2021 年全球“千禧一代”和“Z世代”調(diào)查

1、1A call for accountability and actionT H E D E LO I T T E G LO B A L 2 021M IL LE N N IA L AND G E N Z S UR V E Y2Contents01INTRODUCTION 15CHAPTER 3How the past year influencedmillennials and Gen Zs world outlooks06CHAPTER 1Impact of the COVID-19pandemic on daily life27CHAPTER 4Driven to act11CHAPTE

2、R 2The effect on mental health33CONCLUSION IntroductionMillennials and Generation Zs came of age at the same time that online platforms andsocial media gave them the ability and power to share their opinions, influence distantpeople and institutions, and question authority in new ways. These forces

3、have shapedtheir worldviews, values, and behaviors.Digital natives ability to connect, convene, and create disruption via their keyboards and smartphones has had global impact. From #MeToo to Black Lives Matter, from convening marches on climate change to the Arab Spring, from demanding eco-friendly

4、 products to challenging stakeholder capitalism, these generations are compelling real change in society and business.The lockdowns resulting from the COVID-19 pandemic curtailed millennials and Gen Zs activities but not their drive or their desire to be heard. In fact, the 2021 Deloitte Global Mill

5、ennial Survey suggests that the pandemic, extreme climate events, and a charged sociopolitical atmosphere may have reinforced peoples passions and given them oxygen.1Urging accountabilityLast years report1 reflected the results of two surveysone taken just before the pandemic and a second taken in A

6、pril 2020and highlighted the resilience of millennials and Gen Zs. With the pandemics devastation affecting practically every aspect of life, they were able to see and take advantage of the few bright spotsdinners at home, no commutesand see opportunity ahead. The mood has shifted since: The wear an

7、d tear of the last yearof being cooped up and isolated, living with the constant fear of getting sick or seeing loved ones get sick, and witnessing devastating events around the globehas dramatically sapped optimism.This years survey, though, also makes it increasingly clear that millennials and Gen

8、 Zs arent just resilient theyre channeling their energies into holding themselves and others accountable. Theyre the people most likely to call out racism and sexism, and to shun companies and employers whose actions conflict with their personal values.Of course, thats a generalityno group of people

9、 is homogeneous. But millennials and Gen Zs, on the whole, seem more persistent, more vocal, and more apt than others to question and even upset the status quo. These generations believe in the power of individuals to create change. Even though they want institutions to do more and arent hesitant to

10、 call for government intervention to fix what they cant, they embrace personal responsibility. Its evident in their approach to everything from the pandemic to social justicean approach that has real ramifications for employers, retailers, and every other organization and institution.This years glob

11、al survey followed up on topics related to the pandemic, including its effect on respondents behaviors, stress levels, and opinions. As always, it asked about peoples satisfaction with businesss role in society. And it dug into the issues that matter to millennials and Gen Zs, especially the environ

12、ment, social equality, and discrimination.2KEY FINDINGSHEALTH AND EMPLOYMENTHealth and employment status have climbed the list of top concerns, but millennials and Gen Zs remain deeply concerned about climate change and the environment. More than fourin 10 millennials and Gen Zs agree that we have a

13、lready hit the point of no return when it comes to the environment and that its too late to repair the damage. However, a majority are optimistic that peoples commitment to take personal action to address environmental and climate issues will be greater post-pandemic. For their part, more than a qua

14、rter of millennials and Gen Zs said that certain businesses impact on the environment has influenced their buying decisions.MENTAL HEALTHThe stigma around mental health challenges, particularly in the workplace, remains.About a third of all respondents (millennials 31%, Gen Zs 35%) said theyve taken

15、 time off work due to stress and anxiety caused by the pandemic.Among the two-thirds who didnt take time off, four in 10 deemed themselves to be stressed all of the time but chose to work through it. And approximately 40% of millennials and Gen Zs feeltheir employers have done a poor job of supporti

16、ng their mental well-being during this period.STRESSStress has returned to pre-pandemic levels, with more than 41% of millennials and 46% of Gen Zs saying they feel stressed all or most of the time. The pandemic has created much uncertainty and stress around millennials and Gen Zs financial futures.

