)解決方案：能夠針對具體的版面（例如書籍、界面、海報、展板）等信息媒體，準確定位信息傳達的要點，尋求版面的視覺流程，設(shè)計滿足特定需求的圖形設(shè)計和字體設(shè)計，并能夠在設(shè)計環(huán)節(jié)中提升創(chuàng)新意識，考慮社會、健康、安全、文化等因素。4.研究：能夠基于視覺心理學(xué)及信息

27、設(shè)計原理對版面問題進行研究，包括網(wǎng)格系統(tǒng)及其功能、媒介特點、圖像信息、文字信息、色彩信息的研究，最終得到合理的方案。5.使用現(xiàn)代工具：能夠針對媒介設(shè)計的特點，選擇與使用恰當?shù)男畔?nèi)容、資料收集手段、有效運用軟件在設(shè)計過程中加以運用。課程培養(yǎng)學(xué)生的能力（教學(xué)目標）通過本課程的學(xué)習(xí)，學(xué)生將具備以下能力：（1）初步的版式設(shè)計規(guī)范、概念和理論1、2、8（2）掌握基本版式設(shè)計思維和專業(yè)現(xiàn)代基本工具使用技能的訓(xùn)練。1、2、3、5（3）科學(xué)的工作方法：對版式設(shè)計內(nèi)容體系的初步認識，對設(shè)計過程的感性認識和一般了解，對中外優(yōu)秀版式設(shè)計作品即自己的設(shè)計進行初步的評價，并能完成個人或團隊的匯報。1、2、4課程簡介本

28、課程針對版式設(shè)計從基礎(chǔ)到要點以及實戰(zhàn)進行詳細介紹，內(nèi)容涉及版式的概念、版式中的文字、圖形、色彩等基礎(chǔ)知識的運用，還介紹了如何利用這些元素來引導(dǎo)、吸引讀者的視線。課程中大量的案例可供參考，并逐一分析案例解讀，幫助學(xué)生更好地理解知識，掌握要點。循序漸進的領(lǐng)會專業(yè)基礎(chǔ)知識，掌握版式設(shè)計的概念和理論，如版式設(shè)計要素、網(wǎng)格系統(tǒng)應(yīng)用、圖文排列方式、引導(dǎo)視覺等。主要儀器設(shè)備與軟件相機, POWERPOINT, CORELDRAW, ILLUSTRATOR, PHOTOSHOP, 實驗報告總學(xué)時：32 實創(chuàng)學(xué)時：16考核方式本課程注重過程考核，成績比例為：平時作業(yè)和課堂表現(xiàn)：30%期中考試和平時小測試（設(shè)計過

29、程成果）：30%期末考試（設(shè)計最終成果）：40%教材、實驗指導(dǎo)書及教學(xué)參考書目現(xiàn)用教材：趙佳寅，版式設(shè)計，東北師范大學(xué)出版社，2011(十二五規(guī)劃教材)1 于凱 編著，版式設(shè)計編排與實戰(zhàn)，清華大學(xué)出版社，2015參考教材：2 英 薩帕特拉 著，版式設(shè)計培訓(xùn)教程， 上海人民美術(shù)出版社，20093 吳藝華 著，版面設(shè)計，上海人民美術(shù)出版社，20144 上海市新聞出版局 編，最美的書-國際設(shè)計師作品集， 上海人民美術(shù)出版社，20135 沈珉 著，現(xiàn)代性的另一副面孔-晚清至民國時期的書刊形態(tài)研究， 中國書籍出版社，20156 陳跟 編著，版式設(shè)計及經(jīng)典案例點評， 化學(xué)工業(yè)出版社，2015視覺傳達設(shè)計實

