《電子商務英語》復習資料

1、【精品文檔】如有侵權(quán)，請聯(lián)系網(wǎng)站刪除，僅供學習與交流電子商務英語復習資料電子商務英語教材信息名稱電子商務英語出版社電子工業(yè)出版社作者王冰版次2013年11月第3版注：如學員使用其他版本教材，請參考相關知識點一、客觀部分：（單項選擇、多項選擇、不定項選擇、判斷）（一）、選擇部分1. In general, the major benefits of B2B are( ABCD ).A. reduce administrative costs B. expedite cycle time C. lower search costs and time for buyers D. decrease p

2、roductivity of employees E. reduce inventory levels考核知識點: 企業(yè)間的電子商務，參見P148附1.1.1（考核知識點解釋）：總的來說，B2B的主要優(yōu)點有：取代了紙質(zhì)單據(jù)，節(jié)約管理成本；減低搜索成本，節(jié)約買主的時間；提高雇員處理采購和銷售的效率；減少失誤，提高服務質(zhì)量；降低庫存水平和庫存成本；增加生產(chǎn)彈性，實現(xiàn)即時送貨；方便大宗定制；增加合作的機會。2. In order to keep competitive in EC, logistics industry has begun to employ the（ ABD ）structureA

3、. opening B. systematical C. conservative D. technical E. close考核知識點: 電子商務中的物流，參見P174附1.1.2（考核知識點解釋）：為了保持在電子商務中的競爭力，物流業(yè)已經(jīng)開始使用開放的、系統(tǒng)化的技術(shù)結(jié)構(gòu)，為企業(yè)營造連貫的物流過程，從而實現(xiàn)整個供應鏈的無縫多點集成。3. Brokerage models include（ ABD ）A. marketplace exchange B. content-targeted advertising C. buy/sell fulfillment D. bounty broker E

4、. information exchange考核知識點: 網(wǎng)上商務模式，參見P73附1.1.3（考核知識點解釋）：中介模式包括：市場交易、買賣活動、需求收集系統(tǒng)、拍賣中介、交易中介、獎勵金中介、分銷商、搜索代理、網(wǎng)上商場。4. If you need to access information and know where it is on the web, you only need enter the entire www address into your browsers（ D ）A. address B. computer C. http D. Uniform Resource Lo

5、cator field E.name考核知識點: 網(wǎng)絡，參見P12附1.1.4（考核知識點解釋）：如果你需要訪問信息，并且也知道信息在網(wǎng)絡中的什么位置，你只需在瀏覽器的統(tǒng)一資源定位器區(qū)（URL）輸入完整的萬維網(wǎng)地址。5. ERPs best values are improving the way of（ AD ）A. taking an order B. adding it to the shopping chart C. maintain relation with customer D. process the order into an invoice E. making enterp

6、rise relation policy考核知識點: 企業(yè)資源計劃，參見P182附1.1.5（考核知識點解釋）：ERP的價值就是用來改進公司接受訂單，處理訂單，把訂單轉(zhuǎn)化成發(fā)票和收入的方式。6. There are two types of encryption（ AD ）A. secret key B. double keys C. missing key D. public key E. fine key考核知識點:電子支付系統(tǒng)的安全機制，參見P205附1.1.6（考核知識點解釋）：電子支付系統(tǒng)的安全機制包括加密，而加密有兩種方法：密鑰加密和公鑰加密。7. EC can be prospe

7、rous because of( ABD )A. wide use of computer B. popularity of credit cards C. business model D. secure transaction agreement E. production system考核知識點:電子商務，參見P56附1.1.7（考核知識點解釋）：隨著計算機的廣泛使用，因特網(wǎng)的日益完備和廣泛采用，信用卡的使用，安全交易協(xié)議的建立以及政府的支持和促進，電子商務的發(fā)展日益繁榮。8. Business models have taken on greater importance recent

8、ly as a form of ( A ) that can be protected with a patentA. intellectual property B. password C. business model D. strategy E. system考核知識點:網(wǎng)上商務模式，參見P72附1.1.8（考核知識點解釋）：商務模式成為之中知識產(chǎn)權(quán)的形式，收到專利保護，商務模式已經(jīng)日益進入了專利法的領域。9. All EC sites rest on the same()A. network structure B. communication protocols C. web sta

9、ndards D. security systems E. consumption value考核知識點:網(wǎng)上商務模式，參見P62附1.1.9（考核知識點解釋）：大多數(shù)的電子商務網(wǎng)站建立在同樣的網(wǎng)絡構(gòu)架、通信協(xié)議、網(wǎng)絡標準和安全系統(tǒng)之上。10. The essential security requirements for safe electronic payments are( ABC ).A. authentication B. encryption C. integrity D. passwords E. privacy考核知識點:電子支付，參見P207附1.1.10（考核知識點解釋）

