什么是搜索引擎優(yōu)化：畢業(yè)論文外文翻譯

1、外文資料翻譯-英文原文what is search engine optimization: seo?abstractweb sites, which index and class other web sites according to their keywords, explanations and contents and make it easier and faster to reach obtained site-search results, are called as search engines. seo “search engine optimization” is th

2、e one of the widely used technique that provides web sites fast reachable. in this work we explained required information to make a web site more indexed by search engines and considering their keywords make them first listed. key words: seo, search engine optimization, page rank, backlink, bot, met

3、a tags, social media. 1. introduction internet is a wide community including millions of users and it is also named as one of todays most important communication tools. this wide community is also known as an important customer potential for everyone who thinks about business works based on internet

4、 environment. internet has become new channel of the business area in the modern world in which it is not possible to reach such a wide volume by using traditional selling channels. the working method, which has changed with the internet, has created some changes in other areas and it has also enabl

5、ed companies to need internet based marketing activities. as a result of increasing popularit-y of the internet, a crowd, which is also named as “electronic community” was appeared. marketers, who try to reach users in a fast and effective way with direct marketing method and also reduce customer re

6、achingcosts, aim to reach electronic communities that have big potentials. according to com-nies, this crowd, which is also named as electronic community, is evaluated as a customer. because of this, they try to introduce and market their companies via developed web sites. on the other hand, they al

7、so know that the most important and effective introduction and marketing way is taking part on top lists of search engines. whereas internet includes hundred thousands of web pages, it is better to use search engines in order to reach wanted data or information. accordi-ng to comscore world metrix e

8、valuation on april 2009, turkey has 7th biggest internet population in europe and furthermore, it also has users who spend the most time on the internet in europe. according to the research study on july 2009, 81 percent of internet users enter to the internet envir-onment via search engine web page

9、s. for instance, 80 percent of people, who want to buy car, search for a car by using search engines. according to the research study on february 2009,google is the most widely used search engine. it is important for search engines to give response for lots of people, especially marketers.companies,

10、 which are aware of this situation, aim to take part on the first page or first row of search engines by using internet advertisement or more natural approach: search engine optimization (seo). because of lower costs,“seo”is preferred rather than internet advertisement. because of this, such a study

11、 has been performed in order to make “seo” more popular and widespread. search engines and their working mec-hanism were explained in the second section of this paper. in the third sect-ion, search engine optimization was explained and some information and tips about how “seo” can be performed was a

12、lso given. finally, an evaluati-on for the whole study was performed in the last section. 2. search engine and its features search engine is some kind of software, which collects data about web sites. at this point, the collected data includes the web site url, some keywords or keyword groups that d

13、efine the content of the web site, the code structure that forms the web page and also links provided on the web site. the related collected data is indexed and stored on a database. all of t-hese operations are performed by the search engine software (crawler, spid-er, bot). search engines use spec

14、ial programs, which are named as spider or bot. these programs move by using hyperlink structure of the web. they n-avigate through web pages periodically and capture changes that have been made since last navigation. data obtained by the related programs are stored in a very wide database system. t

15、his database is called as the index of the search engine. on the other hand, the performed operation is called as “ind-exing”. when users perform a query in order to get some data or informatio-n, the related querry is transferred to the search engine index and results are shown to users essential c

16、ompetition factor among search engines is appeared during “relevant result showing, sorting” process. after determini-ng the related pages with the performed querry, they must be shown to users in a sorted list structure. at this point, search engine algorithms take an im-portant role and they try t

17、o show the most relevant results for users. briefly, searching robots collect data about each url and store the collected data in a database. when a user connects to the search engine for a search session, references in the related database are evalauted and obtained results are returned back to use

18、r. 3. search engine optimization data or information about an unknown subject is usually searched on the first page of search engines. after examining first 5 result pages, other remaining pages are not evaluated by users. because of this, it is important to move a web page to top lists of search en

19、gines in order to introduce it better. in order to achieve this, the search engine optimization must be used by web site developers. because, it is possible to move a web page to the fi-rst page of a search engine by using only some necessary optimization rules. it is important to have an effective,

