Unit1Advertising語言點一知識梳理

1、Unit 1 Advertising 語言點（一）目標(biāo)認(rèn)知重點詞匯aware， share, persuade, mean, cheat, skillful, lie, innocent, declare, fool, cure, pleased, comment, connection, aim, lead, live, benefit, promote, agree, place重點短語be used to， even if, fall for, deal with 重點句型so.that. 部分否定和全部否定 when it comes to.知識講解重點詞匯aware【原句回放】 Th

2、ey are also a good way to make people aware of the needs of others and the dangers around them 廣告也是使人們意識到其他人的需要和他們所面臨的危險的一種好辦 法?！军c撥】 aware adj. 知道的，明白的，意識到的常用結(jié)構(gòu)be aware of.意識至U be aware that.意識至U make sb. aware of.使某人意識至U Are you aware of the time? 你知道是什么時候了嗎 ?Are you aware that your son is having d

3、ifficulties at school? 你知道你兒子在校學(xué)習(xí)有困難嗎 ? You should make him aware of the effects of his actions 你應(yīng)該讓他明白他的行為所造成的后 果。歸納拓展awareness n. 意識，認(rèn)識 unaware adj. 不知道，沒意識至 share【原句回放】 I did some research on advertisements，and have some very important information to share with you 我對廣告做了一些研究，有一些非常重要的信息同大家分享。【點撥】

4、 share vt. 分享，分擔(dān)，共同使用常用結(jié)構(gòu)share sth. with sb. 和某人分享某物We have shared our sorrows as well as joys with each other 我們彼此分擔(dān)憂愁，分享快樂。歸納拓展share n. 一份；份額share sth. between/ amon g.在之間分酉己one s share/in. 某人在的份額have a share in.在出一份力；參力口 go shares 均分，分?jǐn)侷f you want a share of the pay ， you ll have to do your share

5、 of the work 如果你想得到一份報酬，就得做好你該分擔(dān)的那一份工作。Children should have a share in deciding which subjects they study 孩子們應(yīng)可參與決定他們學(xué) 習(xí)哪些課程。persuade【原句回放】 An advertisement uses words and pictures to persuade people to buy a product or service or believe in an idea 廣告用語言和圖片來勸說人們購買某一種產(chǎn)品或服務(wù)，或者是 相信某種觀點?！军c撥】 persuade v

6、t. 說服；勸服歸納拓展 persuasive adj. 有說服力的，令人信服的persuasi on n.說服；勸服persuade sb. to do(into doing)sth. 說服某人做某事persuade sb. not to do(out of doing)sth.說服某人不要(停止)做某事She finally persuaded her son to go to college .=She finally persuaded her son into going to college .她終于說服了她兒子去上大學(xué)。He persuaded me not to drop th

7、e experiment.=He persuaded me out of the idea of droppi ng the experime nt .他勸服我打消了中斷試驗的想 法。溫馨提示persuade表示已勸服”強調(diào)動作的結(jié)果；如果表示勸說某人做某事，未必獲得成功，則應(yīng)說 advise sb. to do sth.或 try to persuade sb. to do sth.We advised him to have a rest， but he just wouldn .tlisten=We tried to persuade him to have a rest, but he

8、 just wouldn t liste我們勸他休息， 可是他就 是不聽。mean【原句回放】 PSAs are often run for free ， and are meant to educate people about health， safety， or any other problem that affects public welfare .公益廣告往往是免費投放的，其目的是向人 們提供關(guān)于健康、安全或者其他影響到公眾利益的問題?！军c撥】 mean v. 打算，意圖常用結(jié)構(gòu)mean doing sth. 意味著做某事mea n to do sth.打算做某事mea n sb

9、. to do sth.打算讓某人做某事be meant to 旨在，目的是sth. be meant for.打算將某物給予 Missing the bus means waiting for another hour .誤了這班汽車就意味著還要再等一個小時。 What do you mean to do with it? 你打算怎么處理它 ?I didn t mean you to read the b.ook 我本意不想讓你看這本書。This film is meant for children .這部電影是為孩子們拍攝的。歸納拓展mean 還可以作為形容詞，意為 “刻薄的，卑鄙的，吝嗇

