國際商務(wù)函電

1,第二單元建立商務(wù)關(guān)系,一、如何尋找客戶1、利用網(wǎng)絡(luò)強(qiáng)大的功能2、參加大型的出口商品交易會3、通過有關(guān)機(jī)構(gòu)進(jìn)行推介1）銀行2）大使館、領(lǐng)事館3）進(jìn)出口商會4、利用印刷媒體做廣告5、前往國外設(shè)立分公司或子公司,2,二、如何寫建立商務(wù)關(guān)系的信函,1、信函包括的內(nèi)容1）thesourceoftheinformation2）yourintention3）abriefself-introduction（businessscope,experience,products）4）expectationforcooperation,3,2、信函的表達(dá)方式,4,5,6,7,三、具體知識點(diǎn),Letter-2(2)1.have/learn/obtain/cometoknow/ownonesnameandaddressfrom從處得知某人名字和地址類似的表達(dá)有：1）ownonesnameandaddressto承蒙告知WeownyournameandaddresstoItalianCommercialBankwhoinformedusthatyouareinthemarketforball-bearing.,8,2）throughthecourtesyof由于的好意,ThroughthecourtesyoftheParisChamberofCommerce,wehaveyournameandaddress.3）ontherecommendationof由推薦OntherecommendationofMessers.Harvey&Co.,wehavelearnedwithpleasurethenameofyourfirm.4）beintroducedto由推薦YourcompanyhasbeenkindlyintroducedtousbyParisChamberofCommerce.,9,2、theCommercialCounselorsOfficeofChineseEmbassyin,中國駐使館商務(wù)參贊處ChinaCouncilforthePromotionofInternationalTrade(CCPIT)中國貿(mào)易促進(jìn)委員會InternationalChamberofCommerce國際商會Hongkong&ShanghaiBankingCorp.TheCharteredBankCitibank,10,3、inform通知、告知,informsb.ofsth.通知某人某事informsb.that通知某人某事beinformedthat茲通知Pleaseinformedusofthenameofsteameranddateofshipment.YouareinformedthatthegoodsunderyourOrderNo.616hasbeenreadyforshipment.,11,4、specializein專營,類似詞語：dealintradeinhandle經(jīng)營Thecorporationdeals/tradesinexclusivelylightindustrialproducts.5、enterintotraderelationswithyou類似詞語：establishtraderelationswithestablishmentoftraderelationsbuildupbusinessrelationswith,12,6、enclose隨函附上,Enclosed做表語，常倒裝置于句首：Enclosedistheduplicationofourcountersignedsalescontract.隨函附上業(yè)經(jīng)我方會簽的銷售合同副本。過去分詞enclosed可作名詞使用，前面加定冠詞：Webelieveyouwillfindtheenclosedinteresting.相信你方對隨函所附的感興趣。,13,7、leaflet散頁印刷品literature（商業(yè)文字宣傳品的統(tǒng)稱）catalogue:商品目錄Pricelist:價(jià)格表manual:產(chǎn)品手冊brochure/booklet/pamphlet:小冊子leaflet:散頁印刷品folder:折疊式印刷品bulletin:產(chǎn)品簡報(bào)data:產(chǎn)品數(shù)據(jù)表,14,8、upon/onreceiptof一旦收到立刻,9、enquiren.詢價(jià)Ourofferwillbemadeonreceiptofyourspecificenquire.（sendanenquire）vt.詢問Wearewritingtoyoutoenquirethecurrentpriceofyourtable-cloth.enquireforsth.詢問某件商品的價(jià)格enquireinto調(diào)查enquireabout詢問情況enquireofsb.aboutsth.向某人詢問某事,15,10、inregardto/of關(guān)于,類似的短語：withregardto/ofasregardsregardingastowithreferenceto11、lookforwardto期待、盼望Wearelookingforwardtoreceivingyoursamples.Weareanticipatingyouranswer.Yourearlyreplyisappreciated.,16,Letter-2(3),1、Thisistointroduceourselvesas茲介紹類似的表達(dá)有：1）Writetointroduce寫信介紹Wewritetointroduceourselvesaslargedealersinfoodstuffswithgoodconnectionsinthecountry.,17,2）taketheopportunitytointroduce利用機(jī)會介紹,Wetakethisopportunitytointroduceourselvesaslargeimportersoffertilizersinourcountry.3）takethelibertyofintroducing冒昧地作自我介紹Wetakethelibertyofintroducingourselvesas.,18,2、linen.行業(yè)、業(yè)務(wù),inthelineof在行業(yè)Ourchieflineistheimportofchemicals.belinedwith里層覆蓋Thecaseislinedwithtin-plate.In(outof)linewith與符合/不符In(outof)linewiththemarketprice,19,3、firmn.公司、企業(yè)、商行,類似的表達(dá)法還有concern(s),corporation使用上的區(qū)別：口語中用firm或concern(s)見多；歐洲國家普遍使用company或LimitedCompany；而北美普遍使用company，corporation或Incorporation。