封面頁設(shè)計方案好之后可以刪掉這個文本框哦教學(xué)ppt課件

1、封面頁 設(shè)計好之后可以刪掉這個文本框哦Brand - MiniBrand - MiniBy Group 1:Loloa Thelma Ula Irene DeniseContentsProductPricePlacePromotionOwnershipMarketing ResearchSummaryOwnership-PartnershipOwnership-PartnershipGeneral Partnership:Loloa Thlma Ula Limited Partnership:Denise IreneAdvantages:More acess to credit ;Better

2、 management; Definite legal framework; Better prospects for growthMarketing ResearchMarketing ResearchTarget Market:College Students-Most of them dont have a fridge in dormitory and want a small one.Traveller-When they travel,a carryable fridge can increase pleasureSingles-Many of them are living in

3、 a small low-rent house.A mini fridge can save their room and moneyFrom our marketing research,we found out theNeeds UnsatisfiedHigh power;Inconvenient to use in dormictoryBig size;Take up too much roomCannot carry outLack personalized designProductProductFeature1. Refrigeration & Heating(60) 2.

4、Easy-understanding operation3.Small noise (as small as a fans)4.Easy carried (has a handle& 4 wheels)Feature5.Can be used in house & car6.Replaceable&varied refrigerator shell(Different series :common & fashion & cartoon & DIY spray paint)7.Can be recycled after graduation (o

5、nly aim at students in SCNU)FeatureFeature123.DIY Spray PaintPricePriceStrategiesObjectivesBreak-even point analysisStrategiesStrategiesPenetration strategy(Sell it at a low price in order to promote our selling.If we sell well,we would raise our price.)Odd pricing strategy(Price the products with t

6、he number 9,which will make customers feel much cheaper than 500.)Price lining strategy(The common one-329,the special one -399)ObjectivesObjectivesProfit-oriented Objectivesthe return on capital-70%Break-even point analysisBreak-even point analysisFixed cost(virtual stores50+revolving fund周周轉(zhuǎn)資金轉(zhuǎn)資金1

7、000+earnest money1000)variable cost100Break-even point=2500/329-10011PlacePlaceVirtual StoresDirect sellingMail-order HousesVirtual StoresVirtual Stores Consumers can make inquires,compare prices and place orders.Its more convenience especially for students who tend to use Internet.Mail-order Houses

8、Mail-order HousesWe dont have to pay for large shopping place so it save money.Consumer only have to make a phonecall or send s to purchase the goods,thus it save time.Direct SellingDirect SellingOur representatives sell goods to consumers at their homes or dormitory.So we can fully demonstrate the

9、features of the products and enable direct and one-to-one consultation to prosepective buyers.PromotionPromotionAdvertisingSales PromotionAdvertisingAdvertisingDirect Mail-Flies :Reach specifically target people,such as college students.Internet:Set up a website with elaborate pictures and introduct

10、ion,which connects with our virtual store.Outdoor-Poster:High visibility and repeated exposure.Sales PromotionSales PromotionPremiums:Buy one with a premium,such as 4 ice bags,a cup,a set of theme posters,a fruit bowl.Rebate:High praise can get 10 yuan cashbackCoupons:Purchase reach 500 yuan;get 50 yuan couponsSummarySummaryvOur mini fridge is carryable,funtional and personalized.vPenetration strategy and odd pricing strategy are used in our pricing to get a 70% return rate.vVirtual stores ,mail-order houses and direct selli