17、 About two-thirds of each group agreed (to some degree) that theyoften worry or become stressed by their personal financial situations. Their families welfare was also a main cause of stress for millennials; uncertainty about jobs/career prospects was top for Gen Zs.DELOI T T E G LOB A L 2021 MIL L

18、ENNI A L AND G EN Z SUR V E Y | IN T RODUC T I ON3KEY FINDINGS (CONTINUED)SYSTEMIC RACISMSix in 10 Gen Zs and 56% of millennials see systemic racism as very or fairly widespread in general society. At least one in five said they feel personally discriminated against “all of the time” or frequently b

19、ecause of an aspect of their backgrounds. More than half see older generations as standing in the way of progress.BUSINESS SOCIETAL IMPACTContinuing a steady decline over the last few years, slightly less than half of millennials and Gen Zs think that business is having a positive impact on society.

20、 Yet views on business ambitions are beginning to stabilize. A slightly lower percentage of respondents this year said they believe businesses are focused solely on their own agendas or that they have no motivations beyond profitability. This may indicate that they view business leaders discourse ar

21、ound stakeholder capitalism as sincere, but they still want to see concrete impact to match corporate promises.WEALTH AND INCOMEThey have serious concerns and misgivings about the scale of wealth and income equality. Two-thirds of millennials and Gen Zs see wealth and income as unequally distributed

22、 in society.A majority believe that legislation and direct government intervention would significantly close the gap.DELOI T T E G LOB A L 2021 MIL L ENNI A L AND G EN Z SUR V E Y | IN T RODUC T I ON4IN T RODUC T I ON04Although COVID-19 vaccines were beginning to emerge when this years survey was ad

23、ministered, promising an end to restrictions and the resumption of normality, high numbers of millennials and Gen Zs still fear that both personal and societal situations will get worse before they get better.Many among these groups, though, are tired of waiting. They want a better planet, a fairer

24、system, a kinder humanityand theyre ready to help make that happen, with small steps today giving way to giant steps as more millennials and Gen Zs assume positions of influence throughout society.Coping with the pandemicAfter nearly a year of life lived during a pandemica period punctuated by civil

25、 strife, social division, and severe climate eventsmillennials and Gen Zs surveyed in January 2021 were, understandably, both frustrated and impatient. Yet an undercurrent of optimism persisted, a characteristic that these groupscontinue to share despite a decade of setbacks and challenges.This year

26、s report delves deeply into how 2020 affected these generations day-to-day lives, their mental health, and their collective worldview.SURVEY METHODOLOGYThe 2021 report solicited the views of 14,655 millennials and 8,273 Gen Zs(22,928 respondents total) from 45 countries across North America, Latin A

27、merica, Western Europe, Eastern Europe, the Middle East, Africa and Asia Pacific. The survey was conducted using an online, self-complete-style interview. Fieldwork was completed between8 January and 18 February 2021.This years report marks the first time Deloitte Global researched millennials and G

28、en Zs in the same number of countries. Last year, Gen Zs were surveyed in only 20 countries. Year-to-year comparisons of Gen Z responses were influenced by the addition of 25 new geographies and should be considered accordingly.As defined in the study, millennials were born between January 1983 and

29、December 1994, and Generation Z respondents were born between January 1995 and December 2003.The report represents a broad range of respondents, from those with executive positions in large organizations to others who are participating in the gig economy, doing unpaid work or are unemployed. Additio

30、nally, the Gen Z group includes students who have completed or are pursuing degrees, those who have completed or plan to complete vocational studies, and others who are in secondary school and may or may not pursue higher education.0505Impact of the COVID-19 pandemic on daily lifeCHAPTER 1Millennial

