課文理解答案book9unit5

1、Unit 5 Inside advertisingObey your thirst.Feel the new space感受新境界感受新境界Take time to indulge.盡情享受吧！盡情享受吧！Just do it.No business too small, no problem too big.沒有不做的小生意沒有不做的小生意, 沒有解決不了的大沒有解決不了的大問題。問題。Start Ahead. To me, the past is black and white, but the future is always color.Things go better with Co

2、ca-Cola. 飲可口可樂飲可口可樂, 萬(wàn)事如意。萬(wàn)事如意。Where there is a way, there is a Toyota.Pre-readingDiscuss each of the advertisements on Pages 42 and 43 in pairs.1) What does the advertisement want you to do? Picture 1: It wants us to save water.Picture 2: It wants us to listen to the new radio.Picture 3: It wants u

3、s to buy the shoes.Picture 4: It wants us to buy their water.Picture 5: It wants people to protect environment.Picture 6 & 7: They remind us of road safety. Read the passage carefully and try to accomplish all the tasks in the handout(導(dǎo)學(xué)案)Self-study 自主學(xué)習(xí)自主學(xué)習(xí)Check the answers Choose the correct a

4、nswers.1. Who advertises?( ) A. business B. individuals C. organisations D. associations2. Why do they advertise?( ) A. to inform the public B. to sell their goods C. to educate the bad guys D. to fool peopleA.B.C.DA.B3. Where do they advertise?( )A. on buses B. on the radio C. on the Internet D. on

5、 billboards E. on our textbook F. on our clothes4. How do they make effective ads?( )A. identify their target B. appeal to their targetC. use a cheap medium D. use visual mediumA.B.C.D.FA.BDivide the text into four parts. Part I. (para ) Part II. (para ) Part III. (para ) Part IV. (para )A: What is

6、an ad?D: How do advertisers make effective ads?B: How effective are ads?123-78-91. We are exposed to ads only in the public places.2. Understanding how advertising works can help us earn a lot of money.True or false.FF3. An advertisement is a message or announcement that intends to inform or cheat p

7、eople.4. Advertisers include business, individuals, organizations and associations.TF5. Advertisers make ads effective by identifying the target only.6.Using a suitable media plays an important part in ads.FT7. An effective advertisement is likely to make people buy the products that they have no us

8、e for.F1. 暴露于暴露于 be exposed to 2.在廣播中在廣播中on the radio 3.偶然碰到偶然碰到 come across 4. 休閑服休閑服casual garments 5.貼上，附上貼上，附上 attach to 6. 使變成使變成turn into7.避免做某事避免做某事 avoid doing sth 8.目標(biāo)群體目標(biāo)群體target audience 9.換句話說換句話說 in other wards 10.想要做某事想要做某事 intend to do sth 11. 可能可能 be likely to do sth 12.行得通，有意義行得通，有意

9、義 make sense 13. 吸引吸引appeal to 14. 適合適合be appropriate for 15. 決策基礎(chǔ)決策基礎(chǔ) the basis for decision16. 省錢省錢save money 17. 在在很大作用很大作用 play a big part in 18.適合適合fit into 19.與與有關(guān)有關(guān)relate to 20. 依賴依賴 rely on21.立體聲系統(tǒng)立體聲系統(tǒng)stereo system22.不需要have no use for 23值得be worthy24在快車道 in the fast lane 1.我們的日常生活中充滿了眾多的廣告

10、信息，我們的日常生活中充滿了眾多的廣告信息，可見了解廣告如何發(fā)揮作用是很重要的?？梢娏私鈴V告如何發(fā)揮作用是很重要的。 2.廣告不僅可以由商家付費(fèi)制作，也可以由想廣告不僅可以由商家付費(fèi)制作，也可以由想要向公眾傳達(dá)或教育公眾的個(gè)人、組織、或協(xié)要向公眾傳達(dá)或教育公眾的個(gè)人、組織、或協(xié)會(huì)來制作。會(huì)來制作。 3. 明確了廣告的目標(biāo)群體后，研究人員就會(huì)盡明確了廣告的目標(biāo)群體后，研究人員就會(huì)盡量收集這個(gè)群體的有關(guān)信息，例如他們的喜惡，量收集這個(gè)群體的有關(guān)信息，例如他們的喜惡，以及如何使產(chǎn)品適應(yīng)他們的生活。以及如何使產(chǎn)品適應(yīng)他們的生活。 4. 有的廣告吸引得到了人們省錢愿望，另外一有的廣告吸引得到了人們省錢愿望，另外一些廣告則更可能是因?yàn)橛腥ざ苋俗⒛俊ＰV告則更可能是因?yàn)橛腥ざ苋俗⒛俊?5. 正如擔(dān)心費(fèi)用一樣，廣告戶還必須考慮哪種正如擔(dān)心費(fèi)用一樣，廣告戶還必須考慮哪種媒體最適合他們的產(chǎn)品，并且他們的目標(biāo)群體媒體最適合他們的產(chǎn)品，并且他們的目標(biāo)群體最愿意收看或收聽哪種媒體。最愿意收看或收聽哪種媒體。6.然而一個(gè)產(chǎn)品的廣告要依靠視覺效果，那然而一個(gè)產(chǎn)品的廣告要依靠視覺效果，那么它在收音機(jī)里播出就毫無(wú)意義了。么它在收音機(jī)里播出就毫無(wú)意義了。7. 一則廣告無(wú)論制作得多么好，如果產(chǎn)品不一則廣告無(wú)論制作得多么好，如果產(chǎn)品不合適人們，人們也不可能被說服。合適人們，人們也不可能被