運(yùn)營(yíng)總監(jiān)面試題目參考答案

1、Questionnaire for Growth Hacker Candidate1.What methods do you mainly use for aggressive growth?General three methods:(1Website optimization:Online and offline activities,Resource interchange and so on.(2SEM marketing:googleBaidu Biddingsougo Bidding360 Bidding;Search Engine Optimization(3New Media

2、Marketing:forum,weibo,weixin2.What kind of tools do you use to measure results? What tools do you use as expert?(1、Number of activities,feedback list and so on(2、UV、PV、Webmaster Tools、PR、registrations and so on(3、the number of fans,Active numberUse chinaz as expert.3.Tell us about couple of experime

3、nts/ tests you ran by yourself.Resource interchange: Friendship link,add PR that greater than 4 can increase traffic.Through a number of attractive ways to increase the number of fans,like fun game, promotional Gifts.4.Have you worked with startup projects before? Tell us about growth you achieved f

4、or thesestartups from zero ground. What budget did you have for that?Yes, In an industry show, print photos in the phone sent by weixin.Use 10 thousand activity funds to add 500 fans.5.What do you think about market scale for LaowaiCareer?So far, more than 13000 foreigners have been approved to sett

5、le in China, which is the permanent residence.6.What tools/metrics do you use to scale the market for specific product?Bases ModelCombined with the number of laowai, laowais needs, age distribution, corporate job requirements, etc.7.If you are the Head of Growth of Laowai Career, what KPI youll set

6、for your self at first 3months on board?搜索引擎收錄頁面數(shù)量,重點(diǎn)關(guān)鍵詞排名,訪問量(來訪量、來訪IP、點(diǎn)擊率、停留時(shí)間、來訪區(qū)域、子站比例搜索來源在線人數(shù)注冊(cè)會(huì)員數(shù)量(會(huì)員構(gòu)成比例會(huì)員增長(zhǎng)率有效會(huì)員數(shù)量每天登錄人數(shù)每天發(fā)布信息數(shù)量來電詢問數(shù)量8.What budget do you need to achieve KPI above?About 5-10 ten thousand yuan.9.What are the key metrics to evaluate the success of growth strategy for Laowai C

7、areerplatform, in your opinion?User source is important.The matching degree of the demand of the foreigner and the employing unit10.What kind of growth we can expect in 1, 3 or 6 month with you on board? With whatbudget?Do not understand the companys current situation.T arget development needs to co

8、nduct market research11.Do you need a team to work with you (for example, developers, designers, copywriters?Yes,need one promotions specialist of online marketing and one copywriters.12.How do you want to work with us? (join as a employee, or business partner what is yourexpectation? Can you come to China, or work remotely?Yes,employee or business partner is can both.13.Do you have some questions for me?What does the job pay?How many people can help me with my work?How many users are now?What is your profit model no