《商務(wù)英語習(xí)題庫》word版

1、Unit 1Text AExercises. Discuss and answer the following questions.Why could employees at P&G be intimidated by Lafleys diligence?Did the P&Gers have great expectations of Lafley at the beginning when he took office?How do Lafley and Jager differ in personal styles?What did the policy of “a more outw

2、ardly focused, flexible company” mean to P&G?What is P&G known for when people think of its culture?What is “brand management”?When did the P&Gers begin to turn against Jager?How does Lafley conduct his work as a CEO?What is Lafleys approach to selling P&Gs products?What is the lesson Lafley learned

3、 from Jagers biggest mistake, namely, criticizing P&G people.Decide whether the following answers are true T or falseF.Mr. Lafley is at a routine meeting with Mr. Antoine at the beginning of the article. There are dozens of management layers at the P&G Company. For 15 years before Lafley took over,

4、P&G had developed only one successful new brand. P&G started out as a maker of soap and candles. Lafley was successful because he was conservative. Lafley would have opposed a decision to have larger number of the employees at P&G fired. P&G was the first to sponsor the soap opera as a means of prom

5、oting sales. None of the products introduced by Jager became popular. P&G people turned against Jager mostly because the share price of the company fell sharply. Top P&Gers talked more freely after Lafley became the CEO. Investors like P&Gs acquisitions as its earnings grow quickly. . Paraphrase the

6、 following sentences.It shows his determination to nurture talent and serves notice that little escapes his attention. (para.1)He is living proof that the messenger is just important as the message. (para.7)No destiny his been more challenged than P&Gs research and development operations. (para.11)A

7、t this time, the dynamics of the industry were changing an power shifted from manufacturers to massive retailers, Through all this, much of the senior management was in denial. (para.17)P&G wasnt working closely enough with retailers, the place where consumers first see the product on the shelf: “Th

8、e first moment of truth.” (para.23). Translate the following sentences into Chinese.Long before he became CEO, Lafley had been pondering how to make P&G relevant in the 21st century, when speed and agility would mater more than heft.(para.6)Lafleys quest to remake P&G could still come to grief. As a

9、ny scientist will attest, buying innovation is tricky.(para.12)To call the company insular may not do it justice.(para.12)He put in place a companywide reorganization that left many employees perplexed and preoccupied.(para.18)Furthermore, some of the gains in profit have resulted from cuts in capit

10、al and P&G speeding, which Lafley has pared back to the levels of the companys rivals.(para.27)And now Lafley is carefully using this information to reshape the companys approach to just about everything it does.(para.25). Discuss the following topics.Lafleys style in managementThe P&G cultureThe im

11、portance of the CEO in a companyMake a survey of a company where remarkable changes have taken place because of Replacement of its CEO.Unit 1Text BExercises. Answer the following questions.What did Greenberg mean when he said that lawyers cant spell the word” insurance”?What does the writer attribut

12、e Greenbergs downfall to?How have the roles of the directors changed in the industry?How powerful can directors, auditors and lawyers be?Is the job of the CEO made easier with help of the directors?Why are directors at many companies required to meet routinely without management present?What are som

13、e of the traditional powers the CEOs are losing in making personnel decisions?How is the business of auditing firms affected after the Arthur Anderson scandal?. Write a study report based on the answer to the above question.Unit 2Text AExercises. Discuss and answer the following questions.Should cap

14、italism be condemned for the worsening global inequality? Why or Why not? Why is it tough question to answer?What do the two charts (Chart 1 and Chart 2 ) tell us about the claims made about “ global inequality ”?Which one do you think is more reasonable? Why?How de you account for differences betwe

15、en Mr. Sala-i-Martins calculations and the Chen-Ravalloin study?In what way are the survey estimates different from the national accounts estimates? What are the drawbacks respectively?According to the article, is economic inequality around the world getting better or worse? Why or Why not?. Decide

16、whether the following statements are true T or false F. 1. Global inequality measured across all over the worlds individuals is rising, given that cross-country inequality and within-country inequality is getting worse. If average incomes in India and China are growing rapidly, inequality measured a

17、cross all the individuals in the world will fall. Since incomes in poor countries grew faster between 1980 and 2000 than incomes in rich countries, one could say that poor countries were catching up and that global inequality measured across countries was narrowing.Chart 2 implies that both catch-up

18、 and narrowing inequality occur with regard to India and China. Its always reasonable to measure consumption using data drawn from national accounts rather than use data drawn from household surveys. Compared with Mr. Sala-i-Martins calculations, calculations by the World Bank, using direct househol

19、d surveys, show relatively little reduction in poverty. Due to the fact that in the Chen-Ravallion sample, growth in average consumption was faster than the growth in national incomes, poverty fell relatively slowly on their household survey measure. As countries get richer, the ratio of “survey con