10、：安全的電子支付有4個基本的要求：認證、加密、完整性、不可否認性。（二）、判斷部分1. If business goes well, the revenues from sales exceed the cost of operation and the company realizes a profit. （ ）考核知識點:商務模式，參見P71附1.2.1（考核知識點解釋）企業(yè)生產(chǎn)產(chǎn)品或提供服務并將其賣給顧客，如果一切順利，銷售收入超出運營成本，企業(yè)就能贏利。2. The main purpose of an intranet is to share company information

11、and computing resources with business partners.（ ）考核知識點:認識因特網(wǎng)，參見P4附1.2.2（考核知識點解釋）內(nèi)聯(lián)網(wǎng)的主要目的是在員工中分享公司的信息和計算資源。3. In global Internet marketing, marketers can take other countries and their populations for granted without restraint.（ ）考核知識點:因特網(wǎng)營銷，參見P101附1.2.3（考核知識點解釋）盡管全球性的因特網(wǎng)營銷存在著明顯的優(yōu)勢，營銷商也不能將其他國家和其他國家的

12、人視為理所當然的客戶。4. EC means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of the transaction.（ ）考核知識點:電子商務，參見P56附1.2.4（考核知識點解釋）電子商務是指將通過電子媒體來進行商務活動，這意味著使用簡單、快捷、低成本的電子通信手段來進行交易，交易的雙方不必進行面對面的會晤。5. Brokers are market-makers: they

13、bring buyers and sellers together and facilitate transactions. （ ）考核知識點:網(wǎng)上商務模式，參見P72附1.2.5（考核知識點解釋）中介是市場的組織者，中介將買賣雙方聯(lián)系在一起并促進交易的進行。6. With a clear purpose, definite target market, targeted goals, a domain name and a clear structure, you are now ready to begin building the pages for your successful we

14、b site. （ ）考核知識點:銷售網(wǎng)站的建立，參見P107附1.2.6（考核知識點解釋）有了明確的宗旨、確定的目標市場和既定的目標，有了一個合適的域名和清晰的組織結(jié)構(gòu)，你現(xiàn)在就可以開始為成功地建立網(wǎng)站而制作網(wǎng)頁了。7. The Web site can be promoted expensively throughout the world with links on other Web pages and in E-mail newsletters. （ ）考核知識點:因特網(wǎng)市場營銷，參見P101附1.2.7（考核知識點解釋）利用其它網(wǎng)站的鏈接和郵件新聞組就可以以低成本的方式在世界范圍內(nèi)

15、進行網(wǎng)站推廣。8. EC creates the customized new business model and sets a high demands on the logistics service, which expresses as follows: responsiveness, flexibility, visibility and optimization. （ ）考核知識點：物流 參見P173附1.2.8（考核知識點解釋）電子商務創(chuàng)造了以客戶為中心的新模式，并對物流服務提出了較高要求，這些要求表現(xiàn)在響應性、靈活性、可視性和最優(yōu)化。9. Brokerage models i

16、nclude marketplace exchange, content-targeted advertising, bounty broker and. information exchange agency. （ ）考核知識點: 網(wǎng)上商務模式，參見P73附1.2.9（考核知識點解釋）：中介模式包括：市場交易、買賣活動、需求收集系統(tǒng)、拍賣中介、交易中介、獎勵金中介、分銷商、搜索代理、網(wǎng)上商場。10. The essential security requirements for safe electronic payments are authentication, encryption,

17、integrity, and passwords.考核知識點:電子支付，參見P207附1.2.10（考核知識點解釋）：安全的電子支付有4個基本的要求：認證、加密、完整性、不可否認性。二、主觀部分：（一）、填空部分1. To B2B EC, the focus of vendors competition has been turned from the products to the service , actually the competition of supply chain.考核知識點：電子商務時代的物流附2.1.1：（考核知識點解釋）對于企業(yè)與企業(yè)間的電子商務來說，供貨商的注意力已

18、經(jīng)從商品轉(zhuǎn)向服務，實際上就是關注供應鏈的競爭力。2. Mobile Commerce involves new technologies, services and business models.考核知識點：移動商務附2.1.2：（考核知識點解釋）移動商務包括新技術(shù)、新業(yè)務和商業(yè)模式。3. Business-to-Business electronic commerce implies that both sellers and buyers are business corporations ,while business-to-consumer electronic commerce i

19、mplies that the buyers are individual consumers .考核知識點：企業(yè)間電子商務附2.1.3：（考核知識點解釋）B2B電子商務意味著賣方和買方都是商業(yè)性公司，而B2C電子商務意味著買方是個單個的消費者。4. Mobile commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to com