10、的 ”。第 2 頁Don t be so mea n to her不要對她如此刻薄。He was very mean with his money .他對錢很吝嗇。cheat【原句回放】 There are laws to protect people from advertisements that cheat people .有法律來 保護消費者遭虛假廣告的欺騙。【點撥】cheat vi. & vt.欺騙；作弊；騙子，欺詐行為cheat sb. into.哄騙某人cheat sb. out of sth.騙取某人某物cheat in(business)(做生意)行騙put a cheat

11、on使上當(dāng)，欺騙George cheated me but I II get even with him one喬治欺騙了我，總有一天我要跟他算賬。He didn t play the game fairlyhe cheate.他沒有按規(guī)矩玩游戲，他作弊了。It s my considered opinion that he is a liar and a cheat我經(jīng)過仔細考慮，認(rèn)為他是個說謊的家伙，又是個騙子。skillful【原句回放】 However. we still must be aware of the skillful methods used in ads to try

12、and sell as things.盡管如此，我們還是要對廣告中所使用的試圖推銷東西的有技巧的方法有所了解。【點撥】skillful adj.有技巧的；熟練的The new method caught on and many peasants became very skillful at it .這個新方法很受歡迎， 很多農(nóng)民都掌握得很好了。I admired her for her skillful performanee .我欽佩她熟練的技藝。歸納拓展skilled adj.熟練的 skill n.技能，技巧；技術(shù)The young man is a highly skilled wo

13、rker .這個年輕人是位非常熟練的工人。The trained teacher managed the children with skill .這位訓(xùn)練有素的教師管理兒童很有技巧。lie【原句回放】 Even if all ad does not lie , it does not mean it is altogether innocent .即使一則廣 告不說謊，也并不意味著它講的完全真實?！军c撥】lie vi.撒謊 n.謊言常用結(jié)構(gòu)lie to sb.對某人撒謊tell a lie / lies說謊Don t lie to me不要對我撒謊。Why did you tell me a

14、 lie?你為什么對我撒謊 ?溫馨提示lie作為動詞，還有躺，位于的意思。You can t lie there forever你不能一直在這兒躺著。My hometown lies in Jiangsu Province .我的家鄉(xiāng)位于江蘇省。易混辨析熟練掌握lie和lay不同的詞義、詞性及四種基本形式，如下表所示:原形過去式過去分詞現(xiàn)在分詞詞義lieliedliedlyi ng撒謊lielaylainlyi ng躺，位于laylaidlaidlayi ng放，擱置；下蛋innocent 【原句回放】 Even if all ad does not lie ， it does not mea

15、n it is altogether innocent 即使一則廣 告不說謊，也并不意味著它講的完全真實?！军c撥】 innocent adj. 清白的；無惡意的；純真的The test proved that he was innocent 這項測試證明了他是無辜的。She is just an innocent young child 她只是個天真無邪的小孩子。 歸納拓展innocence n. 清白，天真 innocently adv. 若無其事地 declare【原句回放】 One toothpaste ad declares “ B-rTigehetth fights bad brea

16、th! ”有則牙膏廣告宣稱： “亮齒牌牙膏挑戰(zhàn)口臭 ! ”【點撥】 declare vt. 宣布，聲明She declared(that) she knew nothing about the robbery 她聲稱對這個搶劫案一無所知。 常用結(jié)構(gòu)declare + sth. oneselfdeclare + sb. sth.+(as to be) n. adjdeclare + that 從句It is was + declared + that 從句The government declared state of emergency 政府宣布進入緊急狀態(tài)。They declared him