31、s and Gen Zs indicated a strong sense of personal adherence to public health guidelines during 2020, with many feeling that they have observed pandemic rules more closely than others around them.About three in four millennials and 69% of Gen Zs said they followed their governments public health guid

32、elines very seriously or fairly seriously. Women reported being more compliant than men, by five percentage points among millennials and eight percentage points among Gen Zs. Nearly 70% of those surveyed in January indicated they were likely to get a vaccine once one widely backed by the medical com

33、munity became available.Two-thirds of respondents revealed they had regularly avoided shops, public transport, and other crowded places; three-quarters said theyd regularly worn face masks in public. Though maybe unsurprising, it is noteworthy that 82% of millennial women said they wore face coverin

34、gs versus only 68% of Gen Z men.Both generations shared the perception that they were more conforming than others in society. Three-fifths of millennials and 56% of Gen Zs said they followed the guidelines closely at the start of the pandemic and continued to do so when surveyed. But only a quarter

35、of millennials and even fewer Gen Zs felt that others in their countries were doing the sameand 28% of both groups werent bashful about regularly challenging the noncompliant.MILLENNIALS AND GEN ZS REPORT A STRONG SENSE OF PERSONAL ADHERENCE TO COVID-19 GUIDELINES COMPARED TO OTHERS IN SOCIETYAdhere

36、nce to COVID-19 guidelines now versus start of pandemic (%)Q50A. Compared to when they were first introduced, how closely are you now following the rules and guidelines around COVID-19? Q50B. And compared to the start, how closely do you think people in country are following the rules and guidelines

37、 around COVID-19? Base: All millennials 14,655, all Gen Z 8,273GENZsMe personally Others in my countryMILLENNIALSMe personally Others in my country23%2%7%7%23%56%7%18%19%37%36%26%2%4%5%6%7%7%20%61%Followed the rules/guidelines closely at the start and continue to do soFollowed the rules/guidelines c

38、losely at the start but less so nowFollowed the rules/guidelines at the start but have stoppedDidnt follow the rules to start with but do nowDidnt follow the rules when introduced and not following nowDELOI T T E G LOB A L 2021 MIL L ENNI A L AND G EN Z SUR V E Y | C HA PTER 17Finding silver linings

39、While the past months have upset most peoples normal daily routines, some millennials and Gen Zs seized opportunities for personal and professional improvement. Between a quarter and a third claimed they have exercised more often and improved their diets, decluttered their homes and sold possessions

40、 they no longer needed, and spent more time with family and connected with friends (though often via technology). The same percentage said they improved their financial positions during the pandemic, likely because there were fewer experiences available to them as consumers.Some channeled time and e

41、nergy into learning and up-skilling.A fourth of millennials and 27% of Gen Zs said they learned new work capabilities during their personal time. Millennials in senior (32%) and leadership (37%) positions were most likely to say theyd done so.A less tangible but potentially more powerful impact of t

42、he pandemic is the sense of solidarity that has emerged. At least six in 10 respondents said the pandemic has given them a sense that were all in this together; they say they feel more sympathetic to those in their communities and have taken actions to help those in need. And more than a third of mi

43、llennials and Gen Zs expect to see a more altruistic world emergeone thats more compassionate, more cooperative internationally, more able to tackle climate change. This segment also believes that business will be more socially responsible. Less than 14% of those surveyed expect post-pandemic declin

44、es in these areas.100%100%A fourth of millennials and 27% of Gen Zs said they learned new work capabilities during their personal time.25%0%27%0%At least six in 10 of all respondents said the pandemic has given them a sense that were all in this together.They say they feel more sympathetic to those

45、in their communities and have taken actions to help those in need.DELOI T T E G LOB A L 2021 MIL L ENNI A L AND G EN Z SUR V E Y | C HA PTER 18Ready to returnAbout half of millennials and Gen Zs expect to see friends and family more often than they did pre-pandemic once restrictions are eased. There

