英語(yǔ)專業(yè)本科畢業(yè)論文模板天津工業(yè)大學(xué)

1、重要！請(qǐng)注意： 模板中已經(jīng)將字體和字號(hào)等按照論文格式要求設(shè)置完畢，只需按要求將本人的論文內(nèi)容粘貼到模板中以替換掉模板中原有內(nèi)容即可。 粘貼時(shí)，把本人的論文內(nèi)容先粘貼到記事本中，再?gòu)挠浭卤局锌截悾缓笳迟N到模板中即可。注意，應(yīng)將你的論文內(nèi)容分步粘貼到模板中的相應(yīng)位置，不要一次性都粘貼過(guò)去。在粘貼完畢后，將模板正文中多余的章節(jié)刪除。 先把模板正文中的內(nèi)容替換完畢以后再更新目錄。 若有疑問(wèn)，可參閱下一頁(yè)“排版及打印要求”。天津工業(yè)大學(xué)外國(guó)語(yǔ)學(xué)院本科畢業(yè)論文排版及打印要求1. 畢業(yè)論文要求使用標(biāo)準(zhǔn)a4紙打印。左邊距為3厘米，其它邊距均為2.5厘米，頁(yè)眉和頁(yè)腳分別為默認(rèn)的1.5和1.75厘米。裝訂線0厘

2、米，封面不排頁(yè)碼，摘要、鳴謝和目錄用羅馬數(shù)字排頁(yè)碼，其余部分從引言開始用阿拉伯?dāng)?shù)字重新排頁(yè)碼，頁(yè)碼居中。按照mla style的規(guī)范，腳注、尾注和附錄屬于選擇項(xiàng)目，未必每篇論文都必需。如果研究未涉及，不必勉強(qiáng)湊數(shù)。可以根據(jù)論文的具體情況處理。2. 所有英文（日文）都用times new roman，所有中文都用宋體（中文“關(guān)鍵詞”三字用黑體，英文“key words”二詞加粗）。3. 正文所有行距都是1.5倍，acknowledgements 1.5倍， contents 1.5倍。4. acknowledgements、abstract、摘要、contents、works cited五項(xiàng)須：

3、標(biāo)題為四號(hào)加粗，摘要二字間空四個(gè)格 這些項(xiàng)均單獨(dú)成頁(yè)這些項(xiàng)的標(biāo)題上面和標(biāo)題下面空一個(gè)回車5. 正文所有標(biāo)題包括introduction和conclusion 二詞都是四號(hào)加粗。6. 頁(yè)眉奇偶頁(yè)不同：奇數(shù)頁(yè)為漢語(yǔ)（統(tǒng)一為“天津工業(yè)大學(xué)學(xué)士學(xué)位論文”），偶數(shù)頁(yè)為英語(yǔ)（日語(yǔ)）（本人畢業(yè)論文的英文（日文）標(biāo)題）。字體為五號(hào)加粗。7. 未規(guī)定的字號(hào)一律用小四。注： 1）. 中期檢查表、指導(dǎo)記錄、論文提綱這三項(xiàng)不裝訂到論文中。 2）. 引文的寫法：（作者 頁(yè)數(shù)）（引文的內(nèi)容必須體現(xiàn)在引用文獻(xiàn)中）。 假如同一作者的不同文獻(xiàn)，引文的寫法：（作者 年代：頁(yè)數(shù)）。3）. 引用文獻(xiàn)的書寫規(guī)則：1、英語(yǔ)（日語(yǔ)）文獻(xiàn)在

4、前，漢語(yǔ)文獻(xiàn)在后，分別以字母、漢語(yǔ)拼音順序排列，開頭注明序號(hào)，比如：12。英文（日文）作者姓在前，姓和名之間以逗號(hào)隔開，如果作者為兩人，則用and連接。2、文獻(xiàn)引自書籍或文章：作者. 書名（英文用下劃線、漢語(yǔ)用書名號(hào)）或文章名（用引號(hào)）. 版本. 出版地點(diǎn)（用冒號(hào)）: 出版商（用逗號(hào)）, 出版日期（用英文句號(hào)）.文獻(xiàn)引自報(bào)紙：作者. 文章篇名（用引號(hào)）.報(bào)紙名稱(用書名號(hào)）年月日.文獻(xiàn)引自期刊：作者. 文章篇名（用引號(hào)）. 期刊名(用書名號(hào)）卷數(shù)（用英文句號(hào)，不空格）期數(shù)（沒(méi)有標(biāo)點(diǎn)符號(hào)）年份（用括號(hào)，后面用冒號(hào)）：起始頁(yè)碼.天津工業(yè)大學(xué)畢業(yè)論文注：此處是論文中文題目，居中，字體：宋體，加粗，字

