Lecture1InvestorRelations投資者關(guān)系ppt課件

1、COM5480Investor RelationsLecturer: Richard TsangCOM5480Time: 7:00 pm to 9:15 pm every MondayVenue: NAH115Telephone: 2864 4818 (direct line) / 2864 4828 (Ms Amy Yam): richard.tsangsprg.hkRichard Tsang1988 graduate of JLM, concentration in broadcastingTeaching at Chinese University since 1994 Founder

2、and Chairman of Strategic Public Relations GroupChairman of the Alumni Association of the School of Journalism and Communication, CUHKCouncil member of HKIoDBoard Director of Ocean Park Hong KongTreasurer of the Hong Kong Methodist ChurchVice President, Asia Pacific region of Public Relations Organi

3、sation International Board Director of the Hong Kong Bible SocietyExecutive Committee Member of Group 18 of the Federation of Hong Kong IndustriesCommittee Member of Professional Services Advisory Committee of Hong Kong Trade Development CouncilRichard TsangCommittee Member of the Hong Kong Q-Mark C

4、ouncil Member of the Steering Committee of Caring CompaniesFounding member of the Hong Kong Professionals and Senior Executives AssociationLifetime Honourary Vice Chairman of “Weekly Economic Observer”, Research Institute of Market Economic Development Research Centre of State Council of the PRCVice

5、 Board Chairman of Council of “World Market”, Shanghai Foreign Economic Relation and Trade CommissionPermanent Vice Board Chairman, China Business Update, China Shippers Association of Ministry of Commerce of the PRCVice Chairman of World Chinese Merchants Union AssoicationSpecial Researcher of the

6、China International Economic Development Research CentreCourse RequirementActive participation in classRead one financial newspaper everydayOne mid-term quiz and one final quiz mainly on financial PR/stock market knowledge What is Investor Relations (IR)Investor relations vs. public relationsInvesto

7、r relations vs. financial communications/financial PRIPO and IRPublic RelationsA way of communicationsA way of changing perceptionsA way of obtaining supportA way of creating favourable imagesA way of enhancing understandingFinancial PRFinancial PR is a practice of public relationsFinancial PR is th

8、e public relations activities for financial institutionsBanksSecurities housesFund management companyAsset/wealth management companiesInsurance companiesAuthorities/regulatorsFinancial PRs target audiences are Financial mediaPractitionersAssociations/chambers of commerceCustomers/usersFinancial PRFi

9、nancial PR activities are governed by various regulatorsSFCGovernment licencesIndustry associationsFinancial institutes concern image, trust and confidenceFinancial PR activities are mostly services and product orientedIPO and IRIPO CommunicationsCommunications to potential investors prior to a comp

10、any becomes a listed companyIR communicationsCommunications to shareholders and potential investors for a listed companyInvestor RelationsInvestor relations is a discipline of financial PR Investor relations is the communications between a listed company with its shareholders and potential sharehold

11、ers/investorsInvestor relations is a statutory requirement in some stock marketsInvestor relations is a matter of transparencyInvestor relations is the knowledge of who are your shareholders and why they stay as your shareholdersEffective investor relations creates shareholder valueWhat is Investor

12、RelationsInvestor relations is a strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the financial community and other constituencies, which ultimately contributes to

13、 a companys securities achieving fair valuation. (Adopted by the NIRI Board of Directors, March 2019)Objectives of Investor RelationsTo see that the company is understood, in terms of its activities and objectives, and is favourably regarded in the financial and capital markets and in the investment

14、 community, and foster a consistent and positive corporate imageTo ensure full and timely public disclosure of material information, and to work with the legal staff in complying with rules of the SFC, the HKEX, and other regulatory authoritiesTo respond to requests for reports and information from

15、shareholders, professional investors, brokers, and the financial mediaTo maintain productive relations with the companys investment bankers, the specialists in its stocks, major broker-dealers, and institutional investors who follow the company or hold sizeable positions in its securitiesObjectives

16、of Investor Relations (contd)To take direct measures, where necessary, to see that the companys shares are properly valued. This involves identifying the firms particular investment audience and the professionals controlling its stock float, arranging analysts meetings and other presentations, and g

17、enerating appropriate publicity Purposes of Investor RelationsTo create shareholder valueTo fully reflect companys value on share priceTo reflect companys value based on future development and growthTo raise fundTo obtain support from shareholdersProxy solicitationTo fulfill statutory requirementsPr

18、e-requisites of Successful Investor RelationsManagement supportThe quality of corporate governanceThe quality of investor relations personnelOpenness and transparencyShareholders/investors database/systemEssential Elements of Effective IRDisclosureFrequent communicationFaster communicationTop management interactionMore interactionQuality of IR personnelEffective IR tools conference calls/ media activities/ company/site visitsUtilisation of “new” medium internet/emails to achieve better communication Unders