46、s a strong appetite for “going out” and pursuing the experiences these groups value. About 44% of those surveyed said they willeat out at restaurants more often than before the pandemic. Nearly as many expect they will attend concerts and visit theaters or other entertainment venues more often than

47、before. There is also anticipation for travel to resume, with two- thirds expecting to maintain or increase their rate of personal or work travelafter pandemic restrictions are lifted.Both groups expect to spend more time in the office once restrictions are lifted, and many claim to be excited about

48、 getting back into a formal work environment but not until theyre confident its safe,2 and not necessarily full time. A quarterof millennials and 22% of Gen Zs said they would like to work in the office “a little to a lot less often” than they did before. Theyll likely get their wish, as the future

49、of work promises to look very different once the pandemic subsides.While making the best of an unprecedented situation, these generations are eager to regain the freedoms lost during the pandemic. Their responses suggest theyll try to make up for lost time by being more active than they were before

50、COVID-19 slowed the world down, which bodes well for economic recovery.25% of millennials and 22% of Gen Zs said they would like to work in the office “a little to a lot less often.”0%100%25%0%100%22%44% of those surveyed said they will eat out at restaurants more often than before the pandemic.DELO

51、I T T E G LOB A L 2021 MIL L ENNI A L AND G EN Z SUR V E Y | C HA PTER 19Embracing adaptable workplacesThe pandemic reinforced the importance of workers being adaptable and willing and able to pivot or learn new skills as necessary as jobs were being reprioritized based on immediate needs. Indeed, w

52、hen millennials and Gen Zs were asked which employee characteristics or behaviors have become most critical to the success of their organizations, flexibility and adaptability came out on top by a large margin. Global CXOs are in complete agreement: In the 2021 Deloitte Global Resilience Report, a m

53、ajority of respondents selected flexibility/adaptability as one of the three most critical workforce traitssignificantly more than those who identified “expertise and proficiency in the roles for which employees were hired” or having “values that align with our organization.”3Most millennials and Ge

54、n Zs said they were pleased with the actions their employers have taken to support them and their mental health during the pandemic. More than six in 10 of those surveyed said their employers had policies in placeincluding flexible working hours and leave/sick leave policiesto help support them.The

55、acceleration of flexible workplaces could eventually affect where people choose to live. During the pandemic, nearly 10% of millennials and Gen Zs surveyed said they temporarily (5%) or permanently (4%) moved out of a city. Thats a fraction of the 56% who said in last years survey that, if given the

56、 opportunity to work remotely in the future, they would choose to live outside of a major city. But it represents notable movement given the short time frame and will be an interesting trend to watch in the future.MILLENNIALS AND GEN ZS SEE FLEXIBILITY AS THE MOST CRITICAL EMPLOYEE CHARACTERISTIC FO

57、R SUCCESSFUL BUSINESSESEmployee behaviors most critical to successful businesses, according to millennials and Gen Zs (%)Q24. Given the events of 2020 and planning for the future, which of these employee characteristics or behaviors have become most critical to the success of your organization? Base

58、: All millennials in work 12,532, all Gen Zs in work 4,137MillennialsGen ZsDELOI T T E G LOB A L 2021 MIL L ENNI A L AND G EN Z SUR V E Y | C HA PTER 11010The effect onmental healthCHAPTER 2One of the more concerning insights from last years millennial survey was the pre-pandemic finding that 48% of

59、 Gen Zs and 44% of millennials felt stressed all or most of the time.LEVELS OF STRESS HAVE REMAINED HIGH THROUGHOUT THE PANDEMIC, PARTICULARLY FOR WOMENProportion who say they are stressed “all” or “most” of the time (%)That was accompanied by the most surprising finding of Aprils follow-upPredictab

60、ly, stress levels were highest in countrieslike South Africa, Brazil,53%50%54%survey: that stress levels had droppedPhilippines, the United States, and the47%46%45%eight percentage points for each group.This may have happened because life got simpler for some people. They wereUnited Kingdomthat were