adj.確定的，有效的firmoffer實(shí)盤,20,4、offern.報(bào)價(jià),makesb.anofferFOBLondonforv.提供WecanofferthegroundnutsonUSD$100perMT.5、foronesinformation供某人參考類似表達(dá)：foronesreferenceforonesinspection,21,6、refervi.,Astothepaymentterms,pleaserefertoourletterof15Oct.（查閱）Referringtoyourenquiryof12thofthismonth,weareofferingasfollows.（談及、提及）vt.Wereferredthemtoourpricelistforfurtherparticulars.（指點(diǎn)、告知）Wehavereferredthemattertoourheadquarter.（轉(zhuǎn)交）,22,7、incase萬一，如果=if,incaseof如果=intheeventofThesellermaycancelthecontractandreservetherighttoclaimincaseofbuyersbreachofcontract.8、businessstatus業(yè)務(wù)狀況financialstanding財(cái)務(wù)狀況,23,練習(xí),1、你方2004年9月2日來函收到。我們很高興告訴你，你所要的商品屬我公司的經(jīng)營范圍。YourletterofSeptember2,2004hasbeenreceived.Wearegladtoinformyouthatthearticlesrequiredbyyoufallwithinthescopeofourbusinessactivities.2、你地中國銀行函告，你們是紡織品的進(jìn)口商。我們專營紡織品出口業(yè)務(wù)，愿與貴公司建立業(yè)務(wù)關(guān)系。TheBankofChinainyourcityhasinformedusthatyouareimportersoftextiles.Wespecializeintheexportoftextilesandarewillingtoenterintobusinessrelationswithyou.,24,3、遵你方要求，我們正寄上一套布匹剪樣。希望這些樣品能及時(shí)到達(dá)，并使你滿意。,incompliancewithyourrequest,wearesendingyouarangeofoursamplesofourcottonpiecegoods.Wehopetheywillarriveintimeandfoundtoyoursatisfaction.4、你方9月4日來函收到。承告你們對肉類關(guān)頭有興趣，并考慮試訂。WehavereceivedyourletterofSeptember4informingusthatyoufindourcannedmeatsatisfactoryandthatyouconsiderplacingatrialorderwithus.,25,5、按照你方要求，我們附上一套小冊子（說明書）連同價(jià)格單，供參考。若你對所列商品感興趣，請告具體需要。一俟收到詢價(jià)，我們立即寄送報(bào)價(jià)單。,Asrequested,weenclosearangeofpamphletstogetherwithourpricelistsforyourreference.Ifanyoftheitemslistedmeetsyourinterest,pleaseinformusofyourspecificrequirements.Onreceiptofyourenquiry,weshallforwardyouquotationswithoutdelay.,26,6、貴國駐中國大使館已把貴行作為中國罐頭食品的買戶介紹給我們。我們專營這一業(yè)務(wù)。希望在平等互利的基礎(chǔ)上與你建立業(yè)務(wù)關(guān)系。YourfirmhasbeenrecommendedtousbyyourembassyinchinaasabuyerofChinesecannedgoods.Wewishtoinformyouthatwespecializeinthislineandhopetoenterintotraderelationswithyouonthebasisofequalityandmutualbenefit.,27,7.為了使你對我們經(jīng)營的產(chǎn)品有一個(gè)概念，茲附上一整套注有規(guī)格和包裝的活頁說明書。Togiveageneralideaoftheproductswehandle,weencloseacompletesetofleafletsshowingspecificationsandmeansofpacking.,28,8.貨物在裝運(yùn)前將由上海商品檢驗(yàn)局檢驗(yàn)。所裝貨物的品質(zhì)，數(shù)量將由該局提供必要的證明。Priortoshipment,ourgoodswillbetestedandinspectedbytheShanghaiCommodityInspectionBureau,whowillprovidethenecessarycertificatesinregardtothequalityandquantityoftheshipment.,29,DearSirs,ThroughthecourtesyofMr.Black,wearegivento_thenameandaddressofyourfirm.Weexpressourdesireto_businessrelations_you.Weare_oftextiles.Wenowhavea_demandforPrintedCottonPieceGoods.Fromyourrecentlypublished_,wenoticethatyouareabletosupplyPrintedandDyedCottonPieceGoods,andweshall_itifyouwouldkindlysendussome_ofthegoodswhichyoucan_.Welookforward_yourearly_andtrustthatforourmutual_weshallbeabletoconcludesometransactionswithyouinthenearfuture.Yoursfaithfully,with,large,catalogue,appreciate,reply,benefit,establish,importer,samples,understand,supply,to,30,TranslatethefollowingintoEnglish:,執(zhí)事先生：本公司是以經(jīng)營進(jìn)出口業(yè)務(wù)以及對外貿(mào)易有