[語言類考試復習資料大全]劍橋商務英語高級模擬80

1、書山有路勤為徑，學海無涯苦作舟。祝愿天下莘莘學子：學業(yè)有成，金榜題名！語言類考試復習資料大全劍橋商務英語高級模擬80劍橋商務英語高級模擬80READINGPART ONE Look at the statements below and the five introductions for goods. Which introduction A, B, C, D or E does each statement 1-8 refer to? For each statement 1-8, mark one letter A, B, C, D or E. You will need to use

2、some of these letters more than once.A. Shopping goods arent bought very often, are bought only after the consumer has compared their features with those of competing brands, and are found in only a few stores in one area. These goods usually have a higher unit price than convenience goods, and an i

3、ndividual salesperson, rather than a cashier, may be needed to sell them. Examples of shopping goods are automobiles, furniture, mens suits, ladies wear, shoes, and major appliances. B. Specialty goods like prestige automobiles, photographic equipment, fine jewelry, and high-fashion clothing and fur

4、niture are bought by consumers after a special shopping effort. They are bought infrequently and are generally available only in exclusive outlets. Theyre usually high-priced, but price isnt the main consideration of a consumer buying them. A consumer is often willing to go out of the way to find a

5、certain brand. Specialty goods prove the point that goods are often considered not just for their physical qualities but also for the economic utility, ego enhancement, status, and satisfaction they carry with them. For example, when people buy a new car, they may want it not just for basic transpor

6、tation but also for recognition, status, or prestige. Youve probably figured out that this classification of consumer goods is far from rigid. It may differ according to buyers intent or wishes. As consumers incomes and buying habits change, or as prices drop, goods shift from one classification to

7、another. Usually they shift downward, from the specialty to the shopping, or from the shopping to the convenience goods category. Television sets became shopping goods years ago. When microwave ovens first came on the market, they were regarded by many as an expensive new toy a kind of specialty goo

8、ds-for the rich. Now theyre considered indispensable shopping goods by working couples and single people who buy them to save cooking time. C. Durable goods can be further classified as either consumer goods or industrial goods, each of which requires a different set of marketing strategies. Consume

9、r goods are used by the consumer or household that buys them and come in a ready-to-use form that calls for no further industrial or commercial processing. On the basis of how much effort a consumer takes to obtain them, consumer goods can be further subdivided into (1) convenience goods, (2) shoppi

10、ng goods, and (3) specialty goods. D. Durable goods have physical qualities and uses that permit them to last a relatively long time, even while being used. Theyre designed to be used up over an extended period of time and are made of materials that will take considerable wear and tear. For example,

11、 you probably own such durable goods as a car, tape deck, cassette player, TV set, or stereo that should remain usable for several yearsor at least until the warranty runs out. Houses are built to last thirty to fifty years or more. Refrigerators and mattresses both have a life expectancy of about t

12、wenty years, and quality jewelry, silverware, china, and furniture are frequently handed down from one generation to the next. The fact that a product is durable influences its whole marketing strategy. Obviously, goods like these are packaged differently, sold more personally and aggressively, and

13、priced higher than a tube of toothpaste or a bottle of shampoo. E. Instead of being bought by the ultimate consumer, industrial goods are used by businesses to produce other goods or to provide services to consumers. These goods are usually bought by institutions such as manufacturers, utilities, go

14、vernment agencies, contractors, wholesalers, retailers, hospitals, and schools that use them in producing their own products or services. Buyers of these goods usually provide prospective suppliers with a description of the product or service and request that bids or price quotations be submitted. T

15、he buying decision is usually based on technical performance, cost, or expected monetary gain. There are many types of industrial goods, but the most common ones area. raw materials,b. component parts,c. installations,d. transportation systems,e. tools,f. equipment,g. materials, and (h) supplies. 1.

16、 This kind of goods have physical qualities and uses that permit them to last a long rime.答案: D2. This kind of goods are used by businesses to produce other goods or to provide services to consumers.答案: E3. Theyre usually high-priced, but price isnt the main consideration of a consumer buying them.答

17、案: B4. They are used by the consumer or household that buys them and come in a ready-to-use form that calls for no further industrial or commercial processing.答案: C5. The fact that a product is durable influences its whole marketing strategy.答案: D6. These goods usually have a higher unit price than

18、convenience goods, and an individual salesperson rather than a cashier, may be needed to sell them.答案: A7. These goods prove the point that goods are often considered not just for their physical quality but also for the economic utility.答案: B8. Buyers of these goods usually provide prospective suppl

19、iers with a description of the product.答案: EPART TWO Read this text taken from a business magazine. Choose the best sentence from below to fill in each of the gaps. For each gap 9-14, mark one letter A-H. Do not use any letter more than once. Diance Dunlap was annoyed when a local laundry charged mo

20、re to wash and iron her white blouses than to clean her husbands white shirts. Actually, she was more than just annoyed. 1 . Twenty-one of them quoted higher prices for blouses. Then she did an experiment. She cut the label out of a blouse, sewed in the label for a mans Shirt, and took the blouse to