20、 well structured and good-looking web page to introduce the related company, services or products better. but it is also too important for customers to search and find the related web page on a search engine easily. furthermore, 80 percent of internet users also search for products or services by us

21、ing search engines mostly. it is an easy and effective way to introduce and market a company by using a web page. in order to achieve this, information related to the company is obtained by usi-ng search engines. in a competitive business environment, moving up to top lists can be achieved by using

22、search engine optimization. briefly, the search engine optimization (seo) is enabling a web site to appear in top result lists of a search engine for some certain keywords. the-re are many different factors that enable a web site to move up top results. the most effective way to take attention of ma

23、ny users is connected with search engine optimization. because the search engine optimization is basi-cally based on keywords that are suitable to the web site and can be used to search with search engines. in order to optimize a web site according to search engines, it must be suitable to some tech

24、nical conditions, search engines must be taken into consideration while designing a web site. some questions that must be answered before starting to web site designing are listed as below: - is there any vital method or approach used on search engines to take users attention to the related web site

25、? - which search engines is the related web site wanted to appear on? - which row on the results page is satisfactory? optimization of a search engine can be performed in two separate groups. one of them is internal web site optimization. the other one is exte-rnal web site optimization. internal we

26、b site optimization includes web site design, meta tags, keywords that are necessary for the web site, page names, pictures, links, content texts in each page and styles that used for the related texts, site map, rss feeds, pages in different languagesetc. on the other hand, external web site optimi

27、zation includes adding web site to the site guide, using social media factors, using links from other optimized web sites to the related web pageetc. 3.1. how search engine optimization can be done? first, the keyword analysis must be done for the web site, which the optimization operation will be p

28、erformed for. keyword analysis of a web site must be done according to the following rules or tasks: - a strong list, which includes potential keywords, must be formed via keyword analysis. - by performing some search, web sites in top 5 list must be found out. - links must be counted and their targ

29、et keywords must be found. - words, which were not tested in the keyword analysis, must be found and listed. in keywords, products or services must be defined in their both short and long word usage structures. at this point, definitions are made with some words rather than using a short and single

30、word. according to statisti-cal research studies, internet users prefer using 2 or 3 words to perform a search on a search engine. because competition in single word is denser than the one with other preferences. some different keyword using approac-hes can also be used to prevent from usual typing

31、errors. placing keywords to the top part, section titles and image names is an important task for the optimization. a keyword density with 5-8 % (5-8 keywords in 100 words) is suggested to use in the page content. favorite keywords located at top part enable the robot to evaluate the web site as the

32、 most suitable site for the searched word. using same keywords or definitions repeatedly in the page content, meta tags or html area may be evaluated as spamming by the rob-ot.briefly, the related keywords can be used in the following fields in order to move web site on top results of search engines

33、:- in the page title-tag, in meta description tags, in keyword description tags, -in heading tags.- in lower description tags, in graphics, in link texts, in plain texts, in domain fields (if it is possible).3.1.1. some important points necessary for seo web site design: design of a web site is an i

34、mportant factor that must be taken into consideration during the search engine optimization. for inst-ance, whereas flash animations and other special,effective elements like animated pictures are important to provide a good-looking web site,they must be used at a limited number to ensure better eva

35、luation results for seo. especially flash animations lower the loading time of web page and texts included in flash animations can not be indexed easily by bots. a real, useful web site must have simple structured content that can be indexed easily and preferably, web pages must be provided in html

36、format. using frames: frames in a web page is not a suitable approach and design method for search engines. at this point, ta-gs must be added to the related web pages. because frames may cause some problems for indexing operations performed by spiders. using pictures: texts provided on picture file

37、s can not be read by sea-rch engines. because of this, using links in text forms is more effective than using picture files for the related links. nowadays, png picture format is widely used on the internet because they provide both high quality and low size for provided pictures. at this point, “al

38、t” labels must be used to define these picture files in order to introduce them to search engines. additionally, picture names may also include the related keywords. for example;.cheating: some cheating methods like adding keywords to the backgr-ound of a web page may be determined by search engines

