【英語】南開17秋學(xué)期《電子商務(wù)英語》在線作業(yè)滿分答案2

1、17 秋學(xué)期電子商務(wù)英語在線作業(yè)試卷總分 :100得分:100一、 單項題 共 20 道試題,共 40 分1. the movement of goods and services on a timely basis is critical for successful delivery,accurate produciton scheduling and a. effective inventory managementb. effective internet browsec. quality of productsd. personnel management滿分： 2分正確答案 :a2

2、. a is an approach to security; it helps implement a larger security policy that defines the services and access to be permitted.a. firewallb. patentc. erpd. intranet滿分： 2分正確答案 :a3. firewalls typically run monitoring to detect and thwart external attacks on the site, and are needed to protect intern

3、al corporate networks.a. softwareb. hardwarec. operation systemd. internet滿分： 2分正確答案 :a4. erp is a. enterprise resource policyb. enterprise relation personnelc. enterprise resource planning softwared. enterprise relation policy滿分： 2分正確答案 :c5. .members of internet-based supply chains will need to eva

4、luate their security needs and employ and other electronic security tools to protectconfidential data.a. patentsb. passwordsc. telnetd. encryption technologies滿分： 2分正確答案 :d6. provides incentives to customers such as redeemable points or coupons for making purchases from associated retailers.a. utili

5、ty modelb. incentive marketing modelc. subscription modeld. merchant model滿分： 2分正確答案 :b7. to b2b ec, the focus of vendors competition has been turned from theto service.a. profitb. productsc. low-costd. efficiency滿分： 2分正確答案 :b8. （） is part of the shift of technology into mainstream business and ever

6、yday life.a. mobile commerceb. computer developmentc. software businessd. hardware business滿分： 2分正確答案 :a9. tpn refers toa. trading process network postb. trading price network postc. trading price net positiond. trading process nigation post滿分： 2分正確答案 :a10. is a point of entry to the web, usually a

7、search engine that includes diversified content or services.a. portalb. classifiedsc. paid placementd. contextual advertising滿分： 2分正確答案 :a11. is a network of networks that is contained within a company or enterprise.a. extranetb. intranetc. portald. http滿分： 2分正確答案 :b12. .the （） plays its role in con

8、necting internet and proprietary network of banks.a. payment gatewayb. softwarec. intranetd. firewall滿分： 2分正確答案 :a13. refers to the universal code now attached to most goods, final and intermediate that identifies the particular product and its manufacturer.a. edib. supply chainbar codingc. patent滿分

9、： 2分正確答案 :c14. to manage all aspects of information exchange over the internet,the companies in a supply chain would need to adopt a technology.a. differentb. specialc. commond. specific滿分： 2分正確答案 :c15. manufacturer model is also called a. a direct modelb. e-tailerc. catalog merchantd. bit vendor滿分：

10、 2分正確答案 :a16. the operation of the web relies primarilyonas its means of information retrieval.a. telnetb. hypertextc. imaged. home page滿分： 2分正確答案 :b17. provides a third party payment mechanism for buyers and sellers to settle a transaction.a. auctionerb. salesmanc. broadcasterd. transaction broker滿

11、分： 2分正確答案 :d18. describes the way in which government purchases goods and services through electronic media such as internet.a. autionerb. government to businessc. broadcasterd. banner ads滿分： 2分正確答案 :b19. mobile internet is access to the internet using a mobile wireles（s ）,either integrated into a m

12、obile phone or in an independent device.a. modemb. webpagec. intranetd. portal滿分： 2分正確答案 :a20. tpn refers toa. trading process network postb. trading price network postc. trading price net positiond. trading process nigation post滿分： 2分正確答案 :a二、 多項題 共 10 道試題,共 20 分1. the broadcaster is part of a comp

13、lex network ofa. distributorsb. content creatorsc. advertisersd. cable system滿分： 2分正確答案 :abc2. detailed and accurate sales data can help to reduce a. stock levelb. operating costc. advertisementd. promotion滿分： 2分正確答案 :ab3. detailed client information such ascan help business to set their marketing s

14、trategies effectively.a. product qualityb. purchasing powerc. personal preferencesd. mode of consumption滿分： 2分正確答案 :bcd4. the basic categories of business models includea. brokerageb. advertisingc. communityd. subscription滿分： 2分正確答案 :abcd5. internet is a network of interconnected networks. this netw

15、ork has a. peopleb. computersc. a informationd. software滿分： 2分正確答案 :abc6. the a business model combinesa. direct marketingb. the intermediary rolec. virtual communityd. content provider滿分： 2分正確答案 :abcd7. getting to a u.s. site from outside this country is quite a. transparentb. instantaneousc. compl

16、icatedd. accurate滿分： 2分正確答案 :ab8. the movement of goods and services on a timely basis is critical fora. effective inventory managementb. successful deliveryc. quality of productsd. accurate produciton scheduling滿分： 2分正確答案 :abd9. brokerage models includea. marketplace exchangeb. content-targeted adv

17、ertisingc. buy/sell fulfillmentd. bounty broker滿分： 2分正確答案 :abd10. a firewall is both policy and the implementation of that policy in terms of （），（）， and , as well as other security measuresa. network configurationb. host systemsc. routersd. softwares滿分： 2分正確答案 :abc三、 判定題 共 20 道試題,共 40 分1. b2belecton

18、ic commerce impliesthat the buyers are individual consumers.a. 錯誤b. 正確滿分： 2分正確答案 :a2. the viability of the community model is based on users professional knowledge.a. 錯誤b. 正確滿分： 2分正確答案 :a3. technologies are not the real keys in terms of the success of ec.a. 錯誤b. 正確滿分： 2分正確答案 :b4. b2b electronic comm

19、erce may give companies the less advantages that they need to achieve productivity gains.a. 錯誤b. 正確滿分： 2分正確答案 :a5. erp is often referred to as front-office software.a. 錯誤b. 正確滿分： 2分正確答案 :a6. internet translation tools make it easier to establish mirror sites and multiple-language versions of their w

20、eb sites.a. 錯誤b. 正確滿分： 2分正確答案 :b7. informationmanagement is a key factor in successfully moving products through the supply chain.a. 錯誤b. 正確滿分： 2分正確答案 :b8. if you need to access information and know where it is on the web, you only need to enter the entire wwwaddress into your browser s uniform reso

21、urce locator url field.a. 錯誤b. 正確滿分： 2分正確答案 :b9. mobilecommerce is any transaction, involvingthe transfer of partnership or rights to use goods and servicesa. 錯誤b. 正確滿分： 2分正確答案 :a10. marketers with global goals are now establishing mirror sites, and simple-language versions of their web sites.a. 錯誤b

22、. 正確滿分： 2分正確答案 :a11. mobilecommerce is about the explosion ofapplications andservices that are becoming accessible from mobile devices.a. 錯誤b. 正確滿分： 2分正確答案 :b12. if you don t know exactly where to find the information, you may use one of the many search engines on the web.a. 錯誤b. 正確滿分： 2分正確答案 :b13. erps best values are improving the way of taking an order and maintaining relation with customera. 錯誤b. 正確滿分： 2分正確答案 :a14. the web advertising model is an extension of the traditional media broadcast modela. 錯誤b. 正確滿分： 2分正確答案 :b15. www is a system of internet servers that sup