30、創(chuàng)教學(xué)內(nèi)容與學(xué)時分配實創(chuàng)項目編號實創(chuàng)項目名稱實創(chuàng)學(xué)時實創(chuàng)內(nèi)容提要實創(chuàng)類型實創(chuàng)要求每組人數(shù)主要儀器設(shè)備與軟件1版式設(shè)計要素探索4根據(jù)主題要求，以版式設(shè)計的基本要素：點、線、面、文字、色彩、插畫/照片自由組合，進行多元化探索。探索性必做2AI，PS、相機2網(wǎng)格系統(tǒng)應(yīng)用4根據(jù)主題，設(shè)定畫面網(wǎng)格，探索網(wǎng)格的多元化表達可能性探索性必做2AI，PS、相機3圖文排列方式4根據(jù)主題，探索圖形與文字的多樣化表達探索性必做2AI，PS、相機4視覺流程練習(xí)4根據(jù)主題，嘗試不同視覺流程的信息傳達差異，尋求最優(yōu)化的視覺表達。設(shè)計性必做2AI，PS、相機“Visual Communication Design” Syll

31、abusCourse Code172634Course TitleVisual Communication DesignCourse CategoryDisciplinary Basic CourseCourse NatureCompulsory CourseClass HoursTotal Curriculum Hours:32; Computer Aid Class Hours: 0; Lab Hours: 0; Practice Hours: 16Credits2Semester4th SemesterInstituteSchool of DesignProgram OrientedEn

32、vironmental Design, Product Design, Fashion and Accessories DesignTeaching LanguageChinesePrerequisitesDesign BasicsStudent Outcomes (Special Training Ability)This course contributes to the following graduation requirements: 1.2.3.4.51. Design knowledge: layout design principles and visual aesthetic

33、 knowledge: master and use of visual psychology and information design-related knowledge, to lay the foundation for specific layout media design.2. Problem analysis: the application of the professional basic principles, methods and means to analyze the layout of information transfer-related issues i

34、n order to obtain effective conclusions.3. Design / development solution: to be able to specific information (such as books, interfaces, posters, panels) and other information media, accurate positioning of information communication points to seek layout of the visual process, designed to meet the s

35、pecific needs of graphic design and font design , And in the design of links to enhance the sense of innovation, consider social, health, safety, culture and other factors.4. Research: Based on the theory of visual psychology and information design, we can study the layout problem, including grid sy

36、stem and its function, media characteristics, image information, text information and color information. Finally we get a reasonable scheme.5. The use of modern tools: to the characteristics of media design, selection and use of appropriate information content, data collection tools, the effective u

37、se of software used in the design process.Teaching ObjectivesThrough this course, students will have the following abilities:(1) the preliminary layout design specifications, concepts and theories 1,2(2) to carry out the initial, systematic layout design thinking and professional training of the bas

38、ic tools of modern skills. 1,2,3,5(3) scientific methods of work: a preliminary understanding of the contents of the layout design system, the perceptual knowledge of the design process and general understanding of the Chinese and foreign excellent layout design work that is their initial design of

39、the evaluation, and to complete the individual or team report . 1,2,4Course DescriptionThe course covers the basic concepts of layout, text, graphics, and color in layout. It also describes how to use these elements to guide and attract the readers attention. A large number of cases in the course fo

40、r reference, and one by one case analysis, to help students better understand the knowledge and grasp the points. Gradually grasp the basic knowledge of the professional, master layout design concepts and theories, such as layout design elements, grid system applications, graphic arrangement, visual

41、 guidance and so on.Instruments and EquipmentsAI，PS、CameraExperiment ReportPractice Hours: 16AssessmentThe course will be implemented in the form of classroom teaching, extra-curricular assignments, general discussion, networking, and research projects for instructors.Teaching Materials and Referenc

42、e BooksCurrent teaching materials:Zhao Jiayin, layout design, Chang Chun: Northeast Normal University Press,2011（The 12th 5-Year Plan textbook）1 edited by Yu Kai, layout design and actual combat, Tsinghua University Press, 2015Reference materials:2 English Zapatela, layout design training tutorial, Shanghai Peoples Fine Arts Publishing House, 20093 Wu Yihua, layout design, Shanghai Peoples Fine Arts Publishing House, 20144 c