20、puter-mediated networks with the help of an electronic device.考核知識點：移動商務附2.1.4：（考核知識點解釋）移動商務是指為了使用產(chǎn)品和服務，涉及的所有權(quán)和其他權(quán)利轉(zhuǎn)移的一切交易。移動商務的發(fā)起和/或完成是在電子設備的幫助之下，使用移動的方式接入了以計算機為媒介的網(wǎng)絡。5. EC creates the customized new business model and sets a high demands on the logistics service, which expresses as follows: respon

21、siveness, flexibility, visibility and optimization.考核知識點：物流 P173附2.1.5：（考核知識點解釋）電子商務創(chuàng)造了以客戶為中心的新模式，并對物流服務提出了較高要求，這些要求表現(xiàn)在響應性、靈活性、可視性和最優(yōu)化。6. The key security schemes adopted for electronic payment systems are encryption, digital signature, message digest, and use of certificates and certifying authorit

22、ies.考核知識點：電子支付的安全機制 P207附2.1.6：（考核知識點解釋）電子支付系統(tǒng)采用的關鍵的安全機制有：加密、數(shù)字簽名、信息摘要以及對證書和認證中心的應用。7. Detailed client information such as mode of consumption, personal preferences and purchasing power, etc. can help business to set their marketing strategies more effectively.考核知識點：電子商務 P57附2.1.7：（考核知識點解釋）詳盡的客戶信息，例

23、如消費方式、個人偏好和購買力等，能夠幫助企業(yè)更加有效地制定市場戰(zhàn)略。8. The web advertising model is an extension of the traditional media broadcast model.考核知識點：電子商務模式 P74附2.1.8：（考核知識點解釋）網(wǎng)絡廣告模式是傳統(tǒng)媒體廣播模式的延伸。9. Marketers with global goals are now establishing mirror sites, and multiple-language versions of their web sites. Internet tra

24、nslation tools are available that make this easier to do.考核知識點：因特網(wǎng)營銷 P100附2.1.9：（考核知識點解釋）以全球營銷為目標的營銷商們現(xiàn)在不斷地建立網(wǎng)站的鏡像站點和多語種版本，因特網(wǎng)翻譯工具的使用使這項工作變得簡單了。10. The movement of these goods and services on a timely basis is critical for effective inventory management, accurate production scheduling and the succes

25、sful delivery of goods.考核知識點：供應鏈 P155附2.1.10：（考核知識點解釋）按照及時的原則進行產(chǎn)品和服務的轉(zhuǎn)移對于有效地倉儲管理、精確的生產(chǎn)計劃和成功的貨物運送來說是至關重要的。（二）、短語翻譯1. consumption habits 消費習慣 2. incentive marketing 激勵式營銷3. personal profiles個人概況 4. security systems安全系統(tǒng) 5. content provider 內(nèi)容提供商 6. network standards網(wǎng)絡標準7. affiliate model會員模式 8. surf th

26、e Web網(wǎng)上沖浪9. network attacks網(wǎng)絡攻擊10. advanced authentication高級授權(quán) 11. intellectual property知識產(chǎn)權(quán) 12. direct marketing 直接營銷 13.online tracking在線追蹤 14. banner ads旗幟廣告 15. joint ventures合資16. multiple-language versions多語言版本 17. mirror sites鏡像站點 18. reverse auctions反向拍賣 19. security schemes安全機制 20. electron

27、ic payment method 電子支付方式 21. cost saving節(jié)約成本 22. identity certification身份認證n23. electronic security tools電子安全工具 24. handheld devices手持設備 25. discount coupons 折扣優(yōu)惠券 26. online sales在線銷售 27. related service相關業(yè)務 28. security schemes安全機制29. realistic and sound現(xiàn)實而合理 30. a job responsibility工作責任（三）、翻譯句子1.

28、 As you start writing, new ideas will naturally emerge, but always keep them focused on your targeted customer, so you wont go off the track of what your customer wants.考核知識點：銷售網(wǎng)站 參見P108附2.3.1：（考核知識點解釋）翻譯：在你開始寫作的時候，會自然地產(chǎn)生新的想法，但是一定要使這些想法集中在你的目標顧客之上，這樣你才不會偏離顧客的需求。 2. Regardless of their basic purposes

29、 B2C or B2B virtually all EC sites rest on the same network structure, communication protocols, Web standards and security systems.考核知識點：電子商務的技術(shù)支持 參見P62附2.3.2：（考核知識點解釋）翻譯：無論人們的基本目標是什么B2C還是B2B事實上無數(shù)的電子商務網(wǎng)站建立在同樣的網(wǎng)絡架構(gòu)、通信協(xié)議、網(wǎng)絡標準和安全系統(tǒng)之上。3. Business-to-Business electronic commerce could also change the rel