21、 the cleaner along with three of her husbands shirts. The cleaner charged her $1.25. 2 . The cleaner charged her $2.25. Dunlap feels that the cleaners pricing is unethicalthat they are discriminating against women and charging arbitrarily higher prices. 3 . The president of the Association of Launde

22、rers and Cleaners in Dunlaps state has a different view. The automated equipment we use fits a certain range of standardized shirts, he said. A lot of womens blouses have different kinds of trim, different kinds of buttons, and lots of braid work, and it all has to be hand-finished. If it involves h

23、and-finishing, we charge more. In other words, some cleaners charge more for doing womens blouses because the average cost is higher than the average cost for mens shirts. 4 . A consumer-protection specialist in the Attorney Generals office in Dunlaps state said that there were no federal or stare l

24、aws to regulate what the cleaners could charge. 5 . Many firms face the same problem of how to set prices when the costs are different to serve different customers. For example, poor, inner-city consumers often pay higher prices for food. 6 . Some firms dont like to charge different consumers differ

25、ent prices, but they also dont want to charge everyone a higher average priceto cover the expense of serving high-cost customers. A. Later she did the same thing, but with a blouse that had the original label.B. Of course, the cost of cleaning and ironing any specific shirt may not be higher or lowe

26、r than the average.C. But inner-city retailers also face higher average costs for facilities, shop lifting, and insurance.D. She telephoned 61 cleaners and asked each ones price to launder a nonfrills, white cotton blouse the same style and size as a mans shirt.E. Inner-city consumers enjoy better q

27、uality goods.F. Dunlap wont take any actual measures to urge the government to pass such a law.G. She said that customers who dont like a particular cleaners rates are free to visit a competitor who may charge less.H. She wants her local city government to pass an ordinance that prohibits laundry an

28、d drycleaning businesses from discriminatory pricing based on gender.1.答案: D2.答案: A3.答案: H4.答案: B5.答案: G6.答案: CPART THREE Read the following extract from an article about French bank and answer the questions. For each question 15-20, mark one letter A, B, C or D for the answer you choose. If you are

29、 buying a property in France, whether for a permanent or a holiday home, if is important to open a French bank account. Although it is possible to exist on travellers cheques, Eurocheques and credit cards issued by British banks, the fees for these services can be expensive. The simplest way to pay

30、regular bills, such as electricity, gas, or telephone, particularly when you are not in residence, is by direct debit from your French account. To open a current account, you will need to show your passport and birth certificate and to provide your address in native country. You will be issued with

31、a cheque book within weeks of opening the account. In France it is illegal to be overdrawn. All accounts must be operated in credit. However, there are no bank charges. Note that cheques take longer to clear in France than in Britain, and can only be stopped if stolen or lost. The easiest way to tra

32、nsfer money from a British bank to a French one is by bank transfer: simply provide your British bank with the name, address and number of your French bank account. The procedure takes about a week and costs between 25 and 40 for each transaction, depending on your British bank. Alternatively, you c

33、an transfer money via a French bank in London. You can also send a sterling cheque (allow at least 12 days for the cheque to be cleared), Eurocheques or travellers cheques. Finally, it is a good idea to make a friend of your French bank manager. His help can prove invaluable. 1. If you buy a propert

34、y in France, you can save money by _.A.having a French bank accountB.transferring money from BritainC.cashing travellers cheques or EurochequesD.using credit cards issued by British banks答案:A2. The word debit in the second paragraph means _.A.remitB.withdrawC.depositD.loan答案:B3. One advantage French

35、 banks have over British banks is that _.A.you may take out more money than what is in the accountB.the interest rates on bank accounts are higherC.cheques are dealt with more rapidlyD.you dont have to pay for services答案:D4. If you want to open a current account in France, you will NOT need to _.A.s

36、how your passportB.show your birth certificateC.buy a house in FranceD.provide your address in native country答案:C5. The swiftest way to send money from England to France is _.A.to forward an English cheque to your French bank accountB.to go to a French bank in LondonC.to use a cashiers chequeD.to ar

37、range a bank transfer答案:A6. The best title for this passage is _.A.How to Open a French Bank AccountB.The Difference between Banking in Britain and FranceC.The Way to Transfer Money from Britain to FranceD.A Guide to Banking in France答案:DPART FOUR Read the article below about success in the business

38、 world. Choose the best word to fill in each gap. For each question 21-30, mark one letter A, B, C or D. According to certain beer commercials, the contemporary version of success consists in moving up to a premium brand that costs a dime or so more per bottle. Credit-card companies would have you 1

39、 success inheres in owning their particular piece of plastic. Under the flag of success, modern-style, liberal arts colleges are withering 2 business schools are burgeoning. and yet even business schools are having an increasingly hard time finding faculty members, because teaching isnt 3 successful

