營(yíng)銷學(xué)測(cè)試題

1、 1在綠色理論和綠色意識(shí)的指引下，實(shí)施綠色營(yíng)銷的企業(yè)，必須制定。 A .市場(chǎng)營(yíng)銷計(jì)劃 B .市場(chǎng)營(yíng)銷戰(zhàn)略 C.綠色營(yíng)銷戰(zhàn)略 D .市場(chǎng)營(yíng)銷組合 E.綠色營(yíng)銷組合 2企業(yè)所有部門為服務(wù)于顧客利益而共同工作時(shí)，其結(jié)果就是整合營(yíng)銷。它主要要求。 A 高層管理人員之間團(tuán)結(jié)B 員工努力 C.營(yíng)銷功能發(fā)揮協(xié)同作用D 銷售部門傳遞信息 E.營(yíng)銷部門與企業(yè)的其他職能部門之間相互配合 3. 以注重三方共同利益為中心的整合營(yíng)銷，具有整體性與動(dòng)態(tài)性特征，企業(yè)把與消費(fèi)者之 間交流、對(duì)話、溝通放在特別重要的地位。 A .企業(yè)B .員工 C.顧客D .經(jīng)銷商 E.社會(huì) 4整合營(yíng)銷中的 “ 4C”的是。 A.消費(fèi)者的需要和

2、欲望是第一位的B .有效地與顧客溝通 C.開發(fā)多功能產(chǎn)品 D .購(gòu)買的方便性 E.滿足需要或欲望的代價(jià)相對(duì)較小 5. 消費(fèi)者的購(gòu)物成本，包括。 A .風(fēng)險(xiǎn)承擔(dān) B .時(shí)間耗費(fèi) C.體力耗費(fèi)D .精力耗費(fèi) E.購(gòu)物的貨幣支出 6. 整合營(yíng)銷實(shí)施的技能包括。 A.營(yíng)銷貫徹技能 B.營(yíng)銷診斷技能 C.問題評(píng)估技能 D .營(yíng)銷組織技能 E.評(píng)價(jià)執(zhí)行結(jié)果技能 7. 在整合營(yíng)銷實(shí)施中，涉及等方面 A .資源B .人員 C.廣告D .組織 E.管理 How many loved your mome nts of glad grace, And loved your beauty with love fals

3、e or true, But one man loved the pilgrim soul in you, And loved the sorrows of your cha nging face; And bending dow n beside the glow ing bars, Murmur, a little sadly, how love fled And paced upon the mountains overhead And hid his face amid a crowd of stars. The furthest dista nee in the world Is n

4、ot betwee n life and death But whe n I sta nd in front of you Yet you dont know that I love you. The furthest dista nee in the world Is not whe n I sta nd in front of you Yet you cant see my love But whe n un doubtedly knowing the love from both Yet cannot be together. The furthest dista nee in the world Is not being apart while being in love But whe n I pla inly cannot resist the year ning Yet prete nding you have n ever bee n in my heart. The furthest dista nee in the world Is not struggli ng aga inst the tides But using on es