17、 as chairman of the society 他們宣布他為該協(xié)會主席。He declared that he was right 他聲稱他是對的。It was declared that the plane would not take off due to the weather 據(jù)宣布， 由于天氣原因飛機 不起飛了。易混辨析 declare 和 announceann ou nee泛指宣布某一消息或預(yù)示著的到來。declare 一般指在正式場合宣布官方的立場或態(tài)度等。The rise of priees of grains was announeed in the papers

18、糧價上漲已在報上公布。The war was deelared over 戰(zhàn)爭宣告結(jié)束。fool【原句回放】 This statement tries to fool you into assuming that the toothpaste eures bad breath ， yet it does not say that! 這種陳述試圖欺騙你相信這種牙膏能夠治愈口臭， 但廣告上其實并沒 有這樣說 !【點撥】 fool vt. 欺騙，愚弄 n. 藥物，療法；對策常用結(jié)構(gòu)fool sb. into / out of doing sth.騙某人做/不做 fool about 閑蕩，混日子 m

19、ake a foot of 愚弄，欺騙 He fooled me into giving him money 他欺騙我，要我給他錢。That silly ehild never does anything ；he just fools about all day long 那個傻孩子從來不做事， 只是整天游手好閑。I ll teaeh you to make a fool of me 我要教訓(xùn)教訓(xùn)你，竟然來愚弄我!cure【原句回放】 This statement tries to fool you into assuming that the toothpaste eures bad bre

20、ath ， yet it does not say that! 這種陳述試圖欺騙你相信這種牙膏能夠治愈口臭， 但廣告上其實并沒 有這樣說 !【點撥】 cure v. 治愈，消除 n. 療程，療法This kind of medicine will cure your headache 這種藥會治愈你的頭痛。The doctors cured her of cancer 醫(yī)生治好了她的癌癥。 歸納拓展cure sb. of sth.治愈某人某病take a cure 接受治療a cure for a disease對待某疾病的療法 易混辨析 cure， treat 和 healcure 通常多強

21、調(diào)結(jié)果，多用于疾病方面；treat普通用詞，指對病人或受傷者進行醫(yī)療治療，使其恢復(fù)健康，多強調(diào)動作； heal 多用于創(chuàng)傷或外傷方面。Though this is a serious illness， but it can be cured .雖然這是一種嚴(yán)重的病，但是可治愈。 After the accident， the truck driver was treated for cuts 車禍之后，那個卡車司機的傷口得到了治療。This kind of ointment will heal the scald .這種軟膏能治愈燙傷。 pleased【原句回放】 The grocery ju

22、st hopes that when you read the ad ， you will feel pleased with the nice comment， remember the wordsfreshest，foaond makea mental connection with the food in thegrocery .雜貨店只是希望當(dāng)你看到這則廣告的時候，你能對他們的精彩評論感到滿意，記 住“最新鮮的食品 ”這一說法，并且將它與店里的食品聯(lián)系起來?！军c撥】 pleased adj. 高興的，滿意的常用結(jié)構(gòu)be pleased to do sth 樂于做某事be pleased

23、 with對感到滿意I m very pleased to inform you that your application has been accepted 我非常高興地通知您， 您的申請已被接受。Your father has told me of your success , and I am very pleased about it .你父親告訴我你成功了， 對此我很高興。歸納拓展pleasing adj. 令人愉悅的 pleasant adj. 愉快的，友善的 pleasure n. 樂事，令人高興的事 表示 對滿意的的系表結(jié)構(gòu)還有 be satisfied with和be co

24、ntent with。comment【原句回放】 The grocery just hopes that when you read the ad ， you will feel pleased with the nice comment， remember the wordsfreshest，foaond makea mental connection with the food in thegrocery .雜貨店只是希望當(dāng)你看到這則廣告的時候，你能對他們的精彩評論感到滿意，記 住“最新鮮的食品 ”這一說法，并且將它與店里的食品聯(lián)系起來。【點撥】 comment n. 評論，意見，評價 v