5、號(hào)：二號(hào)。閱后刪除此文本框。論文題目(申請(qǐng)文學(xué)學(xué)士學(xué)位)院別：外國(guó)語(yǔ)學(xué)院專業(yè)：英語(yǔ)學(xué)生：指導(dǎo)教師：職稱： 天津工業(yè)大學(xué)外國(guó)語(yǔ)學(xué)院20xx年x月注：此處是論文英文題目，與中文題目對(duì)應(yīng)，居中，字體：times new roman，加粗，字號(hào)：二號(hào)。閱后刪除此文本框。a comparative study of english and chinese idioms containing numeralsa thesis presented in partial fulfillmentof the requirements forthe degree of bachelor of artsx xxun

6、der the supervision ofx xxforeign languages collegetianjin polytechnic universityjune 20xx天津工業(yè)大學(xué)學(xué)士學(xué)位論文注：此項(xiàng)單獨(dú)成頁(yè)，標(biāo)題上面和下面各空一個(gè)回車。閱后刪除此文本框。注：在該頁(yè)面中點(diǎn)擊鼠標(biāo)右鍵，選擇“更新域”，若出現(xiàn)彈出窗口的話則選擇“更新整個(gè)目錄”并確定，即可自動(dòng)生成目錄。在目錄自動(dòng)生成后，雙擊目錄中“acknowledgements”一詞以選中整個(gè)目錄，再將字體設(shè)為“times new roman”，字號(hào)設(shè)為“小四”，字體不要傾斜。然后右鍵單擊目錄內(nèi)容，選中“段落”，設(shè)為1.5倍行距即可。

7、閱后刪除此文本框。contentsacknowledgementsiiiabstractiv摘 要vintroduction1chapter 1 general view of brand and brand names21.1 classification of brand names21.2 classification of brand names31.3 classification of brand names51.4 classification of brand names61.5 classification of brand names71.6 classification

8、of brand names9chapter 2 general view of brand and brand names112.1 classification of brand names112.2 classification of brand names122.3 classification of brand names142.4 classification of brand names152.5 classification of brand names162.6 classification of brand names18chapter 3 general view of

9、brand and brand names203.1 classification of brand names20注：偶數(shù)頁(yè)頁(yè)眉，居中，times new roman，五號(hào)，加粗，請(qǐng)將本人論文的英文（日文）題目粘貼于此。閱后刪除此文本框。3.2 classification of brand names213.3 classification of brand names233.4 classification of brand names243.5 classification of brand names253.6 classification of brand names27chapt

10、er 4 general view of brand and brand names294.1 classification of brand names294.2 classification of brand names304.3 classification of brand names324.4 classification of brand names334.5 classification of brand names344.6 classification of brand names36chapter 5 general view of brand and brand name

11、s385.1 classification of brand names385.2 classification of brand names395.3 classification of brand names415.4 classification of brand names425.5 classification of brand names435.6 classification of brand names45chapter 6 general view of brand and brand names476.1 classification of brand names476.2

12、 classification of brand names486.3 classification of brand names506.4 classification of brand names516.5 classification of brand names526.6 classification of brand names54conclusion56works cited57appendix58注：此項(xiàng)單獨(dú)成頁(yè)，標(biāo)題上面和下面各空一個(gè)回車。閱后刪除此文本框。acknowledgementsfirst i would like to express my heartfelt gr

13、atitude to professor wu yanhua who supervises my thesis, for her constructive guidance and patient assistance. the accomplishment of the thesis is attributed to my supervisors elicitation and instruction. i am greatly impressed by her erudition and kind personality.i should deliver my special thanks

14、 to prof. wu yanhua who gave a lot of suggestions for the selection of the topic.my sincere thanks should also be given to those professors who taught me at tianjin polytechnic university when i studied there for the courses of bachelors degree. they are prof. shi jinhai, prof.yu xiaodan, prof. qin

15、jianguo, prof. zhang guoqiang, and prof. wang guizhi. they are of great help for me.注：此項(xiàng)單獨(dú)成頁(yè)，標(biāo)題上面和下面各空一個(gè)回車。閱后刪除此文本框。abstract with the rapid development of the world economy, the international business among countries is extending to almost every field. as the deeper process of our opening policy, ch

16、ina has ranked in the first group in the annual export and import. china has joined wto for several years. more and more international commodities are crushing into our markets, as well as a lot of chinese goods are going to be exported to compete with the other products and services. nevertheless,