20、sumption” to “national-accounts consumption” usually tends to fall. . Paraphrase the following sentences.For them, the claim amounts almost to an article of faith: Worsening inequality is a sure sign of the moral bankruptcy of “the system”. (para.1)We make no apologies for showing them to readers ag

21、ain: At a stroke, they cut through much of the statistical fog surrounding this subject. (para.6)In short, once you take account of the fact that China and India have performed so well since 1980, and especially since 1990, together with the fact that these two countries account for such a big share

22、 of all the worlds poor, it is difficult to stay as pessimistic about global trends in poverty and inequality as the critics of global capitalism wish to be. (para.10)Accordingly, in a recent review of the literature by Angus Deaton of Princeton University (Mr. Deaton is perhaps the only economist a

23、t work in this area who is acknowledged by all sides both as authoritative and as having no ideological axe to grind), two sets of studies are contrasted. The first draws mainly on national-accounts date, the second on household surveys. Their results are at odds. (para.13)A paper by Shaohua Chen an

24、d Martin Ravallion of the Bank lays out the thinking behind the Banks estimates. (para.17)For this reason alone, switching from one date source to another, or moving the official poverty line from one level to another, is apt to have a large effect on the figures. (para.18)Surveys are famously prone

25、 to error because of bad or fluctuating design, discrepancies in samples and poor execution. (para.22)Still, most of the discrepancy between the survey estimates and the national-accounts estimated-with the surveys persistently pessimistic on trends in poverty is probably due to the fact that as peo

26、ple get better off, they are less likely to respond (accurately, or at all) to surveys. (para.23)On any estimate, poverty is at its most impervious in Sub-Sharan Africa. (para.27)Sub-Sharan Africa plainly suffers not from globalization, but from lack of it. (para.27). Translate the following paragra

27、ph into Chinese.In that case, one would say that poor countries were on average catching upand that global inequality measured across countries was trending downwards. (para.8)India and China stand out, both by virtue of their vast populations and also because their growth record in the 1990s was so

28、 much better than the poor country average. (para.9)Much of the frequently acrimonious debate among economists about global poverty and in equality turns out to revolve around a single technical issue: Is it better to measure consumption (and hence living standards) using data drawn from notional ac

29、counts or data from household surveys? (para.12)It was not because of an increase in within-country inequality in other words, brisk growth in average consumption was not being hogged by the better off. It was because growth in average consumption was slower than what growth in national incomes, as

30、measured in the national accounts, would lead you to expect. (para.20)This makes them prone to understate the consumption of the poor, but also to overstate the growth of consumption of poor as incomes rise and as more activities fall with in the scope of market transactions. (para.22)In the meantim

31、e, however, the official position on global poverty ought to start, at a minimum, to acknowledge the uncertainty surrounding the figures and, further, to concede that the truth is likely to be better than the official figures say. (para.25)The focus of attention should be on how to extend the benefi

32、t of international economic linkages to the region. Removing every rich-country barrier to trade with these countries would be an excellent place to start. (para.27).Discuss the following topics.In your opinion, which one is a better research methodology, using data from national accounts or using d

33、ata from household surveys? State your reason.How do you account for the gap between developed countries and developing countries? Is it getting better or worse? What can be done to narrow the gap?Why dose there exist a widening gap between urban and rural areas in China? What can be done to narrow

34、the gap?When Globalization Suffers, the Poor Take the Heat As hostilities hinder trade, investment, and foreign students ability to study abroad, living standards could plummet. It is the international movement of people and of capital that is put in greatest jeopardy by events of the past few years

35、. Owner of capital are reluctant to invest in developing nations when there is great uncertainty caused by war and terrorism. Rich countries are less willing to admit young male students and immigrants to study and work, especially those from Muslim nations or other countries with known hostility an

36、d resentment toward the US and other Western nations. The anti-globalization may get its wish for a breakdown in the world economic order because of share reduction in the international movement of capital and people due to terrorism and a more divided West. But the biggest losers will be not the re

37、latively rich members of the GB countries but rather the nations that want to extricate the mass of their populations from extreme poverty and disease.Exercise: Do you agree with the above description? Work in groups and analyze the above paragraph. Unit 2Text BExercises. Answer the following questi

38、ons.Why has the rise of the immigrated foreigners drawn increasing attention both at home and abroad? Find some examples from the text.According to economists, what impact will migration and remittances produce on the developing countries economy?Why may great labor mobility lead to higher standards

39、 of living?What problems will developing countries face if they are too dependent on the munificence of their expatriate population?Are different governments taking the same attitudes toward migration? What measures are some governments taking to restrict migration?. Write a study report based on th

40、e answers to the above questions.Unit 3Text AExercises. Discuss and answer the following questions.Why did the Neistat brothers launch a protest Website against Apple Computer Inc.?Why do consumers today know more than they used to?What do modern consumers demand from the brands they love?In what wa