25、. 表達意見，評論He made comments on the film after he saw it .他看完電影后對其大加評論。The teacher refused to comme nt on the exam result .老師不肯評論考試成績。歸納拓展make comments on/ upon sb./sth.: comment on sb./ sth.評論某人或某事 comme nt / remark that.評論說no comments（答記者問時）無可奉告connection【原句回放】 The grocery just hopes that when you re

26、ad the ad ，you will feel pleased with the nice comment，remember the words freshest foo，dand make a mental connection with the food in the grocery 雜貨店只是希望當(dāng)你看到這則廣告的時候，你能對他們的精彩評論感到滿意，記 住“最新鮮的食品 ”這一說法，并且將它與店里的食品聯(lián)系起來?！军c撥】 connection n 連接，關(guān)聯(lián)What is the connection between the two ideas? 這兩個概念之間有何聯(lián)系 ?There

27、is no connection between them 他們之間沒有什么關(guān)系。 歸納拓展connect vt. 連接；聯(lián)系 vi. 連接，相通connect A to with and B 把 A 和 B 連接起來connect sb./ sth with sb. /sth.把與聯(lián)系（關(guān)聯(lián)）起來be connected with sb.sth.=be related to sb./sth.=have connection with sh. /sth.與有關(guān)（聯(lián)）have a connection with 禾口有關(guān)系in conn ection with與有關(guān)系，和（車、船等）聯(lián)系著in

28、this connection 關(guān)于這一點，就此而論The town is connected with the city by a railway 這個城鎮(zhèn)與那個城市通過鐵路連接起來。The early bus from the village connects with the train station 村里發(fā)出的早班車與火車站相銜 接。aim【原句回放】PSAs aim to teach us and help us lead better lives .公益廣告旨在教育我們，幫助 我們過更好的生活?！军c撥】aim vt. & vi.以為目標(biāo)；瞄準(zhǔn)He aimed the gun at

29、 the enemy officer .他用槍瞄準(zhǔn)了敵軍官。aim 還可以作為名詞，有 “目的，目標(biāo) ”的意思。What is your aim in life? 你生活的目標(biāo)是什么 ?His aim was to swim a mile .他的目標(biāo)是游一英里。lead【原句回放】PSAs aim to teach us and help us lead better lives .公益廣告旨在教育我們，幫助 我們過更好的生活。【點撥】 lead vt. 過（某種生活 ）；領(lǐng)導(dǎo)；引導(dǎo)；帶頭The dog is lead ing a bli nd man across the street .小

30、狗正帶領(lǐng)盲人穿過馬路。We are leading happy lives .我們過著快樂的生活。歸納拓展leader n. 領(lǐng)導(dǎo)者 leading adj. 第一位的；主要的；最重要的lead a.life 相當(dāng)于 live /have a.life 過著的生活lead to 通向；導(dǎo)致 （to 是介詞 ）lead sb. to do sth.導(dǎo)致某人做某事lead by sb.在某人的領(lǐng)導(dǎo)下play a leading role in sth. 在某事中起主要作用the leading runners 跑在前面的人live【原句回放】 There are even PSAs to teac

31、h us how to live healthy lives .甚至還有一些公益廣告 教導(dǎo)我們怎樣過健康的生活。【點撥】 live vt 過 （某種 ）生活；生存 歸納拓展live by賴以為生live on靠為生；活著，繼續(xù)存在live through經(jīng)受住live for為而活著live with與一起生活，忍受live up to 符合，達到；不辜負(fù)易混辨析alive， living ， lively 與 livealive adj. 活著的 （一般作表語或者補語，不能作前置定語，但可以作后置定語）living adj. 有生命的，活的 （一般作定語 ） lively adj. 活潑的，

32、充滿活力的 （在旬中作定語，補語或表語）live adj. 活的，現(xiàn)場直播的 （在句中作定語或補語 ）We found the old man still alive 我們發(fā)現(xiàn)老人還活著。Living creatures can be found in the pool 在這個池塘中發(fā)現(xiàn)有生物。I watched a live broadcast on TV 我在電視上看了一場直播。 benefit【原句回放】 All of these ads are meant to benefit the public ， and you can often learn a lot by followin

