酒店《競爭對手調(diào)查》培訓活動綱要

1、A HOTEL XXX 大酒店TRAINING ACTIVITY OUTLINE培訓活動綱要Task 任務： COMPETITORS SURVEY競爭對手調(diào)查Code序號： OH-SM-CS-A004Objectives 目的： At the end of this session, each trainee will be able to:培訓結束后，每位受訓者應能做到：1. Know the main part of competitors survey.了解競爭對手調(diào)查的主要內(nèi)容。2. Record the competitors information.記錄競爭對手調(diào)查信息。Stand

2、ard 標準： Refer to S&PResources培訓器材： Handout 培訓資料 , Flipchart 白板 , Example Form 例表 .MethodTraining StepsTime培訓方式培訓步驟時間IntroductionShow “表明從此課所能學到的內(nèi)容 (目標 )10min介紹Prologue: As a Catering Sales associate, we are not onlyLectureNeed to know our product, but also need aware the5min講解product of competit

3、ors. So the objective of this sessionis:開場白：作為宴會銷售人員，我們不僅需要了解本本飯店的產(chǎn)品知識，同時也需要了解競爭對手的產(chǎn)品知識。所以今天我們來學習：Prepare on Flip ChartThe course should be divided into three parts:5min準備白板課程可分為三部份：1. How to determine the competitor如何確認競爭對手2. Select information信息收集3. record the information信息記錄ContentsDivided traine

4、es into groups to discuss which one is our45min課程competitor and what kind of information that we need,10min0also the way we used to record.分組討論關于哪家酒店是我們的競爭對手以及什么樣的信息是我們需要了解的。同時討論以前所應用的記錄方式。Prepare Flip ChartRecord the discussion result on the Flip Chart.5min準備白板將討論結果記錄在白板上。LectureShow steps on prepa

5、red flipchart. Explain reason for20min講解each step. Ask trainees to comment and question oneach step.將每一步驟展示在白板上并講解。在每一步驟過程中詢問受訓者意見并提問。Discussion&10minCompareDiscussion the steps that explained, and compare with討論及對比the old way that what we do it.討論所講解的每一個步驟，并與之前分組討論出的結果進行對比。10minSummaryReview Key Points總結重溫重點1.Ask for questions related to Competitors Survey.提問與競爭對手信息收集相關的問題。2.Summarize critique the method to get info