41、y are customers empowered?Why do young brands benefit more this trend?What is the possible result if a brand has successively projected a group identity among customers?What is the key aspect of brand communities in the modern age?What problem is Nokia faced with now?According to Andrea Ragndetti, c

42、hief marking officer of Royal Philips Electronics, what causes the drop in the companys brand value?What measure dose General Electronic Co. take to connect with its customers?. Decide whether the following statements are true T or false F.The Neistat brothers are engineers working for Apple Compute

43、r Inc. Every since the Neistat brothers found about the defect in Apples digital music players batteries, they lose faith in Apple products. Its conventionally believed that if a customer gets dissatisfied with a product, heshe will turn to other brands. In the past, what matters to consumers most i

44、s the reliability of a product. According to the passage, it is impossible for consumers to find a proper way of self-expression with modern brands. Customers today, instead of passively consuming, want to exert influence on the brands they love. Since empowered customers mainly talk to one another

45、on the Internet, they only create opportunities for young companies that have grown up with the Internet. Generally speaking, building strong user communities is a widespread strategy adopted by many companies, young and old. The goal of building user communities is to create a sense of shared exper

46、ience and of belonging among the customers. Cult-like brands is different from their competitors mainly in the sense that they fully acknowledge the importance of projecting a group identity among their customers. One of the biggest problems of those cult-like brands is that they have to pay their c

47、ustomers because they are “owners” as well as members. What troubles the cult-like brands is that they cannot control the way their customers manipulate their products. By building a distinct image and fan base, Nokia has successfully attracted the young customers. Failing to build strong ties with

48、customers has become the main reason for the decline of market value of many brands. Generally speaking, the empowered customers are responsible for this dramatic change in marketing wisdom. . Paraphrase the following sentences.Such loyalty files in the fact of conventional marketing wisdom. A custo

49、mer spurned, the logic goes, is a customer lost.(para.2)But consumers demand more from the brands to become a form of self-expression. (para.2)Meanwhile, some traditional brands, such as Coca-cola and Microsoft, are struggling to retain their mammoth leads in a market where consumers increasingly re

50、sist what they see as bland ubiquity and a surfeit of power. (para.3)It doesnt take a cool category like motorcycles to yield a cult brand. Some are found in far more mundane sectors like furniture retailing. (para.9)Such exchanges underline a key aspect of brand communities in the modern age: They

51、evolve in ways that the head office often cant control. (para.10)For him, community is defined as “neighbors helping neighbors make purchase decision.” That means allowing negative customers reviews, even if it sabotages a possible sale. (para.11)It meant halting spending on conventional advertising

52、 last year to funnel money into cutting prices and improving service in the belief that the community itself would spread the world. (para.11)These days, anything that makes fans out of fickle consumers can be priceless in building a brand. (para.16). Translate the following paragraph into Chinese.F

53、or one thing, consumers simply know more than they used to. The Internet opens up a wealth of information, allowing for instant price and quality comparisons. (para.2)Through the Internet, they can talk back and talk to one another. They can ignite a groundswell of positive buzz or spawn a revolt. (

54、para.2)This seismic shift in clout from companies to their customers is creating opportunities, especially for younger brands that grew up with the Internet and have become adept at building user communities. (para.3)Conjure up an image of an Armani customer or a Porsche driver and it will evoke a s

55、et of personality characteristics as much as it evokes a product preference. (para.7)No.6 Walt Disney and No.82 AOL have famously chased down fans for unauthorized use of copyrighted material. As brand “futurist” Andrew Zolli argues: “When you get to the point where youre suing your customers over t

56、heir use of you brand, its time to change business model.” (para.12)Instead, what has allowed No.33 HSBS to jump 15% to $8.7 billion this year, is clear differentiation as “the worlds local bank” with a flavor that varies by location. (para.13)In contrast, some old-line brands seem to be coasting on

57、 sheer size rather than an ability to forge a unique relation with customers. Even brands that have enjoyed decades of success and have instant recognition with consumers can lose some sparkle. (para.14)“Its seen as a dull, solid, reliable brand but nothing really special, nothing sparkling,” says R

58、agnetti, who is currently trying to narrow the brands target demographics and recast its message. (para.15). Discuss the following topics.What do you learn about cult brands from this article? What important messages do you think Chinese enterprises can get from it?If you are a manager in charge of

59、a company, what marketing strategies will you adopt? Share your ideas with your classmates.Choose a company online and find about its marketing strategies. Please decide whether these strategies are good or not and give reasons or suggestions.Unit 3Text BExercises. Answer the following questions.Wha

60、t issue is in question in this text?What is the problem introduced?What are the causes of these problems?What are the solutions recommendedused to solve the problems?How do you comment on these solutions?What other possible solutions would you recommend to these problems, based on what you have lear