33、g the advice they give 所有的這些廣告都旨在使公眾獲益，聽取他們的建議通常可 以學(xué)到很多。【點撥】ben efit v.對有益，有好處 n.利益，好處歸納拓展beneficial adj. 有益的，有利的，有幫助的be ben eficial to = be of ben efit to 對有益benefit sb. / sth.某人/某物獲益benefit from.從中獲益for the ben efit of.為了的利益Do you really benefit from playing computer games all day? 你真的從整天玩電腦游戲中獲益了

34、 嗎?Enough sleep can benefit your skin .足夠的睡眠有益于你的皮膚。I came here to argue with them for the benefit of you .我到這兒同他們爭論是為了你。 Sunshine is ben eficial to pla nts（ = Sunshine is of ben efit to pla nts）.陽光對植物有益。 promote【原句回放】 Finally ， I wish to tell you this ： think about why you should do the things the

35、ad suggests， or buy the product or service the ad promotes .最后，我想對大家說的是：要思考你 為什么要聽從廣告上的建議，或者購買廣告上推銷的產(chǎn)品或服務(wù)?！军c撥】 promote v. 宣傳，推廣；促銷，推銷；提升，籌劃He was in town to promote his new book .他在鎮(zhèn)上推銷自己的新書。Our teacher has been promoted to headmaster 我們的老師已被提升為校長。 歸納拓展promotion n. 推廣，促銷，推銷，提升promoter n. 籌劃者，推銷者（ 反

36、）demote v. 降級，降職be/ get promoted 得到提升，獲得晉升promote growth prosperity understanding 促進增長繁榮了解be promoted from.to.從升級為 promote one s prod促銷某人的商品agree【原句回放】 I agree with you on that 在那方面，我同意你的看法?！军c撥】agree意為 同意”作及物動詞時后面多接動詞不定式或從句，不可接復(fù)合賓語。He agreed to get someone to help us他同意找人來幫助我們。I agree that he will d

37、o the job 我同意他來做這個工作。歸納拓展agreement n.同意 agreeable adj.令人愉快的disagree v. 不同意 disagreement n. 不同意易混辨析agree with ， agree on 與 agree toagree with多指出自主觀愿望的贊成，同意”賓語通常為sb或what sb. said。agree with還可作 與一致，（氣候、食物等）適合”之意。agree on指雙方或多方 在方面取得一致意見或 在方面達成非正式協(xié)議 ”agree to則是指接受，認(rèn)可”賓語常為表示觀點、看法等的名詞。I quite agree with y

38、ou .我非常同意你的意見。This climate doesn t agree with這種氣候使我不舒服。We agree on this cou nt .在這一點上，我們的意見一致。Our captain agreed to the plan .我們的隊長同意了這個計劃。place【原句回放】 Where do you thi nk these ads should be placed?你認(rèn)為這些廣告應(yīng)該被放置在哪？【點撥】place vt.安排，放置The Party places great hopes on us.黨對我們寄予很大的希望。歸納拓展place n.地方，地點；座位，地

39、位take one pldteke the place of sb.代替某人in place of 代替，取代 （不能作謂語 ）lose one s p失c去某人的位置make place for 為 騰出空位take place 發(fā)生易混辨析put， place 與 set.這三個詞均可用作動詞，表示 “放置 ”。put 是最常用的詞，意為 “將（某物某人 ）置于某處所或位置 ”；place 比 put 用法較正式，表示 “?。ㄐ幕蛴幸?）將某物放在某一位置 ”；set意為放，置；使處于”指把某人或某物安排在某一特定的位置。I put the book on the desk .我把那本書放

40、在桌子上。He placed a pretty bunch of roses in the vase .他把一束美麗的玫瑰花插在花瓶里。重點短語be used to【原句回放】 We are so used to them that we often do not even realize how many we see and hear in a day我們對廣告如此習(xí)以為常，以至于我們甚至常常注意不到在一天當(dāng)中我們看到和 聽到了多少廣告?！军c撥】be used to習(xí)慣于The country life he was used to has changed greatly since 20