17、the brand name becomes the first image to the oversea users. how to build world-class brands and design their english names to help the promotion has already become a big issue of every chinese enterprise.this thesis will study the brand names from the cultural aspect. the translation of brand names

18、 in the foreign market should be given as much attention as the original brand names do. also be sure that the translation must avoid cultural conflict and unfavorable association. the thesis has a further discussion on the famous international brands naming, translating and cultural meaning, hoping

19、 to provide some feasible suggestion to help chinese products entering into the world market.key words: brand brand names cultural meaning translation of brand names 注：此項(xiàng)單獨(dú)成頁(yè)，標(biāo)題上面和下面各空一個(gè)回車。閱后刪除此文本框。摘 要隨著全球經(jīng)濟(jì)的快速發(fā)展，國(guó)際貿(mào)易幾乎涉及到了所有領(lǐng)域。伴隨著改革開放的進(jìn)一步深入，中國(guó)已經(jīng)躋身世界進(jìn)出口大國(guó)。中國(guó)加入世界貿(mào)易組織也有了幾個(gè)年頭，越來(lái)越多的國(guó)際品牌開始沖擊著國(guó)內(nèi)的市場(chǎng)，與此同時(shí)中國(guó)

20、本土的公司也漸漸的進(jìn)入國(guó)際市場(chǎng)這個(gè)大舞臺(tái)與世界其他公司競(jìng)爭(zhēng)。無(wú)論如何商標(biāo)都會(huì)成為商品的第一印象展現(xiàn)給國(guó)外的消費(fèi)者。如何打造一個(gè)國(guó)際知名品牌，又如何把這個(gè)品牌在國(guó)際市場(chǎng)上推銷出去已經(jīng)成為中國(guó)企業(yè)目前面臨的重要問(wèn)題。本文就商標(biāo)的文化特征進(jìn)行了有益的探究。商標(biāo)的翻譯不僅僅要考慮到原商標(biāo)的涵義，更要了解譯后商標(biāo)在國(guó)外市場(chǎng)上所包涵的韻味。商標(biāo)的翻譯要回避與譯入文化的沖突。這篇文章對(duì)一些國(guó)際知名品牌的商標(biāo)，翻譯及文化蘊(yùn)意進(jìn)行了深入的探討。以期能為我國(guó)產(chǎn)品順利進(jìn)入國(guó)際市場(chǎng)提供一些有益的幫助。關(guān)鍵詞：商標(biāo) 商標(biāo)名 商標(biāo)翻譯 文化蘊(yùn)意v天津工業(yè)大學(xué)學(xué)士學(xué)位論文注：此項(xiàng)另起一頁(yè)。閱后刪除此文本框。introduc

21、tionfrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. with the development of advertising and marketing, more and more companies have paid much attention to their products names. thus, the branding and translating of bran

22、d names entered into our horizon and aroused the entrepreneurs interest.at present, there is no one voice on “how to brand?” the first group argues that the brand name should be same in all the place of the world, which they called standardization. the second group has an opposite view to the first

23、one; they believe that the brand names should be localized. the last point of view is meeting the above views at halfway-the delivery of the brand names should be based on the cultural meanings. 注：每章另起一頁(yè)。每個(gè)實(shí)詞首字大寫。閱后刪除此文本框。注：偶數(shù)頁(yè)頁(yè)眉，居中，times new roman，五號(hào)，加粗，請(qǐng)將本人論文的英文（日文）題目粘貼于此。閱后刪除此文本框。chapter 1 genera

24、l view of brand and brand nameswith rapid development of our economy, more and more of our native enterprises realize that one of their most valuable assets is the brand name, associated with their products. 1.1 classification of brand names注：三級(jí)標(biāo)題每個(gè)實(shí)詞首字大寫。閱后刪除此文本框。from the beginning of the last cent

25、ury, the booming of advertising and marketing stimulates the prosperity of the world economy. with the development of advertising and marketing, more and more companies have paid much attention to their products names.1.1.1 persons names as brand names注：四級(jí)標(biāo)題每個(gè)實(shí)詞首字大寫。閱后刪除此文本框。from the beginning of th

26、e last century, the booming of advertising and marketing stimulates the prosperity of the world economy. with the development of advertising and marketing, more and more companies have paid much attention to their products names.1.1.2 place-names as brand namesfrom the beginning of the last century,

27、 the booming of advertising and marketing stimulates the prosperity of the world economy. with the development of advertising and marketing, more and more companies have paid much attention to their products names.1.1.3 exotic words as brand namesfrom the beginning of the last century, the booming o

28、f advertising and marketing stimulates the prosperity of the world economy. with the development of advertising and marketing, more and more companies have paid much attention to their products names.1.1.4 common words as brand namesfrom the beginning of the last century, the booming of advertising