39、 and also evaluated as “spam”. for instance, adding keyword in a white font color to a white color web page is evaluated as a spam by most of search engines. choosing domain field: while defining domain field of a web page, it is important to choose a suitable domain according to the related keyword

40、s. it is also important that the hosting company, which includes the chosen domain, must provide a 24 hour - continuous service. at this point, working with a qualified, competent hosting company is important for seo. web site names must be short and suitable for objectives. using special characters

41、 (like “-” and “_”) in the web site name lowers the page rank. using title labels: title label defines title of a web page for both users and search engines. in a html code structure, label must be included in the label. additionally, it is also important to choose unique title for each web page. a

42、title with 50-80 characters is a suitable approach to be found easily by search engines.title content means short abstract that defines the web page in the related search engines. the title content is usually displayed on the first row of the search result pages. it is important to use specific name

43、s that define the performed job or produced product while determining the site name.using keyword label: a keyword must not be in a structure that can be repeated. in the label, there must not be keywords more than 20. keywords must be sorted from important ones to unimportant ones. for instance, .4

44、. conclusionsaccording to the performed research studies, number of web sites on the internet is above 156 million. developing a web site is a marketing tool, which is the least costly and the most effective to reach many people. inte-rnet is a tool, which is used for management, marketing, performi

45、ng produ-ction tasks, creating the company strategy, testing the created company str-ategy and analyzing market and the competitor.reaching to web sites is us-ually done by using search engines.because of this, seo is too important for a company. it is important to use some important techniques in t

46、he sear-ch engine optimization. for example, unnecessary keywords that aim search engines but have nonsense on users is a negative approach to use. images (animation, flash) are indispensible elements of a web site but image using must be optimized to enable robots to index them. in order to achieve

47、 this, intelligible file name and “alt” value can be used. for links, it is also suita-ble to use “alt” label. documents, cards and posters that are used in the web site should also include the url of the web site. additionally, using social media also enables the web site to become more popular. fi

48、nally, site statis-tics should also be checked regularly in the context of the following list: users reaching methods to the web site and their behaviors can be examin-ed.英文原文出處：nursel, yaln, utku, kse. what is search engine optimization: seo?j. procedia - social and behavioral sciences, 2011, (9):

49、487-49什么是搜索引擎優(yōu)化：seo？摘 要web站點(diǎn)就是根據(jù)其他網(wǎng)站的關(guān)鍵字，說(shuō)明和內(nèi)容，將其分類索引并且使其成為更容易、更快地被搜索到，這就是所謂的搜索引擎。 搜索引擎優(yōu)化，它是廣泛使用的使網(wǎng)站快速被搜索到的技術(shù)之一。在實(shí)施seo過(guò)程中，我們解釋并考慮使一個(gè)網(wǎng)站快速被搜索引擎搜索到的必要的信息并且羅列出來(lái)關(guān)鍵詞。 關(guān)鍵詞：seo，搜索引擎優(yōu)化，網(wǎng)頁(yè)排名，反向鏈接，bot，meta標(biāo)簽，社會(huì)媒體1簡(jiǎn) 介互聯(lián)網(wǎng)是一個(gè)包括數(shù)以百萬(wàn)計(jì)的用戶廣泛的社區(qū)，也是當(dāng)今最重要的通信工具。那些基于互聯(lián)網(wǎng)環(huán)境進(jìn)行商務(wù)活動(dòng)的企業(yè)都認(rèn)為是一個(gè)很重要的網(wǎng)絡(luò)社區(qū)。在現(xiàn)代世界中互聯(lián)網(wǎng)已成為商業(yè)領(lǐng)域的新渠道，它是不可能通