41、19 他所習(xí)慣的那種鄉(xiāng)下生活自從 2019 年以來改變了許多。易混辨析be used to doing sth.， be used to do sth.與 used to do sth.be used to doing sth.表示 習(xí)慣于做某事”其中的to是介詞，be也可以換成get或become。 be used to do sth表示 被用來做某事”，是短語use sth. to do sth.用某物來做某事的被動形 式。 used to do sth.表示 過去常常做某事 ”Have you got used to living here? 你已經(jīng)習(xí)慣這里的生活了嗎 ?Flour ca

42、n be used to make bread .面粉可用來做面包。We used to take exercise in the evening.我們過去常常在晚上鍛煉(身體)。even if【原句回放】 Even if all ad does not lie ， it does not mean it is altogether innocent .即使一則廣 告不說謊，也并不意味著它講的完全真實?！军c撥】 even if 盡管，即使，相當(dāng)于 even th o u g h ，引導(dǎo)讓步狀語從句，從句中通常用一般 現(xiàn)在時表示將來或一般過去時表示過去的將來。He went out， even

43、if(though) it was raining out .盡管下著雨，他還是出去了。I won t join yo，ueven if(though) invited to .即使受到邀請，我也不會加入你們的。易混辨析even if 與 as ifeven if是 盡管，即使之意；as if是 好像，似乎之意，相當(dāng)于as thoughoThey II stand by you even if you don.即使你不成功，他們也會支持你。He works as if he would never get tired .他工作起來好像永不疲倦似的。fall for【原句回放】 We must

44、not faII for this kind of trick! 我們絕不能掉進這種陷阱里 !【點撥】fall for上的當(dāng)，對信以為真；迷戀If you faII for that, you wiII faII for anything .如果你聽信那 (件事 )，你將相信任何事。Don t fall for the tricks.不要為詭計所欺騙。He fell for this sport when he was a little boy .當(dāng)他還是小孩的時候，就喜歡這項運動。歸納拓展fall about 笑得前俯后仰 fall apart 破碎，破裂fall back 后退；退卻 fa

45、ll behind 落后fall off 下降；跌落；縮減 fall down 跌倒，失敗fall in love with sb. 愛上某人fall into the habit(of) 養(yǎng)成 習(xí)慣deal with【原句回放】These ads deal with large social issues .這些廣告涉及一些大的社會問題?！军c撥】 deal with 處理，解決；交易，和 做生意；涉及，論及He knows well how to deal with children .他很了解如何與小孩相處。This book deals with the ancient history

46、of China .這本書討論中國古代史。易混辨析deal with 與 do with兩者都可以作 處理；對付講，但是deal with通常與how連用；do with常與what連用。此 外，do with還有 以對付之意，此時常與 can, could等詞連用，不可用于被動語態(tài)。I ve dealt with the hotel for years 我已經(jīng)和這家旅館打交道許多年了。What are you going to do with the cat when you are away? 你不在的時候打算怎樣安置那只貓 ? Can you do with a five-yuan no

47、te? 給你五元錢夠嗎 ?重點句型so.that.【原句回放】 We are so used to them that we often do not even realize how many we see and hear in a day我們對廣告如此習(xí)以為常，以至于我們甚至常常注意不到在一天當(dāng)中我們看到和 聽到了多少廣告。【點撥】sothat如此以至于”，在此引導(dǎo)結(jié)果狀語從句。He is so funny a man that we all like him 他如此有趣以至于我們都喜歡他。 易混辨析so.that.與 such.that.前者引導(dǎo)結(jié)果狀語從句,結(jié)構(gòu)如下： so + adj. / adv. + that. so + adj. + a / an+單數(shù)可數(shù)名詞+that. so + many / much / few / little+ 名詞 +that.后者也可引導(dǎo)結(jié)果狀語