29、and marketing stimulates the prosperity of the world economy. with the development of advertising and marketing, more and more companies have paid much attention to their products names.1.1.5 coined words as brand namesfrom the beginning of the last century, the booming of advertising and marketing

30、stimulates the prosperity of the world economy. with the development of advertising and marketing, more and more companies have paid much attention to their products names.1.1.6 coined words as brand namesfrom the beginning of the last century, the booming of advertising and marketing stimulates the

31、 prosperity of the world economy. with the development of advertising and marketing, more and more companies have paid much attention to their products names.1.2 classification of brand namesfrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of

32、 the world economy. with the development of advertising and marketing, more and more companies have paid much attention to their products names.1.2.1 persons names as brand namesfrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world ec

33、onomy. with the development of advertising and marketing, more and more companies have paid much attention to their products names.1.2.2 place-names as brand namesfrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. with the

34、 development of advertising and marketing, more and more companies have paid much attention to their products names.1.2.3 exotic words as brand namesfrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. with the development o

35、f advertising and marketing, more and more companies have paid much attention to their products names.1.2.4 common words as brand namesfrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. with the development of advertising

36、and marketing, more and more companies have paid much attention to their products names.1.2.5 coined words as brand namesfrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. with the development of advertising and marketing,

37、 more and more companies have paid much attention to their products names.1.2.6 coined words as brand namesfrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. with the development of advertising and marketing, more and more

38、 companies have paid much attention to their products names.1.3 classification of brand namesfrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. with the development of advertising and marketing, more and more companies hav

39、e paid much attention to their products names.1.3.1 persons names as brand namesfrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. with the development of advertising and marketing, more and more companies have paid much a

40、ttention to their products names.1.3.2 place-names as brand namesfrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. with the development of advertising and marketing, more and more companies have paid much attention to the

41、ir products names.1.3.3 exotic words as brand namesfrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. with the development of advertising and marketing, more and more companies have paid much attention to their products na

42、mes.1.3.4 common words as brand namesfrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. with the development of advertising and marketing, more and more companies have paid much attention to their products names.1.3.5 coin

43、ed words as brand namesfrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy.with the development of advertising and marketing, more and more companies have paid much attention to their products names.1.3.6 coined words as bra

44、nd namesfrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. with the development of advertising and marketing, more and more companies have paid much attention to their products names.1.4 classification of brand namesfrom t

45、he beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. with the development of advertising and marketing, more and more companies have paid much attention to their products names.1.4.1 persons names as brand namesfrom the beginning

46、of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. with the development of advertising and marketing, more and more companies have paid much attention to their products names.1.4.2 place-names as brand namesfrom the beginning of the last cen

47、tury, the booming of advertising and marketing stimulates the prosperity of the world economy. with the development of advertising and marketing, more and more companies have paid much attention to their products names.1.4.3 exotic words as brand namesfrom the beginning of the last century, the boom

48、ing of advertising and marketing stimulates the prosperity of the world economy. with the development of advertising and marketing, more and more companies have paid much attention to their products names.1.4.4 common words as brand namesfrom the beginning of the last century, the booming of adverti

49、sing and marketing stimulates the prosperity of the world economy. with the development of advertising and marketing, more and more companies have paid much attention to their products names.1.4.5 coined words as brand namesfrom the beginning of the last century, the booming of advertising and marke

50、ting stimulates the prosperity of the world economy. with the development of advertising and marketing, more and more companies have paid much attention to their products names.1.4.6 coined words as brand namesfrom the beginning of the last century, the booming of advertising and marketing stimulate

51、s the prosperity of the world economy. with the development of advertising and marketing, more and more companies have paid much attention to their products names.1.5 classification of brand namesfrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperi

52、ty of the world economy. with the development of advertising and marketing, more and more companies have paid much attention to their products names.1.5.1 persons names as brand namesfrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the wor

53、ld economy. with the development of advertising and marketing, more and more companies have paid much attention to their products names.1.5.2 place-names as brand namesfrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. wit

54、h the development of advertising and marketing, more and more companies have paid much attention to their products names.1.5.3 exotic words as brand namesfrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. with the developm

55、ent of advertising and marketing, more and more companies have paid much attention to their products names.1.5.4 common words as brand namesfrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. with the development of adverti

56、sing and marketing, more and more companies have paid much attention to their products names.1.5.5 coined words as brand namesfrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. with the development of advertising and marke

57、ting, more and more companies have paid much attention to their products names.1.5.6 coined words as brand namesfrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. with the development of advertising and marketing, more and more companies have paid