30、ationships among different groups of companies in the supply chain.考核知識點：因特網(wǎng)和企業(yè)間的電子商務 參見P167附2.3.3：（考核知識點解釋）翻譯：企業(yè)間的電子商務還能夠改變供應鏈中各種公司的相互關系。4. Data about consumers and their consumption habits are valuable, especially when that information is carefully analyzed and used to target marketing campaigns.考

31、核知識點：網(wǎng)上商務模式 參見P75附2.3.4：（考核知識點解釋）翻譯：有關消費者及其消費習慣的數(shù)據(jù)是很有價值的，特別是在對這些信息經(jīng)過分析之后可以用于目標市場營銷活動時。5. Protecting the confidentiality, integrity and availability of these information resources is a priority and a job responsibility for all employees at all levels of the company.考核知識點：防火墻和安全策略 參見P200附2.3.5：（考核知識點解

32、釋）翻譯：對于公司中各個層次的雇員來講，保護這些信息資源的機密性、完整性和有效性都是需要優(yōu)先考慮的，是工作責任。6. Despite their limitations, however, these systems may eliminate or significantly reduce the costs that companies face when using privately owned electronic networks, making it easier for smaller companies to afford EDI.考核知識點：因特網(wǎng)和企業(yè)間的電子商務 參見P

33、165附2.3.6：（考核知識點解釋）翻譯：雖然這些系統(tǒng)存在一些局限性，但是，它們能夠減少或者大大降低公司使用專用電子網(wǎng)絡時所面臨的成本，這使小公司也用得起EDI。7. A firewall is an approach to security; it helps implement a larger security policy that defines the services and access to be permitted.考核知識點：防火墻 參見P199附2.3.7：（考核知識點解釋）翻譯：防火墻是一種安全措施，有助于實現(xiàn)更為廣泛的安全策略，這些策略對需要授權(quán)的服務和訪問進行了

34、定義。8. But, for all these changes to happen, key issues of interoperability, usability, security, and privacy still need to be addressed.考核知識點：移動商務 參見P87附2.3.8：（考核知識點解釋）翻譯：但是，為了能夠帶來這些變化，必須先要解決關于互操作、可用性、安全性和隱私性的一些關鍵問題。9. Today, several advances in computer network technology are helping companies to e

35、xtend the use of computers to the procurement, production and distribution processes.考核知識點：供應鏈和電子數(shù)據(jù)交換 參見P155附2.3.9：（考核知識點解釋）翻譯：今天，在計算機網(wǎng)絡技術(shù)方面的進步正在幫助公司將計算機的應用擴展到采購、生產(chǎn)和分銷的各個過程中去。10. Business models have taken on greater importance recently as a form of intellectual property that can be protected with a

36、 patent.考核知識點：商務模式 參見P72附2.3.10：（考核知識點解釋）最近，商務模式作為一種知識產(chǎn)權(quán)的形式，能夠受到專利保護，因而其重要性也凸現(xiàn)出來。11. The utility or “on-demand” model is based on metering usage, or a “pay as you go” approach.考核知識點：商務模式 參見P78附2.3.11：（考核知識點解釋）效用模式或稱按需付費模式的基礎是對使用的計費，是“按照使用來收費”的方式。12. The Internet truly flattens the world a fact that

37、brings opportunities to U.S. marketers with international components to their businesses or desires to do business globally.考核知識點：商務模式 參見P100附2.3.12：（考核知識點解釋）因特網(wǎng)真的使世界變小了這個事實給美國的市場營銷家們帶來了機會，他們可以將他們的業(yè)務擴展到國際市場上，這為他們帶來了在全球開展業(yè)務的希望。（四）、簡答1. What is E-commerce?考核知識點:電子商務的定義附2.4.1（P56頁相關內(nèi)容抄錄）E-Commerce: E-C

38、ommerce is doing business through electronic media. It means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of the transaction. 2. What is mobile commerce?考核知識點:移動商務的定義附2.4.2（P85頁相關內(nèi)容抄錄）Mobile commerce is any transaction, i

39、nvolving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device. 3. What is EPR?考核知識點:企業(yè)資源計劃附2.4.2（P181頁相關內(nèi)容抄錄）EPR: Enterprise resource planning software is the atte

40、mpt to integrate all departments and functions across a company into a single computer system that can serve all those different departments particular needs.4. What are the industries affected by M-Commerce?考核知識點:無線商務附2.4.4（P88頁相關內(nèi)容抄錄）The industries affected by m-commerce include: financial service, which include mobile banking as well as brokerage services; telecommun