40、 enough. Amid a broad consensus that there is a glut of lawyers and an epidemic of strangling litigation, record numbers of young people continue to flock to law school 4 , for the individual practitioner, a law degree is still considered a safe ticket. Many, by external standards, will be successes

41、. Yet there is a deadening and dangerous flaw in their philosophy: It has little room, little sympathy and less respect for the noble failure, for the person who 5 past the limits, who aims gloriously high and falls unashamedly 6 . That sort of ambition doesnt have much place in a world where succes

42、s is proved by worldly reward 7 by accomplishment itself. That sort of ambition is increasingly thought of as the domain of irredeemable eccentrics, of people who havent quite caught onand there is great social pressure not to be one of them. The irony is that todays success-chasers seem obsessed wi

43、th the idea of not settling. Yet in doggedly 8 the rather brittle species of success now in fashion, they are restricting themselves to a chokingly narrow swath of turf along the entire 9 of human possibilities. Does it ever 10 to them that, frequently, success is what people settle for when they ca

44、nt think of something noble enough to be worth tailing at? 1.A.believeB.believedC.believingD.to believe答案:A2.A.whileB.howeverC.butD.nevertheless答案:A3.A.acknowledgedB.consideredC.regardedD.recognized答案:B4.A.becauseB.thoughC.ifD.whether答案:A5.A.venturesB.surpassesC.attemptsD.risks答案:A6.A.shortB.apartC.

45、behindD.through答案:A7.A.other thanB.more thanC.rather thanD.less than答案:C8.A.huntingB.pursuingC.seekingD.following答案:B9.A.rangeB.extentC.scopeD.domain答案:A10.A.happenB.occurC.comeD.approach答案:BPART FIVE Read the article below about corporate downsizing. For each question 31-40, write one word in CAPIT

46、AL LETTERS.Crazy Downsizing In recent years corporate downsizing has been on the rise throughout the world. Downsizing is reducing costs by dismissing employees and reassigning their duties to the employees who remain. They usually call it restructuring, rightsizing, reallocating resources, or job s

47、eparation. They sometimes use dieting metaphors like trimming the fat getting lean and mean, or shedding weight. Whatever the euphemism, employees affected by these practices know what the words mean to them: 1 . And no kinder, gentler words can de much to alleviate the anxiety and distress that com

48、e 2 losing a job. In their quest to lower costs to stay competitive, companies often wield the ax with little or no regard for the well-being of the people involved. For example, in the past years AT 答案: LAYOFF2.答案: WITH3.答案: DOWNSIZING4.答案: NO5.答案: THROUGH6.答案: WHOSE7.答案: HOWEVER8.答案: REMAINING9.答案

49、: ETHICAL10.答案: LONGERPART SIX Read the text below about supplier. In most of the lines 41-52, there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some. lines, however, are correct. If a line is correct, write CORRECT. if there is an extra w

50、ord in the tine, write the extra word in CAPITAL LETTERS.41. Developments in the suppliers environment can have a substantial effect on42. the companys marketing operations. Marketing managers need to watch at price trends43. of their key outputs. Rising costs of sugar or cocoa may be force Hershey

51、to raise its44. prices or shrink its candy-bar sizes, neither step probably hurting Hersheys45. sales. Marketing managers are equally concerned with supply availability. In supply46. shortages, labor strikes, and other events can prevent with fulfilling delivery promises47. and lose sales in the sho

52、rt run and damage customer goodwill in the long run.48. Many companies prefer to buy multiple sources to avoid being depending from a49. single supplier who might raise prices or limit supply. Company purchasing agents50. try to build long term on relationships with key suppliers. In times of shorta

53、ge,51. purchasing agents find that they have to market their company to suppliers52. in order to obtain his preferential supplies.1.答案: CORRECT2.答案: AT3.答案: BE4.答案: CORRECT5.答案: IN6.答案: WITH7.答案: CORRECT8.答案: BEING9.答案: CORRECT10.答案: ON11.答案: THE12.答案: HISWRITINGPART ONE問題:1. Question 1 Write a shor

54、t report about business dinner manners. Write 120-140 words on the separate answer paper provided.答案:Before you go inside the restaurant, make sure you spend some time reading the menu outside quite carefully. Try to notice what the prices include and what they dont include. In particular look for a

55、ny mention of cover charges, service charge and VAT. You might be in for a nasty shock when the bill comes if you havent budgeted for these extras and not all the menus youre shown at the table mention these items. Once inside and seated comfortably at a table that suits you (and if you want a table

56、 by the window or in a quiet corner, do say so when you book) look at the menu carefully and insist that youre allowed enough time to decide at leisure what to order and to discuss with your companions what youre each going to have. Theres nothing worse than being rushed into making a choice youll regret later. By the way, dont be afraid to order two different dishes and to swop with a companion half-way through.PART TWO問題:1. Question 2 Your company will begin business in Shanghai. Your department has studied some aspects of Chinese business. Write a report about it. Write 200-250 wor