Unit5VisualCommunicationDesign

1、1. To know about the concept of visual communication2. To master key words and phrases related to visual communication in Unit 4 Section I Words & PhrasesSection II Warming upSection III Text Analysisvisualvisualvizjuladj. 視力的；視覺的 生動的，形象化的；栩栩如生的詞組短語同近義詞同根詞詞組短語同近義詞同根詞visual effectvisual effectvisual

2、fieldvisual fieldvisual systemvisual systemcommunicationk,mju:nikeincommunicationk,mju:nikeinn. 傳達，傳遞；傳播；傳染 交流思想；交際，交往；聯(lián)絡(luò)，聯(lián)系；通訊；通話 通訊工具；通訊系統(tǒng)；通訊設(shè)備 交通；交通工具，交通設(shè)備詞組短語同近義詞同根詞詞語辨析詞組短語同近義詞同根詞詞語辨析communication systemcommunication system communication withcommunication withcommunication technologycommunicati

3、on technology wireless communicationwireless communication aidaideidvt. 幫助，幫忙，援助；資助；救助：to aid someone in his work 促進；有助于：These facilities aided his scientific studies.詞組短語同近義詞詞語辨析詞組短語同近義詞詞語辨析with the aid ofwith the aid of give aid togive aid to first aidfirst aid financial aidfinancial aidpresent pr

4、esent vt. 介紹；引見：He had the honour of being presented to the king. 呈現(xiàn)；顯示；指示；展出；顯出：The exhibition presented a picture of general prosperity in Chinas economy. 提出，提供；呈遞，遞交：When are the committee presenting the plan?exploreexploreikspl:vt. 探索，探究；調(diào)查研究；仔細查閱；鉆研：Let us explore the possibilities for improvem

5、ent.universallyuniversally,ju:niv:sliadv.普遍地，一般地，無例外地 同近義詞同根詞同近義詞同根詞adv. 普遍地；人人；到處generallygenerally,everywhereeverywhere,aroundaround,throughouthroughout t,aboutabout 雙語例句原聲例句權(quán)威例句雙語例句原聲例句權(quán)威例句Itisanewtheoryuniversallyreceived.這是一項得到普遍認可的新理論。easeeasei:zvt.詞組短語同近義詞同根詞詞語辨析詞組短語同近義詞同根詞詞語辨析ease oneselfeas

6、e oneself自我安慰，泄憤，出氣；拋棄心頭的煩悶 ,at easeat easewith easewith ease 雙語例句原聲例句權(quán)威例句雙語例句原聲例句權(quán)威例句Heisateaseaboutthematter.他對這事很放心。performperformpf:mvt. 執(zhí)行；履行：One should always perform what one promises. 演出；表演；演奏：She will be performing at the piano.broadbroadbr:dadj. 寬的，寬闊的，廣的，闊的 廣闊的，廣大的，遼闊的，寬敞的 rely on 依靠，依賴Eg

7、. We have to rely on him to make the design.我們不得不仰仗著他來進行這項設(shè)計。 in part or whole 部分或全部 Eg. Manyof thebigChinesemonopolies areownedinpartorwholeby thestateitself.中國許多大企業(yè)要么部分國有，要么完全國有部分或全部Visual communicationDigital imageVisual identity designWeb designDimensional imageCreative industryAmbient media ASC

8、II abbr. 視覺傳達數(shù)字圖像視覺識別設(shè)計網(wǎng)頁設(shè)計二維圖像創(chuàng)意產(chǎn)業(yè)環(huán)境媒體美國信息交換標準碼（American Standard Code for Information Interchange)Direction: Before reading the text, think about the following question： What do you know What do you know about visual about visual communication?communication? 視覺傳達設(shè)計（Visual Communication Design）是目的為

9、傳播特定事物通過可視形式的主動行為。大部分或者部分依賴視覺，并且以標識、排版、繪畫、平面設(shè)計、插畫、色彩、及電子設(shè)備等二度空間的影像表現(xiàn)。視覺傳達設(shè)計的過程中發(fā)現(xiàn)了一個現(xiàn)象:傳播、教育、說服觀眾的影像伴隨以文字會具有更大的影響。1所具有的含義是：以某種目的為先導(dǎo)的，通過可視的藝術(shù)形式傳達一些特定的信息到被傳達對象，并且對被傳達對象產(chǎn)生影響的過程。所謂“視覺符號”，顧名思義就是指人類的視覺器官眼睛所能看到的能表現(xiàn)事物一定性質(zhì)的符號，如攝影、電視、電影、造型藝術(shù)、建筑物、各類設(shè)計產(chǎn)品、城市建筑以及各種科學(xué)、文字，也包括舞臺設(shè)計、音樂、紋章學(xué)、古錢幣等都是用眼睛能看到的，它們都屬于視覺符號。 所謂“

10、傳達”，是指信息發(fā)送者利用符號向接受者傳遞信息的過程，它可以是個體內(nèi)的傳達，也可能是個體之間的傳達，如所有的生物之間、人與自然、人與環(huán)境以及人體內(nèi)的信息傳達等。它包括誰、把什么、向誰傳達、效果、影響如何這四個程序。）Directions: Appreciate the following Appreciate the following works of Visual Communication works of Visual Communication Design and discuss the Design and discuss the techniques used in them

11、and their techniques used in them and their possible themes.possible themes.）Notes on the textNotes on the text1. It (visual communication ) also explores the idea that a visual message accompanying text has a greater power to inform , educate, or persuade a person or audience. 它（視覺傳達）還研究了這樣一個看法，即附文

12、的視覺信息具有更大的告知、教育或說服個人或觀眾想法的功能。2. It is part of what a graphic designer does to communicate visually with audience.這是平面設(shè)計師與觀眾進行視覺溝通的一部分。動詞不定時短語to communicate visually with the audience作主語，it是形式上的主語。3. The evaluation of a good visual communication design is mainly based on measuring comprehension by the audience,