dell直銷(xiāo)模式(英文)

1、2021/8/21DELL direct business model 2021/8/22background1:Dell Computer was founded as PCs Limited in 1984 by university student Michael Dell. 2: By 1991, seven years after selling its first computer, Dell Computer Corporation was listed in the Fortune 500 3:With much experience in mail order telepho

2、ne sales, Dell was one of the first companies to offer computers for mail order via the Internet. The Dell Coupon program made many Internet models cheaper than other brands, and continues to be popular to this day. 4 In 1998, start to introduce the direct model into China, and quickly become Chinas

3、 largest international computer brand 2021/8/23The main products2021/8/24Direct Business Model1 zero inventory 2In-time production 3 Production orders2021/8/25Direct Business Model Direct business modern dont have middle business ,so they can save a lot of sales cost . Found a professional sales gro

4、up ,these members have more products knowledge .they can make promise with client Direct contact with the Client ,DELL can directly get the information about the product service and competetion2021/8/26ProcessSpare PartssuppliersdellAdvertising company Transportation companiesService companiesRepres

5、entative OfficeClient2021/8/272021/8/28Advantage 1:Reduce the storage costs and inventory management workers salary 2 Reducing inventory , more flow capital can used with investment in other ways or used for scientific research 3 To avoid a large backlog of outdated products caused as a result of th

6、e rapid changes in the technology market (the provision for the inventory2021/8/29Impairment Of AssetDELLFOUNDER LENOVOR 599712.51301274.472335735.072021/8/210Measure Only build a close relationship with a few and supplier and share important customer and every production information with them2021/8

7、/211DELL s suppliers strategy Suppliers often nearly by Dell factory, or they can not be the Dell supplier . By Dell website DELL.COM, suppliers and Dell virtual synchronization Suppliers can get the profit total 3% - 5%from DELL 2021/8/212 Quickly satisfied the demand of customers : In order to avo

8、id customer waiting and delivery time delay, Dell has established a powerful order processing and customer service system. 2021/8/213 Ensure production running smoothly, the implementation of comprehensive quality management: Routine maintenance of production lines, training of skilled workers opera

9、ting machinery and equipment2021/8/214 Also ,the progress in product also have some problem ,for example : 1 Shutdown problem measures: make the good relationship with the suppler and ensure the quality of supply2021/8/215 2 Discount and prices problem Measures :as close as possible to contact with

10、the few of supplier . Make the long-term contracts to help reduce the cost of ordering .2021/8/216Direct business cost First ,direct business modern spent most advertising overhead. because it has less opportunity to communicate with customer and most sales net sit ,so direct business must increase

11、propagate on the other aspect ,although DELL dont have the middle business ,they can save more sales cost ,but, in fact company firstly must have a huge and complex global information system (including free fax and call ).for example , everyday DELL must deal with 50,000 call from customer ,at the same time they must build a excellent sales and serviced group , 2021/8/217 Next compare with normal PC factory ,they need more strong plan and trainning investment and management ability ,and this is amount of cost 2021/8/218Zero inventory applicable indust