50、過(guò)傳統(tǒng)的銷售渠道達(dá)成這樣一個(gè)規(guī)模的。互聯(lián)網(wǎng)已經(jīng)改變了工作方法，也改變了其他領(lǐng)域，也促使了公司需要進(jìn)行基于互聯(lián)網(wǎng)的營(yíng)銷活動(dòng)。隨著互聯(lián)網(wǎng)的普及被命名為“電子社區(qū)”的人群出現(xiàn)了。營(yíng)銷人員試圖通過(guò)直接營(yíng)銷的方式，快速、有效地獲得客戶同時(shí)也降低客戶成本，進(jìn)入電子社區(qū)，獲得潛在客戶，企業(yè)把這個(gè)被命名為網(wǎng)絡(luò)社區(qū)的人群成為有效客戶。基于這個(gè)原因，企業(yè)試圖通過(guò)建設(shè)網(wǎng)站來(lái)宣傳自己的公司。另一方面，他們也知道，最重要和最有效的營(yíng)銷方式是進(jìn)入搜索引擎首頁(yè)。然而在網(wǎng)絡(luò)上有成千上萬(wàn)的網(wǎng)頁(yè)，只有更好地為客戶提供需要的信息或數(shù)據(jù)的網(wǎng)頁(yè)才會(huì)被呈現(xiàn)出來(lái)。根據(jù)comscore world metrix 在2009年四月研究，在歐洲

51、土耳其是第七大互聯(lián)網(wǎng)用戶國(guó)，未來(lái)用戶會(huì)在互聯(lián)網(wǎng)上花費(fèi)更多的時(shí)間。根據(jù)2009年七月研究，百分之八十一的互聯(lián)網(wǎng)用戶通過(guò)搜索引擎的網(wǎng)頁(yè)進(jìn)入internet環(huán)境。例如，誰(shuí)想買的車，百分之八十的人會(huì)用搜索引擎搜索的車。根據(jù)2009年二月的研究，谷歌是最廣泛使用的搜索引擎。搜索引擎對(duì)于許多人是很重要的，尤其是營(yíng)銷人員。意識(shí)到搜索引擎重要的企業(yè)則通過(guò)互聯(lián)網(wǎng)廣告或自然的方法即seo進(jìn)入搜索首頁(yè)或是滾動(dòng)首頁(yè)。由于seo成本低，所以seo比網(wǎng)絡(luò)廣告更受歡迎?；谶@個(gè)原因，一個(gè)為了使“搜索引擎優(yōu)化”更流行的研究已經(jīng)完成。本文的第二部分講述搜索引擎和他們的工作機(jī)制。在第三部分，將解釋什么是seo，并且對(duì)怎樣實(shí)施se

52、o提出一些建議。最后一節(jié)是對(duì)整個(gè)研究進(jìn)行評(píng)估。 2搜索引擎及其特征搜索引擎是一種收集有關(guān)網(wǎng)站的數(shù)據(jù)軟件。具體收集的數(shù)據(jù)包括網(wǎng)址，定義網(wǎng)站內(nèi)容的一些關(guān)鍵詞或關(guān)鍵詞組，網(wǎng)站網(wǎng)頁(yè)的格式和網(wǎng)站上相關(guān)連接網(wǎng)頁(yè)代碼，被索引的相關(guān)數(shù)據(jù)將被存儲(chǔ)在一個(gè)數(shù)據(jù)庫(kù)，所有這些操作都是通過(guò)搜索引擎軟件進(jìn)行（爬蟲，蜘蛛，bot）。搜索引擎使用特殊的程序，被命名為蜘蛛或bot。蜘蛛通過(guò)使用網(wǎng)站的超鏈接移動(dòng)爬行，他們定期的爬行網(wǎng)頁(yè)并捕獲相對(duì)于上個(gè)周期變化的網(wǎng)頁(yè)，通過(guò)這個(gè)程序獲得的數(shù)據(jù)被存儲(chǔ)在一個(gè)很大的數(shù)據(jù)庫(kù)系統(tǒng)，該數(shù)據(jù)庫(kù)被稱為搜索引擎的索引。另一方面，所執(zhí)行的操作稱為“索引”。當(dāng)用戶執(zhí)行一個(gè)查詢獲得數(shù)據(jù)或信息時(shí)候，搜索引擎的索

53、引將會(huì)把相關(guān)查詢到的結(jié)果顯示給用戶。在搜索引擎相關(guān)的結(jié)果顯示最重要的競(jìng)爭(zhēng)因素是“顯示，排序過(guò)程”，在執(zhí)行查詢確定相關(guān)的網(wǎng)頁(yè)后，它們將在排序列表結(jié)構(gòu)顯示給用戶。在這一點(diǎn)上，搜索引擎的算法發(fā)揮了重要作用，他們嘗試顯示用戶最相關(guān)的結(jié)果。簡(jiǎn)而言之，搜索機(jī)器人將收集關(guān)于每個(gè)url數(shù)據(jù)并且將收集的數(shù)據(jù)存儲(chǔ)在一個(gè)數(shù)據(jù)庫(kù)。當(dāng)一個(gè)用戶在搜索引擎的搜索的時(shí)候，與之相關(guān)數(shù)據(jù)庫(kù)文獻(xiàn)就會(huì)返回給用戶。3搜索引擎優(yōu)化顯示在第一頁(yè)的某類信息或數(shù)據(jù)會(huì)常常被查看，研究表明在第5頁(yè)后，剩余的網(wǎng)頁(yè)信息是不被用戶查看的。因此，為了更好地展示網(wǎng)站把網(wǎng)站排到首頁(yè)就顯得很重要了。為了達(dá)到這個(gè)目標(biāo)，搜索引擎優(yōu)化必須被網(wǎng)站開(kāi)發(fā)人員使用。因?yàn)?，?/p>

54、有可能通過(guò)使用一些必要的優(yōu)化規(guī)則使網(wǎng)頁(yè)排到搜索引擎的第一頁(yè)。擁有一個(gè)有效的，結(jié)構(gòu)良好的和好看的網(wǎng)頁(yè)，去更好地介紹相關(guān)的公司，產(chǎn)品或服務(wù)是很重要的。但是讓客戶很容易在搜索引擎尋找相關(guān)的網(wǎng)頁(yè)也是很重要的。此外，差不多百分之八十的互聯(lián)網(wǎng)用戶使用搜索引擎搜索產(chǎn)品或服務(wù)，利用網(wǎng)頁(yè)是一個(gè)宣傳公司的簡(jiǎn)單有效的方法。為了實(shí)現(xiàn)這一目標(biāo)，該公司有關(guān)的信息必須被搜索引擎抓取。在競(jìng)爭(zhēng)激烈的商業(yè)環(huán)境中，進(jìn)入首頁(yè)是可以通過(guò)使用搜索引擎優(yōu)化實(shí)現(xiàn)的。簡(jiǎn)要地說(shuō)，搜索引擎優(yōu)化（seo）是在搜索引擎中根據(jù)某些特定關(guān)鍵詞使一個(gè)網(wǎng)站出現(xiàn)在搜索引擎的首頁(yè)。有許多不同的因素影響著這個(gè)結(jié)果。被搜索引擎搜尋到的最有效的方法是被許多的用戶關(guān)注。因?yàn)樗阉饕鎯?yōu)化是基于與網(wǎng)站相匹配的又是被搜索引擎搜索的關(guān)鍵詞進(jìn)行的。要優(yōu)化一個(gè)網(wǎng)站，應(yīng)當(dāng)在設(shè)計(jì)一個(gè)網(wǎng)站時(shí)候，必須考慮某些技術(shù)條件，有些問(wèn)題必須在開(kāi)始設(shè)計(jì)網(wǎng)站的時(shí)候解決如：用哪些重要的方法應(yīng)用于搜索引擎將用戶的注意力吸引到相關(guān)的網(wǎng)站？網(wǎng)站在哪個(gè)搜索引擎顯現(xiàn)出來(lái)？哪種排名是令人滿意的？一個(gè)搜索引擎優(yōu)化可以分兩組進(jìn)行。其中一個(gè)是網(wǎng)站內(nèi)部?jī)?yōu)化，另一個(gè)是外部網(wǎng)站優(yōu)化。網(wǎng)站內(nèi)部?jī)?yōu)化包括網(wǎng)站設(shè)計(jì)、meta標(biāo)簽、網(wǎng)站必須的關(guān)鍵詞、網(wǎng)站名稱、圖片、鏈接、文本中的每一頁(yè)內(nèi)容和風(fēng)格、站點(diǎn)地圖、rss feeds、不同語(yǔ)言的網(wǎng)頁(yè)等等。